Social Media for School Leaders

A Comprehensive Guide to Getting the Most Out of Facebook, Twitter, and Other Essential Web Tools

Author: Brian Dixon

Publisher: John Wiley & Sons

ISBN: 1118388895

Category: Education

Page: 272

View: 9286

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How to create an effective social media strategy for a school ordistrict School leaders may be familiar with social media in their ownlives, but many still need help in effectively using social mediain their professional practice. In this book, Brian Dixon, anexpert in social media in education, offers detailed descriptionsof the best online tools available today and provides step-by-stepinstructions for using them to move a school community fromawareness to advocacy and from feedback to collaboration. Offers school leaders everything they need to implement socialmedia throughout their campus and their communities Contains expert advice for creating a sustainable socialengagement strategy Features screenshots and examples from schools and individualswho are using social media to the best effect This important resource can help savvy school leaders shifttheir leadership strategy from communicating to connecting.
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Welcoming Practices

Creating Schools That Support Students and Families in Transition

Author: Ron Avi Astor

Publisher: Oxford University Press

ISBN: 0190845511

Category: Education

Page: 152

View: 9603

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"At a time when schools are increasing attention to students' social and emotional development, this book gives educators practical strategies for supporting a specific segment of their population--highly mobile students. The practical guide also helps schools consider the experiences of parents in the school transition process"--
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The Social Classroom: Integrating Social Network Use in Education

Integrating Social Network Use in Education

Author: Mallia, Gorg

Publisher: IGI Global

ISBN: 1466649054

Category: Education

Page: 568

View: 1096

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As technology is being integrated into educational processes, teachers are searching for new ways to enhance student motivation and learning. Through shared experiences and the results of empirical research, educators can ease social networking sites into instructional usage. The Social Classroom: Integrating Social Network Use in Education collates different viewpoints on how social networking sites can be integrated in education. Highlighting both formal and informal uses of social interaction tools as learning tools, this book will be very useful to all educators, trainers and academic researchers in all aspects of education looking for a theoretical/practical approach to resourceful teaching.
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How to Make Money with Social Media

An Insider's Guide to Using New and Emerging Media to Grow Your Business

Author: Jamie Turner,Reshma Shah

Publisher: FT Press

ISBN: 0133888436

Category: Business & Economics

Page: 240

View: 8723

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Set up, launch, and run your winning social/mobile media campaign! This guide is packed with actionable tools, techniques, and tips you can really use – all fully revamped for today's newest platforms and opportunities. Authors Jamie Turner and Reshma Shah have unsurpassed experience using social and mobile media to solve complex and difficult marketing challenges. Their How to Make Money with Social Media, Second Edition reads just like the conversation you'd want to have with them over coffee: it's friendly, upbeat, based on hard-won experience about what does (and doesn't) work, and focused on exactly what you need to know. Step by step, Turner and Shah show you how to: Define the right goals, strategies, and tactics – and then successfully execute on your plan Integrate social and mobile marketing with your other marketing programs, so you can gain more value from all of them Make the most of your resources, no matter how limited they are Leverage YouTube, LinkedIn, Facebook, Twitter, and newer platforms Measure brand sentiment, engagement, ROI, and more – and learn the right lessons from your metrics Avoid crucial pitfalls that other companies are currently encountering Every chapter includes easy-to-use tips in handy callouts and sidebars, concluding with Action Steps that answer today's #1 social/mobile marketing question: "What should I do next?" Whether you're a marketer, entrepreneur, sales leader, or student, if you want to profit from social or mobile marketing, start right here.
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Social Media Communication

Concepts, Practices, Data, Law and Ethics

Author: Jeremy Harris Lipschultz

Publisher: Routledge

ISBN: 131768060X

Category: Computers

Page: 268

View: 2905

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In Social Media Communication: Concepts, Practices, Data, Law and Ethics, Jeremy Harris Lipschultz presents a wide-scale, interdisciplinary analysis and guide to social media. Examining platforms such as Twitter, Facebook, LinkedIn, Pinterest, Youtube and Vine, the book explores and analyzes journalism, broadcasting, public relations, advertising and marketing. Lipschultz focuses on key concepts, best practices, data analyses, law and ethics—all promoting the critical thinking professionals and students need to use new networking tools effectively and to navigate social and mobile media spaces. Featuring contemporary case studies, essays from some of the industry’s leading social media innovators, and a comprehensive glossary, this practical, multipurpose textbook gives readers the resources they’ll need to both evaluate and utilize current and future forms of social media. For more information about the book, supplementary updates and teaching materials, follow Social Media Communication online at: Facebook: https://www.facebook.com/SocialMediaCommunication Twitter: @JeremyHL #smc2015 SlideShare: http://www.slideshare.net/jeremylipschultz
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Twitter Power 3.0

How to Dominate Your Market One Tweet at a Time

Author: Joel Comm,Dave Taylor

Publisher: John Wiley & Sons

ISBN: 1119021812

Category: Business & Economics

Page: 214

View: 7587

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Revision of the author's Twitter power 2.0.
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Branding Yourself

