His core message in Subscribed is simple: Ready or not, excited or terrified, you need to adapt to the Subscription Economy -- or risk being left behind.

Author: Tien Tzuo

Publisher: Penguin

ISBN: 9780525536475

Category: Business & Economics

Page: 256

View: 911

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A USA Today bestseller! Companies like Netflix, Spotify, and Salesforce are just the tip of the iceberg for the subscription model. The real transformation--and the real opportunity--is just beginning. Subscription companies are growing nine times faster than the S&P 500. Why? Because unlike product companies, subscription companies know their customers. A happy subscriber base is the ultimate economic moat. Today's consumers prefer the advantages of access over the hassles of maintenance, from transportation (Uber, Surf Air), to clothing (Stitch Fix, Eleven James), to razor blades and makeup (Dollar Shave Club, Birchbox). Companies are similarly demanding easier, long-term solutions, trading their server rooms for cloud storage solutions like Box. Simply put, the world is shifting from products to services. But how do you turn customers into subscribers? As the CEO of the world's largest subscription management platform, Tien Tzuo has helped hundreds of companies transition from relying on individual sales to building customer-centric, recurring-revenue businesses. His core message in Subscribed is simple: Ready or not, excited or terrified, you need to adapt to the Subscription Economy -- or risk being left behind. Tzuo shows how to use subscriptions to build lucrative, ongoing one-on-one relationships with your customers. This may require reinventing substantial parts of your company, from your accounting practices to your entire IT architecture, but the payoff can be enormous. Just look at the case studies: * Adobe transitions from selling enterprise software licenses to offering cloud-based solutions for a flat monthly fee, and quadruples its valuation. * Fender evolves from selling guitars one at a time to creating lifelong musicians by teaching beginners to play, and keeping them inspired for life. * Caterpillar uses subscriptions to help solve problems -- it's not about how many tractors you can rent, but how much dirt you need to move. In Subscribed, you'll learn how these companies made the shift, and how you can transform your own product into a valuable service with a practical, step-by-step framework. Find out how how you can prepare and prosper now, rather than trying to catch up later.

Informed by insights straight from the servers of Zuora, the world's largest subscription finance platform, Subscribed is the book that explains how this shift really works -- and how business leaders can prepare and prosper.

Author: Tien Tzuo

Publisher: Penguin UK

ISBN: 9780241363683

Category: Business & Economics

Page: 256

View: 659

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Today's consumers prefer the advantages of access over the hassles of ownership. It's not just internet services like Netflix and Spotify; even industrial firms like GE and Caterpillar are reinventing themselves as solutions providers. Whether you sell software, clothes, insurance, or industrial machines, you need to master the transition to the subscription model. Adapting to the subscription economy takes more than just deciding to sell subscriptions instead of products. You'll have to reinvent your company from the inside out -- from your accounting to your entire IT architecture. No matter how large or small your company, Subscribed gives you a practical, step-by-step framework to rebuild your business around a customer-centric, recurring revenue model.In ten years, we'll be subscribing to everything: information technology, transportation, retail, healthcare, even housing. Informed by insights straight from the servers of Zuora, the world's largest subscription finance platform, Subscribed is the book that explains how this shift really works -- and how business leaders can prepare and prosper.

SUMMARY SUBSCRIBED Why the Subscription Model Will Be Your Company's Future and What to Do About It by Tien Tzuo and Gabe Weisert G Shortcut Edition SUMMARY - Subscribed: Why The Subscription Model Will Be Your. Front Cover.

Author: Shortcut Edition

Publisher: Shortcut Edition

ISBN:

Category: Business & Economics

Page: 32

View: 355

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* Our summary is short, simple and pragmatic. It allows you to have the essential ideas of a big book in less than 30 minutes. *By reading this summary, you will discover how to move your business to a subscription-based business model. *You will also discover: who benefits from the subscription system; how to apply this business model to all sectors of activity; how combining the sale of a product and a service can save the physical business; how to change your organization and corporate culture to a subscription model. *Driven by giants like Netflix or Spotify, companies offering subscription-based services are now growing faster than those selling products. This new trend seems to be sustainable because it better meets the needs of consumers by providing them with the service they want instead of imposing a product. If you are already an entrepreneur, it is time to change your business model before the market is saturated. If you have a business plan, create a subscription-based service right away. Why is this business model your future? *Buy now the summary of this book for the modest price of a cup of coffee!

How Leaders Shape the Future by Overcoming Fatal Human Flaws Geoff Tuff, Steven Goldbach ... the subscription economy, Subscribed: Why the Subscription Model Will Be Your Company's Future – and What to Do About It. Through the company's ...

