The Associated Press guide to good writing

Author: René Jacques Cappon,Associated Press

Publisher: Addison Wesley Publishing Company

ISBN: N.A

Category: Fiction

Page: 140

View: 7814

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An expert news editor shows how to organize information, avoid jargon and cliches, and write quickly, clearly, and gracefully
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The Associated Press Guide to News Writing

Jump-Start Your Career

Author: René J. Cappon

Publisher: Peterson's

ISBN: 9780768919790

Category: Language Arts & Disciplines

Page: 160

View: 4579

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This book is a good review for the experienced reporter and an excellent introduction to the craft and caveats of news writing for the novice.
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The Associated Press Guide to News Writing

Author: René Jacques Cappon

Publisher: Arco

ISBN: 9780130536792

Category: Journalism

Page: 162

View: 8695

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A guide to writing style for all reporters, feature writers, editors, and journalism students. Demonstrates sound professional techniques to give stories clarity, precision and polish.
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The Associated Press Guide to News Writing, 2 Edition

Author: Peterson's

Publisher: Peterson Nelnet Company

ISBN: 9780768943733

Category: Language Arts & Disciplines

Page: N.A

View: 3945

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The Associated Press Guide to News Writing, is the standard professional resource for both novice and experienced news writers. This practical handbook is the ideal writing style guide for all reporters, writers, editors, and English and journalism students. It covers all the essentials of good news writing, according to the styles and guidelines set forth by the Associated Press--with lively examples from today's newspapers. This authoritative guide includes: Professional advice about crafting a good feature story In-depth reviews of important principles in news writing Expert guidance on writing concise, informative copy, source citations, and more. Clear and instructive discussions of specialized styles.
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The Book on Writing

The Ultimate Guide to Writing Well

Author: Paula LaRocque

Publisher: Marion Street Press

ISBN: 1933338946

Category: Authorship

Page: 240

View: 8764

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Teaches the elements of good writing through the use of essential guidelines, literary techniques, and proper writing mechanics.
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Journalism

A Guide to the Reference Literature

Author: Jo A. Cates,James W. Carey

Publisher: Libraries Unlimited

ISBN: 9781563083747

Category: Language Arts & Disciplines

Page: 317

View: 2215

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This critically annotated guide to reference literature of print and broadcast journalism features more than 800 descriptive and evaluative annotations. Nearly 90% of the entries are new or substantially revised, and there is a new chapter on commercial databases and Internet sources.
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How to Promote Your Home Business

Author: John McLain

Publisher: Strategic Book Publishing

ISBN: 1934925977

Category: Business & Economics

Page: 109

View: 5669

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National media consultant McLain shows how easy it is to use the promotional secrets of the pros to achieve success, even on a limited budget.
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Contemporary Editing

Author: Cecilia Friend,Don Challenger

Publisher: Routledge

ISBN: 1135941416

Category: Language Arts & Disciplines

Page: 418

View: 647

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Contemporary Editing offers journalism students a forward-looking introduction to news editing, providing instruction on traditional newsroom conventions along with a focus on emerging news platforms. This comprehensive text provides students with a strong understanding of everything an editor does, addressing essential copy editing fundamentals such as grammar and style; editorial decision making; photo editing, information graphics, and page design; and new media approaches to storytelling. Throughout, the book focuses on how "the editor’s attitude"—a keen awareness of news values, ethics, and audience—comes into play in all facets of news editing. This new edition offers expanded coverage of web publishing and mobile media, giving students solid editing skills for today’s evolving media and news forums. Features of the Third Edition: -Editing 2.0 boxes discuss the impact of digital technology and social media on editing. -Coverage of grammar problems and a new chapter on working with numbers provide students with a strong grasp of math and grammar, which are the underpinnings for all writing and editing. -An emphasis on editing for brevity prepares students to write and edit clearly and briefly, for print and for the web. -A chapter on the art of headline writing guides students through one of the editor’s most important tasks, and introduces the task of search engine optimization. -Examples of ethics and legal situations show students how issues arise in even the most basic stories, and how to address them. -Online exercises present additional practice for students, without needing to purchase a workbook.
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The Little Style Guide to Great Christian Writing and Publishing

