The 21st Century Media (r)evolution

Emergent Communication Practices

Author: Jim Macnamara

Publisher: Peter Lang

ISBN: 9781433109362

Category: Language Arts & Disciplines

Page: 408

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The emergence of 'new media' and social media is widely discussed in contemporary society. However, media and public communication are mostly analyzed within particular theoretical frameworks and within specific disciplinary fields. Such approaches have created polarized views on media and communication, and fail to create an understanding of the interdependencies between these fields. This book expertly synthesizes competing theories and disciplinary viewpoints, integrates scholarly and cutting edge research, and examines international data from fast-growing markets including China, to provide a comprehensive, holistic view of the twenty-first century (r)evolution in media and public communication. The book identifies how the changes are located in practices rather than technologies and that these practices are emergent in highly significant ways. Engaging and accessible, the book is essential reading for media scholars and communication professionals, and a valuable text for courses in media studies, journalism, advertising, public relations, and organisational and political communication.
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Electronic Business Revolution

Opportunities and Challenges in the 21st Century

Author: Peter Cunningham,Friedrich Fröschl

Publisher: Springer Science & Business Media

ISBN: 3662037564

Category: Business & Economics

Page: 238

View: 4538

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Electronic business, the integration of IT and the Internet into business processes, has begun to completely revolutionize business and the economy. The aim of this book is to point out the challenges and opportunities Europe and its companies are faced with in electronic business. The material is based upon the authors joint experience of years of research into the use of IT in business, industry, and government, as well as their management experience as President and CEO of leading technology organizations.
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Media Planning & Buying in the 21st Century

Author: Ronald D. Geskey

Publisher: CreateSpace

ISBN: 9781502358714

Category: Business & Economics

Page: 686

View: 3105

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Media Planning & Buying in the 21st Century, Third Edition is a significantly updated textbook and media source book for early career professionals. Included is a new chapter, The Wild Wild West which emphasizes the growing importance of caveat-emptor makes readers aware of the risks of using many new media in evaluating and investing in some digital media as many researchers have found a high incidence of fraud.The book also provides updated content on the media revolution, the media tools of integrated marketing communications, media audiences and costs, internet marketing, social media, strategic media planning, the growing importance of geography in media planning, media negotiations and buying broadcast, print, and internet advertising, guerrilla marketing, media sales, the future, and much more,
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The Social Media Revolution: An Economic Encyclopedia of Friending, Following, Texting, and Connecting

An Economic Encyclopedia of Friending, Following, Texting, and Connecting

Author: Jarice Hanson

Publisher: ABC-CLIO

ISBN: 1610697685

Category: Social Science

Page: 441

View: 915

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Social media shapes the ways in which we communicate, think about friends, and hear about news and current events. It also affects how users think of themselves, their communities, and their place in the world. This book examines the tremendous impact of social media on daily life. • Provides an insightful perspective on the past and future that demonstrates how the technologies of communication serve to create the nexus of social interaction • Examines the fundamental need and desire of humanity to communicate, which in turn determines what we think of ourselves, how we see the world, and how we make meaning • Focuses on social media as a powerful tool, not only for communication and entertainment but also for potentially equalizing power and social mobility locally, nationally, and globally • Considers the financial impact of social media as it challenges legacy media for consumers, users, and audiences
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Arab Revolution in the 21st Century?

Lessons from Egypt and Tunisia

Author: Nader Fergany

Publisher: Springer

ISBN: 1137590947

Category: Political Science

Page: 215

View: 7975

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In Arab Revolution in the 21st Century?, Nader Fergany presents a compassionate analysis of the Arab popular uprisings in the 21st century, with particular reference to the cases of Egypt and Tunisia. Under authoritarian rule, relentless injustice creates the objective conditions for expressions of popular protest which may culminate in popular uprisings, as witnessed in many Arab countries at the end of the first decade of the 21st century. Unsurprisingly, the slogans of the Arab Liberation Tide (ALT) popular revolts centered around freedom, implying sound democratic governance, social justice, and human dignity for all. In reality, the short-lived governance arrangements which followed the January 2011 popular revolt in Egypt, for example, were little more than extensions of the authoritarian governance system the revolt set out to overthrow. There were differences, of course, between the three short-lived regimes that took power since then, but in form, rather than substance. This book uses a structuralist political economy framework rather than a detailed historical account as it considers how the ALT may prove to be an historic opportunity for human renaissance in the Arab World – or alternatively a disaster of epic proportions.
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Multimedia Technologies and Applications for the 21st Century

