Public Relations

Public Relations

This comprehensive text is grounded in scholarship and includes references to landmark studies and time-honored public relations techniques.

Author: Dennis L. Wilcox

Publisher: Pearson College Division

ISBN: 0205960642

Category: Business & Economics

Page: 624

View: 284

Clearly explains the basic concepts, strategies, and tactics of today's public relations practice Public Relations: Strategies and Tactics uses real-world case studies and examples to explain the basic concepts and theory behind modern public relations practice. This comprehensive text is grounded in scholarship and includes references to landmark studies and time-honored public relations techniques. The writing is geared to undergraduates, and many colorful charts and photos are used to enhance major concepts. MySearchLab is a part of the Wilcox/Cameron/Reber program. Research and writing tools, including access to academic journals, help students understand critical thinking in even greater depth. To provide students with flexibility, students can download the eText to a tablet using the free Pearson eText app. ALERT: Before you purchase, check with your instructor or review your course syllabus to ensure that you select the correct ISBN. Several versions of Pearson's MyLab & Mastering products exist for each title, including customized versions for individual schools, and registrations are not transferable. In addition, you may need a CourseID, provided by your instructor, to register for and use Pearson's MyLab & Mastering products. Packages Access codes for Pearson's MyLab & Mastering products may not be included when purchasing or renting from companies other than Pearson; check with the seller before completing your purchase. Used or rental books If you rent or purchase a used book with an access code, the access code may have been redeemed previously and you may have to purchase a new access code. Access codes Access codes that are purchased from sellers other than Pearson carry a higher risk of being either the wrong ISBN or a previously redeemed code. Check with the seller prior to purchase. --
Categories: Business & Economics

Public Relations

Public Relations

This is the eBook of the printed book and may not include any media, website access codes, or print supplements that may come packaged with the bound book.

Author: Dennis L. Wilcox

Publisher: Pearson

ISBN: 9780134003658

Category: Social Science

Page: 624

View: 536

This is the eBook of the printed book and may not include any media, website access codes, or print supplements that may come packaged with the bound book. Clearly explains the basic concepts, strategies, and tactics of today’s public relations practice Public Relations: Strategies and Tactics uses real-world case studies and examples to explain the basic concepts and theory behind modern public relations practice. This comprehensive text is grounded in scholarship and includes references to landmark studies and time-honored public relations techniques. The writing is geared to undergraduates, and many colorful charts and photos are used to enhance major concepts.
Categories: Social Science

MediaWriting

MediaWriting

Public Relations: Strategies and Tactics, 9th edition (Allyn & Bacon, 2008). Cutlip, Scott M., Alan H. Center, ... Seitel, Frasier P. The Practice of Public Relations, 11th edition (Prentice Hall, 2010). Smith, Ronald D. Strategic ...

Author: W. Richard Whitaker

Publisher: Routledge

ISBN: 9781136514029

Category: Business & Economics

Page: 400

View: 769

MediaWriting is an introductory, hands-on textbook for students preparing to write in the current multimedia environment. Rather than just talk about the differences among the styles of print, broadcast, and public relations, MediaWriting sythensizes and integrates them, while weaving in basic principles of Internet writing and social media reporting. Complete with real-world examples, practical writing exercises, and tips and information for entering into the profession, MediaWriting continues to give students the tools they need to become a successful media writer. The new edition has been extensively rewritten to reflect the dynamic nature of the profession, paying significant attention to how the Internet and social media have become essential communication tools for print and broadcast journalists, and public relations professionals. Further updates and features include: Increased attention to computer-assisted reporting, the preparation of online copy, and social media applications Two new chapters on lead writing and new new media A separate chapter focused solely on ethics Explanatory "how to" boxes that help students understand and retain main themes Illustrative "It Happened to Me" vignettes from the authors’ professional experiences Discussion questions and exercises at the end of every chapter Suggested readings that highlight biographies, books, and websites that expand the scope and definition of professionalism In addition to new multimedia elements, the fourth edition’s companion website features enhanced resources for both students and instructors, including chapter overviews, writing tips, a test bank, sample critiques, and a sample syllabus.
Categories: Business & Economics

The Routledge Handbook of Critical Public Relations

The Routledge Handbook of Critical Public Relations

Culture and resistance: Conversations with Edward Said (David Barsamian, Ed.). Boston, MA: South End Press. Seitel, F. (2013). The practice of public relations, 12th edition. ... Public relations: Strategies and tactics, 11th edition.

