The Culture Code

An Ingenious Way to Understand Why People Around the World Live and Buy as They Do

Author: Clotaire Rapaille

Publisher: Crown Business

ISBN: 9780767924924

Category: Business & Economics

Page: 272

View: 6072

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Why are people around the world so very different? What makes us live, buy, even love as we do? The answers are in the codes. In The Culture Code, internationally revered cultural anthropologist and marketing expert Clotaire Rapaille reveals for the first time the techniques he has used to improve profitability and practices for dozens of Fortune 100 companies. His groundbreaking revelations shed light not just on business but on the way every human being acts and lives around the world. Rapaille’s breakthrough notion is that we acquire a silent system of codes as we grow up within our culture. These codes—the Culture Code—are what make us American, or German, or French, and they invisibly shape how we behave in our personal lives, even when we are completely unaware of our motives. What’s more, we can learn to crack the codes that guide our actions and achieve new understanding of why we do the things we do. Rapaille has used the Culture Code to help Chrysler build the PT Cruiser—the most successful American car launch in recent memory. He has used it to help Procter & Gamble design its advertising campaign for Folger’s coffee – one of the longest lasting and most successful campaigns in the annals of advertising. He has used it to help companies as diverse as GE, AT&T, Boeing, Honda, Kellogg, and L’Oréal improve their bottom line at home and overseas. And now, in The Culture Code, he uses it to reveal why Americans act distinctly like Americans, and what makes us different from the world around us. In The Culture Code, Dr. Rapaille decodes two dozen of our most fundamental archetypes—ranging from sex to money to health to America itself—to give us “a new set of glasses” with which to view our actions and motivations. Why are we so often disillusioned by love? Why is fat a solution rather than a problem? Why do we reject the notion of perfection? Why is fast food in our lives to stay? The answers are in the Codes. Understanding the Codes gives us unprecedented freedom over our lives. It lets us do business in dramatically new ways. And it finally explains why people around the world really are different, and reveals the hidden clues to understanding us all.
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The Culture Code

An Ingenious Way to Understand why People Around the World Buy and Live as They Do

Author: Clotaire Rapaille

Publisher: Broadway

ISBN: 0767920562

Category: Business & Economics

Page: 208

View: 6511

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An anthropologist and marketing expert reveals techniques that can help companies decode the most powerful symbols within a culture, understand why each culture behaves the way it does, and use this information to devise their own business strategy.
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Go Logo! A Handbook to the Art of Global Branding

12 Keys to Creating Successful Global Brands

Author: Mac Cato

Publisher: Rockport Publishers

ISBN: 1616738790

Category: Design

Page: 208

View: 4617

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Unique among branding or creative guideline books, this book examines the enormous influence of both “commercial persuasion” and “societal persuasion” branding—and looks closely at the crucial role creative brand warriors play in building and sustaining winning designs. A primary focus is on exploring what it takes to be a successful creative in the global branding wars as defined by the 12 branding determinants. Global brands, such as Starbucks, Google, Burger King, Delta Airlines, and more, demonstrate the unique traits that make them successful brands.
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Hispanic Marketing

Author: Felipe Korzenny,Betty Ann Korzenny

Publisher: Routledge

ISBN: 1136398635

Category: Business & Economics

Page: 386

View: 5879

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Hispanic Marketing: Connecting with the New Latino Consumer is about using cultural insights to connect with Latino consumers. It’s about marketing strategies that tap into the passion of Hispanic consumers so that marketers and service providers can establish the deep connections they need for a successful campaign. This book provides an understanding of the Latino consumer that goes beyond simplistic recipes. This highly revised and expanded edition comes on the heels of new US Census figures: Hispanics now account for 53% of the US population growth since 2000, soaring to over 16% of the total population. Corporations are now realizing that they must incorporate Hispanic cultural values into their products, services, and communications. This edition reflects and responds to the profound changes the Latino market has experienced since the first edition. It considers the way in which changes in cultural identity, immigration, economics, and market synergies need to be addressed in a new relationship with Hispanic consumers. Twenty-five new industry case studies illustrate the chapters. These case studies show how brands from diverse categories have developed a cultural understanding of their Latino target and created campaigns that established strong bonds.
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The Facilitator Era

Beyond Pioneer Church Multiplication

Author: Tom Steffen

Publisher: Wipf and Stock Publishers

ISBN: 1621891917

Category: Religion

Page: 418

View: 2470

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Some time ago, Ralph Winter brilliantly identified three eras of modern missions: Era 1: William Carey focused on the coastlands; Era 2: Hudson Taylor focused on the inlands; Era 3: Donald McGavran and Cameron Townsend focused on unreached peoples. With all the fast and furious changes swirling around us today in twenty-first century missions, have we entered a Fourth Era? If so, who are the people primarily involved? How are they selected? How are they trained? How long do they serve? Has the Third Era ministry focus--reaching the unreached--changed? If so, to what? Are there any successful case studies out there? Have McGavran and Townsend passed the baton to a new leader(s)? If so, to whom? This book seeks to answer these and related questions. Contributors include: Dr. Ben Beckner Dr. Monroe Brewer Dr. Don Finley Mike Griffis Dr. Gary Hipp, MD Jerry Hogshead Kaikou Maisu Judy Manna Kenn Oke Dr. A. Sue Russell Dr. Robert Strauss Peter Swann Bryan Thomas Diane Thomas Dr. Mike Wilson Dr. Sherwood G. Lingenfelter
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Rebuilding Earth

