Social Media for School Leaders

A Comprehensive Guide to Getting the Most Out of Facebook, Twitter, and Other Essential Web Tools

Author: Brian Dixon

Publisher: John Wiley & Sons

ISBN: 1118388895

Category: Education

Page: 272

View: 6481

DOWNLOAD NOW »

How to create an effective social media strategy for a school or district School leaders may be familiar with social media in their own lives, but many still need help in effectively using social media in their professional practice. In this book, Brian Dixon, an expert in social media in education, offers detailed descriptions of the best online tools available today and provides step-by-step instructions for using them to move a school community from awareness to advocacy and from feedback to collaboration. Offers school leaders everything they need to implement social media throughout their campus and their communities Contains expert advice for creating a sustainable social engagement strategy Features screenshots and examples from schools and individuals who are using social media to the best effect This important resource can help savvy school leaders shift their leadership strategy from communicating to connecting.
Release

Welcoming Practices

Creating Schools That Support Students and Families in Transition

Author: Ron Avi Astor

Publisher: Oxford University Press

ISBN: 0190845511

Category: Education

Page: 152

View: 8763

DOWNLOAD NOW »

"At a time when schools are increasing attention to students' social and emotional development, this book gives educators practical strategies for supporting a specific segment of their population--highly mobile students. The practical guide also helps schools consider the experiences of parents in the school transition process"--
Release

The Social Classroom: Integrating Social Network Use in Education

Integrating Social Network Use in Education

Author: Mallia, Gorg

Publisher: IGI Global

ISBN: 1466649054

Category: Education

Page: 568

View: 8239

DOWNLOAD NOW »

As technology is being integrated into educational processes, teachers are searching for new ways to enhance student motivation and learning. Through shared experiences and the results of empirical research, educators can ease social networking sites into instructional usage. The Social Classroom: Integrating Social Network Use in Education collates different viewpoints on how social networking sites can be integrated in education. Highlighting both formal and informal uses of social interaction tools as learning tools, this book will be very useful to all educators, trainers and academic researchers in all aspects of education looking for a theoretical/practical approach to resourceful teaching.
Release

Twitter Power 3.0

How to Dominate Your Market One Tweet at a Time

Author: Joel Comm,Dave Taylor

Publisher: John Wiley & Sons

ISBN: 1119021812

Category: Business & Economics

Page: 214

View: 7718

DOWNLOAD NOW »

Revision of the author's Twitter power 2.0.
Release

Social Media Communication

Concepts, Practices, Data, Law and Ethics

Author: Jeremy Harris Lipschultz

Publisher: Routledge

ISBN: 131768060X

Category: Computers

Page: 268

View: 8846

DOWNLOAD NOW »

In Social Media Communication: Concepts, Practices, Data, Law and Ethics, Jeremy Harris Lipschultz presents a wide-scale, interdisciplinary analysis and guide to social media. Examining platforms such as Twitter, Facebook, LinkedIn, Pinterest, Youtube and Vine, the book explores and analyzes journalism, broadcasting, public relations, advertising and marketing. Lipschultz focuses on key concepts, best practices, data analyses, law and ethics—all promoting the critical thinking professionals and students need to use new networking tools effectively and to navigate social and mobile media spaces. Featuring contemporary case studies, essays from some of the industry’s leading social media innovators, and a comprehensive glossary, this practical, multipurpose textbook gives readers the resources they’ll need to both evaluate and utilize current and future forms of social media. For more information about the book, supplementary updates and teaching materials, follow Social Media Communication online at: Facebook: https://www.facebook.com/SocialMediaCommunication Twitter: @JeremyHL #smc2015 SlideShare: http://www.slideshare.net/jeremylipschultz
Release

Leading 21st Century Schools

Harnessing Technology for Engagement and Achievement

Author: Lynne Schrum,Barbara B. Levin

Publisher: Corwin Press

ISBN: 1506318053

Category: Education

Page: 232

View: 4981

DOWNLOAD NOW »

