The Business of Persuasion

The Business of Persuasion

Candid and straightforward.”—Huffington Post Harold Burson, described by PRWeek as “the [20th] century’s most influential PR figure,” is perhaps the most recognized name in the industry today.

Author: Harold Burson

Publisher: RosettaBooks

ISBN: 9780795350443

Category: Biography & Autobiography

Page: 383

View: 199

“A wonderfully personal account of the thoughts behind a lifelong focus on the reputation of corporations around the world. Candid and straightforward.”—Huffington Post Harold Burson, described by PRWeek as “the [20th] century’s most influential PR figure,” is perhaps the most recognized name in the industry today. The founder of PR giant Burson-Marsteller had an incredible 70-year career, in which he built a global enterprise from a one-man consulting firm. In this illuminating and engaging business memoir, Burson traces his career from studying at Ole Miss to serving in World War II, reporting on the Nuremburg trials, and joining with Bill Marsteller. Together, he and Marsteller made history in a new venture that would grow to be one of the biggest public relations companies in the world, with over 60 offices on six continents. By way of personal and professional examples, Burson shows readers what public relations really entails—its challenges, methodologies, and impacts. His anecdotes on PR challenges like the “Tylenol crisis,” the removal of confederate flags from Ole Miss, and the introduction of “New Coke” illustrate Burson’s time-tested tenets of great PR and crisis management. He interweaves iconic moments from the history of public relations into his story, making this “a must-read for any PR professional” (Jack Welch, executive chairman, Jack Welch Management Institute). “Every detail of Harold’s professional life is brought alive through an interesting narrative of the highs and lows . . . There is loads of inspiration hidden in every page for everyone. Be it a reader with no interest in Public Relations or a veteran who wants to understand more about the profession.”—Reputation Today
Categories: Biography & Autobiography

The Business of Persuasion

The Business of Persuasion

Much as Ogilvy wrote the bible on advertising, Burson has written the must-read book for the public relations industry.

Author: Harold Burson

Publisher: RosettaBooks

ISBN: 9780795350443

Category: Business & Economics

Page: 400

View: 853

Much as Ogilvy wrote the bible on advertising, Burson has written the must-read book for the public relations industry. Harold Burson, described by PRWeek as “the [20th] century’s most influential PR figure,” is perhaps the most recognized name in the industry today. The 96-year-old founder of PR giant Burson-Marsteller has had an incredible 70-year career, in which he built a global enterprise from a one-man consulting firm. In this illuminating and engaging business memoir, Burson traces his career from studying at Ole Miss to serving in World War II, reporting on the Nuremburg trials, and joining with Bill Marsteller. Together, he and Marsteller made history in a new venture that would grow to be one of the biggest public relations companies in the world, with over 60 offices on six continents. By way of personal and professional examples, Burson shows readers what public relations really entails—its challenges, methodologies, and impacts. His anecdotes on PR challenges like the “Tylenol crises,” the removal of confederate flags from Ole Miss, and the introduction of “New Coke” illustrate Burson’s time-tested tenets of great PR and crisis management. He interweaves iconic moments from the history of public relations into his story, making this a priceless and fascinating guide for professionals in any industry. Public relations is practiced not only by every institution, but also by every individual. Throughout his ground-breaking career, which Burson describes as “a series of defining moments,” Burson set standards for corporate and individual behavior, insisting upon corporate social responsibility, product excellence, and unabated integrity. His legacy has shaped generations, and will shape many more to come.
Categories: Business & Economics

Persuading Aristotle

Persuading Aristotle

There Aristotle, the master of rhetoric, taught the timeless secrets of ethos, logos and pathos. A modern master of communication, Peter Thompson, rediscovers those secrets and presents them to you in Persuading Aristotle.

Author: Peter Thompson

Publisher: Allen & Unwin

ISBN: 9781741150315

Category: Business & Economics

Page: 224

View: 485

In the information age, where the contest of ideas is paramount, being able to get others to accept your idea is what counts between success and failure. Yet the art of persuasion was refined 2000 years ago in the Lyceum of Ancient Greece. There Aristotle, the master of rhetoric, taught the timeless secrets of ethos, logos and pathos. A modern master of communication, Peter Thompson, rediscovers those secrets and presents them to you in Persuading Aristotle. Principles that you can use day in and day out, every time you face someone who you need to see things your way. Thompson shows you how to draw upon the logic of your argument, your empathy with your audience, your imagination and your credibility, and how to best persuade different types of listeners. Thompson's simple and elegant style, enlightening examples and practical insights will change the way you think about getting your message across>in presentations, negotiations and the media. You'll be a more confident, strategic persuader, capable of persuading Aristotle himself.
Categories: Business & Economics

Business Writing Persuasion

Business Writing Persuasion

This is the ONLY business writing book in the world that will help you to: -Be perceived as MORE confident, intelligent, capable and professional before people even meet you!

