Salesforce for Beginners

Salesforce for Beginners

This book will give you a comprehensive introduction to managing sales, marketing, customer relationships, and overall administration for your organization.

Author: Sharif Shaalan

Publisher: Packt Publishing Ltd

ISBN: 9781838987008

Category: Computers

Page: 472

View: 906

Get a 360-degree view of the Salesforce platform and learn how to use it for sales, service, marketing, and automating business processes. Key Features Understand how to use core Salesforce objects for maximum efficiency Build various dashboards and reports to analyze results and improve visibility in your business processes Learn the basics of Salesforce administration and mobile app set up Book Description Salesforce is the world's leading Customer Relationship Management (CRM) software, helping businesses connect with their constituents and partners. This book will give you a comprehensive introduction to managing sales, marketing, customer relationships, and overall administration for your organization. You'll learn how to configure and use Salesforce for maximum efficiency and return on investment. You'll start by learning how to create activities, manage leads, and develop your prospects and sales pipeline using opportunities and accounts, and then understand how you can enhance marketing activities using campaigns. Packed with real-world business use cases, this Salesforce book will show you how to analyze your business information accurately to make productive decisions. As you advance, you'll get to grips with building various reports and dashboards in Salesforce to derive valuable business insights. Finally, you'll explore tools such as process builder, approval processes, and assignment rules to achieve business process automation and set out on the path to becoming a successful Salesforce Administrator. By the end of the book, you'll have learned how to use Salesforce effectively to achieve your business goals. What you will learn Understand the difference between Salesforce Lightning and Salesforce Classic Create and manage leads in Salesforce Explore business development with accounts and contacts in Salesforce Find out how stages and sales processes help you manage your opportunity pipeline Achieve marketing goals using Salesforce campaigns Perform business analysis using reports and dashboards Gain a high-level overview of the items in the administration section Grasp the different aspects needed to build an effective and flexible Salesforce security model Who this book is for If you're new to Salesforce and want to learn it from scratch, this book is for you. No prior knowledge of Salesforce is required to get started with this book.
Categories: Computers

Beginning Salesforce Developer

Beginning Salesforce Developer

What You’ll Learn Configure your Salesforce development environment Understand the Salesforce data model and query languages Create basic Apex triggers Use standard controllers with basic Visualforce pages Utilize Visualforce with custom ...

Author: Michael Wicherski

Publisher: Apress

ISBN: 9781484233009

Category: Computers

Page: 265

View: 919

Get started developing on the Force.com platform in no time. With step-by-step guidance, starting with setting up your developer environment and progressing through to deploying to production, you will learn industry best practices to release robust custom applications with tangible benefits to your company or your client. Geared specifically toward beginning developers, Beginning Salesforce Developer establishes a strong understanding of basic code constructs through examples. Rather than simply explaining how to use the platform, you will receive a comprehensive understanding of why, allowing you to address platform quirks and "gotchas" that might occur. The book also serves to lay the foundation for continuing on to Salesforce Developer Pro. What You’ll Learn Configure your Salesforce development environment Understand the Salesforce data model and query languages Create basic Apex triggers Use standard controllers with basic Visualforce pages Utilize Visualforce with custom-built Apex controllers Write test coverage Who This Book Is For Salesforce administrators who wish to transition into developing on the Force.com platform. The book also serves as a quick immersion into the world of development for complete beginners through proprietary Salesforce development languages on the Force.com platform.
Categories: Computers

Salesforce com For Dummies

Salesforce com For Dummies

With this accessible guide, you will learn how to organize contacts, schedule business appointments, use forecasting tools to predict upcoming sales, make accurate projects based on past performance, and more.

Author: Tom Wong

Publisher: John Wiley & Sons

ISBN: 9781118825846

Category: Computers

Page: 432

View: 863

Your fun and easy introduction to Salesforce.com and its latest tools The frontrunner in the customer relationship management (CRM) market, Salesforce.com has a rapidly expanding influence over the way companies across the globe interact with their clientele. Salesforce.com For Dummies lends you an edge in building those relationships and managing your company?s sales, marketing, customer service, and support operations. With this accessible guide, you will learn how to organize contacts, schedule business appointments, use forecasting tools to predict upcoming sales, make accurate projects based on past performance, and more. Covers the latest enhancements to Salesforce.com, the world?s most popular customer relationship management software, and explains how to choose the right configuration to suit your business needs Written by Salesforce.com insiders with years of expertise in CRM services Details how to personalize your system, prospect leads, manage accounts and partners, develop contacts, track products, calculate forecasts, drive demand, utilize service and support, share insights with Chatter, enhance your online marketing, and more Close deals faster, gain real-time visibility into sales, and collaborate instantly with help from Salesforce.com For Dummies.
Categories: Computers

Salesforce For Dummies

Salesforce For Dummies

Customize the new user interface with apps, widgets, and tools Prospect leads, drive sales, and provide outstanding customer service Manage contacts, identify opportunities, and analyze your results Collaborate with colleagues using Chatter ...

