Social Media Analytics

Techniques and Insights for Extracting Business Value Out of Social Media

Author: Matthew Ganis,Avinash Kohirkar

Publisher: IBM Press

ISBN: 9780133892567

Category: Business & Economics

Page: 350

View: 1479

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There's real competitive advantage buried in today's deluge of social media data. If you know how to analyze that data, you can increase your relevance to customers, establishing yourself as a trusted supplier in a cutthroat environment where consumers rely more than ever on "public opinion" about your products, services, and experiences. Social Media Analytics is the complete insider's guide for all executives and marketing analysts who want to answer mission-critical questions and maximize the business value of social media data at every step of the process. Two leaders of IBM's cutting-edge Social Media Analysis Initiative offer thorough and practical coverage of all three phases: data identification, analysis, and knowledge interpretation. Their expert guidance, practical tools, and detailed case studies will help you: Discover what questions can now be realistically answered by social media data (and which still can't) Clarify the What, Who, When, and Where issues that need to be resolved before you begin your analyses Create data models that accurately represent your data and help you answer questions more successfully Learn how to validate your hypotheses so you don't waste time in unpromising areas Drive value on-the-fly from real-time/near-real-time analysis and ad hoc analysis Go deeper into your data than you ever have before Analyze text, a.k.a. "data at rest" Use relationship matrices to understand subtle interrelationships that impact business performance Improve the accuracy of your sentiment analyses Distinguish talkers from influencers Use social media analytics to optimize decisions about marketing and advertising spend Avoid pitfalls that can quickly lead you to expensively wrong conclusions
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Data Science Thinking

The Next Scientific, Technological and Economic Revolution

Author: Longbing Cao

Publisher: Springer

ISBN: 3319950924

Category: Computers

Page: 390

View: 311

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This book explores answers to the fundamental questions driving the research, innovation and practices of the latest revolution in scientific, technological and economic development: how does data science transform existing science, technology, industry, economy, profession and education? How does one remain competitive in the data science field? What is responsible for shaping the mindset and skillset of data scientists? Data Science Thinking paints a comprehensive picture of data science as a new scientific paradigm from the scientific evolution perspective, as data science thinking from the scientific-thinking perspective, as a trans-disciplinary science from the disciplinary perspective, and as a new profession and economy from the business perspective. The topics cover an extremely wide spectrum of essential and relevant aspects of data science, spanning its evolution, concepts, thinking, challenges, discipline, and foundation, all the way to industrialization, profession, education, and the vast array of opportunities that data science offers. The book's three parts each detail layers of these different aspects. The book is intended for decision-makers, data managers (e.g., analytics portfolio managers, business analytics managers, chief data analytics officers, chief data scientists, and chief data officers), policy makers, management and decision strategists, research leaders, and educators who are responsible for pursuing new scientific, innovation, and industrial transformation agendas, enterprise strategic planning, a next-generation profession-oriented course development, as well as those who are involved in data science, technology, and economy from an advanced perspective. Research students in data science-related courses and disciplines will find the book useful for positing their innovative scientific journey, planning their unique and promising career, and competing within and being ready for the next generation of science, technology, and economy.
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Social Media Analytics: Effective Tools for Building, Interpreting, and Using Metrics