Author: Marc Roche

Publisher:

ISBN: 9798644563210

Category:

Page: 152

View: 787

BUSINESS WRITING BOOK: "Business Writing Persuasion: Essential Business Communication Skills & Managerial Communication Strategies. Communicating Better at Work + 700 Business Templates" from the Business English Originals (c) series. This is the ONLY business writing book in the world that will help you to: -Be perceived as MORE confident, intelligent, capable and professional before people even meet you! -Set your career on a fast-track road to success with captivating and charming business writing. -Build TRUST- making you instantly more likable and breaking down barriers.-Feel more comfortable and at ease in your every day communication. -PERSUADE and ATTRACT colleagues, managers, employees, suppliers, investors, partners and clients in ANY situation with OUTSTANDING business writing. -Save time and energy, by teaching you how to communicate quickly and effectively in ANY business situation. This means you'll be more able to focus on the critical tasks throughout your working day and get more done. -Avoid conflict by turning you into a confident, clear and powerful communicator who commands respect, which means you'll feel less stressed and more in control. Skyrocket your business writing skills NOW with "Business Writing Persuasion: Essential Business Communication Skills & Managerial Communication Strategies. Communicating Better at Work + 700 Business Templates" Building advanced level business writing abilities requires more than gimmicks. "Business Writing Persuasion: Essential Business Communication Skills & Managerial Communication Strategies" from the Business English Originals series, uses simple, logical lessons and concepts, to transform you into a powerful, persuasive, confident and charming business writer. This business writing book is essential for professionals writing: -Reports-Proposals-Business plans -Corporate emails -Newsletters-Cover letters and CVs-Sales emails -Memos-Presentations -ANY other form of written communication which requires a fine balance of persuasion, honesty, authenticity and credibility. Business students who need to significantly strengthen their writing skills quickly will also benefit greatly from this book. "Business Writing Persuasion: Essential Business Communication Skills & Managerial Communication Strategies", will transform your business communication with outstandingly simple lessons and enjoyable activities to boost, not only your writing, but also your productivity, your confidence and your performance whilst lowering your stress levels.To summarize, you can expect to: -improve your writing-increase your productivity -feel more confident -boost your performance and general efficiency at work-lower your general stress levels by getting more out of your work Let's get started!
Categories:

Persuasion

Persuasion

In this book, persuasion expert Dave Lakhani breaks down the persuasion process into easy-to-use steps. You'll learn not only how to persuade, but the biology and psychology behind persuasion.

Author: Dave Lakhani

Publisher: John Wiley & Sons

ISBN: 111804049X

Category: Business & Economics

Page: 256

View: 161

Praise for persuasion the art of getting what you want "Dave has exposed the secrets of the most powerful persuaders in the world. This book is a step-by-step guide to changing minds and deeply influencing people in person, in print, on the air, or anyplace else you need to persuade. This book makes persuasion so easy and predictable that it may be the most dangerous persuasion book ever written . . . especially if it ends up in the hands of your competition." —Mike Litman, CEO, Connect To Success, Inc. and coauthor of Conversations with Millionaires "Dave Lakhani tells you everything you've just got to know about persuasion in this book. It is written provocatively, yet clearly. And it is sure to open your mind while enriching your bank account. I highly recommend it. Fasten your seatbelt when you read it. It takes you on a thrilling ride!" —Jay Conrad Levinson, "The Father of Guerrilla Marketing" and author of the Guerrilla Marketing series of books "Dave Lakhani understands persuasion like few do and is able to break the process down so anyone can understand and use it. I highly recommend this book to anyone who hopes to improve their ability to sell, market, advertise, or negotiate." —Chet Holmes, Fortune 500 superstrategist and author of the Mega Marketing, Business Growth Masters, and Guerrilla Marketing Meets Karate Master sales programs "Man, talk about persuasive. Dave convinced me to read and review his book, and I don't even like the guy." —Blaine Parker, author of Million-Dollar Mortgage Radio "Too few books actually put into practice what they promote. Dave Lakhani breaks the mold with this satisfying, powerful read." —John Klymshyn, author of Move the Sale Forward
Categories: Business & Economics

Power Influence and Persuasion

Power  Influence  and Persuasion

This guide offers must-know methods for commanding attention, changing minds, and influencing decision makers up and down the organizational ladder.