Author: Liz Kao

Publisher: John Wiley & Sons

ISBN: 9781119576327

Category: Business & Economics

Page: 416

View: 902

Get up to lightning speed with this fully updated, bestselling guide to using Salesforce.com! Salesforce.com For Dummies, 7th Edition gives you an edge in building relationships and managing your company's sales, marketing, customer service, and support operations. You’ll learn how to maximize the new user interface to organize contacts, schedule business appointments, use forecasting tools to predict upcoming sales, make accurate projects based on past performance, and more. Written by Salesforce.com insiders with years of expertise in CRM services, this new edition covers the latest enhancements to Salesforce.com, the world's most popular customer relationship management software. You’ll find out how to determine the right configuration to suit your business needs, and how to use apps, widgets, and tools to personalize your system. Then, you’ll explore prospecting leads, managing accounts and partners, developing contacts, tracking products, calculating forecasts, and utilizing service and support. Customize the new user interface with apps, widgets, and tools Prospect leads, drive sales, and provide outstanding customer service Manage contacts, identify opportunities, and analyze your results Collaborate with colleagues using Chatter More than 150,000 companies worldwide use Salesforce.com as their CRM solution—if you’re a new or existing user looking to maximize the potential of the new UI, this book has everything you need.
Categories: Business & Economics

Salesforce com For Dummies

Salesforce com For Dummies

With the savvy, easy-to-follow advice in this book, you can take advantage of this leading CRM solution right away. Generate more leads, please customers, and measure results, starting now! Inside.

Author: Liz Kao

Publisher: John Wiley & Sons

ISBN: 9781119239321

Category: Computers

Page: 456

View: 669

Your all-access guide to reaping the benefits of Salesforce.com Salesforce.com has a rapidly expanding influence over the way companies across the globe interact with their clientele. Written by Salesforce.com insiders with years of experience in customer relationship management (CRM) solutions, Salesforce.com For Dummies gives you an edge in building relationships and managing your company's sales, marketing, customer service, and support operations. You'll discover how to organize contacts, schedule business appointments, use forecasting tools to predict upcoming sales, create accurate projects based on past performance, and so much more. A customizable, on-demand CRM solution, Salesforce.com allows businesses to organize and manage all of their customer information—leads, opportunities, contacts, accounts, cases, and solutions—in one place. Whether you're a Windows or Mac user, this down-to-earth, friendly guide shows you how to maximize Salesforce.com's capabilities to close deals faster, gain real-time visibility into sales, and collaborate instantly. Customize the new user interface with apps, widgets, and tools Prospect leads, drive sales, and provide outstanding customer service Manage contacts, identify opportunities, and analyze your results Collaborate with colleagues using Chatter If you're new to Salesforce.com or an existing user looking for the latest tips and tricks to maximize its potential, this friendly guide has you covered.
Categories: Computers

Salesforce Marketing Cloud For Dummies

Salesforce Marketing Cloud For Dummies

Salesforce Marketing Cloud For Dummies creating activities, 150–158 creating ...
225 basic users, in Social Studio, 212 beginners, customer journeys for, 305–316
begin-to-end test, 285 best practices for preheader, 169–170 for rendering, ...