Author: Marshall Sponder

Publisher: McGraw Hill Professional

ISBN: 0071768629

Category: Business & Economics

Page: 320

View: 7245

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Align Strategy With Metrics Using Social Monitoring Best Practices “Two or three years from now, every public relations firm that wants to be taken seriously in the C-suite and/or a lead marketing role will have someone like Marshall in its senior leadership ranks, a chief analytics officer responsible for ensuring that account leaders think more deeply about analytics and that thfirm works with the best available outside suppliers to integrate analytics appropriately.” —Paul Holmes, The Holmes Report “Marshall has provided much-needed discipline to our newest marketing frontier—a territory full of outlaws, medicine men, dot com tumbleweeds, and snake oil.” —Ryan Rasmussen, VP Research, Zócalo Group “Marshall Sponder stands apart from the crowd with this work. His case study approach, borne of real-world experience, provides the expert and the amateur alike with bibliography, tools, links, and examples to shortcut the path to bedrock successes. This is a reference work for anyone who wants to explore the potential of social networks.” —W. Reid Cornwell, Ph.D., Chief Scientist, The Center for Internet Research “Marshall is a solutions design genius of unparalleled knowledge and acumen, and when he applies himself to the business of social media, the result is a timely and important commentary on the state of research capabilities for social media.” —Barry Fleming, Director, Analytics & Insights, WCG, and Principal, DharmaBuilt.com About the Book Practically overnight, social media has become a critical tool for every marketing objective—from outreach and customer relations to branding and crisis management. For the most part, however, the data collected through social media is just that: data. It usually seems to hold little or no meaning on which to base business decisions. But the meaning is there . . . if you’re applying the right systems and know how to use them. With Social Media Analytics, you’ll learn how to get supremely valuable information from this revolutionary new marketing tool. One of the most respected leaders in his field and a pioneer in Web analytics, Marshall Sponder shows how to: Choose the best social media platforms for your needs Set up the right processes to achieve your goals Extract the hidden meaning from all the data you collect Quantify your results and determine ROI Filled with in-depth case studies from a range of industries, along with detailed reviews of several social-monitoring platforms, Social Media Analytics takes you beyond “up-to-date” and leads you well into the future—and far ahead of your competition. You will learn how to use the most sophisticated methods yet known to find customers, create relevant content (and track it), mash up data from disparate sources, and much more. Sponder concludes with an insightful look at where the field will likely be going during the next few years. Whether your social media marketing efforts are directed at B2B, B2C, C2C, nonprofit, corporate, or public sector aims, take them to the next step with the techniques, strategies, and methods in Social Media Analytics—the most in-depth, forward-looking book on the subject.
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Cloud Computing and Big Data

Author: C. Catlett,W. Gentzsch,L. Grandinetti

Publisher: IOS Press

ISBN: 161499322X

Category: Computers

Page: 264

View: 6900

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Cloud computing offers many advantages to researchers and engineers who need access to high performance computing facilities for solving particular compute-intensive and/or large-scale problems, but whose overall high performance computing (HPC) needs do not justify the acquisition and operation of dedicated HPC facilities. There are, however, a number of fundamental problems which must be addressed, such as the limitations imposed by accessibility, security and communication speed, before these advantages can be exploited to the full. This book presents 14 contributions selected from the International Research Workshop on Advanced High Performance Computing Systems, held in Cetraro, Italy, in June 2012. The papers are arranged in three chapters. Chapter 1 includes five papers on cloud infrastructures, while Chapter 2 discusses cloud applications. The third chapter in the book deals with big data, which is nothing new – large scientific organizations have been collecting large amounts of data for decades – but what is new is that the focus has now broadened to include sectors such as business analytics, financial analyses, Internet service providers, oil and gas, medicine, automotive and a host of others. This book will be of interest to all those whose work involves them with aspects of cloud computing and big data applications.
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Creating Value with Big Data Analytics

Making Smarter Marketing Decisions

Author: Peter C. Verhoef,Edwin Kooge,Natasha Walk

Publisher: Routledge

ISBN: 1317561910

Category: Business & Economics

Page: 316

View: 7010

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Our newly digital world is generating an almost unimaginable amount of data about all of us. Such a vast amount of data is useless without plans and strategies that are designed to cope with its size and complexity, and which enable organisations to leverage the information to create value. This book is a refreshingly practical, yet theoretically sound roadmap to leveraging big data and analytics. Creating Value with Big Data Analytics provides a nuanced view of big data development, arguing that big data in itself is not a revolution but an evolution of the increasing availability of data that has been observed in recent times. Building on the authors’ extensive academic and practical knowledge, this book aims to provide managers and analysts with strategic directions and practical analytical solutions on how to create value from existing and new big data. By tying data and analytics to specific goals and processes for implementation, this is a much-needed book that will be essential reading for students and specialists of data analytics, marketing research, and customer relationship management.
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Win with Advanced Business Analytics

Creating Business Value from Your Data

Author: Jean-Paul Isson,Jesse Harriott

Publisher: John Wiley & Sons

ISBN: 1118417089

Category: Business & Economics

Page: 416

View: 7207

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Plain English guidance for strategic business analytics and bigdata implementation In today's challenging economy, business analytics and big datahave become more and more ubiquitous. While some businesses don'teven know where to start, others are struggling to move from beyondbasic reporting. In some instances management and executives do notsee the value of analytics or have a clear understanding ofbusiness analytics vision mandate and benefits. Win withAdvanced Analytics focuses on integrating multiple types ofintelligence, such as web analytics, customer feedback, competitiveintelligence, customer behavior, and industry intelligence intoyour business practice. Provides the essential concept and framework to implementbusiness analytics Written clearly for a nontechnical audience Filled with case studies across a variety of industries Uniquely focuses on integrating multiple types of big dataintelligence into your business Companies now operate on a global scale and are inundated with alarge volume of data from multiple locations and sources: B2B data,B2C data, traffic data, transactional data, third party vendordata, macroeconomic data, etc. Packed with case studies frommultiple countries across a variety of industries, Win withAdvanced Analytics provides a comprehensive framework andapplications of how to leverage business analytics/big data tooutpace the competition.
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Beyond Big Data