Author: Jacquie L'Etang

Publisher: Routledge

ISBN: 9781317918868

Category: Business & Economics

Page: 422

View: 576

Critical theory has a long history, but a relatively recent intersection with public relations. This ground-breaking collection engages with commonalities and differences in the traditions, whilst encouraging plural perspectives in the contemporary public relations field. Compiled by a high-profile and widely respected team of academics and bringing together other key scholars from this field and beyond, this unique international collection marks a major stage in the evolution of critical public relations. It will increasingly influence how critical theory informs public relations and communication. The collection takes stock of the emergence of critical public relations alongside diverse theoretical traditions, critiques and actions, methodologies and future implications. This makes it an essential reference for public relations researchers, educators and students around a world that is becoming more critical in the face of growing inequality and environmental challenges. The volume is also of interest to scholars in advertising, branding, communication, consumer studies, cultural studies, marketing, media studies, political communication and sociology.
Categories: Business & Economics

Principles of Strategic Communication

Principles of Strategic Communication

Upper Saddle River, NJ: Prentice Hall. 10 Hall, E. T. (1959). The Silent Language. Garden City, NY: Doubleday. 11 Wilcox, D. L., Cameron, G. T., & Reber, B. H. (2015). Public Relations: Strategies and Tactics (11th ed.).

Author: Derina Holtzhausen

Publisher: Routledge

ISBN: 9781000398403

Category: Business & Economics

Page: 362

View: 462

Designed to support the paradigm shift in media and communication, this book presents the basic tenets of strategic communication and its foundational disciplines of advertising, public relations, and marketing communications. Drawing on the latest research in the field, the text introduces students to the theories of strategic communication while at the same time outlining how to apply them to everyday practice. To facilitate learning and tie concepts to practice, each chapter includes introductory focus questions, a contemporary global case study, a career profile of a current practitioner, end-of-chapter discussion questions, and features that highlight how research methods can be applied to strategic communication practice. Principles of Strategic Communication is ideal as a core text for undergraduate students in strategic communication courses within media, communication, marketing, and advertising programs. The accompanying online support material features chapter summaries, useful links to examples of strategic communication in action, suggested further reading, and practice test questions. Instructors will find an instructor’s resource manual that includes sample syllabi, class activities, lecture topics, and a test bank. Please visit www.routledge.com/9780367426316.
Categories: Business & Economics

Events Marketing Management

Events Marketing Management

Public Relations Strategies and Tactics, 11th Edition, Harlow: Pearson Education Ltd. Zdravkovic, S. and Till, B.D. 2012. Enhancing brand image via sponsorship: Strength of association effects, International Journal of Advertising, ...

Author: Ivna Reic

Publisher: Routledge

ISBN: 9781136289798

Category: Business & Economics

Page: 292

View: 919

This textbook provides students with an essential introduction to the theoretical underpinnings and practicalities of managing the marketing of events. In order to market events effectively, it is vital to consider marketing of events from the organiser’s perspective and to link it to that of the consumers attending events. As such, this is the first book on the topic which reflects the unique characteristics of marketing in the Events industry by exploring both sides of the marketing coin – the supply and the demand – in the specific context of events. The book takes the reader from core marketing mix principles to exploring the event marketing landscape to consumer experience and involvement with event marketing and finally strategies and tactics employed to manage the marketing activities related to events. The use of technology, importance of sponsorship and PR are also considered. International case studies are integrated throughout to show practical realities of marketing and managing events and a range of useful learning aids are incorporated to aid navigation throughout the book, spur critical thinking and further students’ knowledge. This accessible and comprehensive account of Events Marketing and Management is essential reading for all students and future managers.
Categories: Business & Economics

Integrated Marketing Communication

Integrated Marketing Communication

Public Relations: Strategies and Tactics, 11th edition. New York, NY: Pearson Publishing. Wilson, L. J., & Ogden, J. (2016). Strategic Communications Planning for Public Relations and Marketing, 6th edition. Dubuque, IA: Kendall Hunt ...