Author: Chester Bullock

Publisher: John Wiley & Sons

ISBN: 9781119122098

Category: Business & Economics

Page: 360

View: 866

Salesforce Marketing Cloud: Take your digital marketing on a journey! Everything seems to be moving to the cloud these days—and digital marketing is no exception! Salesforce Marketing Cloud For Dummies guides you through the use of Salesforce's exciting suite of cloud-based digital marketing solutions, which have the power to help you plan, personalize, and optimize your customers' journey. Written by a leader of the Salesforce training and development team, Salesforce Marketing Cloud users will find essential information on using the suite of tools and tips and tricks that only an insider would be able to share. With easy-to-follow instructions, this guide helps you discover how to incorporate your data sets into the tools to create models, campaigns, and customer maps that enable you to create a positive experience for your customers. As Salesforce.com's multi-channel digital marketing platform, the Salesforce Marketing Cloud focuses on helping you manage one-on-one customer journeys. Leveraging a variety of features, this suite of tools offers email marketing, mobile marketing, social media marketing, content and messaging, predictive intelligence, and more. Your ability to navigate these features and functions will determine your digital marketing campaign's success, so it's critical that you make the most of this tool! Navigate and manage the Salesforce Marketing Cloud Define and understand your customers' journeys—and how you fit into them Engage your customers across devices, ensuring consistent communication Use predictive data to optimize engagement Salesforce Marketing Cloud For Dummies helps you make the most of your investment in the digital marketing world!
Categories: Business & Economics

Advanced Apex Programming in Salesforce

Advanced Apex Programming in Salesforce

And you'll find approaches for incorporating testing and diagnostic code that can dramatically improve the reliability and deployment of Apex software, and reduce your lifecycle and support costs.Based on his experience as a consultant, ...

Author: Dan Appleman

Publisher:

ISBN: 1936754126

Category: Computers

Page: 334

View: 570

Advanced Apex Programming focuses entirely on the Apex language and core design patterns. You'll learn how to truly think in Apex - to embrace limits and bulk patterns. You'll see how to develop architectures for efficient and reliable trigger handling, and for asynchronous operations. You'll discover that best practices differ radically depending on whether you are building software for a specific organization or for a managed package. And you'll find approaches for incorporating testing and diagnostic code that can dramatically improve the reliability and deployment of Apex software, and reduce your lifecycle and support costs.Based on his experience as a consultant, Salesforce MVP, and architect of major AppExchange packages, Dan Appleman focuses on the real-world problems and issues that are faced by Apex developers every day, along with the obscure problems and surprises that can sneak up on you if you are unprepared.
Categories: Computers

Getting Started with Salesforce Einstein Analytics

Getting Started with Salesforce Einstein Analytics

This book guides you step-by-step in simple, easy-to-understand terms to get data from the Salesforce platform to the Einstein Analytics platform and also shows you how to import external data (e.g., CSV files).

Author: Johan Yu

Publisher: Apress

ISBN: 9781484252000

Category: Computers

Page: 179

View: 208

Build interactive dashboards using Salesforce Einstein analytics. Explore all of your data quickly and easily by providing AI-powered advanced analytics, right in Salesforce. You will manage datasets, query data with Salesforce Analytics Query Language (SAQL), and customize dashboards. Because Einstein Analytics is new, the curve to learn this technology can be difficult. This book guides you step-by-step in simple, easy-to-understand terms to get data from the Salesforce platform to the Einstein Analytics platform and also shows you how to import external data (e.g., CSV files). Core chapters focus on understanding data sources, dataflow, dataset, and lens leading up to building dashboards from scratch. Advanced features such as data transformation using computeExpression and computeRelative as well as dataflow with a multi-value lookup are explored. What You Will Learn Use data from Salesforce and external sources Create a dataflow to build a flexible dataset Build dashboards using Einstein Analytics Explore and analyze data using Einstein Analytics Utilize SAQL and binding to create advance dashboards Who This Book Is For IT users getting started with Einstein Analytics, Salesforce consultants starting new Einstein Analytics projects, and power users familiar with Salesforce reporting and dashboards who want to get up to speed on new analytics features
Categories: Computers

Salesforce Platform App Builder Certification Handbook

Salesforce Platform App Builder Certification Handbook

A handy guide that covers the most essential topics for Salesforce Platform App Builder Certification in an easy-to-understand format About This Book Get to grips with the fundamentals of Force.com to pass the certification exam with flying ...