Master The Latest Educational Technology To Teach 21st Century Skills. To prepare students to thrive in the classroom and beyond, educators must place the proper emphasis on technology leadership. First published in 2009, this book’s second edition features 80% brand-new material addressing the latest technological developments, combined with the authors’ tested methods for applying them in schools. Features include: Aligning technology to the ISLLC Standards, ISTE Standards, and Common Core State Standards Comprehensive guides to the newest technologies and trends that school leaders need to know A companion website featuring a massive volume of resources for additional progress
Release

The Four Stages of Highly Effective Crisis Management

How to Manage the Media in the Digital Age

Author: Jane Jordan-Meier

Publisher: CRC Press

ISBN: 9781439853740

Category: Business & Economics

Page: 320

View: 6553

DOWNLOAD NOW »

From the Japanese tsunami and the Egyptian revolution to the Haitian earthquake and the Australian floods, social media has proven its power to unite, coalesce, support, champion, and save lives. Presenting cutting-edge media communication solutions, The Four Stages of Highly Effective Crisis Management explains how to choose the appropriate language and media outlet to properly convey your message during and after a crisis. Unveiling the secrets of how to manage the media in a crisis, the book examines how rapidly evolving social media and Web 2.0 technologies have changed the crisis management landscape. It illustrates the four distinct stages of media reporting during a crisis and details the information that must be provided. The author provides readers with a wealth of helpful tips and tools—including guidelines, checklists, and case studies that illustrate best practices in crisis media management. Divided into five sections, the book: Examines how the kingdom of news has changed and considers the new hybrid model that is emerging Identifies the four distinct stages in which both old and new media report a crisis Addresses the use of spokespeople according to the four stages, as well as when to use the chief executive officer Discusses media interviews, including how to handle news conferences, bloggers, and the importance of media training Considers the communication aspects of crisis management—including how to harness the power of Facebook, Twitter, YouTube, Digg, Wikipedia, Flickr, and social media releases The book’s resource-rich appendices include a checklist for briefing a spokesperson, sample media release, a step-by-step flowchart for creating a crisis communication plan, and social media policy guidelines. Complete with a detailed guide on what tools to use and when to use them, this book provides the techniques and understanding required to communicate effectively and avoid any potential bad press and embarrassment that could result from information mismanagement. Jane Jordan-Meier was interviewed about leadership in a crisis and the stages of a crisis in the wake of the Murdoch phone-hacking scandal. She also discusses crisis management planning in The Sydney Morning Herald and in Daily Ovation. She was interviewed in August 2011 by Globe and Mail. Discover more about the book, including a video of the author explaining how to turn media questions into gold and visit smallbusinessadvocate.com for a series of recent interviews. Jane Jordan-Meier appeared in a video interview with Crisis Manager Melissa Agnes on July 3, 2012.
Release

Business Writing in the Digital Age

Author: Natalie Canavor

Publisher: SAGE

ISBN: 1412992508

Category: Business & Economics

Page: 303

View: 7215

DOWNLOAD NOW »

Natalie Canavor presents a step-by-step system that shows what to say and how to say it, along with practical techniques to improve writing skills. The book builds confidence, and provides a solid foundation that applies to traditional media such as letters and proposals, and also to email, blogs, web sites, social media and PowerPoint. Readers develop tools to keep improving on their own, and to handle new communication channels as they emerge.
Release

Applied Sport Management Skills

Author: Robert N. Lussier,David C. Kimball

Publisher: Human Kinetics

ISBN: 1492589748

Category: Business & Economics

Page: 528

View: 5960

DOWNLOAD NOW »

