Who Is Ralph Lauren?

Author: Jane O'Connor,Who HQ

Publisher: Penguin

ISBN: 152478656X

Category: Juvenile Nonfiction

Page: 112

View: 4880


The polo player with the raised mallet—everyone knows the Ralph Lauren logo. Learn the amazing story of the man who is a true American fashion icon. Born in the Bronx, even as a teenager Ralph Lauren was known for his distinctive fashion sense, having a taste for both classic preppy clothes and vintage looks like beat-up leather jackets. He got his start in the fashion business by selling ties that he designed. From ties he went on to create a global fashion empire. In this easy-to-read biography, best-selling author and Who Was? creator Jane O'Connor explains exactly how a fashion line is created—from first drawings to models strutting on the runway.

Ralph Lauren

Author: Ralph Lauren

Publisher: Rizzoli International Publications

ISBN: 0847837432

Category: Design

Page: 496

View: 3013


The landmark volume celebrating the life and work of Ralph Lauren, now available in a smaller, more portable edition. Unlike many designers, Ralph Lauren is not known for a single signature look, but rather for his sweeping dreams of American living. Over the course of his career, the images of luxury, adventure, and beauty that he created have come to define American style. In this visually stunning book, Lauren speaks candidly about himself and his art. In part one, we get to know the designer through never-before-seen pictures of him in private life and with his family, living the lives he designs for. In his own words, we hear about his life, work, and inspiration. In the second part, Lauren displays and writes about his most important, most iconic, and most beloved work, hand-picked from hundreds of runway shows, collections, and his signature cinematic advertising campaigns. Lauren's aesthetic influence and unique design sensibility are captured here by fashion's finest photographers, including Bruce Weber, Deborah Turbeville, and Patrick Demarchelier. Now available to a larger audience at a more accessible price, this unique fashion monograph is a personal expression of the artist and a rare peek into the mind of one of America's most accomplished fashion designers of all times.

The New Strategic Brand Management

Creating and Sustaining Brand Equity Long Term

Author: Jean-Noël Kapferer

Publisher: Kogan Page Publishers

ISBN: 0749450851

Category: Business & Economics

Page: 560

View: 744


Adopted internationally by business schools, MBA programs, and marketing practitioners, The New Strategic Brand Management is the reference source of choice for senior strategists, positioning professionals and postgraduate students. Over the years it has established a reputation as one of the leading works on brand strategy. The fifth edition builds on this impressive reputation and keeps the book at the forefront of strategic brand thinking, with dedicated sections for specific types of brands (luxury, corporate and retail), international examples, and case studies from companies such as Audi, Nivea, Toyota and Absolut Vodka. Explaining the latest techniques used by companies worldwide, author Jean-Noël Kapferer covers all the leading issues faced by brand strategists today. With both gravitas and intelligent insight, the book reveals new thinking on topics such as putting culture and content into brands, the impact of private labels, the new dynamics of targeting and the comeback of local brands.

Ralph Lauren

The Man, the Vision, the Style

Author: Colin McDowell

Publisher: N.A

ISBN: 9781844034796

Category: Fashion designers

Page: 203

View: 2121


Ralph Lauren is the first designer in the history of fashion to create clothes so archetypal of their time and place that they have almost come to symbolise a nation. Largely ignoring the vagaries of fashion change, he has taken the best of the past and recast it for the present and in so doing has given international cachet to the weft and warp of American life. Colin McDowell not only tells the life story of Ralph Lauren - his beginnings as a tie salesman to the opening of his first store in New York - but he examines the roots of Lauren's Americana and what has inspired him. Colin McDowell has been given unprecedented access to the behind-the-scenes world of Ralph Lauren along with the full support of the designer, his family, friends and colleagues. This book is a celebration and an exploration of the themes that have inspired him and provides a deep insight into the man behind the style.

Genuine Authentic

The Real Life of Ralph Lauren

Author: Michael Gross

Publisher: HarperCollins

ISBN: 0062803778

Category: Biography & Autobiography

Page: 432

View: 8806


A fascinating and comprehensive look into the life of American fashion designer Ralph Lauren, now with an afterword. “Deep-dish...sharp-clawed...honestly admiring.”—New York Times There are at least two Ralph Laurens. To the public he's a gentle, modest, yet secure and purposeful man. Inside the walls of Polo Ralph Lauren, though, he was long seen by some as a narcissist, an insecure ditherer, and, at times, a rampaging tyrant. Michael Gross, author of the bestsellers Model and 740 Park, lays bare the truths of this fashion emperor's rise, and reveals not only the secrets of his meteoric success in marketing our shared fantasies, but also a widely unknown side that's behind the designer’s chic façade.

Brand Leadership

Author: David A. Aaker,Erich Joachimsthaler

Publisher: Simon and Schuster

ISBN: 1471104370

Category: Business & Economics

Page: 352

View: 9930


Management fads come and go in the blink of an eye, but branding is here to stay. Closely watched by the stock market and obsessed over by the biggest companies, brand identity is the one indisputable source of sustainable competitive advantage, the vital key to customer loyalty. David Aaker is widely recognised as the leading expert in this burgeoning field. Now he prepares managers for the next wave of the brand revolution. With coauthor Erich Joachimsthaler, Aaker takes brand management to the next level - strategic brand leadership. Required reading for every marketing manager is the authors' conceptualisation of 'brand architecture' - how multiple brands relate to each other - and their insights on the hot new area of Internet branding. Full of impeccable, intelligent guidance, BRAND LEADERSHIP is the visionary key to business success in the future.

Polo Ralph Lauren

Author: Sunny Chanday

Publisher: Independently Published

ISBN: 9781730816987


Page: 28

View: 6019


Ralph Lauren is an American fashion designer, philanthropist, and business executive, best known for the Ralph Lauren Corporation, a global multibillion-dollar enterprise. He has also become well known for his collection of rare automobiles, some of which have been displayed in museum exhibits.Ralph Lauren offers luxury and designer men's and women's clothing, kids' clothing, and baby clothes. This book contains latest designs by Ralph Lauren.

Plunkett's Retail Industry Almanac 2006

Author: Jack W. Plunkett

Publisher: Plunkett Research, Ltd.

ISBN: 1593920555

Category: Business & Economics

Page: 627

View: 2717


No other guide covers the complete retail picture like this exciting new volume. America's retail industry is in the midst of vast changes - superstores and giant discounters are popping up on major corners. Malls are lagging while "power centers" are surging ahead. Savvy firms are combining bricks, clicks and catalogs into multi-channel retail powerhouses. Which are the hottest retailers? What lies ahead? Our market research section shows you the trends and a thorough analysis of retail technologies, chain stores, shopping centers, mergers, finances and future growth within the industry. Included are major statistical tables showing everything from monthly U.S. retail sales, by sector, to mall sales per square foot, to the 10 largest malls in the US. Meanwhile, the corporate profiles section covering over 475 firms gives you complete profiles of the leading, fastest growing retail chains across the nation. From Wal-Mart and Costco to Barnes & Noble and Amazon, we profile the major companies that marketing executives, investors and job seekers most want to know about. These profiles include corporate name, address, phone, fax, web site, growth plans, competitive advantage, financial histories and up to 27 executive contacts by title. Purchasers of the printed book or PDF version may receive a free CD-ROM database of the corporate profiles, enabling export of vital corporate data for mail merge and other uses.