Quantifying the User Experience

Practical Statistics for User Research

Author: Jeff Sauro,James R. Lewis

Publisher: Elsevier

ISBN: 0123849683

Category: Computers

Page: 295

View: 2522

DOWNLOAD NOW »

"The primary purpose of this book is to provide a statistical resource for those who measure the behavior and attitudes of people as they interact with interfaces. The focus is on methods applicable to practical user research, based on our experience, investigations, and reviews of the latest statistical literature"--
Release

Quantifying the User Experience

Practical Statistics for User Research

Author: Jeff Sauro,James R Lewis

Publisher: Morgan Kaufmann

ISBN: 0128025484

Category: Computers

Page: 350

View: 5738

DOWNLOAD NOW »

Quantifying the User Experience: Practical Statistics for User Research, Second Edition, provides practitioners and researchers with the information they need to confidently quantify, qualify, and justify their data. The book presents a practical guide on how to use statistics to solve common quantitative problems that arise in user research. It addresses questions users face every day, including, Is the current product more usable than our competition? Can we be sure at least 70% of users can complete the task on their first attempt? How long will it take users to purchase products on the website? This book provides a foundation for statistical theories and the best practices needed to apply them. The authors draw on decades of statistical literature from human factors, industrial engineering, and psychology, as well as their own published research, providing both concrete solutions (Excel formulas and links to their own web-calculators), along with an engaging discussion on the statistical reasons why tests work and how to effectively communicate results. Throughout this new edition, users will find updates on standardized usability questionnaires, a new chapter on general linear modeling (correlation, regression, and analysis of variance), with updated examples and case studies throughout. Completely updated to provide practical guidance on solving usability testing problems with statistics for any project, including those using Six Sigma practices Includes new and revised information on standardized usability questionnaires Includes a completely new chapter introducing correlation, regression, and analysis of variance Shows practitioners which test to use, why they work, and best practices for application, along with easy-to-use Excel formulas and web-calculators for analyzing data Recommends ways for researchers and practitioners to communicate results to stakeholders in plain English
Release

Excel and R Companion to "Quantifying the User Experience-- Practical Statistics for User Research

Author: James R. Lewis,Jeff Sauro

Publisher: CreateSpace

ISBN: 9781470025571

Category: Psychology

Page: 336

View: 9897

DOWNLOAD NOW »

A step-by-step guide for calculating the most common statistical procedures in user research using Excel or R. With 100 examples pulled from Quantifying the User Experience (Morgan-Kaufmann) we provide the reader with the right methods for comparing means and proportions, generating confidence intervals, finding the right sample size as well as many statistical procedures not available in common statistical packages. The procedures are relevant for small and large sample sizes.
Release

Eye Tracking the User Experience

A Practical Guide to Research

Author: Aga Bojko

Publisher: Rosenfeld Media

ISBN: 1933820918

Category: Computers

Page: 320

View: 1786

DOWNLOAD NOW »

Eye tracking is a widely used research method, but there are many questions and misconceptions about how to effectively apply it. Eye Tracking the User Experience—the first how-to book about eye tracking for UX practitioners—offers step-by-step advice on how to plan, prepare, and conduct eye tracking studies; how to analyze and interpret eye movement data; and how to successfully communicate eye tracking findings.
Release

Improving the User Experience through Practical Data Analytics

Gain Meaningful Insight and Increase Your Bottom Line

Author: Mike Fritz,Paul D. Berger

Publisher: Morgan Kaufmann

ISBN: 0128006781

Category: Computers

Page: 396

View: 7917

DOWNLOAD NOW »

Improving the User Experience through Practical Data Analytics shows you how to make UX design decisions based on data—not hunches. Authors Fritz and Berger help the UX professional recognize the enormous potential of user data that is collected as a natural by-product of routine UX research methods, including moderated usability tests, unmoderated usability tests, surveys, and contextual inquiries. Then, step-by-step, they explain how to utilize both descriptive and predictive statistical techniques to gain meaningful insight with that data. By mastering the use of these techniques, you’ll delight your users, increase your bottom line and gain a powerful competitive advantage for your company—and yourself. Key features include: Practical advise on choosing the right data analysis technique for each project. A step-by-step methodology for applying each technique, including examples and scenarios drawn from the UX field. Detailed screen shots and instructions for performing the techniques using Excel (both for PC and Mac) and SPSS. Clear and concise guidance on interpreting the data output. Exercises to practice the techniques Practical guidance on choosing the right data analysis technique for each project. Real-world examples to build a theoretical and practical understanding of key concepts from consumer and financial verticals. A step-by-step methodology for applying each predictive technique, including detailed examples. A detailed guide to interpreting the data output and examples of how to effectively present the findings in a report. Exercises to learn the techniques
Release

A Practical Guide to Measuring Usability

72 Answers to the Most Common Questions about Quantifying the Usability of Websites and Software

Author: Jeff Sauro

Publisher: CreateSpace

ISBN: 9781453806562

Category: Computers

Page: 124

View: 4520

DOWNLOAD NOW »

A detailed and readable guide that answers the most common questions that arise when measuring the usability of websites, software or cellphones. What measures do you take? What do have users do? What questionnaires do you use? What about sample size and statistical analysis?
Release

Benchmarking the User Experience

Author: Jeff Sauro

Publisher: Measuringu Press

ISBN: 9780692149096

Category: User interfaces (Computer systems)

Page: 334

View: 5553

DOWNLOAD NOW »

"This is a practical book about how to measure the user experience of websites, software, mobile apps, products, or just anything people use. This book is for UX researchers, designers, product owners, or anyone that has a vested interest in improving experience of websites and products"--Introduction.
Release

Statistics for Marketing and Consumer Research

Author: Mario Mazzocchi

Publisher: SAGE

ISBN: 1446204014

Category: Business & Economics

Page: 432

View: 9199

DOWNLOAD NOW »

Balancing simplicity with technical rigour, this practical guide to the statistical techniques essential to research in marketing and related fields, describes each method as well as showing how they are applied. The book is accompanied by two real data sets to replicate examples and with exercises to solve, as well as detailed guidance on the use of appropriate software including: - 750 powerpoint slides with lecture notes and step-by-step guides to run analyses in SPSS (also includes screenshots) - 136 multiple choice questions for tests This is augmented by in-depth discussion of topics including: - Sampling - Data management and statistical packages - Hypothesis testing - Cluster analysis - Structural equation modelling
Release

Formal Methods for Industrial Critical Systems

A Survey of Applications

Author: Stefania Gnesi,Tiziana Margaria

Publisher: John Wiley & Sons

ISBN: 1118459873

Category: Computers

Page: 292

View: 2378

DOWNLOAD NOW »

Today, formal methods are widely recognized as an essential step in the design process of industrial safety-critical systems. In its more general definition, the term formal methods encompasses all notations having a precise mathematical semantics, together with their associated analysis methods, that allow description and reasoning about the behavior of a system in a formal manner. Growing out of more than a decade of award-winning collaborative work within the European Research Consortium for Informatics and Mathematics, Formal Methods for Industrial Critical Systems: A Survey of Applications presents a number of mainstream formal methods currently used for designing industrial critical systems, with a focus on model checking. The purpose of the book is threefold: to reduce the effort required to learn formal methods, which has been a major drawback for their industrial dissemination; to help designers to adopt the formal methods which are most appropriate for their systems; and to offer a panel of state-of-the-art techniques and tools for analyzing critical systems.
Release