Sport Communication

An International Approach

Author: Chuka Onwumechili

Publisher: Routledge

ISBN: 1351983520

Category: Social Science

Page: 356

View: 3766

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Sport is a global business. Now more than ever, sport communication professionals need to understand sport’s global reach in order to develop their full potential. This is the first textbook to introduce the fundamental principles and practice of sport communication from an international perspective. Combining business strategies with insights into social issues such as gender, disability and national identity, this is an accessible, practical and engaging guide to the essentials of sport communication. Aimed to enhance learning at both undergraduate and postgraduate levels, each chapter contains special features tailored to meet the needs of students and instructors. These include learning objectives, chapter summaries, activities, reflections, discussion questions, recommended resource lists and original cross-cultural case studies that demonstrate sport communication theories put into practice. Its twenty chapters explore communication in sport across all levels, from interpersonal communication and team building to strategic communications, and in all forms of media, from print and broadcast to social media. Sport Communication: An International Approach is an essential text for any course on sport communication, sport business or sport management.
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Strategic Sport Communication

Author: Paul M. Pedersen,Pamela C. Laucella,Edward Kian,Andrea Nicole Geurin

Publisher: Human Kinetics

ISBN: 1492586102

Category: Business & Economics

Page: 424

View: 1686

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Strategic Sport Communication, Second Edition, explores the sport industry’s exciting and multifaceted segment of sport communication. With communication theory, sport literature, and insight from the industry’s leading professionals, the text presents a standard framework that introduces readers to the many ways in which individuals, media outlets, and sport organizations work to create, disseminate, and manage messages to their constituents. The team of international authors has drawn on its extensive practical, academic, and leadership experiences to update and revitalize this second edition of Strategic Sport Communication. Using the industry-defining standard of the Strategic Sport Communication Model (SSCM), the text explores sport communication in depth and then frames the three major components of the field: personal and organizational communication, sport media, and sport communication services and support. Readers will discover how each aspect of this segment of the sport industry is integral to the management, marketing, and operational goals at all levels of sport organizations. The second edition includes the following enhancements: • A new, expanded chapter titled Integrated Marketing Communication in Sport allows students to explore modern marketing strategy. • Substantial updates and new information on multiple social media platforms throughout the book elucidate the latest trends. • “Sport Communication at Work” sidebars and “Profile of a Sport Communicator” features apply topics and theoretical concepts to real-world situations. • Key terms, learning objectives, and chapter wrap-ups with review questions, discussion questions, and individual exercises keep readers engaged and focused. • An expanded ancillary package provides tools for instructors to use in course preparation and presentation. The content is complemented by photos throughout and organized in an easy-to-read style. Part I of the book introduces sport communication by defining the scope of study, examining roles and functions of sport communication professionals, and looking at the history and growth of the field. Part II dives into the SSCM, which provides a macro-view of the three main components of communication in sport. This section also addresses digital and mobile communications, public relations and crisis communication, and sport research. Part III addresses sociocultural issues and legal aspects of sport communication, including culture, gender, sex, race, ethnicity, and politics. Throughout the text, individual exercises, group activities, review questions, and discussion questions promote comprehension for a variety of learning styles. With Strategic Sport Communication, Second Edition, readers will be introduced to the vast and varied field of sport communication. The framework of the SSCM prepares readers with foundational and theoretical knowledge so they are able to understand the workings of, and ultimately contribute to, the rapidly growing field of sport communication.
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Managing Sport Business

An Introduction

Author: David Hassan

Publisher: Routledge

ISBN: 1135167389

Category: Business & Economics

Page: 470

View: 2632

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Contemporary sport is both a sophisticated and complex international business and a mass participatory practice run largely by volunteers and community organizations. This authoritative and comprehensive introduction to the theory and practice of sports management helps to explain the modern commercial environment that shapes sport at all levels and gives clear and sensible guidance on best practice in sports management, from elite sport to the local level. The book is divided into three sections. The first examines the global context for contemporary sports management. The second explores the key functional areas of management, from organization and strategy to finance and marketing, and explains how successful managerial techniques can be applied in a sporting context. The final section surveys a wide range of important issues in contemporary sports management, from corporate social responsibility to the use of information and communication technologies. Together, these sections provide a complete package of theory, applied practical skills and a state-of-the-art review of modern sport business. With useful features included throughout, such as chapter summaries and definitions of key terms, and with each chapter supported with real-world data and examples, this book is essential reading for all students of sport management and sport business.
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Research Methods and Design in Sport Management

Author: Damon P. S. Andrew,Paul Mark Pedersen,Chad D. McEvoy

Publisher: Human Kinetics

ISBN: 073607385X

Category: Business & Economics

Page: 290

View: 5924

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This text explains research design, implementation, analysis and assessment criteria with a focus on specific procedures unique to sport managament.
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Understanding Sport Management

International perspectives

Author: Trish Bradbury,Ian O'Boyle

Publisher: Routledge

ISBN: 1317328396

Category: Business & Economics

Page: 294

View: 8540

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Sport management is a rapidly developing industry which continues to grow in size and scope on an international scale. This comprehensive and engaging textbook offers a complete introduction to core principles and best practice in contemporary sport management. Adopting an issues-based approach and drawing on the very latest research, it demonstrates how theory translates into practice across all the key functional areas of sport management, from governance and leadership to tourism and events. Written by a team of experts from across the globe, the book explores sport management from a truly international perspective and looks at all levels from professional, high-performance sport to non-profit and grassroots. With extended real-world case studies and an array of helpful features in every chapter, it addresses crucial topics such as: managing organisational performance communication and social media sponsorship and marketing the impact of sport on society future directions for sport management. Complemented by a companion website full of additional teaching and learning resources for students and instructors, this is an essential textbook for any degree-level sport management course.
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Innovative Marketing Communications

