Strategic Sport Communication

Author: Paul M. Pedersen,Pamela C. Laucella,Edward Kian,Andrea Nicole Geurin

Publisher: Human Kinetics

ISBN: 1492586102

Category: Business & Economics

Page: 424

View: 1869

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Strategic Sport Communication, Second Edition, explores the sport industry’s exciting and multifaceted segment of sport communication. With communication theory, sport literature, and insight from the industry’s leading professionals, the text presents a standard framework that introduces readers to the many ways in which individuals, media outlets, and sport organizations work to create, disseminate, and manage messages to their constituents. The team of international authors has drawn on its extensive practical, academic, and leadership experiences to update and revitalize this second edition of Strategic Sport Communication. Using the industry-defining standard of the Strategic Sport Communication Model (SSCM), the text explores sport communication in depth and then frames the three major components of the field: personal and organizational communication, sport media, and sport communication services and support. Readers will discover how each aspect of this segment of the sport industry is integral to the management, marketing, and operational goals at all levels of sport organizations. The second edition includes the following enhancements: • A new, expanded chapter titled Integrated Marketing Communication in Sport allows students to explore modern marketing strategy. • Substantial updates and new information on multiple social media platforms throughout the book elucidate the latest trends. • “Sport Communication at Work” sidebars and “Profile of a Sport Communicator” features apply topics and theoretical concepts to real-world situations. • Key terms, learning objectives, and chapter wrap-ups with review questions, discussion questions, and individual exercises keep readers engaged and focused. • An expanded ancillary package provides tools for instructors to use in course preparation and presentation. The content is complemented by photos throughout and organized in an easy-to-read style. Part I of the book introduces sport communication by defining the scope of study, examining roles and functions of sport communication professionals, and looking at the history and growth of the field. Part II dives into the SSCM, which provides a macro-view of the three main components of communication in sport. This section also addresses digital and mobile communications, public relations and crisis communication, and sport research. Part III addresses sociocultural issues and legal aspects of sport communication, including culture, gender, sex, race, ethnicity, and politics. Throughout the text, individual exercises, group activities, review questions, and discussion questions promote comprehension for a variety of learning styles. With Strategic Sport Communication, Second Edition, readers will be introduced to the vast and varied field of sport communication. The framework of the SSCM prepares readers with foundational and theoretical knowledge so they are able to understand the workings of, and ultimately contribute to, the rapidly growing field of sport communication.
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Strategic Sport Communication 2nd Edition

Author: Pedersen, Paul M.,Laucella, Pamela,Kian, Edward,Geurin, Andrea

Publisher: Human Kinetics

ISBN: 1492537004

Category: Business & Economics

Page: 424

View: 5537

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Strategic Sport Communication, Second Edition, presents a standard framework that introduces readers to the many ways in which individuals, media outlets, and sport organizations work to create, disseminate, and manage messages to their constituents.
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Sport Communication

An International Approach

Author: Chuka Onwumechili

Publisher: Routledge

ISBN: 1351983520

Category: Social Science

Page: 356

View: 3193

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Sport is a global business. Now more than ever, sport communication professionals need to understand sport’s global reach in order to develop their full potential. This is the first textbook to introduce the fundamental principles and practice of sport communication from an international perspective. Combining business strategies with insights into social issues such as gender, disability and national identity, this is an accessible, practical and engaging guide to the essentials of sport communication. Aimed to enhance learning at both undergraduate and postgraduate levels, each chapter contains special features tailored to meet the needs of students and instructors. These include learning objectives, chapter summaries, activities, reflections, discussion questions, recommended resource lists and original cross-cultural case studies that demonstrate sport communication theories put into practice. Its twenty chapters explore communication in sport across all levels, from interpersonal communication and team building to strategic communications, and in all forms of media, from print and broadcast to social media. Sport Communication: An International Approach is an essential text for any course on sport communication, sport business or sport management.
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Routledge Handbook of Sport Communication

