Subscribed

Subscribed

Informed by insights straight from the servers of Zuora, the world's largest subscription finance platform, Subscribed is the book that explains how this shift really works -- and how business leaders can prepare and prosper.

Author: Tien Tzuo

Publisher: Penguin UK

ISBN: 9780241363683

Category: Business & Economics

Page: 256

View: 474

SHORTLISTED FOR THE CMI MANAGEMENT BOOK OF THE YEAR INNOVATION AND ENTREPRENEURSHIP AWARD Today's consumers prefer the advantages of access over the hassles of ownership. It's not just internet services like Netflix and Spotify; even industrial firms like GE and Caterpillar are reinventing themselves as solutions providers. Whether you sell software, clothes, insurance, or industrial machines, you need to master the transition to the subscription model. Adapting to the subscription economy takes more than just deciding to sell subscriptions instead of products. You'll have to reinvent your company from the inside out -- from your accounting to your entire IT architecture. No matter how large or small your company, Subscribed gives you a practical, step-by-step framework to rebuild your business around a customer-centric, recurring revenue model.In ten years, we'll be subscribing to everything: information technology, transportation, retail, healthcare, even housing. Informed by insights straight from the servers of Zuora, the world's largest subscription finance platform, Subscribed is the book that explains how this shift really works -- and how business leaders can prepare and prosper.
Categories: Business & Economics

Subscribed

Subscribed

His core message in Subscribed is simple: Ready or not, excited or terrified, you need to adapt to the Subscription Economy -- or risk being left behind.

Author: Tien Tzuo

Publisher: Penguin

ISBN: 9780525536475

Category: Business & Economics

Page: 256

View: 109

A USA Today bestseller! Companies like Netflix, Spotify, and Salesforce are just the tip of the iceberg for the subscription model. The real transformation--and the real opportunity--is just beginning. Subscription companies are growing nine times faster than the S&P 500. Why? Because unlike product companies, subscription companies know their customers. A happy subscriber base is the ultimate economic moat. Today's consumers prefer the advantages of access over the hassles of maintenance, from transportation (Uber, Surf Air), to clothing (Stitch Fix, Eleven James), to razor blades and makeup (Dollar Shave Club, Birchbox). Companies are similarly demanding easier, long-term solutions, trading their server rooms for cloud storage solutions like Box. Simply put, the world is shifting from products to services. But how do you turn customers into subscribers? As the CEO of the world's largest subscription management platform, Tien Tzuo has helped hundreds of companies transition from relying on individual sales to building customer-centric, recurring-revenue businesses. His core message in Subscribed is simple: Ready or not, excited or terrified, you need to adapt to the Subscription Economy -- or risk being left behind. Tzuo shows how to use subscriptions to build lucrative, ongoing one-on-one relationships with your customers. This may require reinventing substantial parts of your company, from your accounting practices to your entire IT architecture, but the payoff can be enormous. Just look at the case studies: * Adobe transitions from selling enterprise software licenses to offering cloud-based solutions for a flat monthly fee, and quadruples its valuation. * Fender evolves from selling guitars one at a time to creating lifelong musicians by teaching beginners to play, and keeping them inspired for life. * Caterpillar uses subscriptions to help solve problems -- it's not about how many tractors you can rent, but how much dirt you need to move. In Subscribed, you'll learn how these companies made the shift, and how you can transform your own product into a valuable service with a practical, step-by-step framework. Find out how how you can prepare and prosper now, rather than trying to catch up later.
Categories: Business & Economics

SUMMARY Subscribed Why The Subscription Model Will Be Your Company s Future And What To Do About It By Tien Tzuo And Gabe Weisert

SUMMARY   Subscribed  Why The Subscription Model Will Be Your Company s Future   And What To Do About It By Tien Tzuo And Gabe Weisert

If you have a business plan, create a subscription-based service right away. Why is this business model your future? *Buy now the summary of this book for the modest price of a cup of coffee!