Author: Siddhesh Kabe

Publisher: Packt Publishing Ltd

ISBN: 9781785280771

Category: Computers

Page: 312

View: 148

A handy guide that covers the most essential topics for Salesforce Platform App Builder Certification in an easy-to-understand format About This Book Get to grips with the fundamentals of Force.com to pass the certification exam with flying colors Create Force.com applications, automate business processes, and manage data operations to be a successful Salesforce.com Certified Force.com app builder A step-by-step guide that covers the most essential topics for the Platform App Builder Certification in an easy-to-understand format Who This Book Is For Salesforce beginners who need to prepare for the Salesforce Platform App Builder Certification exam will benefit from this book. This book is ideal for developers and admins who are new to Salesforce CRM and the Force.com platform. It is recommended that users have some basic programming knowledge and are familiar with salesforce. By the end of the book, you will be ready to appear for the exam and develop various applications on the cloud platform. What You Will Learn Learn the basics of the force.com cloud platform Learn to build objects that align with your business Understand the process of building an application on force.com platform Kick-start your certification journey in basic- easy-to-follow guide Focus on important topics that help you accomplish your certification goals Learn to secure your application with the Salesforce security model Manipulate and process large amount of data using the data tools Prepare for the exam with sample mock questions In Detail The Salesforce Certified Platform App Builder exam is for individuals who want to demonstrate their skills and knowledge in designing, building, and implementing custom applications using the declarative customization capabilities of Force.com. This book will build a strong foundation in Force.com to prepare you for the platform app builder certification exam. It will guide you through designing the interface while introducing the Lightning Process Builder. Next, we will implement business logic using various point and click features of Force.com. We will learn to manage data and create reports and dashboards. We will then learn to administer the force.com application by configuring the object-level, field-level, and record-level security. By the end of this book, you will be completely equipped to take the Platform App Builder certification exam. Style and approach Simple and to-the-point examples that can be tried out in your developer org. A practical book for professionals who want to take the Salesforce Platform App Builder Certification exam. Sample questions for every topic in an exam pattern to help you prepare better, and tips to get things started. Full of screen-shots, diagrams, and clear step-by-step instructions that cover the entire syllabus for the exam.
Categories: Computers

Advanced Apex Programming for Salesforce com and Force com

Advanced Apex Programming for Salesforce com and Force com

Note: The third edition of this book is now available ISBN: 978-1936754106 in both paperback and eBook formats Beyond the Force.com documentation - Second edition Advanced Apex Programming for Salesforce.com and Force.com is neither a ...

Author: Daniel Appleman

Publisher:

ISBN: 193675407X

Category: Computer programming

Page: 298

View: 649

Note: The third edition of this book is now available ISBN: 978-1936754106 in both paperback and eBook formats Beyond the Force.com documentation - Second edition Advanced Apex Programming for Salesforce.com and Force.com is neither a tutorial nor a book for beginners. Intended for developers who are already familiar with the Apex language, and experienced Java and C# developers who are moving to Apex, this book starts where the Force.com documentation leaves off. Instead of trying to cover all of the features of the platform, Advanced Apex programming focuses entirely on the Apex language and core design patterns. You'll learn how to truly think in Apex - to embrace limits and bulk patterns. You'll see how to develop architectures for efficient and reliable trigger handling, and for asynchronous operations. You'll discover that best practices differ radically depending on whether you are building software for a specific organization or for a managed package. And you'll find approaches for incorporating testing and diagnostic code that can dramatically improve the reliability and deployment of Apex software, and reduce your lifecycle and support costs. Based on his experience as a consultant, Force.com MVP and architect of a major AppExchange package, Dan Appleman focuses on the real-world problems and issues that are faced by Apex developers every day, along with the obscure problems and surprises that can sneak up on you if you are unprepared. This second edition contains updates through Winter 14 (API 29) along with significant new content on triggers, asynchronous design patterns, concurrency and more
Categories: Computer programming

Advanced Apex Programming for Salesforce Com and Force Com

Advanced Apex Programming for Salesforce  Com and Force  Com

Note: The fourth edition of this book is now available ISBN: 978-1936754120 in both paperback and eBook formats Beyond the Force.com documentation - Third edition Advanced Apex Programming for Salesforce.com and Force.com is neither a ...

Author: Dan Appleman

Publisher: Desaware Publishing

ISBN: 193675410X

Category: Computers

Page: 332

View: 303

Beyond the Force.com documentation - Third edition Advanced Apex Programming for Salesforce.com and Force.com is neither a tutorial nor a book for beginners. Intended for developers who are already familiar with the Apex language, and experienced Java and C# developers who are moving to Apex, this book starts where the Force.com documentation leaves off. Instead of trying to cover all of the features of the platform, Advanced Apex programming focuses entirely on the Apex language and core design patterns. You'll learn how to truly think in Apex - to embrace limits and bulk patterns. You'll see how to develop architectures for efficient and reliable trigger handling, and for asynchronous operations. You'll discover that best practices differ radically depending on whether you are building software for a specific organization or for a managed package. And you'll find approaches for incorporating testing and diagnostic code that can dramatically improve the reliability and deployment of Apex software, and reduce your lifecycle and support costs. Based on his experience as a consultant, Salesforce MVP and architect of major AppExchange packages, Dan Appleman focuses on the real-world problems and issues that are faced by Apex developers every day, along with the obscure problems and surprises that can sneak up on you if you are unprepared. This third edition contains updates through Summer 15 (API 34) along with significant new content on asynchronous design patterns, optimization and maintaining Apex applications.
Categories: Computers