Author: Jerome M. Juska

Publisher: Routledge

ISBN: 9781315526799

Category: Business & Economics

Page: 230

View: 763

This book is an up-to-date resource that shows students how to achieve their marketing objectives through a campaign that coordinates marketing, advertising, and promotion. It provides essential information about planning, implementing, and assessing a comprehensive marketing plan to help students appreciate integrated marketing communications as a business strategy. The author describes the processes and considerations needed to appeal to consumers, identifying how geographic segmentation, timing, competitive environments, and cost contribute to planning. He considers the integration of digital technology, such as social media platforms and mobile apps, and how these can be used for advertising, sales promotion, and public relations. The book’s concise, easy to read explanation of marketing components and their interconnected relationships is solidified by a series of visual summaries as well as examples and useful demonstrations. Students are given the opportunity to prepare their own integrated marketing communication plan based on consumer, product, and market research along with original creative materials and media spreadsheets. Students of marketing communication, advertising and promotion, and digital marketing will love this book’s abbreviated, but thorough format. An interactive companion website rounds out a stellar set of features that encourage quick understanding, participation, and utilization of IMC concepts.
Categories: Business & Economics

The Art of Editing in the Age of Convergence

The Art of Editing in the Age of Convergence

16th edition. Chicago: University of Chicago Press, 2010. Wilcox, Dennis L., and Glen T. Cameron. Public Relations: Strategies and Tactics. 11th edition. Boston: Allyn and Bacon, 2015. Glossary active voice a verb is said to be in.

Author: Brian S. Brooks

Publisher: Routledge

ISBN: 9781317192480

Category: Language Arts & Disciplines

Page: 410

View: 385

The Art of Editing in the Age of Convergence remains the most comprehensive and widely used text on editing in journalism. This latest edition continues to shift the focus toward online multimedia as more and more people get their news that way. Amid these changes, the authors continue to stress the importance of taking the best techniques learned in print and broadcast editing and applying them to online journalism. The reality is that most people now often first learn of breaking news on Facebook or Twitter, and therefore the challenge for journalists in this new media world is distinguishing the quality and dependability of their work from all the fake news and propaganda memes, now so common online. This book is designed to help serious news providers produce a product that is well-edited and grounded in the best practices of journalism.
Categories: Language Arts & Disciplines

Becoming a Public Relations Writer

Becoming a Public Relations Writer

The new rules of marketing and PR: How to use social media, blogs, news releases, online video, and viral marketing to reach buyers ... The practice of public relations (11th ed.). ... Public relations: Strategies and tactics (9th ed.) ...

Author: Ronald D. Smith

Publisher: Routledge

ISBN: 9781136593376

Category: Business & Economics

Page: 432

View: 793

Becoming a Public Relations Writer is a comprehensive guide to the writing process for public relations practice. Using straightforward, no-nonsense language, realistic examples, easy-to-follow steps and practical exercises, this text introduces the various formats and styles of writing you will encounter as a public relations practitioner. A focus on ethical and legal issues is woven throughout, with examples and exercises addressing public relations as practiced by corporations, non-profit agencies, and other types of organizations both large and small. In addition, the book offers the most comprehensive list of public relations writing formats to be found anywhere---from the standard news release to electronic mail and other opportunities using a variety of technologies and media. The fourth edition has been updated to reflect significant developments in the public relations field, including: New chapter on multimedia and social media releases New chapter on websites, blogs, and wikis Expansion of the chapter on direct mail and online appeals Updated examples of actual pieces of public relations writing A companion website including writing exercises, PowerPoint presentations, and relevant links Through its comprehensive and accessible approach, Becoming a Public Relations Writer is an invaluable resource for future and current public relations practitioners.
Categories: Business & Economics

Exploring Public Relations

Exploring Public Relations

Public relations education in Britain : An Schirato , T. and S. Yell ( 2000 ) . ... “ Public relations education in Britain : A status at the turn of the 21st century ' . ... Relations : Strategies and tactics , 5th edition .

Author: Ralph Tench

Publisher: Pearson Education

ISBN: 0273715941

Category: Business & Economics

Page: 666

View: 427

Exploring Public Relations is the definitive academic text on Public Relations. This second edition continues to provide a critical analysis of the subject and a sophisticated blend of theory with real life, and includes many case studies, activity exercises, discussion questions and full colour photographs to illustrate the discussions in the text.
Categories: Business & Economics