The Art of the Start

The Time-tested, Battle-hardened Guide for Anyone Starting Anything

Author: Guy Kawasaki

Publisher: Penguin

ISBN: 9781591840565

Category: Business & Economics

Page: 226

View: 7683

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A new product, a new service, a new company, a new division, a new anything - where there's a will, Kawasaki shows the way with his essential steps to launching one's dreams.
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The Art of the Start 2.0

The Time-Tested, Battle-Hardened Guide for Anyone Starting Anything

Author: Guy Kawasaki

Publisher: Penguin

ISBN: 0698193636

Category: Business & Economics

Page: 336

View: 3691

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Fully revised and expanded for the first time in a decade, this is Guy Kawasaki's classic, bestselling guide to launching and making your new product, service, or idea a success. Whether you're an aspiring entrepreneur, small-business owner, intrapreneur, or not-for-profit leader, there's no shortage of advice on topics such as innovating, recruiting, fund raising, and branding. In fact, there are so many books, articles, websites, blogs, webinars, and conferences that many startups get paralyzed, or they focus on the wrong priorities and go broke before they succeed. The Art of the Start 2.0 solves that problem by distilling Guy Kawasaki's decades of experience as one of the most hardworking and irreverent strategists in the business world. Guy has totally overhauled this iconic, essential guide for anyone starting anything. It’s 64 percent longer than version 1.0 and features his latest insights and practical advice about social media, crowdfunding, cloud computing, and many other topics. Guy understands the seismic changes in business over the last decade: Once-invulnerable market leaders are struggling. Many of the basics of getting established have become easier, cheaper, and more democratic. Business plans are no longer necessary. Social media has replaced PR and advertising as the key method of promotion. Crowdfunding is now a viable alternative to investors. The cloud makes basic infrastructure affordable for almost any new venture. The Art of the Start 2.0 will show you how to effectively deploy all these new tools. And it will help you master the fundamental challenges that have not changed: building a strong team, creating an awesome product or service, and facing down your competition. As Guy likes to say, “Entrepreneur is a state of mind, not a job title.” His book will help you make your crazy ideas stick, through an adventure that's more art than science – the art of the start.
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Summary: The Art of the Start

Review and Analysis of Kawasaki's Book

Author: BusinessNews Publishing

Publisher: Primento

ISBN: 2806229758

Category: Business & Economics

Page: 10

View: 5792

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The must-read summary of Guy Kawasaki's book "The Art of the Start: The Time-Tested, Battle-Hardened Guide for Anyone Starting Anything". This complete summary of the ideas from Guy Kawasaki's book "The Art of the Start" shows how starting a business is an art. In his book, the author explains a step-by-step approach for starting any business project, from launching a start-up to creating a new product. He also demonstrates the importance of giving meaning to everything you do to make things happen and achieve success. Added-value of this summary: • Save time • Understand the key concepts • Expand your business knowledge To learn more, read "The Art of the Start" and find out everything you need to know about starting a new business and how to make it a success!
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Enchantment

The Art of Changing Hearts, Minds, and Actions

Author: Guy Kawasaki

Publisher: Penguin

ISBN: 9781101475997

Category: Business & Economics

Page: 240

View: 9445

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Enchantment, as defined by bestselling business guru Guy Kawasaki, is not about manipulating people. It transforms situations and relationships. It converts hostility into civility and civility into affinity. It changes the skeptics and cynics into the believers and the undecided into the loyal. Enchantment can happen during a retail transaction, a high-level corporate negotiation, or a Facebook update. And when done right, it's more powerful than traditional persuasion, influence, or marketing techniques. Kawasaki argues that in business and personal interactions, your goal is not merely to get what you want but to bring about a voluntary, enduring, and delightful change in other people. By enlisting their own goals and desires, by being likable and trustworthy, and by framing a cause that others can embrace, you can change hearts, minds, and actions. For instance, enchantment is what enabled . . . • A Peace Corps volunteer to finesse a potentially violent confrontation with armed guerrillas. • A small cable channel (E!) to win the TV broadcast rights to radio superstar Howard Stern. • A seemingly crazy new running shoe (Vibram Five Fingers) to methodically build a passionate customer base. • A Canadian crystal maker (Nova Scotian Crystal) to turn observers into buyers. This book explains all the tactics you need to prepare and launch an enchantment campaign; to get the most from both push and pull technologies; and to enchant your customers, your employees, and even your boss. It shows how enchantment can turn difficult decisions your way, at times when intangibles mean more than hard facts. It will help you overcome other people's entrenched habits and defy the not-always-wise "wisdom of the crowd." Kawasaki's lessons are drawn from his tenure at one of the most enchanting organizations of all time, Apple, as well as his decades of experience as an entrepreneur and venture capitalist. There are few people in the world more qualified to teach you how to enchant people. As Kawasaki writes, "Want to change the world? Change caterpillars into butterflies? This takes more than run-of-the-mill relationships. You need to convince people to dream the same dream that you do." That's a big goal, but one that's possible for all of us. From the Hardcover edition.
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The Art of the First Session: Making Psychotherapy Count From the Start

