The 22 Immutable Laws of Marketing

The 22 Immutable Laws of Marketing

Ries and Trout share their rules for certain successes in the world of marketing.

Author: Al Ries

Publisher: Profile Books(GB)

ISBN: 1861976100

Category: Marketing

Page: 160

View: 696

Ries and Trout share their rules for certain successes in the world of marketing. Combining a wide-ranging historical overview with a keen eye for the future, the authors bring to light 22 superlative tools and innovative techniques for the international marketplace.
Categories: Marketing

Summary The 22 Immutable Laws of Marketing

Summary  The 22 Immutable Laws of Marketing

The must-read summary of Al Ries and Jack Trout's book: "The 22 Immutable Laws of Marketing".

Author: BusinessNews Publishing

Publisher: Primento

ISBN: 9782806233561

Category: Business & Economics

Page: 10

View: 335

The must-read summary of Al Ries and Jack Trout's book: "The 22 Immutable Laws of Marketing". This complete summary of the ideas from Al Ries and Jack Trout's book "The 22 Immuable Laws of Marketing" shows that there is a widely-held assumption that marketing is a field in which anyone can succeed, with enough enthusiasm. This summary shows that marketing has rules of success, just like any other profession. It highlights the 22 laws of marketing and explains why failure will ensue, should you break them. Added-value of this summary: • Save time • Understand the key concepts • Expand your knowledge of marketing To learn more, read "The 22 Immuable Laws of Marketing" and discover the truth about marketing!
Categories: Business & Economics

The 22 Immutable Laws of Marketing

The 22 Immutable Laws of Marketing

Two world-renowned marketing consultants and bestselling authors present the definitive rules of marketing.

Author: Al Ries

Publisher: Harper Collins

ISBN: 9780061798177

Category: Business & Economics

Page: 160

View: 163

Two world-renowned marketing consultants and bestselling authors present the definitive rules of marketing.
Categories: Business & Economics

The 22 Immutable Laws of Branding

The 22 Immutable Laws of Branding

Combining The 22 Immutable Laws of Branding and The 11 Immutable Laws of Internet Branding, this book proclaims that the only way to stand out in today's marketplace is to build your product or service into a brand—and provides the step ...

Author: Al Ries

Publisher: Harper Collins

ISBN: 9780061983672

Category: Business & Economics

Page: 272

View: 271

This marketing classic has been expanded to include new commentary, new illustrations, and a bonus book: The 11 Immutable Laws of Internet Branding. Smart and accessible, The 22 Immutable Laws of Branding is the definitive text on branding, pairing anecdotes about some of the best brands in the world, like Rolex, Volvo, and Heineken, with the signature savvy of marketing gurus Al and Laura Ries. Combining The 22 Immutable Laws of Branding and The 11 Immutable Laws of Internet Branding, this book proclaims that the only way to stand out in today's marketplace is to build your product or service into a brand—and provides the step-by-step instructions you need to do so. The 22 Immutable Laws of Branding also tackles one of the most challenging marketing problems today: branding on the Web. The Rieses divulge the controversial and counterintuitive strategies and secrets that both small and large companies have used to establish internet brands. The 22 Immutable Laws of Branding is the essential primer on building a category-dominating, world-class brand.
Categories: Business & Economics

Summary Insights of The 22 Immutable Laws of Marketing

Summary   Insights of The 22 Immutable Laws of Marketing

22 Immutable Laws of Marketing is a collection of 22 self-made laws by authors Al Riesand Jack Trout which is based on their years of experience in marketing as well asknowledge acquired over these years.

Author: Goodbook

Publisher: Independently Published

ISBN: 9798624358744

Category:

Page: 34

View: 926

22 Immutable Laws of Marketing is a collection of 22 self-made laws by authors Al Riesand Jack Trout which is based on their years of experience in marketing as well asknowledge acquired over these years. It is important for anyone who has an interest inmarketing to read these laws.
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The 22 Immutable Laws of Marketing Summary

The 22 Immutable Laws of Marketing  Summary

getAbstract Summary: Get the key points from this book in less than 10 minutes.Using actual examples and sharp analysis, Al Ries and Jack Trout offer 22 "laws" that amount to a basic, concise distillation of their marketing experience and ...

Author: Jack Trout

Publisher:

ISBN: OCLC:982113769

Category:

Page:

View: 475

getAbstract Summary: Get the key points from this book in less than 10 minutes.Using actual examples and sharp analysis, Al Ries and Jack Trout offer 22 "laws" that amount to a basic, concise distillation of their marketing experience and wisdom. Their examples are pithy enough to keep the most jaded marketing person engaged. And their lessons are embedded verities that would be hard to dispute. The only drawback is that this classic may be a bit dated, so it is interesting to see how surprisingly well some of their original observations have fared over the years. getAbstract recommends this classic to anyone seriously interested in marketing. After all, you can't ignore the law.Book Publisher:Profile Books
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The 22 Immutable Laws of Branding by Al Ries and Laura Ries Summary

The 22 Immutable Laws of Branding by Al Ries and Laura Ries  Summary

DISCLAIMER: This book summary is meant as a preview and not a replacement for the original work. If you like this summary please consider purchasing the original book to get the full experience as the original author intended it to be.

Author: QuickRead

Publisher: QuickRead.com

ISBN:

Category: Study Aids

Page:

View: 382

Do you want more free book summaries like this? Download our app for free at https://www.QuickRead.com/App and get access to hundreds of free book and audiobook summaries. Learn how to build a product or service into a World-Class Brand. Imagine walking into a pharmacy in search of a new shampoo. As you browse the shelves, you’re met with countless options. How do you know which one to choose? In today’s world, we are bombarded with products and it’s becoming increasingly harder to create a product that stands out on the shelves. Now, thanks to marketing gurus Al and Laura Ries, you can learn about the success of some of the biggest brands in the world, including Rolex, Volvo, and Coca-Cola. With step-by-step guides on how to stand out, the key to building a successful business is in the branding. As you read, you’ll learn about The 22 Immutable Laws of Branding used by some of the most successful companies in the world. Learn everything including how to choose a company name, how to design an effective logo, and even how brands make critical errors that only diffuse their power and quality.
Categories: Study Aids