Strategic Sport Communication

Author: Paul Mark Pedersen,Kimberly S. Miloch,Pamela C. Laucella

Publisher: Human Kinetics

ISBN: 9780736065245

Category: Sports & Recreation

Page: 396

View: 5592

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This is an introduction to the wide-ranging world of sport communication, integral to the successful management, marketing, and operation of sport organisations at all levels. The text outlines the full breadth of the communication industry, including the many professional careers available to students and practitioners.
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Routledge Handbook of Sport Communication

Author: Paul Mark Pedersen

Publisher: Routledge

ISBN: 0415518199

Category: Social Science

Page: 529

View: 9929

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The Routledge Handbook of Sport Communication is the only book to offer a fully comprehensive and in-depth survey of the contemporary discipline of sport communication. It explores communication within, through, and for sport in all its theoretical, conceptual, cultural, behavioral, practical and managerial aspects, tracing the contours of this expansive, transdisciplinary and international discipline and demonstrating that there are few aspects of contemporary sport that don't rely on effective communications. Including contributions from leading sport media and communications scholars and professionals from around the world, the book examines emerging (new and social) media, traditional (print, broadcast and screen) media, sociological themes in communication in sport, and management issues, at every level, from the interpersonal to communication within and between sport organisations and global institutions. Taking stock of current research, new ideas and key issues, this book is an essential reference for any advanced student, researcher or practitioner with an interest in sport communication, sport business, sport management, sport marketing, communication theory, journalism, or media studies.
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Case Studies in Sport Communication

Author: Robert S. Brown,Daniel J. O'Rourke

Publisher: Greenwood Publishing Group

ISBN: 9780275975302

Category: Language Arts & Disciplines

Page: 209

View: 3708

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Essays analyzing the narratives that surround the physical and ritualistic activities of sport.
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Sport Communication

An International Approach

Author: Chuka Onwumechili

Publisher: Routledge

ISBN: 1351983520

Category: Social Science

Page: 356

View: 312

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Sport is a global business. Now more than ever, sport communication professionals need to understand sport’s global reach in order to develop their full potential. This is the first textbook to introduce the fundamental principles and practice of sport communication from an international perspective. Combining business strategies with insights into social issues such as gender, disability and national identity, this is an accessible, practical and engaging guide to the essentials of sport communication. Aimed to enhance learning at both undergraduate and postgraduate levels, each chapter contains special features tailored to meet the needs of students and instructors. These include learning objectives, chapter summaries, activities, reflections, discussion questions, recommended resource lists and original cross-cultural case studies that demonstrate sport communication theories put into practice. Its twenty chapters explore communication in sport across all levels, from interpersonal communication and team building to strategic communications, and in all forms of media, from print and broadcast to social media. Sport Communication: An International Approach is an essential text for any course on sport communication, sport business or sport management.
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Defining Sport Communication

Author: Andrew C. Billings

Publisher: Routledge

ISBN: 1317437918

Category: Language Arts & Disciplines

Page: 356

View: 9445

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Defining Sport Communication is a comprehensive resource addressing core topics and issues, including humanistic, organizational, relational, and mediated approaches to the study of sport communication. It provides foundational work in sport communication for students and scholars, reflecting the abundance of research published in recent years and the ever-increasing interest in this area of study. Bringing together scholars from various epistemological viewpoints within communication, this volume provides a unique opportunity for defining the breadth and depth of sport communication research. It will serve as a seminal reference for existing scholarship while also providing an agenda for future research.
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Strategic Sport Communication