Author: Robert Taibbi

Publisher: W. W. Norton & Company

ISBN: 0393708446

Category: Psychology

Page: 240

View: 2933

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Making Psychotherapy Count from the Start The average client today only comes to therapy five to eight times, and many only come once, so it is increasingly important, therefore, for therapists to achieve first-session success. Therapeutic skills and sales and marketing savvy are equally important to this task. In the first sixty minutes, clinicians must build trust, communicate what they have to offer, and ensure that the client feels different when they walk out than they did walking in. Short, practical, and applicable to all therapeutic modalities, this book walks readers through all the first-session essentials, including preparation for the first session, action-steps for each stage of the session, techniques for changing the emotional climate, and “closing the deal,” to make sure that clients come back for more. Packed with case examples, vignettes, tools, and techniques, The Art of the First Session prepares clinicians with critical skills to cut through performance anxiety, feel and convey confidence with clients, and hit the ground running in therapy with new clients.
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The Art of Startup Fundraising

Pitching Investors, Negotiating the Deal, and Everything Else Entrepreneurs Need to Know

Author: Alejandro Cremades

Publisher: John Wiley & Sons

ISBN: 1119191858

Category: Business & Economics

Page: 224

View: 4749

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Startup money is moving online, and this guide shows you how it works. The Art of Startup Fundraising takes a fresh look at raising money for startups, with a focus on the changing face of startup finance. New regulations are making the old go-to advice less relevant, as startup money is increasingly moving online. These new waters are all but uncharted—and founders need an accessible guide. This book helps you navigate the online world of startup fundraising with easy-to-follow explanations and expert perspective on the new digital world of finance. You'll find tips and tricks on raising money and investing in startups from early stage to growth stage, and develop a clear strategy based on the new realities surrounding today's startup landscape. The finance world is in a massive state of flux. Changes are occurring at an increasing pace in all sectors, but few more intensely than the startup sphere. When the paradigm changes, your processes must change with it. This book shows you how startup funding works, with expert coaching toward the new rules on the field. Learn how the JOBS Act impacts the fundraising model Gain insight on startups from early stage to growth stage Find the money you need to get your venture going Craft your pitch and optimize the strategy Build momentum Identify the right investors Avoid the common mistakes Don't rely on the "how we did it" tales from superstar startups, as these stories are unique and applied to exceptional scenarios. The game has changed, and playing by the old rules only gets you left behind. Whether you're founding a startup or looking to invest, The Art of Startup Fundraising provides the up-to-the-minute guidance you need.
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The Art of Social Media

Power Tips for Power Users

Author: Guy Kawasaki,Peg Fitzpatrick

Publisher: Penguin UK

ISBN: 0241972841

Category: Business & Economics

Page: 208

View: 7425

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From Guy Kawasaki, the bestselling author of The Art of the Start and Enchantment, The Art of Social Media is a no-nonsense guide to becoming a social media superstar. By now it's clear that whether you're promoting a business, a product, or yourself, social media is near the top of what will determine your success or failure. And there are countless pundits, authors, and consultants eager to advise you. But there's no one quite like Guy Kawasaki, the legendary former chief evangelist for Apple and one of the pioneers of business blogging, tweeting, facebooking, tumbling, and much, much more. Now Guy has teamed up with his Canva colleague Peg Fitzpatrick to offer The Art of Social Media - the one essential guide you need to get the most bang for your time, effort, and money. With more than 100 practical tips, tricks, and insights, Guy and Peg present a ground-up strategy to produce a focused, thorough, and compelling presence on the most popular social-media platforms. They guide you through the steps of building your foundation, amassing your digital assets, going to market, optimizing your profile, attracting more followers, and effectively integrating social media and blogging. For beginners overwhelmed by too many choices, as well as seasoned professionals eager to improve their game, The Art of Social Media is full of tactics that have been proven to work in the real world. Or as Guy puts it, "Great Stuff, No Fluff." Guy Kawasaki, who helped make Macintosh a household name, now runs Garage Technology Ventures, a venture-capital firm. He has held his workshop, "Boot Camp for Start-ups," around the world. Kawasaki is the author of seven previous books, including Art of the Start, Enchantment and Rules for Revolutionaries.
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The Art of Startup

Author: Rittik Chandra

Publisher: BookRix

ISBN: 3736836031

Category: Business & Economics

Page: 162

View: 1722

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"The Art of Startup" is a new approach to business that's being adopted around the world. It offers step-by-step instructions on building successful, scalable, profitable startups. "The Art of Startup" comprises straightforward, eye-opening, life-affirming approach to how the world of business really works. It is a practical tool for any business owner or manager to deliver greater results – providing you an improved return on time and investment, customer attraction, sales growth and business profitability. It will teach you how to achieve better results faster and establish a mind set for professional success.
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Business Workbook

The Art of Possibility: A Private Journal to the Start of Great Success

Author: Books with Soul

Publisher: Books with Soul

ISBN: 9781949325386

Category:

Page: 118

View: 9881

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THE ART OF POSSIBILITY IS GROUNDBREAKING. A business workbook for every team member. The greatest minds in history kept journals. inspirational quotes. Journal Prompts to inspire creativity. A place to keep ideas and brainstorm. Great teambuilding. Motivate yourself and others. Great space for yearly goals and out of the box suggestions. INSIDE YOUR MIND, IDEAS ARE FLORISHING. READY TO BE BRAINSTORMED AND UNLEASHED. WRITE THEM DOWN. FOLLOW SAVVY BUSINESS LEADERS SUCCESSFUL HABITS AND CREATE A NEW HABIT OF COLLECTING YOUR IDEAS ON PAPER. Matte cover 7x 10 perfect size for writing and collecting ideas. Your Words. Your Pages.
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