Thank You For Arguing, Revised and Updated Edition

What Aristotle, Lincoln, And Homer Simpson Can Teach Us About the Art of Persuasion

Author: Jay Heinrichs

Publisher: Three Rivers Press

ISBN: 0385347782

Category: Language Arts & Disciplines

Page: 432

View: 1144

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For when you really have to get your point across… *Expanded and Revised: Including new chapters on leadership, Obama’s oratorical mastery, the pitfalls of apologies—and an “Argument Lab” section to put your new skills to the test.* Thank You for Arguing is your master class in the art of persuasion, taught by professors ranging from Bart Simpson to Winston Churchill. The time-tested secrets this book discloses include Cicero’s three-step strategy for moving an audience to action—as well as Honest Abe’s Shameless Trick of lowering an audience’s expectations by pretending to be unpolished. But it’s also replete with contemporary techniques such as politicians’ use of “code” language to appeal to specific groups and an eye-opening assortment of popular-culture dodges—including The Yoda Technique, The Belushi Paradigm, and The Eddie Haskell Ploy. Whether you’re an inveterate lover of language books or just want to win a lot more anger-free arguments on the page, at the podium, or over a beer, Thank You for Arguing is for you. Written by one of today’s most popular language mavens, it’s warm, witty, erudite, and truly enlightening. It not only teaches you how to recognize a paralipsis and a chiasmus when you hear them, but also how to wield such handy and persuasive weapons the next time you really, really want to get your own way.
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Thank You for Arguing

What Aristotle, Lincoln, and Homer Simpson Can Teach Us about the Art of Persuasion

Author: Jay Heinrichs

Publisher: Three Rivers Press (CA)

ISBN: 0804189935

Category: BUSINESS & ECONOMICS

Page: 480

View: 6270

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"Fully revised and updated third edition"--Cover.
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Thank You for Arguing, Fourth Edition (Revised and Updated)

What Aristotle, Lincoln, and Homer Simpson Can Teach Us About the Art of Persuasion

Author: Jay Heinrichs

Publisher: Broadway Books

ISBN: 0593237390

Category: Language Arts & Disciplines

Page: 480

View: 381

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The definitive guide to getting your way, revised and updated with new material on writing, speaking, framing, and other key tools for arguing more powerfully “Cross Cicero with David Letterman and you get Jay Heinrichs.”—Joseph Ellis, Pulitzer Prize–winning author of The Quartet and American Sphinx Now in its fourth edition, Jay Heinrichs’s Thank You for Arguing is your master class in the art of persuasion, taught by history’s greatest professors, ranging from Queen Victoria and Winston Churchill to Homer Simpson and Barack Obama. Filled with time-tested secrets for emerging victorious from any dispute, including Cicero’s three-step strategy for inspiring action and Honest Abe’s Shameless Trick for lowering an audience’s expectations, this fascinating book also includes an assortment of persuasion tips, such as: • The Chandler Bing Adjustment: Match your argument to your audience (that is, persuasion is not about you). • The Belushi Paradigm: Before people will follow you, they have to consider you worth following. • The Yoda Technique: Transform a banal idiom by switching the words around. Additionally, Heinrichs considers the dark arts of persuasion, such as politicians’ use of coded language to appeal to specific groups. His sage guide has been fully updated to address our culture of “fake news” and political polarization. Whether you’re a lover of language books or just want to win more anger-free arguments on the page, at the podium, or over a beer, Thank You for Arguing is for you. Warm, witty, and truly enlightening, it not only teaches you how to identify a paraleipsis when you hear it but also how to wield such persuasive weapons the next time you really, really need to get your way. This expanded edition also includes a new chapter on how to reset your audience’s priorities, as well as new and improved ArgueLab games to hone your skills.
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