Author: Shortcut Edition

Publisher: Shortcut Edition

ISBN:

Category: Business & Economics

Page: 35

View: 680

* Our summary is short, simple and pragmatic. It allows you to have the essential ideas of a big book in less than 30 minutes. *By reading this summary, you will discover how to move your business to a subscription-based business model. *You will also discover: who benefits from the subscription system; how to apply this business model to all sectors of activity; how combining the sale of a product and a service can save the physical business; how to change your organization and corporate culture to a subscription model. *Driven by giants like Netflix or Spotify, companies offering subscription-based services are now growing faster than those selling products. This new trend seems to be sustainable because it better meets the needs of consumers by providing them with the service they want instead of imposing a product. If you are already an entrepreneur, it is time to change your business model before the market is saturated. If you have a business plan, create a subscription-based service right away. Why is this business model your future? *Buy now the summary of this book for the modest price of a cup of coffee!
Categories: Business & Economics

Provoke

Provoke

How Leaders Shape the Future by Overcoming Fatal Human Flaws Geoff Tuff, Steven Goldbach ... the subscription economy, Subscribed: Why the Subscription Model Will Be Your Company's Future – and What to Do About It. Through the company's ...

Author: Geoff Tuff

Publisher: John Wiley & Sons

ISBN: 9781119787549

Category: Business & Economics

Page: 256

View: 482

Explore a new and effective method for seizing opportunity in the face of uncertainty In Provoke: How Leaders Shape the Future by Overcoming Fatal Human Flaws, renowned strategy consultants and best-selling authors Geoff Tuff and Steven Goldbach deliver an insightful exploration of how people tend to act tentatively in the face of uncertainty and provide the tools we need to do things differently. Tuff and Goldbach offer up a compelling argument for the proposition that taking a "wait and see" approach is the exact opposite of what helps visionary leaders change the world. Drawing on principles from business and behavioral economics, the book shows readers from all walks of life how to provoke action as a mechanism to advance. In this book you’ll discover: An overview of the assortment of cognitive biases which tend to restrain and distort leadership decision making in the face of uncertainty How to recognize the 'phase change' that occurs when an uncertainty resolves from being a question of "if" to being a matter of "when" Five different models of provocation which can be used alone or in combination to anticipate, drive through and exit that phase change in a way that creates the future you desire How true "provocateurs" shake the foundations of their industries, firms, sectors, and governments by overcoming their need for certainty before action Perfect for leaders or aspiring leaders in all walks of life where uncertainty abounds—which is to say, almost everywhere —Provoke will become your go-to guide to overcoming those natural human instincts that keep us frozen in place and prevent us from seizing our opportunities.
Categories: Business & Economics

Summary of Subscribed by Tien Tzuo Why the Subscription Model Will Be Your Company s Future and What to Do about It

Summary of Subscribed by Tien Tzuo   Why the Subscription Model Will Be Your Company s Future and What to Do about It

ABOUT THE ORIGINAL BOOK::::::::::: Subѕсrіbеd (2018) looks аt a buѕіnеѕѕ mоdеl thаt'ѕ сurrеntlу еnjоуіng unрrесеdеntеd success аrоund thе globe: subscriptions.

Author: Ctprint

Publisher:

ISBN: 1705571166

Category:

Page: 46

View: 929

Subscribed Why the Subscription Model Will Be Your Company's Future - and What to Do About It By Tien Tzuo:::::::: Disclaimer: This bооk іѕ nоt mеаnt tо rерlасе thе оrіgіnаl bооk but tо ѕеrvе аѕ a companion tо іt. ABOUT THE ORIGINAL BOOK::::::::::: Subѕсrіbеd (2018) looks аt a buѕіnеѕѕ mоdеl thаt'ѕ сurrеntlу еnjоуіng unрrесеdеntеd success аrоund thе globe: subscriptions. Whеthеr іt'ѕ Nеtflіx, Spotify оr Ubеr, соmраnіеѕ hаvе rеаlіzеd thаt more аnd more people are іntеrеѕtеd in ѕеrvісеѕ rаthеr than оwnеrѕhір - they wаnt thе rіdе rаthеr thаn thе саr. It'ѕ аn insight thаt'ѕ literally wоrth billions. But more thаn thаt, іt'ѕ thе future. If уоu wаnt tо make іt іn tоdау'ѕ crowded mаrkеtрlасе, it pays tо tаkе a сlоѕеr lооk at thе рhеnоmеnоn. ABOUT THЕ AUTHОR:::::::::::::::: Tien Tzuо іѕ the cofounder аnd CEO оf Zuora, a lеаdіng рrоvіdеr оf cloud-based software gеаrеd tоwаrd соmраnіеѕ that wаnt to mаkе the trаnѕіtіоn tо a ѕubѕсrірtіоn-bаѕеd buѕіnеѕѕ model. Bеfоrе ѕеttіng uр Zuоrа, Tzuо was the chief marketing оffісеr аnd сhіеf ѕtrаtеgіѕt аt Salesforce. Hе іѕ also thе hоѕt оf the glоbаl Subѕсrіbеd соnfk
Categories:

Subscription Theater

Subscription Theater

See also Tien Tzuo and Gabe Weisert, Subscribed: Why the Subscription Model Will Be Your Company's Future—and What to Do About It (New York: Portfolio, 2018). 11. Quoted in Nicholas Thompson and Fred Vogelstein, “Inside Facebook's Two ...

Author: Matthew Franks

Publisher: University of Pennsylvania Press

ISBN: 9780812297416

Category: History

Page: 296

View: 238

Subscription Theater asks why turn-of-the-century British and Irish citizens spent so much time, money, and effort adding their names to subscription lists. Shining a spotlight on private play-producing clubs, public repertory theaters, amateur drama groups, and theatrical magazines, Matthew Franks locates subscription theaters in a vast constellation of civic subscription initiatives, ranging from voluntary schools and workers' hospitals to soldiers' memorials and Diamond Jubilee funds. Across these enterprises, Franks argues, subscribers created their own spaces for performing social roles from which they had long been excluded. Whether by undermining the authority of the Lord Chamberlain's Examiner of Plays and London's commercial theater producers, or by extending rights to disenfranchised women and property-less men, a diverse cast of subscribers including typists, plumbers, and maids acted as political representatives for their fellow citizens, both inside the theater and far beyond it. Citizens prized a "democratic" or "representative" subscription list as an end in itself, and such lists set the stage for the eventual public subsidy of subscription endeavors. Subscription Theater points to the importance of printed ephemera such as programs, tickets, and prospectuses in questioning any assumption that theatrical collectivity is confined to the live performance event. Drawing on new media as well as old, Franks uses a database of over 23,000 stage productions to reveal that subscribers introduced nearly a third of the plays that were most frequently revived between 1890 and the mid-twentieth century, as well as nearly half of all new translations, and they were instrumental in staging the work of such writers as Shaw and Ibsen, whose plays featured subscription lists as a plot point or prop. Although subscribers often are blamed for being a conservative force in theater, Franks demonstrates that they have been responsible for how we value audience and repertoire today, and their history offers a new account of the relationship between ephemera, drama, and democracy.
Categories: History

Business Model Shifts

Business Model Shifts

... all approach isn't going to cut it anymore. And to succeed in this new digital world, companies have to transform.” Source: Tien Tzuo, Subscribed: Why the Subscription Model Will Be Your Company's Future—and What to Do About It ...

Author: Patrick van der Pijl

Publisher: John Wiley & Sons

ISBN: 9781119525332

Category: Business & Economics

Page: 304

View: 820

Shift your business model and transform your organization in the face of disruption Business Model Shifts is co-authored by Patrick van Der Pijl, producer of the global bestseller Business Model Generation, and offers a groundbreaking look at the challenging times in which we live, and the real-world solutions needed to conquer the obstacles organizations must now face. Business Model Shifts is a visually stunning guide that examines six fundamental disruptions happening now and spotlights the opportunities that they present: The Services Shift: the move from products to services The Stakeholder Shift: the move from an exclusive shareholder orientation to creating value for all stakeholders, including employees and society The Digital Shift: the move from traditional business operations to 24/7 connection to customers and their needs The Platform Shift: the move from trying to serve everyone, to connecting people who can exchange value on a proprietary platform The Exponential Shift: the move from seeking incremental growth to an exponential mindset that seeks 10x growth The Circular Shift: the move from take-make-dispose towards restorative, regenerative, and circular value creation Filled with case studies, stories, and in-depth analysis based on the work of hundreds of the world’s largest and most intriguing organizations, Business Model Shifts details how these organizations created their own business model shifts in order to create more customer value, and ultimately, a stronger, more competitive business. Whether you’re looking for ways to redesign your business due to the latest needs of the marketplace, launching a new product or service, or simply creating more lasting value for your customers, Business Model Shifts is the essential book that will change the way you think about your business and its future.
Categories: Business & Economics