Author: Guy Masterman,Emma Wood

Publisher: Routledge

ISBN: 1136395210

Category: Business & Economics

Page: 288

View: 5621

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Innovative Marketing Communications for Events Management provides students and event managers with a complete insight into the strategic and innovative marketing of events of all scales and nature. The book builds a conceptual framework for the development, planning, implementation and evaluation of innovative communication strategies for the marketing of events, and the effective use of events as an innovative communications method in general organizational marketing. With a strong practical underpinning, Innovative Marketing Communications for Events Management emphasises to event managers the importance of effectively integrating a range of tools and techniques to communicate the event and provides them with a better understanding of how a variety of private and public sector organisations can use events within their communication strategies.
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Sports Sponsorship and Marketing Communications

A European Perspective

Author: Wim Lagae

Publisher: Pearson Education

ISBN: 9780273687061

Category: Business & Economics

Page: 248

View: 9552

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Sports Sponsorship and Marketing Communications concentrates primarily on the objectives of marketing communication of brands that invest in sport sponsoring and how sponsors can utilise sport sponsoring to achieve brand and sales-related objectives. This book provides a truly European approach to this emerging field and provides the reader with a very clear link between marketing communications theory and the practicalities of sports sponsorship. This book is written for any students studying sports marketing, sports management, physical education or broader marketing courses. The book also aims to reach professionals in this field.
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Routledge Handbook of Sport Communication

Author: PaulM. Pedersen

Publisher: Routledge

ISBN: 1351550446

Category: Sports & Recreation

Page: N.A

View: 3959

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The Routledge Handbook of Sport Communication is the only book to offer a fully comprehensive and in-depth survey of the contemporary discipline of sport communication. It explores communication within, through, and for sport in all its theoretical, conceptual, cultural, behavioral, practical and managerial aspects, tracing the contours of this expansive, transdisciplinary and international discipline and demonstrating that there are few aspects of contemporary sport that don?t rely on effective communications.Including contributions from leading sport media and communications scholars and professionals from around the world, the book examines emerging (new and social) media, traditional (print, broadcast and screen) media, sociological themes in communication in sport, and management issues, at every level, from the interpersonal to communication within and between sport organisations and global institutions. Taking stock of current research, new ideas and key issues, this book is an essential reference for any advanced student, researcher or practitioner with an interest in sport communication, sport business, sport management, sport marketing, communication theory, journalism, or media studies.
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Security Management for Sports and Special Events

An Interagency Approach to Creating Safe Facilities

Author: Stacey Hall,Walter E. Cooper,Lou M. Marciani,Jim McGee

Publisher: Human Kinetics

ISBN: 1492583014

Category: Business & Economics

Page: 280

View: 4233

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Though spectator and player security has always been a priority for sport and facility managers at all levels, large-scale threats such as terrorism or natural disasters have become even more critical management concerns. Proactive sport and facility managers understand the role they must take in working with local law enforcement, contracted security personnel, and their own employees to adequately plan for and respond to threats—both manmade and natural. Security Management for Sports and Special Events: An Interagency Approach to Creating Safe Facilities presents a systematic approach to stadium and venue security. Unlike traditional risk management books that present guidelines to promote safety and discourage litigation in sport and recreation settings, Security Management for Sports and SpecialEvents deals specifically with natural disasters, terrorism, crowd control problems, and other large-scale threats. As sport and facility managers seek to broaden their building management capabilities, this text offers detailed guidance in improving the quality, coordination, and responsiveness of security protocols within their facilities. With this text, sport and facility managers examine the concerns and challenges to security and emergency planning for both sport and non-sport events held at their facilities. Security Management for Sports and Special Events offers an organized explanation of event security to support the planning, implementation, and communication of security and emergency plans to staff and game-day hires as well as the assessment of emergency preparation. Drawing on numerous examples from both in and out of sport, readers will consider the challenges, solutions, best practices, and prescriptions for coordinating the efforts of staff, law enforcement, and security personnel. Readers will find an array of tools that assist in understanding and implementing the material presented: •Case studies at the end of each chapter and “Lessons Learned” sections that summarize and apply the information to a real-world scenario •Chapter goals and application questions that provide a clear map for the chapter and promote critical thinking of the issues •Sidebars throughout the text that provide examples of important current issues in sport and event security management •Reproducible checklists, forms, and additional resources that help in designing and implementing plans •More than 20 appendix items, including key guidelines, checklists, and needs assessments Emphasizing interagency development and a team approach to sport event security management, Security Managementfor Sports and Special Events allows sport and facility managers to lessen risk, control insurance costs, and uphold the integrity of their facilities through security management procedures. The text is developed according to the requirements of the Department of Homeland Security’s National Incident Management System (NIMS) and serves as the manual for managers seeking to achieve the SESA Seal of Approval offered by the University of Southern Mississippi’s National Center for Spectator Sports Safety and Security (NCS4). Developed by the authors and the only dedicated research facility for sport security management, NCS4 is on the cutting edge of researching and assessing game-day operations for security and crisis management. Security Management for Sports and Special Events is a practical resource for identifying and managing potential threats to fans’ and players’ safety. With proper protocols in place and a coordinated response, sport and facility professionals can ensure the safety of participants and spectators from terrorism, natural disasters, and other potential encounters.
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The Anthropology of Sport

An Introduction

Author: Kendall Blanchard

Publisher: ABC-CLIO

ISBN: 0897893301

Category: Games

Page: 306

View: 6330

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Analyzes sport from an anthropological perspective that includes cultural evolution, social function, and human expression.
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