Using Social MDM to Drive Deep Customer Insight

Author: Martin Oberhofer,Eberhard Hechler,Ivan Milman,Scott Schumacher,Dan Wolfson

Publisher: IBM Press

ISBN: 0133509818

Category: Computers

Page: 272

View: 925

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Drive Powerful Business Value by Extending MDM to Social, Mobile, Local, and Transactional Data Enterprises have long relied on Master Data Management (MDM) to improve customer-related processes. But MDM was designed primarily for structured data. Today, crucial information is increasingly captured in unstructured, transactional, and social formats: from tweets and Facebook posts to call center transcripts. Even with tools like Hadoop, extracting usable insight is difficult—often, because it’s so difficult to integrate new and legacy data sources. In Beyond Big Data, five of IBM’s leading data management experts introduce powerful new ways to integrate social, mobile, location, and traditional data. Drawing on pioneering experience with IBM’s enterprise customers, they show how Social MDM can help you deepen relationships, improve prospect targeting, and fully engage customers through mobile channels. Business leaders and practitioners will discover powerful new ways to combine social and master data to improve performance and uncover new opportunities. Architects and other technical leaders will find a complete reference architecture, in-depth coverage of relevant technologies and use cases, and domain-specific best practices for their own projects. Coverage Includes How Social MDM extends fundamental MDM concepts and techniques Architecting Social MDM: components, functions, layers, and interactions Identifying high value relationships: person to product and person to organization Mapping Social MDM architecture to specific products and technologies Using Social MDM to create more compelling customer experiences Accelerating your transition to highly-targeted, contextual marketing Incorporating mobile data to improve employee productivity Avoiding privacy and ethical pitfalls throughout your ecosystem Previewing Semantic MDM and other emerging trends
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Data Science For Dummies

Author: Lillian Pierson

Publisher: John Wiley & Sons

ISBN: 1118841522

Category: Computers

Page: 408

View: 7417

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Discover how data science can help you gain in-depth insight into your business – the easy way! Jobs in data science abound, but few people have the data science skills needed to fill these increasingly important roles. Data Science For Dummies is the perfect starting point for IT professionals and students who want a quick primer covering all areas of the expansive data science space. With a focus on business cases, the book explores topics in big data, data science, and data engineering, and how these three areas are combined to produce tremendous value. If you want to pick-up the skills you need to begin a new career or initiate a new project, reading this book will help you understand what technologies, programming languages, and mathematical methods on which to focus. While this book serves as a wildly fantastic guide through the broad aspects of the topic, including the sometimes intimidating field of big data and data science, it is not an instructional manual for hands-on implementation. Here’s what to expect in Data Science for Dummies: Provides a background in big data and data engineering before moving on to data science and how it’s applied to generate value. Includes coverage of big data frameworks and applications like Hadoop, MapReduce, Spark, MPP platforms, and NoSQL. Explains machine learning and many of its algorithms, as well as artificial intelligence and the evolution of the Internet of Things. Details data visualization techniques that can be used to showcase, summarize, and communicate the data insights you generate. It’s a big, big data world out there – let Data Science For Dummies help you get started harnessing its power so you can gain a competitive edge for your organization.
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Issues in Genetic Medicine: 2011 Edition

Author: N.A

Publisher: ScholarlyEditions

ISBN: 1464963789

Category: Medical

Page: 2671

View: 9329

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Issues in Genetic Medicine / 2011 Edition is a ScholarlyEditions™ eBook that delivers timely, authoritative, and comprehensive information about Genetic Medicine. The editors have built Issues in Genetic Medicine: 2011 Edition on the vast information databases of ScholarlyNews.™ You can expect the information about Genetic Medicine in this eBook to be deeper than what you can access anywhere else, as well as consistently reliable, authoritative, informed, and relevant. The content of Issues in Genetic Medicine: 2011 Edition has been produced by the world’s leading scientists, engineers, analysts, research institutions, and companies. All of the content is from peer-reviewed sources, and all of it is written, assembled, and edited by the editors at ScholarlyEditions™ and available exclusively from us. You now have a source you can cite with authority, confidence, and credibility. More information is available at http://www.ScholarlyEditions.com/.
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