Quantifying the User Experience

Practical Statistics for User Research

Author: Jeff Sauro,James R. Lewis

Publisher: Elsevier

ISBN: 0123849683

Category: Computers

Page: 295

View: 9824

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"The primary purpose of this book is to provide a statistical resource for those who measure the behavior and attitudes of people as they interact with interfaces. The focus is on methods applicable to practical user research, based on our experience, investigations, and reviews of the latest statistical literature"--
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Excel and R Companion to "Quantifying the User Experience-- Practical Statistics for User Research

Author: James R. Lewis,Jeff Sauro

Publisher: CreateSpace

ISBN: 9781470025571

Category: Psychology

Page: 336

View: 7168

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A step-by-step guide for calculating the most common statistical procedures in user research using Excel or R. With 100 examples pulled from Quantifying the User Experience (Morgan-Kaufmann) we provide the reader with the right methods for comparing means and proportions, generating confidence intervals, finding the right sample size as well as many statistical procedures not available in common statistical packages. The procedures are relevant for small and large sample sizes.
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Eye Tracking the User Experience

A Practical Guide to Research

Author: Aga Bojko

Publisher: Rosenfeld Media

ISBN: 1933820918

Category: Computers

Page: 320

View: 2885

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Eye tracking is a widely used research method, but there are many questions and misconceptions about how to effectively apply it. Eye Tracking the User Experience—the first how-to book about eye tracking for UX practitioners—offers step-by-step advice on how to plan, prepare, and conduct eye tracking studies; how to analyze and interpret eye movement data; and how to successfully communicate eye tracking findings.
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Improving the User Experience through Practical Data Analytics

Gain Meaningful Insight and Increase Your Bottom Line

Author: Mike Fritz,Paul D. Berger

Publisher: Morgan Kaufmann

ISBN: 0128006781

Category: Computers

Page: 396

View: 7107

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Improving the User Experience through Practical Data Analytics shows you how to make UX design decisions based on data—not hunches. Authors Fritz and Berger help the UX professional recognize the enormous potential of user data that is collected as a natural by-product of routine UX research methods, including moderated usability tests, unmoderated usability tests, surveys, and contextual inquiries. Then, step-by-step, they explain how to utilize both descriptive and predictive statistical techniques to gain meaningful insight with that data. By mastering the use of these techniques, you’ll delight your users, increase your bottom line and gain a powerful competitive advantage for your company—and yourself. Key features include: Practical advise on choosing the right data analysis technique for each project. A step-by-step methodology for applying each technique, including examples and scenarios drawn from the UX field. Detailed screen shots and instructions for performing the techniques using Excel (both for PC and Mac) and SPSS. Clear and concise guidance on interpreting the data output. Exercises to practice the techniques Practical guidance on choosing the right data analysis technique for each project. Real-world examples to build a theoretical and practical understanding of key concepts from consumer and financial verticals. A step-by-step methodology for applying each predictive technique, including detailed examples. A detailed guide to interpreting the data output and examples of how to effectively present the findings in a report. Exercises to learn the techniques
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A Practical Guide to Measuring Usability

72 Answers to the Most Common Questions about Quantifying the Usability of Websites and Software

Author: Jeff Sauro

Publisher: CreateSpace

ISBN: 9781453806562

Category: Computers

Page: 124

View: 7119

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A detailed and readable guide that answers the most common questions that arise when measuring the usability of websites, software or cellphones. What measures do you take? What do have users do? What questionnaires do you use? What about sample size and statistical analysis?
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Benchmarking the User Experience

Author: Jeff Sauro

Publisher: Measuringu Press

ISBN: 9780692149096

Category: User interfaces (Computer systems)

Page: 334

View: 9354

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"This is a practical book about how to measure the user experience of websites, software, mobile apps, products, or just anything people use. This book is for UX researchers, designers, product owners, or anyone that has a vested interest in improving experience of websites and products"--Introduction.
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Quantifying Language

A Researcher's and Teacher's Guide to Gathering Language Data and Reducing it to Figures

Author: Phil Scholfield

Publisher: Multilingual Matters

ISBN: 9781853592539

Category: Language Arts & Disciplines

Page: 298

View: 3948

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A comprehensive overview for both researchers and teachers of principles and problems when turning language into figures. Methods of data gathering, counting and serving are covered, along with matters such as ethics, norm and criterion referencing, reliability and validity, and how quantification connects with research design or pedagogical use. There are numerous examples from a range of areas of linguistics and applied linguistics.
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International Handbook of Behavior Modification and Therapy

Second Edition

Author: Alan S. Bellack,Michel Hersen,Alan E. Kazdin

Publisher: Springer Science & Business Media

ISBN: 1461305233

Category: Psychology

Page: 908

View: 4381

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It is particularly gratifying to prepare a second edition of a book, because there is the necessary impli cation that the first edition was well received. Moreover, now an opportunity is provided to correct the problems or limitations that existed in the first edition as well as to address recent developments in the field. Thus, we are grateful to our friends, colleagues, and students, as well as to the reviewers who have expressed their approval of the first edition and who have given us valuable input on how the revision could best be structured. Perhaps the first thing that the reader will notice about the second edition is that it is more extensive than the first. The volume currently has 41 chapters, in contrast to the 31 chapters that comprised the earlier version. Chapters 3, 9, 29, and 30 of the first edition either have been dropped or were combined, whereas 14 new chapters have been added. In effect, we are gratified in being able to reflect the continued growth of behavior therapy in the 1980s. Behavior therapists have addressed an ever-increasing number of disorders and behavioral dysfunctions in an increasing range of populations. The most notable advances are taking place in such areas as cognitive approaches, geriatrics, and behavioral medicine, and also in the treatment of childhood disorders.
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