Author: Paul M. Pedersen

Publisher: Routledge

ISBN: 1136339485

Category: Social Science

Page: 530

View: 1724

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The Routledge Handbook of Sport Communication is the only book to offer a fully comprehensive and in-depth survey of the contemporary discipline of sport communication. It explores communication within, through, and for sport in all its theoretical, conceptual, cultural, behavioral, practical and managerial aspects, tracing the contours of this expansive, transdisciplinary and international discipline and demonstrating that there are few aspects of contemporary sport that don’t rely on effective communications. Including contributions from leading sport media and communications scholars and professionals from around the world, the book examines emerging (new and social) media, traditional (print, broadcast and screen) media, sociological themes in communication in sport, and management issues, at every level, from the interpersonal to communication within and between sport organisations and global institutions. Taking stock of current research, new ideas and key issues, this book is an essential reference for any advanced student, researcher or practitioner with an interest in sport communication, sport business, sport management, sport marketing, communication theory, journalism, or media studies.
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Strategic Sport Marketing

Author: David Shilbury,Shayne Quick,Hans Westerbeek

Publisher: Allen & Unwin

ISBN: 9781865089188

Category: Business & Economics

Page: 340

View: 9689

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Integrating consumer interest in sports with traditional marketing theory, this book presents a strategic sports marketing model intended to meet diverse markets of participants, sponsors, and spectators. Detailed examples including case studies and opinion writings from international sports and media illustrate the unique features of sports marketing. Sports management students and sports administrators will benefit from the discussions of sponsorship and the role of services theory.
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Research Methods and Design in Sport Management

Author: Damon P. S. Andrew,Paul Mark Pedersen,Chad D. McEvoy

Publisher: Human Kinetics

ISBN: 073607385X

Category: Business & Economics

Page: 290

View: 4806

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This text explains research design, implementation, analysis and assessment criteria with a focus on specific procedures unique to sport managament.
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Strategic Sport Development

Author: Rosemary Leach,Stephen Robson,Kirstie Simpson

Publisher: Routledge

ISBN: 0415544009

Category: Sports & Recreation

Page: 272

View: 4647

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The field of sports development is becoming ever more professional, with the levels of expertise in planning and efficiency required of those working in private or national sports institutions higher than they have ever been. In response to this, strategic sports development has emerged as a means of applying business strategies to the context of sports development. Strategic Sports Development is the first book to directly address this important new field. The book comprehensively explains the strategic concepts and techniques that sports students and practitioners across the UK and internationally need to understand. It includes: national and local case studies that appraise existing strategic management practice in sports development separate full introductions to sports development and business strategy a range of tasks and resources that encourage the reader to develop knowledge, skills and competencies through the application of theory to practical examples the application of strategic management principles to the development of sport and development through sport everything the reader needs to engage meaningfully with the relevant National Occupational Standards for the sport development profession. Strategic Sports Development is designed to help students develop the practical skills needed to contribute to development strategy in a vocational context, and give practitioners the confidence and know-how to improve the strategic development of their sports organization. This book is essential reading for all students and practitioners of strategic sports development, and a valuable resource for students of sports management or development in general.
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Strategic Sports Marketing – The impact of sport advertising upon consumers

Adidas - A Case Study

Author: Christian Berger

Publisher: GRIN Verlag

ISBN: 3640225163

Category: Sports & Recreation

Page: 53

View: 8641

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Doctoral Thesis / Dissertation from the year 2008 in the subject Sport - Sport Economics, Sport Management, grade: 2,0, Cardiff University, course: International Business Management, 16 entries in the bibliography, language: English, abstract: The study was based on the subject that is of great interest of the author and therefore attempted to illustrate an evaluation of the impact of Adidas advertising upon purchase decisions of consumers nowadays. To enable the author to provide an evaluation of Adidas’ marketing strategies, the present importance of marketing and modern challenges of advertising decisions were determined as fundamentals of a global brand based on review of relevant literature. Furthermore, an investigation of the strengths, weaknesses, opportunities and threats (SWOT) related to companies in the sports industry was conducted. Moreover the benefits of a global brand were illustrated. This examination was mainly based on marketing specialised literature linked with selected examples of Adidas as no representative of the Adidas company was found to be interviewed. On the one hand it was found that Adidas’ historically grown passion for sports in order to provide athletes with the best possible equipment positively contributes to improve brand awarness and brand image. On the other, it was found that the identified weaknesses reduce the effectiveness of global operations in order to improve consumer satisfaction throughout the world. The research concluded that although the strategic marketing operations of the Adidas company can be reduced by weaknesses and threats, the advertising decisions represent a promising source of enhancing the brand image.
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