How to Use Social Media to Invent or Reinvent Yourself

Author: Erik Deckers,Kyle Lacy

Publisher: Que Publishing

ISBN: 0133056805

Category: Business & Economics

Page: 400

View: 7875

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Want a new job or career? Need to demonstrate more value to customers or employers? Use today’s hottest social media platforms to build the powerful personal brand that gets you what you want! In this completely updated book, Erik Deckers and Kyle Lacy help you use social media to attract new business and job opportunities you’ll never find any other way. From Facebook to Pinterest to video sharing, this book is packed with new techniques and ideas that are practical, easy, and effective. Deckers and Lacy show you how to supercharge all your business and personal relationships…demonstrate that you are the best solution to employers’ or partners’ toughest problems…become a recognized thought leader…and turn your online network into outstanding jobs, great projects, and a fulfilling, profitable career! DISCOVER HOW TO: • Choose today’s best social media tools for your personal goals • Build an authentic storyline and online identity that gets you the right opportunities • Make the most of Facebook, LinkedIn, and Twitter—and leverage new platforms like Pinterest and Google+ • Build connections and prove expertise by sharing video on YouTube and Vimeo • Find yourself on search engines and then optimize your personal online presence • Promote your events, accomplishments, victories…and even defeats and lessons learned • Integrate online and offline networking to get more from both • Reach people with hiring authority and budgets on LinkedIn • Use Twitter to share the ideas and passions that make you uniquely valuable • Avoid “killer” social networking mistakes • Leverage your online expert status to become a published author or public speaker • Measure the success of your social media branding • Get new projects or jobs through your online friends and followers Learn more with Branding Yourself Video Lessons. For additional information go to quepublishing.com/BrandingYourselfVideos.
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The New Social Learning

A Guide to Transforming Organizations Through Social Media

Author: Tony Bingham,Marcia Conner

Publisher: Berrett-Koehler Publishers

ISBN: 1605097047

Category: Business & Economics

Page: 240

View: 6652

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The first book to help organizations understand and harness the extraordinary workplace learning potential of social media Cowritten by the CEO of the world's largest workplace learning organization and a consultant and writer with extensive experience on the forefront of workplace learning technology Features case studies showing how organizations around the world have transformed their businesses through social media Most business books on social media have focused on using it as a marketing tool. Many employers see it as simply a workplace distraction. But social media has the potential to revolutionize workplace learning. People have always learned best from one another -- social media enables this to happen unrestricted by physical location and in extraordinarily creative ways. The New Social Learning is the most authoritative guide available to leveraging these powerful new technologies. Tony Bingham and Marcia Conner explain why social media is the ideal solution to some of the most pressing educational challenges organizations face today, such as a widely dispersed workforce and striking differences in learning styles, particularly across generations. They definitively answer common objections to using social media as a training tool and show how to win over even the most resistant employees. Then, using examples from a wide range of organizations -- including Deloitte, IBM, TELUS, and others -- Bingham and Conner help readers sort through the dizzying array of technological options available and decide when and how to use each one to achieve key strategic goals. Social media technologies -- everything from 140-character "microsharing" messages to media-rich online communities to complete virtual environments and more -- enable people to connect, collaborate, and innovate on levels never before dreamed of. They make learning dramatically more dynamic, stimulating, enjoyable, and effective. This greatly anticipated book helps organizations create a contemporary learning strategy that is as timely as it is transformative.
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Business Writing in the Digital Age

Author: Natalie Canavor

Publisher: SAGE

ISBN: 1412992508

Category: Business & Economics

Page: 303

View: 8593

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Natalie Canavor presents a step-by-step system that shows what to say and how to say it, along with practical techniques to improve writing skills. The book builds confidence, and provides a solid foundation that applies to traditional media such as letters and proposals, and also to email, blogs, web sites, social media and PowerPoint. Readers develop tools to keep improving on their own, and to handle new communication channels as they emerge.
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You're Hired! Job Hunting Online

The Complete Guide

Author: Tristram Hooley,Jim Bright,David Winter,Korin Grant

Publisher: Crimson Publishing

ISBN: 1844556298

Category: Self-Help

Page: 256

View: 3143

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The internet is transforming the way in which the world of work operates, and those who understand how to make the most of the online environment are best equipped to progress their careers. For those who find the world of social media and online career sites baffling, there's a risk of being left behind. This book explains how to use technology to your best advantage, giving you the tools to improve your digital footprint and maximise your chance of getting recruited online. Using real life examples, the step-by-step process includes: Who to trust online Getting to grips with LinkedIn, Facebook, Twitter and Google+ Effective online communication Making an impact Finding vacancies and other opportunities How to embrace technology in recruitment practice With this easy-to-read advice you will be able to embrace how the internet is changing the world of careers, by having the skills to make the most of the career progression opportunities technology has to offer. The You're Hired! series from Trotman guides job hunters through the challenging process of finding and securing their perfect role. Each book is written by an expert in their field and is filled with tips, advice and useful exercises to help prepare for every stage of the job search.
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