Public Relations

Strategies and Tactics

Author: Dennis L. Wilcox,Glen T. Cameron,Bryan H. Reber

Publisher: Pearson

ISBN: 9780134003559

Category: Business & Economics

Page: 432

View: 9387

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Comprehensive and current, Public Relations: Strategies and Tactics, Tenth Edition, clearly explains to students the basic concepts, strategies, and tactics of today's public relations practice. The tenth edition emphasizes the application of the Internet and social media for programs and campaigns. It encourages student to actively engage in critical thinking, analysis, and problem solving. Public Relations: Strategies and Tactics uses real-world case studies and examples to explain the basic concepts and theory behind modern public relations practice. This comprehensive text is grounded in scholarship and includes references to landmark studies and time-honored public relations techniques. The writing is geared to undergraduates, and many colorful charts and photos are used to enhance major concepts.
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Public Relations Writing and Media Techniques

Author: Dennis L. Wilcox,Bryan H. Reber

Publisher: Pearson

ISBN: 0134010426

Category: Performing Arts

Page: 560

View: 6870

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This is the eBook of the printed book and may not include any media, website access codes, or print supplements that may come packaged with the bound book. The most comprehensive and up-to-date public relations writing text available has just been updated in the 8th edition. With real-world examples of award-winning work by PR professionals, Public Relations Writing and Media Techniques continues to help readers master the many techniques needed to reach a variety of audiences in today’s digital age. This book emphasizes the nuts and bolts of writing, producing, and distributing public relations materials through traditional and social media, making it valuable to public relation professionals and students alike.
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MediaWriting

Print, Broadcast, and Public Relations

Author: W. Richard Whitaker,Janet E. Ramsey,Ronald D. Smith

Publisher: Routledge

ISBN: 1136514023

Category: Business & Economics

Page: 400

View: 1951

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MediaWriting is an introductory, hands-on textbook for students preparing to write in the current multimedia environment. Rather than just talk about the differences among the styles of print, broadcast, and public relations, MediaWriting sythensizes and integrates them, while weaving in basic principles of Internet writing and social media reporting. Complete with real-world examples, practical writing exercises, and tips and information for entering into the profession, MediaWriting continues to give students the tools they need to become a successful media writer. The new edition has been extensively rewritten to reflect the dynamic nature of the profession, paying significant attention to how the Internet and social media have become essential communication tools for print and broadcast journalists, and public relations professionals. Further updates and features include: Increased attention to computer-assisted reporting, the preparation of online copy, and social media applications Two new chapters on lead writing and new new media A separate chapter focused solely on ethics Explanatory "how to" boxes that help students understand and retain main themes Illustrative "It Happened to Me" vignettes from the authors’ professional experiences Discussion questions and exercises at the end of every chapter Suggested readings that highlight biographies, books, and websites that expand the scope and definition of professionalism In addition to new multimedia elements, the fourth edition’s companion website features enhanced resources for both students and instructors, including chapter overviews, writing tips, a test bank, sample critiques, and a sample syllabus.
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The Routledge Handbook of Critical Public Relations

Author: Jacquie L'Etang,David McKie,Nancy Snow,Jordi Xifra

Publisher: Routledge

ISBN: 131791886X

Category: Business & Economics

Page: 422

View: 704

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Critical theory has a long history, but a relatively recent intersection with public relations. This ground-breaking collection engages with commonalities and differences in the traditions, whilst encouraging plural perspectives in the contemporary public relations field. Compiled by a high-profile and widely respected team of academics and bringing together other key scholars from this field and beyond, this unique international collection marks a major stage in the evolution of critical public relations. It will increasingly influence how critical theory informs public relations and communication. The collection takes stock of the emergence of critical public relations alongside diverse theoretical traditions, critiques and actions, methodologies and future implications. This makes it an essential reference for public relations researchers, educators and students around a world that is becoming more critical in the face of growing inequality and environmental challenges. The volume is also of interest to scholars in advertising, branding, communication, consumer studies, cultural studies, marketing, media studies, political communication and sociology.
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Events Marketing Management