Author: Harvard Business Review

Publisher: Harvard Business Press

ISBN: 1422160793

Category: Business & Economics

Page: 167

View: 418

To be effective, managers have to be skilled at acquiring power and using that power to persuade others to get things done. This guide offers must-know methods for commanding attention, changing minds, and influencing decision makers up and down the organizational ladder. The Harvard Business Essentials series provides comprehensive advice, personal coaching, background information, and guidance on the most relevant topics in business. Whether you are a new manager seeking to expand your skills or a seasoned professional looking to broaden your knowledge base, these solution-oriented books put reliable answers at your fingertips.
Categories: Business & Economics

Persuasive Business Writing

Persuasive Business Writing

Author: Mary Cross

Publisher: Amacom Books

ISBN: 081445898X

Category: Business & Economics

Page: 179

View: 870

Describes aspects of persuasion, tells how to use copywriting techniques in routine business communication, and provides specific tips for business letters, memos, and reports.
Categories: Business & Economics

The Power of Persuasion

The Power of Persuasion

In researching this penetrating work, Dr. Levine and a host of students went undercover to observe and expose the tactics of persuasion professionals, from hucksters selling everything from cosmetics to health, timeshares to kitchenware, as ...

Author: Robert Levine

Publisher: John Wiley & Sons

ISBN: 9780471266341

Category: Psychology

Page: 278

View: 205

Looks at the power of effective persuasion, describing the mindset and tactics of persuasion professionals and detailing ways to protect oneself from becoming a victim of manipulation.
Categories: Psychology

Influence and Persuasion HBR Emotional Intelligence Series

Influence and Persuasion  HBR Emotional Intelligence Series

Uplifting and practical, these books describe the social skills that are critical for ambitious professionals to master.

Author: Harvard Business Review

Publisher: Harvard Business Press

ISBN: 9781633693944

Category: Business & Economics

Page: 160

View: 423

Changing hearts is an important part of changing minds. Research shows that appealing to human emotion can help you make your case and build your authority as a leader. This book highlights that research and shows you how to act on it, presenting both comprehensive frameworks for developing influence and small, simple tactics you can use to convince others every day. This volume includes the work of: Nick Morgan Robert Cialdini Linda A. Hill Nancy Duarte This collection of articles includes "Understand the Four Components of Influence," by Nick Morgan; "Harnessing the Science of Persuasion," by Robert Cialdini; "Three Things Managers Should Be Doing Every Day," by Linda A. Hill and Kent Lineback; "Learning Charisma," by John Antonakis, Marika Fenley, and Sue Liechti; "To Win People Over, Speak to Their Wants and Needs," by Nancy Duarte; "Storytelling That Moves People," an interview with Robert McKee by Bronwyn Fryer; "The Surprising Persuasiveness of a Sticky Note," by Kevin Hogan; and "When to Sell with Facts and Figures, and When to Appeal to Emotions," by Michael D. Harris. How to be human at work. The HBR Emotional Intelligence Series features smart, essential reading on the human side of professional life from the pages of Harvard Business Review. Each book in the series offers proven research showing how our emotions impact our work lives, practical advice for managing difficult people and situations, and inspiring essays on what it means to tend to our emotional well-being at work. Uplifting and practical, these books describe the social skills that are critical for ambitious professionals to master.
Categories: Business & Economics

The Art of Persuasion

The Art of Persuasion

This invaluable book explains just why good communication is so critical and reveals the secrets of honing your skills to ensure your goal is realised. From planning your initiative tois realised.

Author: Juliet Erickson

Publisher: Hachette UK

ISBN: 9781444722413

Category: Self-Help

Page: 256

View: 353

You may think you know what you want in life, but having the idea, the goal, the means, the business plan or the enthusiasm will only get you halfway there. Whatever it is that you want to make happen – whether a new business, community project or innovative idea – the one crucial factor by which it will stand or fall is how well you can communicate it to others. This invaluable book explains just why good communication is so critical and reveals the secrets of honing your skills to ensure your goal is realised. From planning your initiative tois realised. From planning your initiative to making an effective pitch when the stakes are high, international communication coach Juliet Erickson presents the best insights and techniques of persuasive communication that are essential to really make your great ideas happen.
Categories: Self-Help

Persuasion

Persuasion

Persuasion will boost your persuasive and intuitive skills to amazing new levels and will help you achieve more in every area of your life. Persuade Anyone! Gain the ULTIMATE competitive advantage-at work and in life!

