Online Social Media Content Delivery

A Data-Driven Approach

Author: Zhi Wang,Wenwu Zhu,Shiqiang Yang

Publisher: Springer

ISBN: 9811027749

Category: Computers

Page: 109

View: 3957

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This book explains how to use a data-driven approach to design strategies for social media content delivery. It first introduces readers to how social information can be effectively gathered for big data analysis, which provides content delivery intelligence. Secondly, the book describes data-driven models to capture information diffusion in online social networks and social media content propagation and popularity, before presenting prediction models for social media content delivery. By addressing the resource allocation and content replication aspects of social media content delivery, the book presents the latest data-driven strategies. In closing, it outlines a number of potential research directions regarding social media content delivery.
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How to Write Web Copy and Social Media Content

Spruce up Your Website Copy, Blog Posts & Social Media Content

Author: Paul Lima

Publisher: Paul Lima

ISBN: 1927710081

Category: Business & Economics

Page: 150

View: 1833

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How to Write Web Copy and Social Media Content: Spruce up Your Website Copy, Blog Posts and Social Media Content is more than an online writing book. While writing for online media is the focus, the book takes writers through the important writing process--showing them how to think before they write. Then it demonstrates how to apply this process to website copy, including structuring copy on websites, blog posts and social media such as Twitter, Facebook and LinkedIn. This book is for those who want to make their website and blog copy sparkle and boost the effectiveness of their social media content. The book is based on business-writing and online and social media copywriting courses that the author teaches for University of Toronto continuing education students and for corporate clients. In short, How to Write Web Copy and Social Media Content will help you organize your thoughts before you write, become a more effective and efficient online writer, make your points in a concise and easy to read/scan manner, achieve your purpose and obtain feedback (if so desired). This book is all about communicating more effectively online so your readers understand why you are writing and what action, if any (remember, a "click" is an action), you need them to take. It is filled with samples, examples and exercises to get you writing for various online media.
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Social Media Data Extraction and Content Analysis

Author: Hai-Jew, Shalin

Publisher: IGI Global

ISBN: 1522506497

Category: Computers

Page: 493

View: 4678

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In today’s society, the utilization of social media platforms has become an abundant forum for individuals to post, share, tag, and, in some cases, overshare information about their daily lives. As significant amounts of data flood these venues, it has become necessary to find ways to collect and evaluate this information. Social Media Data Extraction and Content Analysis explores various social networking platforms and the technologies being utilized to gather and analyze information being posted to these venues. Highlighting emergent research, analytical techniques, and best practices in data extraction in global electronic culture, this publication is an essential reference source for researchers, academics, and professionals.
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Regulating Content on Social Media

Copyright, Terms of Service and Technological Features

Author: Corinne Tan

Publisher: UCL Press

ISBN: 1787351726

Category: Law

Page: 278

View: 9713

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How are users influenced by social media platforms when they generate content, and does this influence affect users’ compliance with copyright laws? These are pressing questions in today’s internet age, and Regulating Content on Social Media answers them by analysing how the behaviours of social media users are regulated from a copyright perspective. Corinne Tan, an internet governance specialist, compares copyright laws on selected social media platforms, namely Facebook, Pinterest, YouTube, Twitter and Wikipedia, with other regulatory factors such as the terms of service and the technological features of each platform. This comparison enables her to explore how each platform affects the role copyright laws play in securing compliance from their users. Through a case study detailing the content generative activities undertaken by a hypothetical user named Jane Doe, as well as drawing from empirical studies, the book argues that – in spite of copyright’s purported regulation of certain behaviours – users are 'nudged' by the social media platforms themselves to behave in ways that may be inconsistent with copyright laws. Praise for Regulating Content on Social Media 'This book makes an important contribution to the field of social media and copyright. It tackles the real issue of how social media is designed to encourage users to engage in generative practices, in a sense effectively “seducing” users into practices that involve misuse or infringement of copyright, whilst simultaneously normalising such practices.’ Melissa de Zwart, Dean of Law, Adelaide Law School, Australia "This timely and accessible book examines the regulation of content generative activities across five popular social media platforms – Facebook, Pinterest, YouTube, Twitter and Wikipedia. Its in-depth, critical and comparative analysis of the platforms' growing efforts to align terms of service and technological features with copyright law should be of great interest to anyone studying the interplay of law and new media." Peter K. Yu, Director of the Center for Law and Intellectual Property, Texas A&M University
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Social Media Marketing

