Subscribed

Subscribed

His core message in Subscribed is simple: Ready or not, excited or terrified, you need to adapt to the Subscription Economy -- or risk being left behind.

Author: Tien Tzuo

Publisher: Penguin

ISBN: 9780525536475

Category: Business & Economics

Page: 256

View: 872

A USA Today bestseller! Companies like Netflix, Spotify, and Salesforce are just the tip of the iceberg for the subscription model. The real transformation--and the real opportunity--is just beginning. Subscription companies are growing nine times faster than the S&P 500. Why? Because unlike product companies, subscription companies know their customers. A happy subscriber base is the ultimate economic moat. Today's consumers prefer the advantages of access over the hassles of maintenance, from transportation (Uber, Surf Air), to clothing (Stitch Fix, Eleven James), to razor blades and makeup (Dollar Shave Club, Birchbox). Companies are similarly demanding easier, long-term solutions, trading their server rooms for cloud storage solutions like Box. Simply put, the world is shifting from products to services. But how do you turn customers into subscribers? As the CEO of the world's largest subscription management platform, Tien Tzuo has helped hundreds of companies transition from relying on individual sales to building customer-centric, recurring-revenue businesses. His core message in Subscribed is simple: Ready or not, excited or terrified, you need to adapt to the Subscription Economy -- or risk being left behind. Tzuo shows how to use subscriptions to build lucrative, ongoing one-on-one relationships with your customers. This may require reinventing substantial parts of your company, from your accounting practices to your entire IT architecture, but the payoff can be enormous. Just look at the case studies: * Adobe transitions from selling enterprise software licenses to offering cloud-based solutions for a flat monthly fee, and quadruples its valuation. * Fender evolves from selling guitars one at a time to creating lifelong musicians by teaching beginners to play, and keeping them inspired for life. * Caterpillar uses subscriptions to help solve problems -- it's not about how many tractors you can rent, but how much dirt you need to move. In Subscribed, you'll learn how these companies made the shift, and how you can transform your own product into a valuable service with a practical, step-by-step framework. Find out how how you can prepare and prosper now, rather than trying to catch up later.
Categories: Business & Economics

Subscribed

Subscribed

Informed by insights straight from the servers of Zuora, the world's largest subscription finance platform, Subscribed is the book that explains how this shift really works -- and how business leaders can prepare and prosper.

Author: Tien Tzuo

Publisher: Penguin UK

ISBN: 9780241363683

Category: Business & Economics

Page: 256

View: 876

Today's consumers prefer the advantages of access over the hassles of ownership. It's not just internet services like Netflix and Spotify; even industrial firms like GE and Caterpillar are reinventing themselves as solutions providers. Whether you sell software, clothes, insurance, or industrial machines, you need to master the transition to the subscription model. Adapting to the subscription economy takes more than just deciding to sell subscriptions instead of products. You'll have to reinvent your company from the inside out -- from your accounting to your entire IT architecture. No matter how large or small your company, Subscribed gives you a practical, step-by-step framework to rebuild your business around a customer-centric, recurring revenue model.In ten years, we'll be subscribing to everything: information technology, transportation, retail, healthcare, even housing. Informed by insights straight from the servers of Zuora, the world's largest subscription finance platform, Subscribed is the book that explains how this shift really works -- and how business leaders can prepare and prosper.
Categories: Business & Economics

SUMMARY Subscribed Why The Subscription Model Will Be Your Company s Future And What To Do About It By Tien Tzuo And Gabe Weisert

SUMMARY   Subscribed  Why The Subscription Model Will Be Your Company s Future   And What To Do About It By Tien Tzuo And Gabe Weisert

SUMMARY SUBSCRIBED Why the Subscription Model Will Be Your Company's Future and What to Do About It by Tien Tzuo and Gabe Weisert G Shortcut Edition SUMMARY - Subscribed: Why The Subscription Model Will Be Your. Front Cover.

Author: Shortcut Edition

Publisher: Shortcut Edition

ISBN:

Category: Business & Economics

Page: 35

View: 949

* Our summary is short, simple and pragmatic. It allows you to have the essential ideas of a big book in less than 30 minutes. *By reading this summary, you will discover how to move your business to a subscription-based business model. *You will also discover: who benefits from the subscription system; how to apply this business model to all sectors of activity; how combining the sale of a product and a service can save the physical business; how to change your organization and corporate culture to a subscription model. *Driven by giants like Netflix or Spotify, companies offering subscription-based services are now growing faster than those selling products. This new trend seems to be sustainable because it better meets the needs of consumers by providing them with the service they want instead of imposing a product. If you are already an entrepreneur, it is time to change your business model before the market is saturated. If you have a business plan, create a subscription-based service right away. Why is this business model your future? *Buy now the summary of this book for the modest price of a cup of coffee!
Categories: Business & Economics

Provoke

Provoke

How Leaders Shape the Future by Overcoming Fatal Human Flaws Geoff Tuff, Steven Goldbach ... the subscription economy, Subscribed: Why the Subscription Model Will Be Your Company's Future – and What to Do About It. Through the company's ...