Author: James Borg

Publisher: Financial Times/Prentice Hall

ISBN: 1292004495

Category: Influence (Psychology)

Page: 300

View: 248

What would it be like to get people to do what you want, when you want? Imagine a 'better you' who's incredibly persuasive: you charm effortlessly, you gain trust quickly, you're more influential, and you win people over easily. Think that sounds impossible? It's not. It's completely possible with Persuasion. This definitive and indispensable guide to persuasion and influence, based on studying the behaviours and mindsets of the most persuasive people around, will help you: * *Listen properly to people to find out what they really want *Win more attention and keep it *Mind your body language and read other people's *Say the right thing at the right time, every time *Get the best result in every negotiation James Borg's Persuasion will give you the magic formula to mastering the power of persuasion - the ultimate way to achieve success in work and life.
Categories: Influence (Psychology)

The Soulful Art of Persuasion

The Soulful Art of Persuasion

This isn’t a book full of tips and life-hacks. Instead, The Soulful Art of Persuasion will develop the habits that others want to be influenced by. This book is based on a radical idea: Persuasion isn’t about facts and argument.

Author: Jason Harris

Publisher: Currency

ISBN: 9781984822574

Category: Business & Economics

Page: 304

View: 984

The Soulful Art of Persuasion is a revolutionary guide to becoming a master influencer in an age of distrust through the cultivation of character-building habits that are essential to both personal growth and sustained business success. This isn’t a book full of tips and life-hacks. Instead, The Soulful Art of Persuasion will develop the habits that others want to be influenced by. This book is based on a radical idea: Persuasion isn’t about facts and argument. It’s all about personal character. Jason Harris, CEO of the powerhouse creative agency Mekanism, argues that genuine persuasion in the twenty-first century is about developing character rather than relying on the easy tactics of flattery, manipulation, and short-term gains. It is about engaging rather than insisting; it is about developing empathy and communicating your values. Based on his experience in and out of the boardroom, and drawing on the latest in-depth research on trust, influence, and habit formation, Harris shows that being persuasive in a culture plagued by deception means rejecting the ethos of the quick and embracing the commitment of putting your truest self forward and playing the long game.
Categories: Business & Economics

Persuasion Equation

Persuasion Equation

Discover the surprising reasons people say yes, and learn how to:• Radiate an aura of expertise• Win trust and leverage credibility• Build a business case that appeals to both heart and mind• Adapt for personality, gender, and ...

Author: Mark Rodgers

Publisher: AMACOM

ISBN: 9780814434185

Category: Business & Economics

Page: 240

View: 590

How do you get people to see things your way? Whether you're trying to secure a promotion, make a sale, or rally support for a new idea, the ability to persuade those around you is absolutely essential to success. Merging research and real-world application, this insightful guide reveals what really drives decisions and introduces readers to the persuasion equation-a powerful combination of factors proven to speed agreement. Readers will discover the surprising reasons people say "yes" and learn how to: Radiate an aura of expertise * Win trust and leverage credibility * Build a business case that appeals to both heart and mind * Adapt for personality, gender, and generational differences * Use language strategically * Perfect the five-step persuasion process * Generate group buy-in * Master organizational politics * And more From crafting compelling emails to convincing a colleague to nailing the big presentation, Persuasion Equation is your personal recipe for success.
Categories: Business & Economics

Persuasion in Advertising

Persuasion in Advertising

A practical and in-depth guide to the art of advertising persuasion, this book explains how advertising works and sets out strategies for advertisers to adopt, drawing on research, concepts and case examples from the US and Europe.

Author: John O'Shaughnessy

Publisher: Psychology Press

ISBN: 0415322235

Category: Business & Economics

Page: 220

View: 780

A practical and in-depth guide to the art of advertising persuasion, this book explains how advertising works and sets out strategies for advertisers to adopt, drawing on research, concepts and case examples from the US and Europe.
Categories: Business & Economics

Guide to Managerial Persuasion and Influence

Guide to Managerial Persuasion and Influence

The book provides an intercultural perspective, addressing such issues as context; time; view of society; view of employee; view of authority; silence; and gender.

Author: Jane Thomas

Publisher: Prentice Hall

ISBN: 0131405683

Category: Business & Economics

Page: 103

View: 236

The book provides an intercultural perspective, addressing such issues as context; time; view of society; view of employee; view of authority; silence; and gender. It aims to provide students with information on differences among the various world cultures, and help them deal with people from cultures other than their own.
Categories: Business & Economics

Powers of Persuasion

Powers of Persuasion

Written (from the inside) by one of the industry's leaders, this is a book for all interested in advertising and its role in society, business, and the media.