A consumer perspective

Author: Ivna Reic

Publisher: Routledge

ISBN: 1136289798

Category: Business & Economics

Page: 292

View: 6837

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This textbook provides students with an essential introduction to the theoretical underpinnings and practicalities of managing the marketing of events. In order to market events effectively, it is vital to consider marketing of events from the organiser’s perspective and to link it to that of the consumers attending events. As such, this is the first book on the topic which reflects the unique characteristics of marketing in the Events industry by exploring both sides of the marketing coin – the supply and the demand – in the specific context of events. The book takes the reader from core marketing mix principles to exploring the event marketing landscape to consumer experience and involvement with event marketing and finally strategies and tactics employed to manage the marketing activities related to events. The use of technology, importance of sponsorship and PR are also considered. International case studies are integrated throughout to show practical realities of marketing and managing events and a range of useful learning aids are incorporated to aid navigation throughout the book, spur critical thinking and further students’ knowledge. This accessible and comprehensive account of Events Marketing and Management is essential reading for all students and future managers.
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Integrated Marketing Communication

Advertising and Promotion in a Digital World

Author: Jerome M. Juska

Publisher: Routledge

ISBN: 1315526794

Category: Business & Economics

Page: 230

View: 6725

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This book is an up-to-date resource that shows students how to achieve their marketing objectives through a campaign that coordinates marketing, advertising, and promotion. It provides essential information about planning, implementing, and assessing a comprehensive marketing plan to help students appreciate integrated marketing communications as a business strategy. The author describes the processes and considerations needed to appeal to consumers, identifying how geographic segmentation, timing, competitive environments, and cost contribute to planning. He considers the integration of digital technology, such as social media platforms and mobile apps, and how these can be used for advertising, sales promotion, and public relations. The book’s concise, easy to read explanation of marketing components and their interconnected relationships is solidified by a series of visual summaries as well as examples and useful demonstrations. Students are given the opportunity to prepare their own integrated marketing communication plan based on consumer, product, and market research along with original creative materials and media spreadsheets. Students of marketing communication, advertising and promotion, and digital marketing will love this book’s abbreviated, but thorough format. An interactive companion website rounds out a stellar set of features that encourage quick understanding, participation, and utilization of IMC concepts.
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The Art of Editing in the Age of Convergence

Author: Brian S. Brooks,James L. Pinson

Publisher: Routledge

ISBN: 1317192486

Category: Language Arts & Disciplines

Page: 410

View: 5200

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The Art of Editing in the Age of Convergence remains the most comprehensive and widely used text on editing in journalism. This latest edition continues to shift the focus toward online multimedia as more and more people get their news that way. Amid these changes, the authors continue to stress the importance of taking the best techniques learned in print and broadcast editing and applying them to online journalism. The reality is that most people now often first learn of breaking news on Facebook or Twitter, and therefore the challenge for journalists in this new media world is distinguishing the quality and dependability of their work from all the fake news and propaganda memes, now so common online. This book is designed to help serious news providers produce a product that is well-edited and grounded in the best practices of journalism.
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Cengage Advantage Books: This is PR: The Realities of Public Relations

Author: Doug Newsom,Judy Turk,Dean Kruckeberg

Publisher: Cengage Learning

ISBN: 1133710077

Category: Business & Economics

Page: 384

View: 5463

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Ideal for the beginning student or the experienced public relations practitioner, THIS IS PR: THE REALITIES OF PUBLIC RELATIONS, Eleventh Edition, covers the world of public relations with a strong emphasis on fundamentals such as history and research, as well as emerging issues such as technology, ethics, and the international aspects. With numerous examples, strategies, tactics, and case studies, your students will have resources they can take away from the classroom. Important Notice: Media content referenced within the product description or the product text may not be available in the ebook version.
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Cengage Advantage Books: This Is PR

The Realities of Public Relations

Author: Doug Newsom,Judy VanSlyke Turk,Dean Kruckeberg

Publisher: Cengage Learning

ISBN: 9781133307617

Category: Communication in marketing

Page: 369

View: 2444

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Ideal for the beginning student or the experienced public relations practitioner, THIS IS PR: THE REALITIES OF PUBLIC RELATIONS, Eleventh Edition, covers the world of public relations with a strong emphasis on fundamentals such as history and research, as well as emerging issues such as technology, ethics, and the international aspects. With numerous examples, strategies, tactics, and case studies, your students will have resources they can take away from the classroom.
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1st international symposium

Communication in the Millennium : a dialogue between Turkish and American scholars, February 19-21, 2003

Author: Veysel Batmaz

Publisher: N.A

ISBN: N.A

Category: Language Arts & Disciplines

Page: 535

View: 9502

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