Social Media for Fashion Marketing

Storytelling in a Digital World

Author: Wendy K. Bendoni

Publisher: Bloomsbury Publishing

ISBN: 1474233325

Category: Business & Economics

Page: 272

View: 5614

DOWNLOAD NOW »

Social Media for Fashion Marketing uses cutting edge case studies and detailed interviews to show how the business of fashion is changing in the digital landscape. Bendoni (@BendoniStyle) also considers the psychological impact of being a hyper-connected consumer and the generational gaps in social media communication. Using academic research alongside her 25 years of fashion marketing experience to offer a clear picture of the changing narrative of storytelling, social confirmation, digital nesting and how to use data to shape a brand's online presence.With practical and critical thinking activities to hone your skills into professional practice, this is the ultimate guide to social marketing, promotion, SEO, branding and communication.Featured topics- Rules of Digital Storytelling- Rethinking Gamification- Strategic Digital Marketing- The Role of Citizen Journalists- The Social Media Looking Glass- World of Influencer Marketing- Visual Consumption Economy- Global Perspective of Social Media
Release

Cycles, Sequels, Spin-offs, Remakes, and Reboots

Multiplicities in Film and Television

Author: Amanda Ann Klein,R. Barton Palmer

Publisher: University of Texas Press

ISBN: 1477308199

Category: Performing Arts

Page: 367

View: 8518

DOWNLOAD NOW »

With sequels, prequels, remakes, spin-offs, or copies of successful films or franchises dominating film and television production, it sometimes seems as if Hollywood is incapable of making an original film or TV show. These textual pluralities or multiplicities—while loved by fans who flock to them in droves—tend to be dismissed by critics and scholars as markers of the death of high culture. Cycles, Sequels, Spin-offs, Remakes, and Reboots takes the opposite view, surveying a wide range of international media multiplicities for the first time to elucidate their importance for audiences, industrial practices, and popular culture. The essays in this volume offer a broad picture of the ways in which cinema and television have used multiplicities to streamline the production process, and to capitalize on and exploit viewer interest in previously successful and/or sensational story properties. An impressive lineup of established and emerging scholars talk seriously about forms of multiplicity that are rarely discussed as such, including direct-to-DVD films made in Nigeria, cross-cultural Japanese horror remakes, YouTube fan-generated trailer mash-ups, and 1970s animal revenge films. They show how considering the particular bonds that tie texts to one another allows us to understand more about the audiences for these texts and why they crave a version of the same story (or character or subject) over and over again. These findings demonstrate that, far from being lowbrow art, multiplicities are actually doing important cultural work that is very worthy of serious study.
Release

Don't Panic, I'm Islamic

Words and Pictures on how to Stop Worrying and Learn to Love the Alien Next Door

Author: Lynn Gaspard

Publisher: N.A

ISBN: 9780863569999

Category: Islamophobia

Page: 181

View: 5608

DOWNLOAD NOW »

Commissioned in response to Trump's travel ban, this provocative, unique satirical collection challenges stereotypes about Muslims and other minorities.
Release