Applied Sport Management Skills, Third Edition With Web Study Guide, takes a unique and effective approach to teaching students how to become strong leaders and managers in the world of sport. Organized around the central management functions—planning, organizing, leading, and controlling—this third edition addresses the Common Professional Component topics outlined by the Commission on Sport Management Accreditation (COSMA). The text explains important concepts but then takes the student beyond theories, to applying those management principles and developing management skills. This practical how-to approach, accompanied by unmatched learning tools, helps students put concepts into action as sport managers—developing the skills of creative problem solving and strategic planning, and developing the ability to lead, organize, and delegate. Applied Sport Management Skills, Third Edition, has been heavily revised and touts a full-color format with 1,300 new references. Content updates keep pace with industry trends, including deeper discussions of legal liability, risk management and equipment management, servant leadership, sport culture, and social media. Particularly valuable are the special elements and practical applications that offer students real opportunities to develop their skills: Features such as Reviewing Their Game Plan and Sport Management Professionals @ Work (new to this edition) provide a cohesive thread to keep students focused on how sport managers use the concepts on the job. Applying the Concept and Time-Out sidebars offer opportunities for critical thinking by having the student think about how specific concepts relate to a sport situation or to the student’s actual experiences in sports, including part-time jobs, full-time jobs, internships, and volunteer work. Self-Assessment exercises offer insight into students’ strengths and weaknesses and how to address shortcomings. An enhanced web study guide is integrated with the text to facilitate a more interactive setting with which to complete many of the learning activities. Several of the exercises require students to visit a sport organization and answer questions to gain a better understanding of sport management. Skill-Builder Exercises present a variety of scenarios and provide step-by-step guidance on handling day-to-day situations such as setting priorities, conducting job interviews, handling conflict, and coaching employees to better performance. Sports and Social Media Exercises offer Internet-based activities that expose students to the role of social media in managing a sport organization. Students are required to use popular social media sites such as Facebook, Twitter, and LinkedIn and visit sport websites. Game Plan for Starting a Sport Business cases put students in the driver’s seat and ask them to perform managerial activities such as developing an organization structure and formulating ideas on how to lead their employees. The web study guide allows students to complete most of the learning activities online or download them and then submit them to the instructor. Instructors will also have access to a suite of ancillaries: an instructor guide, test package, and presentation package. Applied Sport Management Skills, Third Edition, is a critical resource that provides students with a thorough understanding of the management principles used in sport organizations while also helping students developing their practical skills. Students will appreciate the opportunity to begin building a solid foundation for a fulfilling career in sport management.
Release

Strategic Digital Marketing: Top Digital Experts Share the Formula for Tangible Returns on Your Marketing Investment

Author: Eric Greenberg,Alexander Kates

Publisher: McGraw Hill Professional

ISBN: 0071819517

Category: Business & Economics

Page: 352

View: 1478

DOWNLOAD NOW »

THE ULTIMATE CRASH COURSE IN DIGITAL MARKETING The digital age is here—and it’s developing rapidly. Regardless of your industry, sector, or geography, you need to understand the power of digital strategies to market your brand, reach your audience, and broaden your framework for success. This comprehensive, all-in-one guide combines the collective insights of top digital marketers, consultants, and academics—each one an expert in his or her field. With the proven techniques of Strategic Digital Marketing, you’ll be able to: Plan, strategize, and implement a complete marketing campaign that best suits you and your company. Use social media like Facebook and Twitter to not only engage your target audience, but get real results. Improve your website and supersize your media presence through liquid content, mobile apps, engaging videos, social contests, and more. Develop a logical and balanced approach to digital, using the proper tools, to measure and maximize return on investment (ROI). Reshape your management framework and redesign your company for digital-era growth, functionality, and success. These are the same market-tested strategies Fortune 500 companies are using to take advantage of the exciting new opportunities that only digital media provides. You’ll discover the 10 traits of digital leadership, the six habits of highly-successful firms, and the one true goal of digital marketing. You’ll read first-hand accounts of social media in action—and follow real-world case studies of the hottest companies trending today. You’ll also find need-to-know information on red-button subjects like emerging mobile technologies, legal guidelines for digital marketing, search engine optimization, and so much more. Digital media has changed the world as we know it. Strategic Digital Marketing will change the way you live, work, grow . . . and succeed.
Release