Salesforce Handbook

Salesforce Handbook

This book is not intended for end users or advanced developers. This book is for people somewhere in the middle; let's say a business analyst or a new Java or .NET developer.

Author: Wes Nolte

Publisher: Lulu.com

ISBN: 9781446108536

Category: Computers

Page: 360

View: 670

This book is not intended to be a deep-dive on security, programming, reporting, configuration, etc. but more of a high-level overview on salesforce.com, Force.com development, tools, methodology and other resources. We will not cover all aspects of salesforce.com. We wrote this book to (hopefully) become an invaluable resource for anyone new or inexperienced with the Force.com platform. For new administrators and developers coming on to the platform, we see a gaping hole in existing reference books. This book is not intended for end users or advanced developers. This book is for people somewhere in the middle; let's say a business analyst or a new Java or .NET developer. We would like this to be the first book you pick up after your boss walks in and says, "Let's take a look at salesforce.com and see if we can build some applications in the cloud."This book contains the information that we wish we had when we started developing applications on Force.com.
Categories: Computers

Salesforce

Salesforce

"With Sales Force being the most popular CRM in the world, having a strong base of knowledge in Sales Force not only enhances your marketability but also gives you skills that will allow you to be more efficient in day to day use of the ...

Author:

Publisher:

ISBN: OCLC:1137155060

Category:

Page:

View: 718

"With Sales Force being the most popular CRM in the world, having a strong base of knowledge in Sales Force not only enhances your marketability but also gives you skills that will allow you to be more efficient in day to day use of the software. This ITU course covers all aspects of Sales Force use from beginners level operation to advanced skills for experienced users. Some of the topics included in this course include; contact management, sales force engage, sales collaboration, marketing automation, sales data/reporting and much more. Learn how to master the worlds #1 CRM with this ITU course."--Resource description page.
Categories:

Salesforce Coding Genius

Salesforce Coding Genius

Your clients expect solutions--and now with Salesforce Coding Genius you can deliver a best solution for your project.What you will learn* Package, install, test, and upgrade an application* Define architecture-aligning data storage and ...

Author: James Anderson

Publisher:

ISBN: 1693942887

Category:

Page: 82

View: 239

Architect and deliver packaged Force.com applications that cater to enterprise business needsKey Features* Salesforce Lightning Wizard Framework - A framework built on the top of Lightning to support complex requirements of organisations* Salesforce Batch Framework - A framework built on Apex, Native Salesforce which helps organisations to achieve any complex asynchronous jobs requirements easily* Saelsforce Trigger Framework - Step-by-Step process to adopt with Trigger framework which support any complex real time business operations and also reduces cyclomatic complexity at the same time.Book DescriptionSalesforce Coding Genius is neither a tutorial nor a book for beginners. Intended for developers who are already familiar with the Apex language, and experienced Java and C# developers who are moving to Apex, this book starts where the Salesforce Apex documentation leaves off.Are you facing a challenging Salesforce.com problem--say, relating to automation, configuration, formulation, or reporting--that you can't quite crack? Or maybe you are hoping to infuse some creativity into your solution design strategy to solve problems faster or make solutions more efficient? Salesforce Coding Genius shows you how to unlock the power of the Force.com platform to solve real business problems--and all without writing a line of code. Adhering to Salesforce.com's "clicks, not code", Salesforce.com expert Markus Koche walks you through different business problems and identifies effective, creative--and proven--approaches to solutions using the platform's declarative framework.If you are a Salesforce.com administrator, analyst, consultant, or developer, you can attest to the insatiable appetite of users for new functionality. Your clients expect solutions--and now with Salesforce Coding Genius you can deliver a best solution for your project.What you will learn* Package, install, test, and upgrade an application* Define architecture-aligning data storage and functional requirements* Develop Apex code that is easy to navigate, self-documenting, testable, robust, and organic* Leverage your application's clientagnostic Service layer backbone to support numerous platform areas* Get the most from hosting your application within the Lightning Experience and Salesforce1 Mobile clients* Apply querying, indexing, and asynchronous best practices* Leverage mocking and dependency injection in your Apex tests* Explore tips for developing advanced applicationsThe purpose of this book is to detail best practice for Apex code development on the Salesforce project which should be followed by developers working on the project. It also details some design patterns and testing frameworks which should be adopted where possible to provide robust and scalable platforms as follows:+ Salesforce Lightning Wizard Framework + Salesforce Batch Apex Framework+ Salesforce Trigger Framework+ Salesforce Lightning Component FrameworkThese frameworks helps in understanding the basics of Apex / Lightning. It is designed on the top of exisiting Apex or Lightning Framework which extends the use cases of most common business logics. This book has defined a lightning component framework that will be leveraged and utilised on the project. For any query or concern drop us a mail on [email protected]
Categories:

Salesforce for Developers

Salesforce for Developers

"This video training begins with instructor Michael Wicherski providing a brief introduction to the Force.com Platform, walking through how to sign up for a developer environment, as well as the selection and installation of the most common ...

Author: Michael Wicherski

Publisher:

ISBN: OCLC:1137158441

Category:

Page:

View: 584

"This video training begins with instructor Michael Wicherski providing a brief introduction to the Force.com Platform, walking through how to sign up for a developer environment, as well as the selection and installation of the most common IDEs for developing on the platform. He then presents the basics of Apex by introducing the language and demonstrates how to translate business requirements into triggers. The video continues by covering advanced topics, such as custom user interfaces and asynchronous processing for large datasets. The video concludes with a tutorial on writing test coverage and an introduction to the new development technology from Salesforce, Lightning."--Resource description page.
Categories:

Cloud Computing First Steps

Cloud Computing First Steps

Learn what's the underneath forces that Cloud Computing runs on and how it is going to change the face of IT industry.

Author: Ravi Shankar

Publisher: Createspace Independent Pub

ISBN: 1478130083

Category: Computers

Page: 194

View: 863

There has been extreme hype about Cloud Computing from years and this word is in headlines of IT world news. Why not? Cloud computing has revolutionized the entire paradigm of computing and technology and has helped businesses in coming closer to technology. This book covers basics of Virtualization and Cloud Computing along and also includes various practices that is followed by Major Service Providers in the current market. Virtualization is the core engine of Cloud Computing and is the base of how the services are provided to the consumers. Cloud computing procedures and techniques for supporting business processes and applications. The details of various layers of Cloud Computing - IaaS, PaaS and SaaS. The book also describes the details and differences between various deployment models of Cloud, i.e. Private Cloud, Public Cloud, Hybird & Community Cloud. The book also covers the overview of how the major service providers for all the types of cloud services in the market use various technologies and provides efficient services to the customers. The book describes features and services offered by various service providers in all the models of cloud, Infrastructure as a Services, Platform as a Service & Software as a service. The major service providers covered in this book are Amazon Web Service, VMware VCloud Director, GoGrid & Rackspace in Infrastructure as a Service. Major service providers in Platform as a Service covered in this book are Microsoft Windows Azure, Heroku, VMware CloudFoundary, Google App Engine & Force.com. Major service providers in Platform as a Service covered in the book are Microsoft Office 365, SalesForce, Workday & Google Apps.
Categories: Computers

Security Metrics A Beginner s Guide

Security Metrics  A Beginner s Guide

... infrastructure are abstracted away and managed by the organization providing
the cloud service. Large online companies are providing cloud services to their
users. Some of these include Google, Salesforce, Amazon, Microsoft, and Yahoo!