Author: Geoff Tuff

Publisher: John Wiley & Sons

ISBN: 9781119787549

Category: Business & Economics

Page: 256

View: 100

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Explore a new and effective method for seizing opportunity in the face of uncertainty In Provoke: How Leaders Shape the Future by Overcoming Fatal Human Flaws, renowned strategy consultants and best-selling authors Geoff Tuff and Steven Goldbach deliver an insightful exploration of how people tend to act tentatively in the face of uncertainty and provide the tools we need to do things differently. Tuff and Goldbach offer up a compelling argument for the proposition that taking a "wait and see" approach is the exact opposite of what helps visionary leaders change the world. Drawing on principles from business and behavioral economics, the book shows readers from all walks of life how to provoke action as a mechanism to advance. In this book you’ll discover: An overview of the assortment of cognitive biases which tend to restrain and distort leadership decision making in the face of uncertainty How to recognize the 'phase change' that occurs when an uncertainty resolves from being a question of "if" to being a matter of "when" Five different models of provocation which can be used alone or in combination to anticipate, drive through and exit that phase change in a way that creates the future you desire How true "provocateurs" shake the foundations of their industries, firms, sectors, and governments by overcoming their need for certainty before action Perfect for leaders or aspiring leaders in all walks of life where uncertainty abounds—which is to say, almost everywhere —Provoke will become your go-to guide to overcoming those natural human instincts that keep us frozen in place and prevent us from seizing our opportunities.

Startup DPC: How To Start And Grow Your Direct Primary Care Practice. Detroit, MI: Plum Health DPC. Tzuo, Tien, and Gabe Weisert (2018). Subscribed: Why the Subscription Model Will Be Your Company's Future— and What to Do About It. New ...

Author: Paul Dunn

Publisher: John Wiley & Sons

ISBN: 9781119893547

Category: Business & Economics

Page: 406

View: 680

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Put values—and value—over volume with a professional services subscription model Professional firms are built on relationships. But you wouldn't know it by observing their predominant business model — a model centered on selling transactions and inputs, not outcomes that deepen and strengthen relationships. Time’s Up! offers you a guide to building a more valuable firm, one where relationships and lifetime customer value are at the center of how you create and capture value. You’ll learn how to: Create customer lifetime values that far exceed acquisition and retention costs Move customer relationships to the center of your firm Leverage the collective knowledge of your customers Elevate customers from where they are to their desired future by providing transformations, where the customer is the product. Only uncommon offerings command uncommon prices. Time’s Up! introduces you to a revolutionary new business model that transforms your firm, your teams and your results with the customer right at the center of the process.

Subscribed: Why the Subscription Model Will Be Your Company's Future and What to Do about It. New York: Penguin Random House. Charley Qianlei Chen is a PhD student at the Manning School of Business, University of Massachusetts Lowell.

Author: Charles H. Noble

Publisher: John Wiley & Sons

ISBN: 9781119890225

Category: Technology & Engineering

Page: 692

View: 567

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THE PDMA HANDBOOK OF INNOVATION AND NEW PRODUCT DEVELOPMENT State-of-the-art overview of all aspects of new product development from start to finish The Product Development and Management Association (PDMA) Handbook of Innovation and New Product Development provides an exceptional review of cutting-edge topics for both new and experienced product development leaders, and academics interested in emerging research, offering a comprehensive and updated guide to the practices, processes, and tools critical to achieving and sustaining new product/service development success in today’s world and delivering valuable information on the fundamentals as well as emerging practices. This edition is completely revised to include 32 new and refreshed chapters on topics including: Creating Successful Innovation, Sustainable New Product Development (NPD), Digital Transformation of NPD, the Changing Role of Design Thinking, Market Forecasting, and much more. In The Product Development and Management Association (PDMA) Handbook of Innovation and New Product Development, readers can expect to find specific information on: What separates the winners from the losers when it comes to new products, plus what drives new product success from a holistic standpoint Effective front end innovation practices, portfolio management for product innovation, and identifying significant new business opportunities Obtaining customer needs for product development, harnessing user research for product innovation, and making market analytics work for you Design thinking, artificial intelligence and new product development The 4th edition of The Product Development and Management Association (PDMA) Handbook of Innovation and New Product Development is an essential reference for anyone with responsibility for product development activities, from novices looking for fundamentals to experts seeking insights on emerging concepts and is relevant for all functions and all industries. The Product Development and Management Association (PDMA) is a global community connecting thousands of members whose skills, expertise and experience power the most recognized and respected innovative companies in the world. PDMA’s unique triad of members include product development and management practitioners, academics, and service providers in a variety of industries and knowledge areas, including new product process, strategy innovation, market research, tools and metrics, organizational issues and portfolio management.

See also Tien Tzuo and Gabe Weisert, Subscribed: Why the Subscription Model Will Be Your Company's Future—and What to Do About It (New York: Portfolio, 2018). 11. Quoted in Nicholas Thompson and Fred Vogelstein, “Inside Facebook's Two ...

