Who Is Ralph Lauren?

Author: Jane O'Connor,Who HQ

Publisher: Penguin

ISBN: 152478656X

Category: Juvenile Nonfiction

Page: 112

View: 5780

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The polo player with the raised mallet—everyone knows the Ralph Lauren logo. Learn the amazing story of the man who is a true American fashion icon. Born in the Bronx, even as a teenager Ralph Lauren was known for his distinctive fashion sense, having a taste for both classic preppy clothes and vintage looks like beat-up leather jackets. He got his start in the fashion business by selling ties that he designed. From ties he went on to create a global fashion empire. In this easy-to-read biography, best-selling author and Who Was? creator Jane O'Connor explains exactly how a fashion line is created—from first drawings to models strutting on the runway.
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The New Strategic Brand Management

Creating and Sustaining Brand Equity Long Term

Author: Jean-Noël Kapferer

Publisher: Kogan Page Publishers

ISBN: 0749450851

Category: Business & Economics

Page: 560

View: 9837

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Adopted internationally by business schools, MBA programs, and marketing practitioners, The New Strategic Brand Management is the reference source of choice for senior strategists, positioning professionals and postgraduate students. Over the years it has established a reputation as one of the leading works on brand strategy. The fifth edition builds on this impressive reputation and keeps the book at the forefront of strategic brand thinking, with dedicated sections for specific types of brands (luxury, corporate and retail), international examples, and case studies from companies such as Audi, Nivea, Toyota and Absolut Vodka. Explaining the latest techniques used by companies worldwide, author Jean-Noël Kapferer covers all the leading issues faced by brand strategists today. With both gravitas and intelligent insight, the book reveals new thinking on topics such as putting culture and content into brands, the impact of private labels, the new dynamics of targeting and the comeback of local brands.
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Brand Leadership

Author: David A. Aaker,Erich Joachimsthaler

Publisher: Simon and Schuster

ISBN: 1471104370

Category: Business & Economics

Page: 352

View: 7279

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Management fads come and go in the blink of an eye, but branding is here to stay. Closely watched by the stock market and obsessed over by the biggest companies, brand identity is the one indisputable source of sustainable competitive advantage, the vital key to customer loyalty. David Aaker is widely recognised as the leading expert in this burgeoning field. Now he prepares managers for the next wave of the brand revolution. With coauthor Erich Joachimsthaler, Aaker takes brand management to the next level - strategic brand leadership. Required reading for every marketing manager is the authors' conceptualisation of 'brand architecture' - how multiple brands relate to each other - and their insights on the hot new area of Internet branding. Full of impeccable, intelligent guidance, BRAND LEADERSHIP is the visionary key to business success in the future.
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Plunkett's Retail Industry Almanac 2006

Author: Jack W. Plunkett

Publisher: Plunkett Research, Ltd.

ISBN: 1593920555

Category: Business & Economics

Page: 627

View: 3450

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No other guide covers the complete retail picture like this exciting new volume. America's retail industry is in the midst of vast changes - superstores and giant discounters are popping up on major corners. Malls are lagging while "power centers" are surging ahead. Savvy firms are combining bricks, clicks and catalogs into multi-channel retail powerhouses. Which are the hottest retailers? What lies ahead? Our market research section shows you the trends and a thorough analysis of retail technologies, chain stores, shopping centers, mergers, finances and future growth within the industry. Included are major statistical tables showing everything from monthly U.S. retail sales, by sector, to mall sales per square foot, to the 10 largest malls in the US. Meanwhile, the corporate profiles section covering over 475 firms gives you complete profiles of the leading, fastest growing retail chains across the nation. From Wal-Mart and Costco to Barnes & Noble and Amazon, we profile the major companies that marketing executives, investors and job seekers most want to know about. These profiles include corporate name, address, phone, fax, web site, growth plans, competitive advantage, financial histories and up to 27 executive contacts by title. Purchasers of the printed book or PDF version may receive a free CD-ROM database of the corporate profiles, enabling export of vital corporate data for mail merge and other uses.
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Genuine Authentic