Author: Caroline Wong

Publisher: McGraw Hill Professional

ISBN: 9780071744010

Category: Computers

Page: 400

View: 479

Security Smarts for the Self-Guided IT Professional “An extraordinarily thorough and sophisticated explanation of why you need to measure the effectiveness of your security program and how to do it. A must-have for any quality security program!” —Dave Cullinane, CISSP, CISO & VP, Global Fraud, Risk & Security, eBay Learn how to communicate the value of an information security program, enable investment planning and decision making, and drive necessary change to improve the security of your organization. Security Metrics: A Beginner's Guide explains, step by step, how to develop and implement a successful security metrics program. This practical resource covers project management, communication, analytics tools, identifying targets, defining objectives, obtaining stakeholder buy-in, metrics automation, data quality, and resourcing. You'll also get details on cloud-based security metrics and process improvement. Templates, checklists, and examples give you the hands-on help you need to get started right away. Security Metrics: A Beginner's Guide features: Lingo--Common security terms defined so that you're in the know on the job IMHO--Frank and relevant opinions based on the author's years of industry experience Budget Note--Tips for getting security technologies and processes into your organization's budget In Actual Practice--Exceptions to the rules of security explained in real-world contexts Your Plan--Customizable checklists you can use on the job now Into Action--Tips on how, why, and when to apply new skills and techniques at work Caroline Wong, CISSP, was formerly the Chief of Staff for the Global Information Security Team at eBay, where she built the security metrics program from the ground up. She has been a featured speaker at RSA, ITWeb Summit, Metricon, the Executive Women's Forum, ISC2, and the Information Security Forum.
Categories: Computers

Zend Framework A Beginner s Guide

Zend Framework  A Beginner s Guide

Zend Technologies' customers include IBM, McAfee, FOX Interactive Media,
Lockheed Martin, SalesForce.com, NASA, and ... Beginner's. Guide. Rapid
Release Cycle Unit Testing Policy Code-Generation Tools Market Credibility
Third-Party ...

Author: Vikram Vaswani

Publisher: McGraw Hill Professional

ISBN: 9780071639408

Category: Computers

Page: 464

View: 805

Essential Skills--Made Easy! Leverage the power of the Zend Framework to supercharge your PHP development! Zend Framework: A Beginner's Guide covers key features, including model-view-controller implementation, routing, input validation, internationalization, and caching, and shows you how to use them in a practical context. The book walks you through the process of building a complete Web application with the Zend Framework, starting with the basics and then adding in more complex elements, such as data pagination and sorting, user authentication, exception handling, localization, and Web services. Debugging and performance optimization are also covered in this fast-paced tutorial. Designed for Easy Learning Key Skills & Concepts--Chapter-opening lists of specific skills covered in the chapter Ask the Expert--Q&A sections filled with bonus information and helpful tips Try This--Hands-on exercises that show you how to apply your skills Notes--Extra information related to the topic being covered Tips--Helpful reminders or alternate ways of doing things Cautions--Errors and pitfalls to avoid Annotated Syntax--Example code with commentary that describes the programming techniques being illustrated Read-to-use code at www.zf-beinners-guide.com and www.mhprofessional.com/computingdownload.
Categories: Computers

Development with the Force com Platform

Development with the Force com Platform

... interface with Visualforce, this is a mustread for anyone who wants to build
applications on the Salesforce.com Cloud. ... Com development and makes them
easily accessible to beginners and advanced developers of business
applications.

Author: Jason Ouellette

Publisher: Pearson Education

ISBN: 0321648048

Category: Computers

Page: 432

View: 520

Foreword by Craig Weissman, CTO, Salesforce.com Build Cloud-Based Enterprise Applications Fast–and Drive More Value at Lower Cost! Using the Force.com platform, enterprise developers can build and deploy powerful applications far more rapidly than traditional J2EE, Microsoft .NET, or LAMP technology stacks permit. With a free subscription to the Force.com platform, developers can build apps that solve virtually any enterprise challenge with remarkable value, scalability, and reliability. This is the first book that brings together all the practical, technical guidance you need to make the most of Force.com in your own custom enterprise applications. Leading Force.com developer Jason Ouellette helps you identify suitable uses for Force.com and provides all the insights and sample code needed to rapidly prototype, deploy, and integrate with production-quality Force.com applications. Ouellette provides realistic code examples at every step, emphasizing maintainability, flexibility, and interoperability throughout. Writing for developers, architects, and analysts, he shows how to • Create custom enterprise apps on Force.com in days or weeks, not months or years • Leverage Force.com’s extensive capabilities for storing, managing, and securing data • Quickly create sophisticated business logic with the Apex programming language • Use Visualforce to construct custom user interfaces • Establish automated or semiautomated workflows • Implement Ajax behaviors without writing JavaScript code or learning new JavaScript libraries • Integrate Force.com-based data and processes with other applications, inside and outside the platform • Display reports as state-of-the-art dashboards • Integrate Force.com applications with existing Single Sign-On systems This book’s extensive sample code may be downloaded from Force.com AppExchange at http://sites.force.com/appexchange/listingDetail?listingId=a0N30000001SS3rEAG
Categories: Computers