Sports Spectators

Author: Allen Guttmann

Publisher: Columbia University Press

ISBN: 0231517092

Category: Sports & Recreation

Page: 248

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In his previous books Allen Guttmann has provided incisive perspectives on Avery Brundage's role in the Olympic movement and on the nature of modern sports. Now, in his latest book, the accomplished historian of sport turns his attention from the playing field to the grandstand. Sports Spectators, the first historical study of the subject from antiquity to today, is at once erudite and entertaining; comprehensive and succint. Guttmann first examines the history of sports spectators, starting with Ancient Greece and Rome. He then moves on to the Renaissance and traces three early sports -the tournament, archery, and early versions of football. The author then focuses on the emergenece of sports in post-Renaissance England, and discusses the curious spectacle of animal sports (bear- and bull-baiting and cockfighting), as well as the first appearance of combat sports such as sword fighting, stick fighting, and boxing. The book concludes its historical view by exploring contemporary baseball, football, rowing, tennis, and golf. From his chronological narrative, Guttmann shifts to detailed analysis of the economic, sociological, and psychological aspects of sports spectatorship. Who were, and are, sports spectators? What is their gender and social class? Have they normally been participants as well as fans? What are the political functions of sports-watching? What are the social dynamics of spectatorship? Guttmann provides fresh insights which will be useful to scholars and fascinating to everyone. Sports Spectators also looks at the dramatic transformations radio and television have made, and offers an incisive critique of today's sports-related violence, including the increasingly frequent incidences of spectator hooliganism. How violent (or peaceful) have spectators traditionally been? Has spectator violence increased or decreased? You needn't be a season ticket-holder to enjoy Sports Spectators. Allen Guttmann makes the history of fandom come alive for any reader interested in Western culture and what forms of entertainment reveal about us, as well as those concerned with the recent growth of spectator violence.
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Routledge Handbook of Sports Marketing

Author: Simon Chadwick,Nicolas Chanavat,Michel Desbordes

Publisher: Routledge

ISBN: 1317584929

Category: Business & Economics

Page: 408

View: 3835

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Sports marketing has become a cornerstone of successful sports management and business, driving growth in sport organisations and widening fan-bases. Showcasing the latest thinking and research in sports marketing from around the world, the Routledge Handbook of Sports Marketing goes further than any other book in exploring the full range of this exciting discipline. Featuring contributions from world-leading scholars and practitioners from across the globe, the book examines theories, concepts, issues and best practice across six thematic sections—brands, sponsorship, ambush marketing, fans and spectators, media, and ethics and development—and examines key topics such as: consumer behaviour marketing communications strategic marketing international marketing experiential marketing and marketing and digital media Comprehensive and authoritative, the Routledge Handbook of Sports Marketing is an essential reference for any student or researcher working in sport marketing, sport management, sport business, sports administration or sport development, and for all practitioners looking to develop their professional knowledge.
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Sports and Athletics Developments

Author: James Harry Humphrey

Publisher: Nova Publishers

ISBN: 9781604562057

Category: Health & Fitness

Page: 118

View: 4170

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Sports and athletics are at the focus of attention of millions and millions of people around the world - regardless of the level of the sport of athletic competition. There is perhaps more learned about life on the playing fields than anywhere else. Even the most disparate people can find common ground on sports or teams. This book brings together developments in this diverse field.
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Routledge Handbook of Sports Event Management

Author: Milena M. Parent,Jean-Loup Chappelet

Publisher: Routledge

ISBN: 1135104301

Category: Sports & Recreation

Page: 444

View: 3929

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From the Olympic Games to community-level competitions, sports events can be complex and pose a particular set of managerial challenges. The Routledge Handbook of Sports Event Management surveys the management of sports events around the world of every size and scale, from small to mega-events, including one-off and recurring events, and single-sport and multi-sport events. The book adopts a unique stakeholder perspective, structured around the groups and individuals who have an interest in and co-create sports events, including organising committees, promoters, sport organisations, spectators, community groups, sponsors, host governments, the media and NGOs. Each chapter addresses a specific stakeholder, defines that stakeholder and its relationships with sports events, describes the managerial requirements for a successful event, assesses current research and directions for future research, and outlines the normative dimensions of stakeholder engagement (such as sustainability and legacy). No other book takes such a broad view of sports event management, surveying key theory, current research, best practice, and moral and ethical considerations in one volume. With contributions from leading sport and event scholars from around the world, the Routledge Handbook of Sports Event Management is essential reading for any advanced student, researcher or professional with an interest in sport management, sport development, sport policy or events.
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Sport Fans

The Psychology and Social Impact of Spectators

Author: Daniel L. Wann

Publisher: Psychology Press

ISBN: 9780415924641

Category: Psychology

Page: 246

View: 2053

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First published in 2001. Routledge is an imprint of Taylor & Francis, an informa company.
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The Social Psychology of Sport

Author: Gordon W. Russell

Publisher: Springer Science & Business Media

ISBN: 1461580633

Category: Psychology

Page: 313

View: 1877

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This book is written from the perspective of a social psychologist. As a conse quence, the topics covered in the upcoming chapters were chosen from among those traditionally of interest to the discipline of social psychology. A criterion for inclusion was the topic's usefulness in providing insights and/or understand ing ofthe social processes at work in sports settings. To this end, I have drawn ex tensively from mainstream journals in social psychology (e. g. , Journal of Per sonality and Social Psychology), and grounded the discussion of topics and issues on the methodologically sound studies/experiments they generally provide. There is also an equally strong interdisciplinary emphasis that features research from physical education, sociology, management science, and education. I have made a further attempt, not as successful as I would have liked, to incorporate a substan tial amount of the fine sports research that has been conducted overseas, particu larly in Europe and Australia. I am hopeful that in bringing together the works of international scholars from a variety of disciplines a clearer and balanced outline of this field will take shape. And now a word about the audience for this text and how to get the most from its pages. I would suggest that the reader have taken a course in social psychology following an introductory-level course. An introductory course in research methodology would also be helpful.
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Global Sport Marketing

Contemporary Issues and Practice

Author: Michel Desbordes,André Richelieu

Publisher: Routledge

ISBN: 1136456201

Category: Business & Economics

Page: 208

View: 6071

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Globalization has had a profound impact on the sports industry, creating an international market in which sports teams, leagues and players have become internationally recognized brands. This important new study of contemporary sports marketing examines the opportunities and threats posed by a global sports market, outlining the tools and strategies that marketers and managers can use to take advantage of those opportunities. The book surveys current trends, issues and best practice in international sport marketing, providing a useful blend of contemporary theory and case studies from the Americas, Europe and Asia. It assesses the impact of globalization on teams, leagues, players, sponsors and equipment manufacturers, and highlights the central significance of culture on the development of effective marketing strategy. Global Sport Marketing is key reading for any advanced student, researcher or practitioner working in sport marketing or sport business.
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Sports Fan Violence in North America

Author: Jerry Middleton Lewis

Publisher: Rowman & Littlefield

ISBN: 9780742539808

Category: Social Science

Page: 187

View: 9717

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This book argues that sport is essential to the social health of any society. Participation in the sport fan experience is very meaningful for a significant portion of the membership of any society. This volume argues that sports fan violence, particularly celebrating riots after championship play, disturbs and harms one of the key positive aspects of sports.
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