Designing Ecoconscious Habitats for Humans

Author: Teresa Coady

Publisher: North Atlantic Books

ISBN: 1623174325

Category: Architecture

Page: 312

View: 7836

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A revolutionary guide to designing humane, eco-conscious homes, buildings, and cities of the future. It is estimated that the earth's population will expand to an unprecedented nine billion people over the next century. This explosion in population is predicted to place further stress on our environment, deplete our natural resources, and lead to increases in anxiety and depression due to overcrowding. In this visionary and uplifting book, Teresa Coady offers readers new hope. Rebuilding Earth is her blueprint for designing and building the cities, buildings, and homes of tomorrow, resulting in more conscious, sustainable, and humane living. Coady shows us how we can shift from an outdated Industrial-Age framework to a more humane, Digital-Age framework. This revolutionary approach will enable communities to harness various forms of green energy and reduce the amount of material needed to build infrastructure while contributing to a healthier planet (and society). We can then experience a new sense of purpose, health, and happiness. Meaningful and lasting change, the author tells us, can only come through designing interconnected communities that are vibrant, resilient, and communal. Unlike most predictions of doom and gloom, Coady presents a refreshingly optimistic view of humanity and its future. This book will appeal to those in the construction, design and development finance industries, as well as anyone interested in improving their lives through understanding the connections between the environment and health.
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The Economics of the Publishing and Information Industries

The Search for Yield in a Disintermediated World

Author: Albert N. Greco

Publisher: Routledge

ISBN: 1317579259

Category: Language Arts & Disciplines

Page: 320

View: 8399

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Books, scholarly journals, business information, and professional information play a pivotal role in the political, social, economic, scientific, and intellectual life of nations. While publications abound on Wall Street and financial service companies, the relationship between Wall Street’s financial service companies and the publishing and information industries has not been explored until now. The Economics of the Publishing and Information Industries utilizes substantive historical, business, consumer, economic, sociological, technological, and quantitative and qualitative methodologies to understand the people, trends, strengths, opportunities, and threats the publishing industry and the financial service sector have faced in recent years. Various developments, both economic and demographic, contributed to the circumstances influencing the financial service sector’s investment in the publishing and information industries. This volume identifies and analyzes those developments, clearly laying out the forces that drove the marriage between the spheres of publishing and finance. This book offers insight and analysis that will appeal to those across a wide variety of fields and occupations, including those in financial service firms, instructors and students in business, communications, finance, or economics programs, business and financial reporters, regulators, private investors, and academic and major public research libraries.
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Education Reform in China

Changing concepts, contexts and practices

Author: Janette Ryan

Publisher: Routledge

ISBN: 1136719180

Category: Education

Page: 250

View: 1232

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Over the past decade there has been radical reform at all levels of China’s education system as it attempts to meet changing economic and social needs and aspirations. Changes have been made to pedagogy and teacher professional learning and also to the curriculum - both at the basic education level, from kindergarten to year 12, and at the higher education level. This book focuses on reform at the early childhood, primary and secondary levels, and is the companion book to China’s Higher Education Reform and Internationalisation, which covers reform at the higher education level. Education Reform in China outlines the systematic transformation that has occurred of school curriculum goals, structure and content, teaching and learning approaches, and assessment and administrative structures, including the increasing devolvement of control from the centre to provincial, district and school levels. As well as illustrating the changes that are occurring within classrooms, it demonstrates the continuity of cultural and educational ideas and values in the midst of these changes, showing that reform does not just involve the adoption of foreign ideas, but builds on and even resurrects traditional Chinese educational values. Importantly, it considers how exchanges of people and ideas can contribute to new ways of working between Western and Chinese educational systems.
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The Little Black Book of Innovation

How It Works, How to Do It

Author: Scott D. Anthony

Publisher: Harvard Business Press

ISBN: 1422142280

Category: Business & Economics

Page: 208

View: 7545

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Innovation may be the hottest discipline around today—in business circles and beyond. And for good reason. Innovation transforms companies and markets. It’s the key to solving vexing social problems. And it makes or breaks professional careers. For all the enthusiasm the topic inspires, however, the practice of innovation remains stubbornly impenetrable. No longer. In The Little Black Book of Innovation, long-time innovation expert Scott D. Anthony draws on stories from his research and field work with companies like Procter & Gamble to demystify innovation. In his trademark conversational and lively style, Anthony presents a simple definition of innovation, breaks down the essential differences between types of innovation, and illuminates innovation’s vital role in organizational success and personal growth. This unique hybrid of professional memoir and business guidebook also provides a powerful 28-day program for mastering innovation’s key steps: • Finding insight • Generating ideas • Building businesses • Strengthening innovation prowess in your workforce and organization With its wealth of illustrative case studies and vignettes from a range of companies around the globe, this engaging and potent playbook is a must-read for anyone seeking to turn themselves or their companies into true innovation powerhouses.
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