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Unlocking the Mobile Economy

Author: Anindya Ghose

Publisher: Mit Press

ISBN: 9780262536059

Category: Cell phone advertising

Page: 240

View: 3466

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Consumers create a data trail by tapping their phones; businesses can tap into this trail to harness the power of the more than three-trilion-dollar mobile economy ... this two-way exchange can benefit both customers and businesses ... Ghose identifies nine forces that shape consumer behavior, including time, crowdedness, trajectory, and weather, and ... he highlights the true influence mobile wields over shoppers ... and the lucrative opportunities it represents ...
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Location-Based Marketing

Geomarketing and Geolocation

Author: Gérard Cliquet,Jérôme Baray

Publisher: John Wiley & Sons

ISBN: 1119721253

Category: Business & Economics

Page: 260

View: 8478

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Location-based Marketing outlines the main concepts, methods and strategies for implementing spatial marketing, also known as geomarketing. With an emphasis on the value of mapping in marketing decision-making, this book demonstrates the importance of a more spatialized view of these decisions, in order to best respond to market realities – whether local or international. The main techniques of geomarketing are presented along with an understanding of the spatial behavior of consumers, both outside the point of sale and in stores. The book further introduces the idea of a "geomarketing mix", which spatializes product innovations, merchandising, pricing and various aspects of promotion. Finally, the book defines what real georetailing comprises and develops the concept of mobile marketing based on geolocation techniques.
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Marketing in a Digital World

Author: Aric Rindfleisch,Alan J. Malter

Publisher: Emerald Group Publishing

ISBN: 1787563391

Category: Business & Economics

Page: 248

View: 9563

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Marketing in a Digital World consists of nine essays on how the digital revolution has affected marketing theory and practice. Leading marketing scholars, including several editors of premier academic journals, provide fresh insights for both scholars and managers seeking to enhance their understanding of marketing in a digital world.
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Handbook of Research on Retailing

Author: Katrijn Gielens,Els Gijsbrechts

Publisher: Edward Elgar Publishing

ISBN: 1786430282

Category: Business & Economics

Page: 480

View: 2861

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The advent of e-commerce and the rise of hard discounters have put severe pressure on traditional retail chains. Boundaries are blurring: traditional brick & mortar players are expanding their online operations and/or setting up their own discount banners, while the power houses of online retail are going physical, and hard discounters get caught up in the Wheel of Retailing. Even successful companies cannot sit back and rest, but need to prepare for the next wave of change. In the face of this complexity, it is all the more important to take stock of current knowledge, based on insights and experience from leading scholars in the field. What do we know from extant studies, and what are the ensuing best practices? What evolutions are ahead, and will current recipes still work in the future? This Handbook sheds light on these issues.
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Competing for the Future

Author: Gary Hamel,C. K. Prahalad

Publisher: Harvard Business Press

ISBN: 1422131807

Category: Business & Economics

Page: 384

View: 7434

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New competitive realities have ruptured industry boundaries, overthrown much of standard management practice, and rendered conventional models of strategy and growth obsolete. In their stead have come the powerful ideas and methodologies of Gary Hamel and C.K. Prahalad, whose much-revered thinking has already engendered a new language of strategy. In this book, they develop a coherent model for how today's executives can identify and accomplish no less than heroic goals in tomorrow's marketplace. Their masterful blueprint addresses how executives can ease the tension between competing today and clearing a path toward leadership in the future.
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Scientific American

Author: N.A

Publisher: N.A

ISBN: N.A

Category: Science

Page: N.A

View: 3086

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Monthly magazine devoted to topics of general scientific interest.
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