Digital Business Models in Industrial Ecosystems

Digital Business Models in Industrial Ecosystems

Subscribed: Why the subscription model will be your company's future - and what to do about it. Portfolio Penguin. Ulaga, W., Eggert, A., & Gehring, A. (2020). Customer Success. In: M. Bruhn, C. Burmann & M. Kirchgeorg (Eds.), ...

Author: Kai-Ingo Voigt

Publisher: Springer Nature

ISBN: 9783030820039

Category: Business & Economics

Page: 249

View: 966

In recent years, digital business models have frequently been the subject of academic and practical discourse. The increasing interconnectivity across the entire supply chain, which is subsumed under the term Industry 4.0, can unlock even farther-reaching potentials for digital business models, affecting entire supply chains and ecosystems. This book examines the specific challenges and obstacles that supply chain and ecosystem management poses with regard to the development of digital business models. The top-quality contributions gathered here focus on the successful implementation of Industry 4.0 in digital business models for industrial organizations in a European context, making the book a valuable asset for researchers and practitioners alike.
Categories: Business & Economics

Management Control Systems For Strategic Changes Applying To Dematurity And Transformation Of Organizations

Management Control Systems For Strategic Changes  Applying To Dematurity And Transformation Of Organizations

... under condition of risk, Journal of Finance, Vol. 19, No. 3, pp. 425–442. Tzuo, T. and Weisert, G. (2018). Subscribed: Why the Subscription Model will be Your Company's Future — and What To Do About It. New York: Portfolio/ Penguin.

Author: Shufuku Hiraoka

Publisher: World Scientific

ISBN: 9789811220715

Category: Business & Economics

Page: 200

View: 379

This book clarifies the theory and practice of management control for strategy changes through the study of profit organizations, non-profit organizations, manufacturing and service industries. The relationship between strategy and management control is clearly elucidated in the book, which enables readers to understand how to implement management control systems for strategic changes in their organizations. The unique topics covered in this book include the methodology for continuing existing businesses and spreading the risk in the business portfolio, the management control systems for the new platform business models such as IT hardware and SaaS (Software as a Service) needed for business structure transformation, as well as management controls that are functioning in various industries and organizations.
Categories: Business & Economics

Perspectives on Digital Humanism

Perspectives on Digital Humanism

(2018) Subscribed: Why the Subscription Model Will be Your Company's Future – And What to Do about It, Publisher: Portfolio/Penguin. United Nations. (1948) Declaration of Human Rights, Article 12. United States Department of Justice ...

Author: Hannes Werthner

Publisher: Springer Nature

ISBN: 9783030861445

Category: Computers

Page: 342

View: 167

This open access book aims to set an agenda for research and action in the field of Digital Humanism through short essays written by selected thinkers from a variety of disciplines, including computer science, philosophy, education, law, economics, history, anthropology, political science, and sociology. This initiative emerged from the Vienna Manifesto on Digital Humanism and the associated lecture series. Digital Humanism deals with the complex relationships between people and machines in digital times. It acknowledges the potential of information technology. At the same time, it points to societal threats such as privacy violations and ethical concerns around artificial intelligence, automation and loss of jobs, ongoing monopolization on the Web, and sovereignty. Digital Humanism aims to address these topics with a sense of urgency but with a constructive mindset. The book argues for a Digital Humanism that analyses and, most importantly, influences the complex interplay of technology and humankind toward a better society and life while fully respecting universal human rights. It is a call to shaping technologies in accordance with human values and needs.
Categories: Computers