Strategic Marketing

Creating Competitive Advantage

Author: Douglas West,John Ford,Essam Ibrahim

Publisher: N.A

ISBN: 019968409X

Category: Business & Economics

Page: 571

View: 4732

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The third edition of Strategic Marketing examines the ways in which companies create and sustain their competitive advantage. Utilizing a robust marketing strategy framework, it covers each of the central questions in the popular "WWHD" model:Where are you now?Where do you want to be?How will you get there?Did you get there?This framework provides students with the tools and techniques to assess the role of marketing strategy in an organization, and to evaluate its impact and contribution.This text is accompanied by an Online Resource Centre which provides:For students:Chapter summariesInternet exercisesKey themes and further readingWeb linksFor lecturers: Additional case studiesGuide to additional case studiesAnswers to case questionsCase analyses and teaching notesPowerPoint slidesTest bankLinks to video clips on strategic issues
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Fashion Management

Author: Rosemary Varley, Ana Roncha, Natascha Radclyffe-Thomas, and Liz Gee

Publisher: Macmillan International Higher Education

ISBN: 1137508191

Category:

Page: N.A

View: 8333

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Creating Competitive Advantage

How to be Strategically Ahead in Changing Markets

Author: Kevin Uphill

Publisher: Kogan Page Publishers

ISBN: 0749474408

Category: Business & Economics

Page: 256

View: 9953

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The economic environment is global, highly sophisticated and in continuous fast flux. The challenge for business leaders, executives and strategists is to read and respond agilely to trends and underlying movements to stay ahead of dynamic market flow and change. Creating Competitive Advantage sets out a compelling case for the business benefits of better market anticipation, and provides tools and approaches to develop a forward-looking strategy that will deliver these. Through theory, case studies and practical insights, the book demonstrates how better analysis of market trends and scanning of the environment combined with business model change and confident leadership can gain and maintain competitive advantage. With the right approach, game-changing strategy can be highly accessible for all business strategists and owners, rather than as today, the almost exclusive reserve of a few brave and instinctive entrepreneurs. With tools, assessments and models to get more value out of the business data you already have and take your strategy to the next level through analytically-supported intuition, Creating Competitive Advantage gives business leaders and strategists the toolkit to move from a responsive mindset to a leading one.
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Creating Competitive Advantage

Give Customers a Reason to Choose You Over Your Competitors

Author: Jaynie L. Smith,William G. Flanagan

Publisher: Broadway Business

ISBN: 9780385517096

Category: Business & Economics

Page: 228

View: 6596

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Explains how a business of any size can identify its competitive advantages and transform them into a powerful opportunity in the battle for market share, demonstrating how an emphasis on the products or services in which a company excells can increase customers and build revenue. 40,000 first printing.
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Customer Relationship Management

Creating Competitive Advantage Through Win-win Relationship Strategies

Author: Kaj Storbacka,Jarmo Lehtinen

Publisher: McGraw-Hill Companies

ISBN: N.A

Category: Business & Economics

Page: 160

View: 8514

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To develop the long-term relationships necessary to survive the intense global competition of the modern era, businesses must strive to meet customers needs as never before. This book is a result of an extensive research project that studied new ideas in marketing, and how these strategies are being applied throughout the US and Europe. The case studies provided demonstrate the ability of effective CRM programmes to refine customer relationships and increase their value.
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Strategic Marketing Decisions 2007-2008

Author: Isobel Doole,Robin Lowe

Publisher: Routledge

ISBN: 0750684151

Category: Business & Economics

Page: 307

View: 5226

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BH CIM Coursebooks are crammed with a range of learning objective questions, activities, definitions and summaries to support and test your understanding of the theory. The 07/08 editions contains new case studies which help keep the student up to date with changes in Marketing strategies. Carefully structured to link directly to the CIM syllabus, this Coursebook is user-friendly, interactive and relevant. Each Coursebook is accompanied by access to MARKETINGONLINE (www.marketingonline.co.uk), a unique online learning resource designed specifically for CIM students which can be accessed at any time. * Written specially for the Strtegic Marketing Decisions module by the Senior Examiner * The only coursebook fully endorsed by CIM * Contains past examination papers and examiners' reports to enable you to practise what has been learned and help prepare for the exam
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Marketing Information Systems

Creating Competitive Advantage in the Information Age

Author: Kimball P. Marshall

Publisher: Boyd & Fraser Publishing Company

ISBN: 9780877092902

Category: Information storage and retrieval systems

Page: 164

View: 8594

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This text is organized into four parts that present a comprehensive view of marketing information systems. Practical examples and illustrations from real-world marketing practitioners are integrated into the text. As a learning tool, key words are fully defined when first presented, then are listed at the end of each chapter. Includes recommended reading lists.
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Strategic Management and Online Selling

Creating Competitive Advantage with Intangible Web Goods

Author: Susanne Royer

Publisher: Routledge

ISBN: 1134270453

Category: Business & Economics

Page: 272

View: 9243

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Focusing on Business to Customer (B2C) internet business, and on firms that offer intangible products and/or services that can be directly consumed via the world wide web, Strategic Management and Online Selling also covers immaterial products and online news information or home banking. Considering how firms with similar specific characteristics are able to realize competitive advantages, this topical book discusses an area of particular contemporary importance and increasing academic study.
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CIM Coursebook Strategic Marketing Decisions

Author: Isobel Doole,Robin Lowe

Publisher: Routledge

ISBN: 1136419365

Category: Business & Economics

Page: 320

View: 4209

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BH CIM Coursebooks are crammed with a range of learning objective questions, activities, definitions and summaries to support and test your understanding of the theory. The 07/08 editions contains new case studies which help keep the student up to date with changes in Marketing strategies. Carefully structured to link directly to the CIM syllabus, this Coursebook is user-friendly, interactive and relevant. Each Coursebook is accompanied by access to MARKETINGONLINE (www.marketingonline.co.uk), a unique online learning resource designed specifically for CIM students which can be accessed at any time.
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CIM Coursebook 06/07 Strategic Marketing Decisions

Author: Isobel Doole,Robin Lowe

Publisher: Routledge

ISBN: 113642055X

Category: Business & Economics

Page: 320

View: 8744

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Elsevier/Butterworth-Heinemann's 2006-07 CIM Coursebook series offers you the complete package for exam success. Fully reviewed by CIM and updated by the examiner, the coursebook offers everything you need to keep you on course
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