Author: Paul M. Pedersen,Pamela C. Laucella,Edward Kian,Andrea Nicole Geurin

Publisher: Human Kinetics

ISBN: 1492586102

Category: Business & Economics

Page: 424

View: 6204

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Strategic Sport Communication, Second Edition, explores the sport industry’s exciting and multifaceted segment of sport communication. With communication theory, sport literature, and insight from the industry’s leading professionals, the text presents a standard framework that introduces readers to the many ways in which individuals, media outlets, and sport organizations work to create, disseminate, and manage messages to their constituents. The team of international authors has drawn on its extensive practical, academic, and leadership experiences to update and revitalize this second edition of Strategic Sport Communication. Using the industry-defining standard of the Strategic Sport Communication Model (SSCM), the text explores sport communication in depth and then frames the three major components of the field: personal and organizational communication, sport media, and sport communication services and support. Readers will discover how each aspect of this segment of the sport industry is integral to the management, marketing, and operational goals at all levels of sport organizations. The second edition includes the following enhancements: • A new, expanded chapter titled Integrated Marketing Communication in Sport allows students to explore modern marketing strategy. • Substantial updates and new information on multiple social media platforms throughout the book elucidate the latest trends. • “Sport Communication at Work” sidebars and “Profile of a Sport Communicator” features apply topics and theoretical concepts to real-world situations. • Key terms, learning objectives, and chapter wrap-ups with review questions, discussion questions, and individual exercises keep readers engaged and focused. • An expanded ancillary package provides tools for instructors to use in course preparation and presentation. The content is complemented by photos throughout and organized in an easy-to-read style. Part I of the book introduces sport communication by defining the scope of study, examining roles and functions of sport communication professionals, and looking at the history and growth of the field. Part II dives into the SSCM, which provides a macro-view of the three main components of communication in sport. This section also addresses digital and mobile communications, public relations and crisis communication, and sport research. Part III addresses sociocultural issues and legal aspects of sport communication, including culture, gender, sex, race, ethnicity, and politics. Throughout the text, individual exercises, group activities, review questions, and discussion questions promote comprehension for a variety of learning styles. With Strategic Sport Communication, Second Edition, readers will be introduced to the vast and varied field of sport communication. The framework of the SSCM prepares readers with foundational and theoretical knowledge so they are able to understand the workings of, and ultimately contribute to, the rapidly growing field of sport communication.
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Sport Public Relations and Communication

Author: Maria Hopwood,James Skinner,Paul Kitchin

Publisher: Routledge

ISBN: 1136435522

Category: Business & Economics

Page: 282

View: 8336

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An increasingly important element of sport business is the management of the myriad of relationships in which sport entities are involved. It is the relationship management aspect of sport which is the unique focus of this book. Sport Public Relations and Communication discusses and reformulates the principles of public relations and communications by demonstrating how they can be successfully applied in practice within a sports context. Features include: discussion customized to apply directly to sports management, thoroughly exploring the nuances of the field case studies used throughout the book to illustrate the practical application of theory discussion questions to help formulate and articulate defensible arguments in relation to public relations and communications strategies, forging strong links between theory and practice examples used to draw from the authors’ extensive experience in North America, the United Kingdom, Europe and Australia and New Zealand, providing a well rounded and global understanding of the field. This is the first book to explore public relations and communications in the sports industry in a global context. It brings together applicable strategies for the sport management or marketing student, and provides a concise guide to how public relations and communications strategies and principles can be applied to sport management and marketing issues.
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Strategic Sport Communication 2nd Edition

Author: Pedersen, Paul M.,Laucella, Pamela,Kian, Edward,Geurin, Andrea

Publisher: Human Kinetics

ISBN: 1492537004

Category: Business & Economics

Page: 424

View: 527

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Strategic Sport Communication, Second Edition, presents a standard framework that introduces readers to the many ways in which individuals, media outlets, and sport organizations work to create, disseminate, and manage messages to their constituents.
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Sports Communication

Dimensions, Theory, Applications, and Culture

Author: Alan Jay Zaremba

Publisher: N.A

ISBN: 9781524975104

Category: Communication in sports

Page: 391

View: 2961

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"Sports Communication: Dimensions, Theory, Applications, and Culture examines the interdependent relationships between sport and communication that affect culture, economics, politics, team performance, educational systems, and social interaction. It discusses communication principles and theoretical underpinnings as they apply to sports contexts, crisis communication in sports, communication within team contexts, and communicating with the public. In addition, it uses recent events to describe the effects of sports communication on society, history, and culture, ethical issues for sports communicators, and the impact of fandom on society."
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