Author: Geoff Tuff

Publisher: John Wiley & Sons

ISBN: 9781119787549

Category: Business & Economics

Page: 256

View: 320

Explore a new and effective method for seizing opportunity in the face of uncertainty In Provoke: How Leaders Shape the Future by Overcoming Fatal Human Flaws, renowned strategy consultants and best-selling authors Geoff Tuff and Steven Goldbach deliver an insightful exploration of how people tend to act tentatively in the face of uncertainty and provide the tools we need to do things differently. Tuff and Goldbach offer up a compelling argument for the proposition that taking a "wait and see" approach is the exact opposite of what helps visionary leaders change the world. Drawing on principles from business and behavioral economics, the book shows readers from all walks of life how to provoke action as a mechanism to advance. In this book you’ll discover: An overview of the assortment of cognitive biases which tend to restrain and distort leadership decision making in the face of uncertainty How to recognize the 'phase change' that occurs when an uncertainty resolves from being a question of "if" to being a matter of "when" Five different models of provocation which can be used alone or in combination to anticipate, drive through and exit that phase change in a way that creates the future you desire How true "provocateurs" shake the foundations of their industries, firms, sectors, and governments by overcoming their need for certainty before action Perfect for leaders or aspiring leaders in all walks of life where uncertainty abounds—which is to say, almost everywhere —Provoke will become your go-to guide to overcoming those natural human instincts that keep us frozen in place and prevent us from seizing our opportunities.
Categories: Business & Economics

Subscription Theater

Subscription Theater

See also Tien Tzuo and Gabe Weisert, Subscribed: Why the Subscription Model Will Be Your Company's Future—and What to Do About It (New York: Portfolio, 2018). 11. Quoted in Nicholas Thompson and Fred Vogelstein, “Inside Facebook's Two ...

Author: Matthew Franks

Publisher: University of Pennsylvania Press

ISBN: 9780812297416

Category: History

Page: 296

View: 327

Subscription Theater asks why turn-of-the-century British and Irish citizens spent so much time, money, and effort adding their names to subscription lists. Shining a spotlight on private play-producing clubs, public repertory theaters, amateur drama groups, and theatrical magazines, Matthew Franks locates subscription theaters in a vast constellation of civic subscription initiatives, ranging from voluntary schools and workers' hospitals to soldiers' memorials and Diamond Jubilee funds. Across these enterprises, Franks argues, subscribers created their own spaces for performing social roles from which they had long been excluded. Whether by undermining the authority of the Lord Chamberlain's Examiner of Plays and London's commercial theater producers, or by extending rights to disenfranchised women and property-less men, a diverse cast of subscribers including typists, plumbers, and maids acted as political representatives for their fellow citizens, both inside the theater and far beyond it. Citizens prized a "democratic" or "representative" subscription list as an end in itself, and such lists set the stage for the eventual public subsidy of subscription endeavors. Subscription Theater points to the importance of printed ephemera such as programs, tickets, and prospectuses in questioning any assumption that theatrical collectivity is confined to the live performance event. Drawing on new media as well as old, Franks uses a database of over 23,000 stage productions to reveal that subscribers introduced nearly a third of the plays that were most frequently revived between 1890 and the mid-twentieth century, as well as nearly half of all new translations, and they were instrumental in staging the work of such writers as Shaw and Ibsen, whose plays featured subscription lists as a plot point or prop. Although subscribers often are blamed for being a conservative force in theater, Franks demonstrates that they have been responsible for how we value audience and repertoire today, and their history offers a new account of the relationship between ephemera, drama, and democracy.
Categories: History

The Business of Digital Publishing

The Business of Digital Publishing

Tzuo, Tien and Weisert, Gabe, Subscribed: Why the Subscription Model Will Be Your Company's Future—and What to Do About It. Penguin, 2018. This provides a close look at the subscription model; it looks more widely than the publishing ...

Author: Frania Hall

Publisher: Routledge

ISBN: 9780429751622

Category: Social Science

Page: 274

View: 311

Thoroughly revised and updated throughout, the second edition of The Business of Digital Publishing provides an essential introduction to the development of digital products in the book and journal industries today. Offering a fundamental overview of the main technological developments that have influenced the growth of digital publishing, the author introduces students to the key terms and concepts that make digital publishing possible. The four key publishing sectors (professional reference, academic, education and trade) are explored in detail, providing students with the technical literacy to understand digital developments and examine the growth of new business models. In this edition, sections have been updated to address the growth of audiobooks, reading apps, metadata, and open access, while original case studies address key issues such as digital-first publishing, EPUB, social media and crowdsourcing. Also covered are the key issues and debates that face the industry as a whole, such as pricing and copyright, and their impact on the industry is explored through relevant case studies. Taken together, the chapters examine the challenges of digital publishing and explore the opportunities it provides to develop new and diverse audiences. The Business of Digital Publishing remains an invaluable resource for any publishing student looking for a starting point from which to explore the world of digital publishing.
Categories: Social Science

Consumer Prosumer Prosumager

Consumer  Prosumer  Prosumager

In his book Subscribed: Why subscription model will be your company's future – and what to do about it, author Tien Tzuo points out that The world is moving from products to services. Subscriptions are exploding because billions of ...

