Renegades Write the Rules

How the Digital Royalty Use Social Media to Innovate

Author: Amy Jo Martin

Publisher: John Wiley & Sons

ISBN: 1118442288

Category: Business & Economics

Page: 224

View: 7203

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Learn the rules to building loyal (and lucrative) digitalfollowings Renegades Write the Rules reveals the innovativestrategies behind the social media success of today’s topcelebrities, brands, and sports icons, and how you can follow theirlead. Author Amy Jo Martin is the founder of Digital Royalty and thewoman who pioneered how professional sports integrate social media.In this book she shows how to build a faithful following and beatthe competition clamoring for people's attention by continuallydelivering value - when, where, and how people want it. People wantto be heard, to be involved, to be entertained, to be adventurous,to be informed. Reveals the winning strategies for using social media toachieve dramatic results Shows how to gain influence with social media that requires anunprecedented (and potentially uncomfortable) level ofaccessibility and ongoing affinity Filled with illustrative examples of social media successes(including Dwayne 'The Rock' Johnson, Shaquille O'Neal, and Nike)that show how humanizing a brand through social media leads tomonetization Explores how Amy Jo Martin and other successful entrepreneursare becoming renegades by using social media to innovate theirpersonal and professional lives The book reveals one of the basic rules of digital mediasuccess: Humans connect with humans, not logos and creativetaglines.
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The Kingdom of Happiness

Inside Tony Hsieh’s Zapponian Utopia

Author: Aimee Groth

Publisher: Simon and Schuster

ISBN: 1501129902

Category: Biography & Autobiography

Page: 336

View: 4993

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"An inside look at the CEO of Zappos, Tony Hsieh, one of the most enigmatic and successful entrepreneurs of our time, and his quest to create his own version of utopia in the center of Las Vegas"--
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Photographing Newborns

For Boutique Photographers

Author: N.A

Publisher: Amherst Media

ISBN: 1608957403

Category: Photography

Page: 128

View: 9146

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In this comprehensive book, Cooney touches on each facet of being a successful newborn portrait photographer. She begins by outlining the foundation of her business model and provides insight for the reader to establish something similar for their business. Defining your target market and ideal customer profile are essential to guiding your business in the right direction. Cooney focuses her business, and this book, on what she calls a ‘boutique’ brand. These are pricier photo shoots and packages, which require more time and care. Working with clients at this level often creates a lasting relationship and hopefully, repeat business. This is where the branding of your business is so important. Not only can it deliver regular clients, but can also inspire important word-of-mouth references. Emphasizing how important it is for a photography studio to have structure and direction to become and remain successful, Cooney walks the reader through many scenarios that have helped form her business. A strong social media presence, creative marketing & promotions and repeat customers are the key to standing apart from the competition, therefor remaining vital.
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