Survey Research Methods

Author: Floyd J. Fowler

Publisher: SAGE

ISBN: 1412958415

Category: Social Science

Page: 201

View: 2416

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Providing a compact yet comprehensive coverage of survey research, this is an ideal companion or beginning text.
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Survey Research Methods

Author: Floyd J Fowler, Jr

Publisher: SAGE Publications

ISBN: 1483323595

Category: Social Science

Page: 184

View: 1111

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The Fifth Edition of Floyd J. Fowler Jr.’s bestselling Survey Research Methods presents the very latest methodological knowledge on surveys. Offering a sound basis for evaluating how each aspect of a survey can affect its precision, accuracy, and credibility, the book guides readers through each step of the survey research process. This fully updated edition addresses the growth of the Internet for data collection and the subsequent rapid expansion of online survey usage, the precipitous drop in response rates for telephone surveys, the continued improvement in techniques for pre-survey evaluation of questions, and the growing role of individual cell phones in addition to—and often instead of—household landlines. Throughout the book, the author puts the profound changes taking place in the survey research world today into perspective, helping researchers learn how to best use new and traditional options for collecting data.
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Survey Research Methods

Author: Floyd J. Fowler

Publisher: SAGE

ISBN: 1452259003

Category: Social Science

Page: 184

View: 7449

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The Fourth Edition has been updated in four primary ways: it much more prominently addresses the growth of the Internet for data collection and the subsequent rapid expansion of online survey usage; it addresses the precipitous drop in response rates for telephone surveys, particularly those based on random-digit dialling; it offers new and expanded coverage monitoring the continued improvement in techniques for presurvey evaluation of questions; and it addresses the growing role of individual cell phone in addition - and often instead of - household landlines. Two new chapters, "The Nature of Error in Surveys" and "Issues in Analyzing Survey Data," further emphasize the importance of minimizing nonsampling errors through superior question design, quality interviewing, and high response rates. This book has been an ideal course companion for survey research and research methods courses at the undergraduate and graduate levels.
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Survey research methods

Author: Floyd J. Fowler

Publisher: Sage Publications, Inc

ISBN: N.A

Category: Social Science

Page: 156

View: 428

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From the First Edition . . . "The text is particularly valuable as a reference for researchers. It provides them with a thorough grasp of questions to consider during data collection in any type of survey and an understanding of the implications of decisions made during the survey's design. . . . Identifies the important questions that researchers need to ask and have answered." --Canadian Home Economics Journal "A convenient resource. Helpful and practical and the material on telephone versus personal interviews is generally up-to-date. To allow the reader to explore topics in greater depth, adequate and appropriate references are provided. Covers the standard gamut of survey research topics. Clearly, the author is well trained, with considerable academic and nonacademic research experience." --Journal of the American Statistical Association "This volume is a general discussion of survey research. Provide[s] useful information on comparative methods and especially on relative costs. Thus, its contents include information telephone surveys, as well as mail and personal interviews as sources of data with excellent considerations on how to select a strategy for a particular problem. Special attention is given to questions of comparative reliability and validity of methodologies. Chapter Seven on Survey Interviewing is especially useful as it describes the job of the interviewer and offers suggestions on procedures. Information on how to recruit and train interviewers is especially worthwhile." --Communication Quarterly "Deals with all the key survey design issues more comprehensively than I thought in only 159 pages. The author's aims are achieved. I will certainly recommend the book to young researchers, and seasoned practitioners will find some useful benchmarks against which to assess the quality of current survey research methods." --Journal of the Marketing Research Society Popular in the first edition with 17,000 readers for giving those who collect, analyze, or examine survey data a sound basis for evaluating data-collecting procedures, this new edition covers: the role of microcomputers in data collection and data entry procedures; the latest research findings on the training and supervision of interviewers; and significant developments in question design and evaluation.
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Handbook of Applied Social Research Methods

Author: Professor Leonard Bickman,Leonard Bickman,Debra J. Rog,Rog Debra J,MS Debra J Rog

Publisher: SAGE

ISBN: 9780761906728

Category: Social Science

Page: 580

View: 6812

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The Handbook of Applied Social Research Methods shows how to make intelligent and conscious decisions so that researchers can refine and hone their research questions as new knowledge is gained, unanticipated obstacles are encountered, or contextual shifts take place - all key elements in the iterative nature of applied research. With examples and illustrations from the authors' own experiences, this book gives readers a practical guide to conducting applied research.
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The SAGE Handbook of Applied Social Research Methods