Author: Carolyn Stanford Goss,Leonard Goss

Publisher: B&H Publishing Group

ISBN: 1433670232

Category: Religion

Page: 210

View: 8580

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The Little Style Guide to Great Christian Writing and Publishing provides a fresh understanding and distinctively Christian examination of style and language. It covers all the basic rules of grammar, style, and editing and will be of immediate interest to Christian writers and editors. The Little Style Guide will be cross-referenced with the Chicago Manual of Style, Fifteenth Edition and will be a welcome companion to the CMS in handling concerns that are unique to Christian writing and editing.The burgeoning field of electronic publishing has greatly increased the number of Christian writers. In the U.S. alone, there are over 500 Christian writers conferences and guilds each year. The Little Style Guide will serve the needs of the largest publishing houses and their authors and editors along with the smallest churches who weekly publish a newsletter and communicate through a Web site.
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Everybody Writes

Your Go-To Guide to Creating Ridiculously Good Content

Author: Ann Handley

Publisher: John Wiley & Sons

ISBN: 111890561X

Category: Business & Economics

Page: 320

View: 8931

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Finally a go-to guide to creating and publishing the kind ofcontent that will make your business thrive. Everybody Writes is a go-to guide to attracting andretaining customers through stellar online communication, becausein our content-driven world, every one of us is, in fact, awriter. If you have a web site, you are a publisher. If you are onsocial media, you are in marketing. And that means that we are allrelying on our words to carry our marketing messages. We are allwriters. Yeah, but who cares about writing anymore? In a time-challengedworld dominated by short and snappy, by click-bait headlines andTwitter streams and Instagram feeds and gifs and video and Snapchatand YOLO and LOL and #tbt. . . does the idea of focusing on writingseem pedantic and ordinary? Actually, writing matters more now, not less. Our online wordsare our currency; they tell our customers who we are. Our writing can make us look smart or it can make us lookstupid. It can make us seem fun, or warm, or competent, ortrustworthy. But it can also make us seem humdrum ordiscombobulated or flat-out boring. That means you've got to choose words well, and write witheconomy and the style and honest empathy for your customers. And itmeans you put a new value on an often-overlooked skill in contentmarketing: How to write, and how to tell a true story really,really well. That's true whether you're writing a listicle or thewords on a Slideshare deck or the words you're reading right here,right now... And so being able to communicate well in writing isn't justnice; it's necessity. And it's also the oft-overlooked cornerstoneof nearly all our content marketing. In Everybody Writes, top marketing veteran Ann Handleygives expert guidance and insight into the process and strategy ofcontent creation, production and publishing, with actionable how-toadvice designed to get results. These lessons and rules apply across all of your online assets— like web pages, home page, landing pages, blogs, email,marketing offers, and on Facebook, Twitter, LinkedIn, and othersocial media. Ann deconstructs the strategy and delivers apractical approach to create ridiculously compelling and competentcontent. It's designed to be the go-to guide for anyone creating orpublishing any kind of online content — whether you're a bigbrand or you're small and solo. Sections include: How to write better. (Or, for "adult-onset writers": How tohate writing less.) Easy grammar and usage rules tailored for business in a fun,memorable way. (Enough to keep you looking sharp, but not too muchto overwhelm you.) Giving your audience the gift of your true story, told well.Empathy and humanity and inspiration are key here, so the bookcovers that, too. Best practices for creating credible, trustworthy contentsteeped in some time-honored rules of solid journalism. Becausepublishing content and talking directly to your customers is, atits heart, a privilege. "Things Marketers Write": The fundamentals of 17 specific kindsof content that marketers are often tasked with crafting. Content Tools: The sharpest tools you need to get the jobdone. Traditional marketing techniques are no longer enough.Everybody Writes is a field guide for the smartestbusinesses who know that great content is the key to thriving inthis digital world.
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