Author: Matthew Franks

Publisher: University of Pennsylvania Press

ISBN: 9780812297416

Category: History

Page: 296

View: 177

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Subscription Theater asks why turn-of-the-century British and Irish citizens spent so much time, money, and effort adding their names to subscription lists. Shining a spotlight on private play-producing clubs, public repertory theaters, amateur drama groups, and theatrical magazines, Matthew Franks locates subscription theaters in a vast constellation of civic subscription initiatives, ranging from voluntary schools and workers' hospitals to soldiers' memorials and Diamond Jubilee funds. Across these enterprises, Franks argues, subscribers created their own spaces for performing social roles from which they had long been excluded. Whether by undermining the authority of the Lord Chamberlain's Examiner of Plays and London's commercial theater producers, or by extending rights to disenfranchised women and property-less men, a diverse cast of subscribers including typists, plumbers, and maids acted as political representatives for their fellow citizens, both inside the theater and far beyond it. Citizens prized a "democratic" or "representative" subscription list as an end in itself, and such lists set the stage for the eventual public subsidy of subscription endeavors. Subscription Theater points to the importance of printed ephemera such as programs, tickets, and prospectuses in questioning any assumption that theatrical collectivity is confined to the live performance event. Drawing on new media as well as old, Franks uses a database of over 23,000 stage productions to reveal that subscribers introduced nearly a third of the plays that were most frequently revived between 1890 and the mid-twentieth century, as well as nearly half of all new translations, and they were instrumental in staging the work of such writers as Shaw and Ibsen, whose plays featured subscription lists as a plot point or prop. Although subscribers often are blamed for being a conservative force in theater, Franks demonstrates that they have been responsible for how we value audience and repertoire today, and their history offers a new account of the relationship between ephemera, drama, and democracy.

Subscribed; Why the subscription model will be your company's future – and what to do about it? New York, NY: Penguin. Williams, T. (2020). Subscription and membership business models: Can they work for your company? The Economist.

Author: Edwin N. Torres

Publisher: Taylor & Francis

ISBN: 9780429558993

Category: Business & Economics

Page: 355

View: 122

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This timely book is a comprehensive overview of customer service principles, theories, and practices. It looks at the best practices of service enterprises and the delivery of superior customer service. It also includes classic and contemporary theories relating to the consumers, managers, and their behaviors in organizational setting. The book uses real-life applications through examples from business enterprises in various service sectors, including hotels, restaurants, theme parks, event management, airlines, cruises, (e-)retailers, and finance. This book covers important concepts in service design and delivery including customer experiences, peer-to-peer services, the organization’s servicescape, quality measurement tools, and use of technologies. The book also gives insights into consumers including their expectations, attitudes, emotions, word-of-mouth behaviors, and strategies to ensure their loyalty. It also looks at developments in service theory and practice which remain relatively unexplored by existing textbooks. Filled with real-world case studies in various service sectors, this textbook will be particularly useful for students in hospitality guest services and services marketing.

use cases, which would have to be expanded in the future to include an empirical study. ... Tzuo, T., Weisert, G.: Subscribed: why the subscription model will be your company's future— and what to do about it (2018) 6.

Author: Konrad von Leipzig

Publisher: Springer Nature

ISBN: 9783031156021

Category: Business & Economics

Page: 940

View: 718

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This book presents recent developments, research results, and industrial experience to increase the knowledge base of academics and industry. In a small world where trade is the new global driving force conquering countries and continents alike, international competitiveness is becoming the ultimate challenge. It requires high-quality products manufactured with state-of-the-art technologies at low cost under the assumption of highly efficient operations management as well as clear corporate goals and strategy. This in turn is based on improved engineering training and education, relevant applied research, and an active interaction between academia and industry.

Tzuo, Tien and Weisert, Gabe, Subscribed: Why the Subscription Model Will Be Your Company's Future—and What to Do About It. Penguin, 2018. This provides a close look at the subscription model; it looks more widely than the publishing ...

Author: Frania Hall

Publisher: Routledge

ISBN: 9780429751622

Category: Social Science

Page: 274

View: 140

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Thoroughly revised and updated throughout, the second edition of The Business of Digital Publishing provides an essential introduction to the development of digital products in the book and journal industries today. Offering a fundamental overview of the main technological developments that have influenced the growth of digital publishing, the author introduces students to the key terms and concepts that make digital publishing possible. The four key publishing sectors (professional reference, academic, education and trade) are explored in detail, providing students with the technical literacy to understand digital developments and examine the growth of new business models. In this edition, sections have been updated to address the growth of audiobooks, reading apps, metadata, and open access, while original case studies address key issues such as digital-first publishing, EPUB, social media and crowdsourcing. Also covered are the key issues and debates that face the industry as a whole, such as pricing and copyright, and their impact on the industry is explored through relevant case studies. Taken together, the chapters examine the challenges of digital publishing and explore the opportunities it provides to develop new and diverse audiences. The Business of Digital Publishing remains an invaluable resource for any publishing student looking for a starting point from which to explore the world of digital publishing.