Author: Leonard Bickman,MS Debra J Rog

Publisher: SAGE

ISBN: 1412950317

Category: Social Science

Page: 661

View: 5790

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The SAGE Handbook of Applied Social Research Methods, Second Edition provides students and researchers with the most comprehensive resource covering core methods, research designs, and data collection, management, and analysis issues. This thoroughly revised edition continues to place critical emphasis on finding the tools that best fit the research question given the constraints of deadlines, budget, and available staff. Each chapter offers key guidance on how to make intelligent and conscious tradeoffs so that one can refine and hone the research question as new knowledge is gained, unanticipated obstacles are encountered, or contextual shifts take place - all key elements in the iterative nature of applied research. Each chapter has been enhanced pedagogically to include more step-by-step procedures, specific, rich yet practical examples from various settings to illustrate the method, parameters to define when the method is most appropriate and when it is not appropriate, and greater use of visual aids (graphs, models, tip boxes) to provide teaching and learning tools. - twenty core chapters written by research experts that cover major methods and data analysis issues across the social and behavioral sciences, education, and management; - emphasis on applying research techniques, particularly in "real-world" settings in which there are various data, money, time, and political constraints; - new chapters on mixed methods, qualitative comparative analysis, concept mapping, and internet data collection; - a newly developed section that serves as a guide for students who are navigating through the book and attempting to translate the chapters into action; - a new Instructor's Resources CD, with relevant journal articles, test questions, and exercises to aid the instructor in developing appropriate course materials.
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Improving Survey Questions

Design and Evaluation

Author: Floyd J. Fowler

Publisher: SAGE

ISBN: 9780803945838

Category: Social Science

Page: 191

View: 2651

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Questions as Measures An Overview Designing Questions to Gather Factual Data Questions to Measure Subjective States Some General Rules for Designing Good Survey Instruments Presurvey Evaluation of Questions Assessing the Validity of Survey Questions Question Design and Evaluation Issues in Perspective.
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Applied Social Research

Author: NA Hall,Ralph Hall

Publisher: Macmillan Education AU

ISBN: 9781420256123

Category: Social Science

Page: 320

View: 3144

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Applied Social Research focuses on the real world context of applied research. It discusses the often overlooked, yet essential process of planning: poor planning inevitably produces inadequate research. The text helps researchers decide how to approach their applied research problems and to think through the major issues in the design and analysis of their project. 'Applied Social Research' also discussed the idea that in applied social research the use of a single method type is unlikely to provide answers to the often complex set of research questions being addressed and highlights the benefits of using two or more research methods in the one study. The author argues that such mixed method designs are becoming widely used in applied social research, particularly where the methods combine qualitative and quantitative data, thereby enabling a richer set of data to provide various perspectives on the research topic, removing limitations imposed by using single methods. Examples of such designs are provided throughout, useful mixed method designs are outlined and their advantages discussed.
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Advances in Telephone Survey Methodology

Author: James M. Lepkowski,N. Clyde Tucker,J. Michael Brick,Edith D. de Leeuw,Lilli Japec,Paul J. Lavrakas,Michael W. Link,Roberta L. Sangster

Publisher: John Wiley & Sons

ISBN: 0471745316

Category: Mathematics

Page: 704

View: 9367

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A complete and comprehensive collaboration providing insight on future approaches to telephone survey methodology Over the past fifteen years, advances in technology have transformed the field of survey methodology, from how interviews are conducted to the management and analysis of compiled data. Advances in Telephone Survey Methodology is an all—encompassing and authoritative resource that presents a theoretical, methodological, and statistical treatment of current practices while also establishing a discussion on how state—of—the—art developments in telecommunications have and will continue to revolutionize the telephone survey process. Seventy—five prominent international researchers and practitioners from government, academic, and private sectors have collaborated on this pioneering volume to discuss basic survey techniques and introduce the future directions of the telephone survey. Concepts and findings are organized in four parts—sampling and estimation, data collection, operations, and nonresponse—equipping the reader with the needed practical applications to approach issues such as choice of target population, sample design, questionnaire construction, interviewing training, and measurement error. The book also introduces important topics that have been overlooked in previous literature, including: The impact of mobile telephones on telephone surveys and the rising presence of mobile—only households worldwide The design and construction of questionnaires using Computer Assisted Telephone Interviewing (CATI) software The emerging use of wireless communication and Voice over Internet Protocol (VoIP) versus the telephone Methods for measuring and improving interviewer performance and productivity Privacy, confidentiality, and respondent burden as main factors in telephone survey nonresponse Procedures for the adjustment of nonresponse in telephone surveys In—depth reviews of the literature presented along with a full bibliography, assembled from references throughout the world Advances in Telephone Survey Methodology is an indispensable reference for survey researchers and practitioners in almost any discipline involving research methods such as sociology, social psychology, survey methodology, and statistics. This book also serves as an excellent text for courses and seminars on survey methods at the undergraduate and graduate levels.
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The SAGE Handbook of Online Research Methods

Author: Nigel G Fielding,Raymond M Lee,Grant Blank

Publisher: SAGE

ISBN: 1473959306

Category: Reference

Page: 684

View: 2760

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Online research methods are popular, dynamic and fast-changing. Following on from the great success of the first edition, published in 2008, The SAGE Handbook of Online Research Methods, Second Edition offers both updates of existing subject areas and new chapters covering more recent developments, such as social media, big data, data visualization and CAQDAS. Bringing together the leading names in both qualitative and quantitative online research, this new edition is organised into nine sections: 1. Online Research Methods 2. Designing Online Research 3. Online Data Capture and Data Collection 4. The Online Survey 5. Digital Quantitative Analysis 6. Digital Text Analysis 7. Virtual Ethnography 8. Online Secondary Analysis: Resources and Methods 9. The Future of Online Social Research The SAGE Handbook of Online Research Methods, Second Edition is an essential resource for anyone interested in the contemporary practice of computer-mediated research and scholarship.
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