Author: Winston Fletcher

Publisher: OUP Oxford

ISBN: 9780191551727

Category: Business & Economics

Page: 314

View: 810

During much of the second half of the 20th century advertising in Britain led the world. Yet no history of British advertising covering this heady period has previously been published. During those years advertising increasingly came to touch upon almost every aspect of every individual's life, and reached its peak as a proportion of the Gross National Product. It boosted economic growth and peoples' affluence. But at the same time the advertising industry was frequently under siege, as politicians, pressure groups, and others constantly sought to restrain its influence - and often succeeded. For several decades the creativity of British campaigns was preeminent around the globe. But Powers of Persuasion is not just about advertisements - it is about advertising. During those years Britain was also a world leader in setting industry benchmarks - innovating the account planning discipline, setting the standard for public service advertising, launching global advertising awards festivals, introducing the best system of advertising regulation, setting up both the world's largest advertising archive and the world's most comprehensive on-line advertising research databank. These were the keystones on which British creativity was built. Simultaneously, major British advertising companies - particularly Saatchi & Saatchi and WPP - raced to the top of the global league. Powers of Persuasion tells the authoritative story of this dynamic, exhilarating era, with pen portraits of the personalities involved, anecdotes, case histories, and essential data. Written (from the inside) by one of the industry's leaders, this is a book for all interested in advertising and its role in society, business, and the media.
Categories: Business & Economics

The Persuasion Handbook

The Persuasion Handbook

The Persuasion Handbook provides readers with cogent, comprehensive summaries of research in a wide range of areas related to persuasion.

Author: James Price Dillard

Publisher: SAGE Publications

ISBN: 9781452261591

Category: Language Arts & Disciplines

Page: 896

View: 420

The Persuasion Handbook provides readers with cogent, comprehensive summaries of research in a wide range of areas related to persuasion. From a topical standpoint, this handbook takes an interdisciplinary approach, covering issues of interest to interpersonal and mass communication researchers as well as psychologists and public health practitioners. Persuasion is presented in this volume on a micro to macro continuum, moving from chapters on cognitive processes, the individual, and theories of persuasion to chapters highlighting broader social factors and phenomena related to persuasion, such as social context and larger scale persuasive campaigns. Each chapter identifies key challenges to the area and lays out research strategies for addressing those challenges.
Categories: Language Arts & Disciplines

Yes

Yes

For each mini-chapter contains a mystery which is solved in a way that provides food for thought for anyone looking to be more persuasive, and for anyone interested in how the world works.

Author: Noah Goldstein

Publisher: Profile Books

ISBN: 9781847651327

Category: Business & Economics

Page: 314

View: 784

Most of us are only too aware that, whatever roles we have in today's fast-moving world, much of our success lies in getting others to say 'Yes' to our requests. What many people might not be aware of, though, is the vast amount of research that has been conducted on the influence process. What factors cause one person to say 'Yes' to the request of another? Yes! is full of practical tips based on recent academic research that shows how the psychology of persuasion can provide valuable insights for anyone interested in improving their ability to persuade others - whether in the workplace, at home or even on the internet. It combines the counter-intuition of Freakonomics with the popularising of Does Anything Eats Wasps? For each mini-chapter contains a mystery which is solved in a way that provides food for thought for anyone looking to be more persuasive, and for anyone interested in how the world works.
Categories: Business & Economics

The Art of the Pitch

The Art of the Pitch

Through an engaging and humorous narrative, Peter Coughter presents the tools he designed to help advertising and marketing professionals develop persuasive presentations that deliver business.

Author: P. Coughter

Publisher: Springer

ISBN: 9781137512338

Category: Business & Economics

Page: 240

View: 877

Through an engaging and humorous narrative, Peter Coughter presents the tools he designed to help advertising and marketing professionals develop persuasive presentations that deliver business. Readers will learn how to develop skills to create the perfect presentation.
Categories: Business & Economics

Crimes of Persuasion

Crimes of Persuasion

This detailed but easy to read report on organized crime topics include credit card fraud, check kiting, tax fraud, money laundering, mail fraud, counterfeit money orders, check fraud and other who's who true crimes of persuasion.

Author: Les Henderson

Publisher: Coyote Ridge Publishing

ISBN: 9780968713303

Category: Business & Economics

Page: 438

View: 194

In-depth fraud coverage of computer crimes such as pyramid schemes make this crime library of internet fraud the cybercrime location for the schemes and scams that con artists perpetrate. White collar crimes such as prime bank fraud, pyramid scams, internet fraud, phone scams, chain letters, modeling agency and Nigerian scams, computer fraud as well as telemarketing fraud are fully explained. This detailed but easy to read report on organized crime topics include credit card fraud, check kiting, tax fraud, money laundering, mail fraud, counterfeit money orders, check fraud and other who's who true crimes of persuasion.
Categories: Business & Economics