The Art of Sportscasting

How to Build a Successful Career

Author: Tom Hedrick

Publisher: Taylor Trade Publications

ISBN: 1461626145

Category: Sports & Recreation

Page: 310

View: 1055

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Author Tom Hedrick has elicited and gathered strategic and tactical advice from the top professionals in sporstcasting. Over 76 top-notch sports broadcasting personalities share their experience and acquired wisdom, including Curt Gowdy, Ray Scott, Bob Costas, Jack Buck, Jim Nantz, Keith Jackson, Bob Starr, Joe Castiglione, Kevin Harlan, and Mitch Holthus. While their stories are enjoyable and motivating, these pros do more than reminisce. They itemize specific actions with lists of do's and don'ts and tips. Most importantly, they talk about the strong personal values and philosophies that are and have been essential to their success and to the journey for getting there.
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Strategic Sport Communication

Author: Paul M. Pedersen,Pamela C. Laucella,Edward Kian,Andrea Nicole Geurin

Publisher: Human Kinetics

ISBN: 1492586102

Category: Business & Economics

Page: 424

View: 8805

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Strategic Sport Communication, Second Edition, explores the sport industry’s exciting and multifaceted segment of sport communication. With communication theory, sport literature, and insight from the industry’s leading professionals, the text presents a standard framework that introduces readers to the many ways in which individuals, media outlets, and sport organizations work to create, disseminate, and manage messages to their constituents. The team of international authors has drawn on its extensive practical, academic, and leadership experiences to update and revitalize this second edition of Strategic Sport Communication. Using the industry-defining standard of the Strategic Sport Communication Model (SSCM), the text explores sport communication in depth and then frames the three major components of the field: personal and organizational communication, sport media, and sport communication services and support. Readers will discover how each aspect of this segment of the sport industry is integral to the management, marketing, and operational goals at all levels of sport organizations. The second edition includes the following enhancements: • A new, expanded chapter titled Integrated Marketing Communication in Sport allows students to explore modern marketing strategy. • Substantial updates and new information on multiple social media platforms throughout the book elucidate the latest trends. • “Sport Communication at Work” sidebars and “Profile of a Sport Communicator” features apply topics and theoretical concepts to real-world situations. • Key terms, learning objectives, and chapter wrap-ups with review questions, discussion questions, and individual exercises keep readers engaged and focused. • An expanded ancillary package provides tools for instructors to use in course preparation and presentation. The content is complemented by photos throughout and organized in an easy-to-read style. Part I of the book introduces sport communication by defining the scope of study, examining roles and functions of sport communication professionals, and looking at the history and growth of the field. Part II dives into the SSCM, which provides a macro-view of the three main components of communication in sport. This section also addresses digital and mobile communications, public relations and crisis communication, and sport research. Part III addresses sociocultural issues and legal aspects of sport communication, including culture, gender, sex, race, ethnicity, and politics. Throughout the text, individual exercises, group activities, review questions, and discussion questions promote comprehension for a variety of learning styles. With Strategic Sport Communication, Second Edition, readers will be introduced to the vast and varied field of sport communication. The framework of the SSCM prepares readers with foundational and theoretical knowledge so they are able to understand the workings of, and ultimately contribute to, the rapidly growing field of sport communication.
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Sportscasters/sportscasting

Principles and Practices

Author: Linda K. Fuller

Publisher: Taylor & Francis

ISBN: 078901825X

Category: Performing Arts

Page: 371

View: 8542

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A comprehensive introduction to the workings of the business, Sportscasters/Sportscasting: Principles and Practices explains all of the information essential to anyone looking to begin a career in sports media. This unique volume explores topics in print and broadcast media, sports psychology, technology issues, politics and legalities, ethics, and even the role of sports and sportscasting in society. Other topics discussed include the historical development and economics of sports and sportscasting, sports spectators, sports controversies, sociological perspectives, and sports journalism. Sportscasters/Sportscasting: Principles and Practices is filled with knowledge essential to the craft of sportscasting, including numerous appendices containing acronyms and biographic information about over 200 sportscasters, and a complete Instructorâe(tm)s Manual with exercises to help guide students toward mastery of the topic. Please visit http://LKFullerSport.com for more information and to download the Instructor's Manual.
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Berkshire Encyclopedia of World Sport

Author: N.A

Publisher: N.A

ISBN: N.A

Category: Sports

Page: 1816

View: 4164

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"Covers the whole world of sport, from major professional sports and sporting events to community and youth sport, as well as the business of sports and key social issues"--Provided by publisher.
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Bob Wolff's Complete Guide to Sportscasting

How to Make It in Sportscasting With Or Without Talent

Author: Bob Wolff

Publisher: Skyhorse Publishing Inc.

ISBN: 1616080817

Category: Biography & Autobiography

Page: 368

View: 7274

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"Bob is a hero to all of us who have attempted to follow in his footsteps...This book is a gift to all of us." Chris Berman...
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