The Real Life of Ralph Lauren

Author: Michael Gross

Publisher: William Morrow Paperbacks

ISBN: 9780062853516

Category: Biography & Autobiography

Page: 432

View: 978

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A fascinating and comprehensive look into the life of American fashion designer Ralph Lauren, now with an afterword. “Deep-dish...sharp-clawed...honestly admiring.”—New York Times There are at least two Ralph Laurens. To the public he's a gentle, modest, yet secure and purposeful man. Inside the walls of Polo Ralph Lauren, though, he was long seen by some as a narcissist, an insecure ditherer, and, at times, a rampaging tyrant. Michael Gross, author of the bestsellers Model and 740 Park, lays bare the truths of this fashion emperor's rise, and reveals not only the secrets of his meteoric success in marketing our shared fantasies, but also a widely unknown side that's behind the designer’s chic façade.
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Vogue on Ralph Lauren

Author: Kathleen Baird-Murray

Publisher: Abrams

ISBN: 1613127782

Category: Design

Page: 160

View: 7116

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Ralph Lauren’s designs vividly embody the American Dream, and he has risen to become one of the world’s foremost fashion designers. His genius lies in his innate skill for interpreting key cultural elements of Americana—whether from folk art or the preppy world of Hamptons’ socialites or Navajo motifs—and encapsulating them in appealing garments. Also a natural fit with Hollywood, he has designed costumes for films such as The Great Gatsby (1974) and Annie Hall and created countless looks for stars on the red carpet. From his ubiquitous, equestrian-tagged Polo shirts to his American-country-club take on upper-class Englishness, his skill in making aspiration accessible is second to none. Vogue on Ralph Lauren is a volume from the series created by the editors of British Vogue, featuring 20,000 words of original biography and history and studded with more than 80 images from their unique archive of photos taken by leading photographers including Bruce Weber, Patrick Demarchelier, and Mario Testino.
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Ralph Lauren

Author: Ralph Lauren

Publisher: Rizzoli Publications

ISBN: 0847861112

Category: Fashion

Page: 528

View: 348

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This reduced format of the luxurious revelation of the work and inspiration of Ralph Lauren, where the designer speaks about his work at length, is available now as a revised and expanded fiftieth anniversary edition, with additional material covering the last 10 years of the designer's work The deluxe, definitive volume on the work of Ralph Lauren, the most popular and successful American fashion designer, now updated and expanded.
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Homesick

A Memoir of Family, Food, and Finding Hope

Author: Jenny Lauren

Publisher: Simon and Schuster

ISBN: 9780743499477

Category: Biography & Autobiography

Page: 304

View: 861

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This startlingly plainspoken and unflinching first-person account by the niece of fashion icon Ralph Lauren details a wrenching struggle with anorexia and bulimia -- and speaks powerfully to a widespread failure by the medical community to understand eating disorders. With captivating blue eyes and dark hair, Jenny Lauren looked as though she'd stepped out of one of the glossy ads for which her uncle is famous. It was not long, however, before Jenny found herself in a world where it was easy to see herself as less than perfect. As a young dancer, she felt insecure that her muscular frame did not seem to measure up to the slim figures of the other girls. She was ten years old when she first starved herself. Although there were brief periods of recovery, Jenny spent much of her teens and early twenties bingeing, purging, and compulsively exercising. In 1997, her body finally broke down after years of relentless ravaging; her small intestine herniated. She could barely walk. But physician after physician told Jenny her ailments were largely in her head. Eventually Jenny's condition was connected to her eating disorder and the resulting strain on her digestive system, but it was too late -- irreparable damage appeared to have been done. Although Homesick centers around Jenny's struggle with an eating disorder, as well as the dramatic surgery she was forced to undergo as a consequence, it is a much larger story that focuses on universal issues: the intricacies of family ties, the pressures of society, the search for selfhood, and ultimately, the power of finding hope. From the New York fashion shows to the art galleries of Santa Fe, from the Mayo Pain Management Clinic in Minnesota to the healing sanctuaries in Brazil, Jenny takes the reader on a cinematic odyssey to self-discovery. With flashes of wit and a knowing beyond its young writer's years, Homesick is a riveting and emotionally complex story of pain and tentative, hard-won recovery.
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