Visions of World Experts

Author: Borko Furht

Publisher: Springer Science & Business Media

ISBN: 0585287678

Category: Computers

Page: 324

View: 4996

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Multimedia Technologies and Applications for the 21st Century: Visions of World Experts presents contributions from leading researchers and experts describing their current research and their views of the future trends in the field. The book consists of thirteen chapters in five parts. These chapters tackle a number of critical issues in distributed multimedia systems and applications - from VLSI processors that support multimedia and multimedia servers, through multimedia databases and multimedia networks and communications, to merging multimedia applications. Only a few years ago multimedia seemed like a brand new research field and an emerging new industry. Today, at the edge of the 21st century, multimedia research is coming of age, and the multimedia industry has significantly grown with the total market estimated to be about $50 billion. Several years ago it was felt that the digital media revolution had just started; however, the seeds had been sown long before. Fundamental technologies, such as interactive laser disks, video games, and electronic encyclopedias were invented in the 1970s and 80s. They represented the seeds for current `hot' applications, such as digital libraries, video-on-demand, interactive television, and videoconferencing. Another aspect of the digital media revolution is the formation of a new media industry composed of computer, entertainment, communication, and consumer electronics companies. Many industry segments are currently involved in creating new products and services, positioning themselves for the 21st century. They include telephone, cable, and satellite TV companies, communication equipment companies, TV and radio broadcasters, on-line Internet service providers, cable channels, movie studios, record companies, book publishers, CD-ROM title creators, Internet tool vendors, multimedia software tools companies, computer companies, general software tools companies, computer add-on vendors, semiconductor vendors, and consumer electronics vendors. Multimedia Technologies and Applications for the 21st Century: Visions of World Experts should stimulate the curiosity of its readers and inspire new technological breakthroughs in this exciting field. It serves as a valuable reference for system designers, engineers, programmers, and managers who are involved in multimedia systems, the Internet, and their applications. This book can also be used as a textbook for advanced courses on multimedia in engineering curricula.
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The New Advertising: Branding, Content, and Consumer Relationships in the Data-Driven Social Media Era [2 volumes]

Branding, Content, and Consumer Relationships in the Data-Driven Social Media Era

Author: Ruth E. Brown Ph.D.,Valerie K. Jones,Ming Wang

Publisher: ABC-CLIO

ISBN: 1440833435

Category: Business & Economics

Page: 806

View: 7965

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The era of "big data" has revolutionized many industries—including advertising. This is a valuable resource that supplies current, authoritative, and inspiring information about—and examples of—current and forward-looking theories and practices in advertising. • Provides easy-to-read, accessible insights from both academic and industry experts that create frameworks for thinking about how to effectively connect with consumers today • Examines how modern advertising works within our digitally focused, always-on-the-go society Enables readers to understand how advertising and marketing has progressed to reach its current state as well as the many options available for connecting with and engaging consumers today and tomorrow • Includes chapters written by luminaries ranging from Don E. Schultz, considered by most to be the father of integrated marketing communications, to Rishad Tobaccowala, chief strategist of Publicis Group and member of its Directoire+, one of the industry's leading visionaries
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Media revolution in Europe: ahead of the curve

Author: N.A

Publisher: Council of Europe

ISBN: 9287173265

Category:

Page: 607

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The "rags to riches" story of Karol Jakubowicz's involvement in the work of the Council of Europe took him from the role of an awestruck newcomer from Poland in 1990 to that of the Chairman of the Steering Committee on the Media and New Communication Services (2005-06). Along the way, he was elected, delegated by the Steering Committee, and invited by the Council of Europe Secretariat to serve in a number of other capacities. In all of them, he contributed a wide variety of papers, reports and studies to assist the steering committee and other bodies in collecting information and formulating ideas in the general field of freedom of expression, creation of free and democratic media systems (including the issue of public service media), regulation of transfrontier television, the adjustment of Council of Europe human rights standards to the conditions of the information society, and the development of broadcasting legislation in Council of Europe member states.The present collection of these papers and reports is published in the conviction that they retain their value and relevance. It provides the additional benefit of offering a glimpse of the work preceding the formulation of Committee of Ministers recommendations and declarations, as well as resolutions of the Council of Europe Parliamentary Assembly.
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Wired for War

The Robotics Revolution and Conflict in the 21st Century

Author: P. W. Singer

Publisher: Penguin

ISBN: 9781440685972

Category: Technology & Engineering

Page: 512

View: 7660

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P. W. Singer explores the great­est revolution in military affairs since the atom bomb: the dawn of robotic warfare We are on the cusp of a massive shift in military technology that threatens to make real the stuff of I, Robot and The Terminator. Blending historical evidence with interviews of an amaz­ing cast of characters, Singer shows how technology is changing not just how wars are fought, but also the politics, economics, laws, and the ethics that surround war itself. Travelling from the battlefields of Iraq and Afghanistan to modern-day "skunk works" in the midst of suburbia, Wired for War will tantalise a wide readership, from military buffs to policy wonks to gearheads.
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