An Hour a Day

Author: Dave Evans

Publisher: John Wiley & Sons

ISBN: 0470439335

Category: Computers

Page: 380

View: 5561

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If the idea of starting a social media marketing campaign overwhelms you, the author of Social Media Marketing: An Hour a Day will introduce you to the basics, demonstrate how to manage details and describe how you can track results. Case studies, step-by-step guides, checklists, quizzes and hands-on tutorials will help you execute a social media marketing campaign in just one hour a day. In addition, learn how to integrate social media metrics with traditional media measurements and how to leverage blogs, RSS feeds, podcasts, and user-generated content sharing sites like YouTube.
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The Social Media Industries

Author: Alan B. Albarran

Publisher: Routledge

ISBN: 1136325182

Category: Language Arts & Disciplines

Page: 250

View: 1702

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This volume examines how social media is evolving as an industry—it is an extension of traditional media industries, yet it is distinctly different in its nature and ability to build relationships among users. Examining social media in both descriptive and analytical ways, the chapters included herein present an overview of the social media industries, considering the history, development, and theoretical orientations used to understand social media. Covered are: Business models found among the social media industries and social media as a form of marketing. Social media as a form of entertainment content, both in terms of digital content, and as a tool in the production of news. Discussions of ethics and privacy as applied to the area of social media. An examination of audience uses of social media considering differences among Latinos, African-Americans, and people over the age of 35. Overall, the volume provides a timely and innovative look at the business aspects of social media, and it has much to offer scholars, researchers, and students in media and communication, as well as media practitioners.
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The Social Media Management Handbook

Everything You Need To Know To Get Social Media Working In Your Business

Author: Robert Wollan,Nick Smith,Catherine Zhou

Publisher: John Wiley & Sons

ISBN: 9781118003527

Category: Business & Economics

Page: 352

View: 6278

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How do organizations manage social media effectively? Every organization wants to implement social media, but it is difficult to create processes and mange employees to make this happen. Most social media books focus on strategies for communicating with customers, but they fail to address the internal process that takes place within a business before those strategies can be implemented. This book is geared toward helping you manage every step of the process required to use social media for business. The Social Media Management Handbook provides a complete toolbox for defining and practicing a coherent social media strategy. It is a comprehensive resource for bringing together such disparate areas as IT, customer service, sales, communications, and more to meet social media goals. Wollan and Smith and their Accenture team explain policies, procedures, roles and responsibilities, metrics, strategies, incentives, and legal issues that may arise. You will learn how to: Empower employees and teams to utilize social media effectively throughout the organization Measure the ROI of social media investments and ensure appropriate business value is achieved over time Make smarter decisions, make them more quickly, and make them stick Get the most out of your social media investment and fully leverage its benefits at your company with The Social Media Management Handbook.
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The Social Media Handbook

Rules, Policies, and Best Practices to Successfully Manage Your Organization's Social Media Presence, Posts, and Potential

Author: Nancy Flynn

Publisher: John Wiley & Sons

ISBN: 1118206819

Category: Business & Economics

Page: 384

View: 557

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The Social Media Handbook is a comprehensive risk and compliancemanagement toolkit that walks employers step-by-step through theprocess of developing and implementing effective social mediapolicy and compliance management programs that are designed tominimize—and in some cases prevent—social networkingand web 2.0 risks and other electronic disasters. Throughout this important resource Nancy Flynn (aninternationally recognized expert on workplace social media) offersa guide to best practices for creating safe, effective, andcompliant electronic business communications. The book contains athorough review of the risks inherent in employees' social mediause and content and explores how organizations can help managebehavior, mitigate risks, and maximize compliance through theimplementation of strategic social media compliance managementprograms. These programs combine written policies, supported bycomprehensive employee education and are enforced byproven-effective technology tools. Once these policies and programsare in place employers can safely take advantage of the marketingand communications benefits offered by social media. Covering a wealth of material, the book includes vitalinformation on topics such as social media and the law; managingrecords and e-discovery compliantly; regulatory compliance; privacyand security; blog risks and compliance rules; mobile devices drivesocial media risks; a seven-step plan for social media policy andcompliance management; conducting a social media audit; creatingsocial media policies; content rules and compliance; policycompliance and education; reputation management; and more. In addition to addressing pertinent topics on risk management,the book contains cautionary, real-life social networking disasterstories that show how organizations can lose revenue andreputations, reveals how employees can lose jobs, and explains howindividuals can face public humiliation. The Social Media Handbook is a hands-on guide written for humanresource professionals, information technology managers, legalprofessionals, compliance officers, records managers, and otherswho need to manage today's technology tools with up-to-dateemployment rules.
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The Social Media Manifesto

Author: Jed Hallam

Publisher: Springer

ISBN: 1137271426

Category: Business & Economics

Page: 163

View: 2333

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The Social Media Manifesto is a handbook to enable leaders across the business to understand how social technology can be incorporated into their company. Including case studies from Google, IBM, Spotify, Unilever, and Coca-Cola, it provides insight and practical advice for managers to implement their own social business plans.
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