Author: Fereidoon P. Sioshansi

Publisher: Academic Press

ISBN: 9780128168363

Category: Business & Economics

Page: 550

View: 592

Consumers, Prosumers, Prosumagers: How Customer Stratification will Disrupt the Utility Business Model examines customer stratification in the electric power sector, arguing that it is poised to become one of the fundamental drivers of the 21st century power network as distributed energy generation, storage, sharing and trading options become available at scale. The book addresses the interface and the relationship between key players and their impacts on incumbent and disruptive service providers. Topics covered include innovations that lead to consumer stratification, regulatory policy, the potential of service, the speed and spread of stratification, and a review of potential business models and strategies. The work also covers the evolution and potential end-states of electricity service provision, from its basis in current pilot programs as distributed generation scales and its potential to supplant industry norms. Explores the impacts and trajectories of increasing distributed power generation and storage adoption Analyzes the growing number of electricity services and their impact on the existing power grid and service providers, including incumbent and disruptor utilities Discusses future market trends and trends in costs, pricing and business models
Categories: Business & Economics

Summary of Subscribed by Tien Tzuo Why the Subscription Model Will Be Your Company s Future and What to Do about It

Summary of Subscribed by Tien Tzuo   Why the Subscription Model Will Be Your Company s Future and What to Do about It

ABOUT THE ORIGINAL BOOK::::::::::: Subѕсrіbеd (2018) looks аt a buѕіnеѕѕ mоdеl thаt'ѕ сurrеntlу еnjоуіng unрrесеdеntеd success аrоund thе globe: subscriptions.

Author: Ctprint

Publisher:

ISBN: 1705571166

Category:

Page: 46

View: 788

Subscribed Why the Subscription Model Will Be Your Company's Future - and What to Do About It By Tien Tzuo:::::::: Disclaimer: This bооk іѕ nоt mеаnt tо rерlасе thе оrіgіnаl bооk but tо ѕеrvе аѕ a companion tо іt. ABOUT THE ORIGINAL BOOK::::::::::: Subѕсrіbеd (2018) looks аt a buѕіnеѕѕ mоdеl thаt'ѕ сurrеntlу еnjоуіng unрrесеdеntеd success аrоund thе globe: subscriptions. Whеthеr іt'ѕ Nеtflіx, Spotify оr Ubеr, соmраnіеѕ hаvе rеаlіzеd thаt more аnd more people are іntеrеѕtеd in ѕеrvісеѕ rаthеr than оwnеrѕhір - they wаnt thе rіdе rаthеr thаn thе саr. It'ѕ аn insight thаt'ѕ literally wоrth billions. But more thаn thаt, іt'ѕ thе future. If уоu wаnt tо make іt іn tоdау'ѕ crowded mаrkеtрlасе, it pays tо tаkе a сlоѕеr lооk at thе рhеnоmеnоn. ABOUT THЕ AUTHОR:::::::::::::::: Tien Tzuо іѕ the cofounder аnd CEO оf Zuora, a lеаdіng рrоvіdеr оf cloud-based software gеаrеd tоwаrd соmраnіеѕ that wаnt to mаkе the trаnѕіtіоn tо a ѕubѕсrірtіоn-bаѕеd buѕіnеѕѕ model. Bеfоrе ѕеttіng uр Zuоrа, Tzuо was the chief marketing оffісеr аnd сhіеf ѕtrаtеgіѕt аt Salesforce. Hе іѕ also thе hоѕt оf the glоbаl Subѕсrіbеd соnfk
Categories:

To day

To day

Fifty per cent . of all moneys as and whenever subscribed will be devoted to the Working Capital of the Company ... our own shareholders the advantages “ I must say that I believe in the great future before your Company , and of the ...

Author:

Publisher:

ISBN: UIUC:30112109806825

Category: English literature

Page:

View: 294

Categories: English literature

The Statist

The Statist

Twombly ( Mr receive general mortgage bonds of the company at par , Upon payment of their W. K. Vanderbilt's son - in - law ) , E. S. Whelen , John Wanamaker , C. L. Borie , subscriptions their certificates of stock will be stamped ...

Author:

Publisher:

ISBN: PRNC:32101079874275

Category: Commerce

Page:

View: 446

Categories: Commerce