Public Relations and Social Theory

Public Relations and Social Theory

Public Relations and Social Theory: Key Figures, Concepts and Developments broadens the theoretical scope of public relations studies by applying the work of a group of prominent social theorists to make sense of the practice.

Author: Øyvind Ihlen

Publisher: Routledge

ISBN: 9781351984454

Category: Business & Economics

Page: 454

View: 639

Public Relations and Social Theory: Key Figures, Concepts and Developments broadens the theoretical scope of public relations studies by applying the work of a group of prominent social theorists to make sense of the practice. The volume focuses on the work of key social theorists, including Max Weber, Karl Marx, John Dewey, Jürgen Habermas, Niklas Luhmann, Michel Foucault, Ulrich Beck, Pierre Bourdieu, Anthony Giddens, Robert Putnam, Erving Goffman, Peter L. Berger, Gayatri Chakravorty Spivak, Bruno Latour, Dorothy Smith, Zygmunt Bauman, Harrison White, John W. Meyer, Luc Boltanski and Chantal Mouffe. Each chapter is devoted to an individual theorist, providing an overview of that theorist’s key concepts and contributions, and exploring how these can be applied to public relations as a practice. Each chapter also includes a box giving a short and concise presentation of the theorist, along with recommendation of key works and secondary literature.
Categories: Business & Economics

Advertising and Public Relations Law

Advertising and Public Relations Law

Routledge Communication Series Jennings Bryant/Dolf Zillmann, Series Editors Selected titles include: Advertising and ... Thomas E. Harris and Mark D. Nelson Public Relations and Social Theory Key Figures, Concepts and Developments, ...

Author: Carmen Maye

Publisher: Routledge

ISBN: 9781351051729

Category: Business & Economics

Page: 362

View: 280

Addressing a critical need, Advertising and Public Relations Law explores the issues and ideas that affect the regulation of advertising and public relations speech, some of the most dynamic and prevalent areas of professional communications today. This updated third edition explores the categorization of different kinds of speech and their varying levels of First Amendment protection as well as common areas of litigation for communicators such as defamation, invasion of privacy, and copyright and trademark infringement. Features of this edition include: A new chapter on Internet-related laws affecting advertising and public relations speech. History and background of major legal theories affecting professional communicators. Extended excerpts from major court decisions. Overviews of relevant federal and state regulatory schemes, including those promulgated and enforced by the FTC, FCC, FDA and others. Appendices providing a legal glossary, a chart of the judicial system, sample model releases and copyright agreement forms. The volume is developed for upper-level undergraduate and graduate students in media, advertising and public relations law or regulation courses. It also serves as an essential reference for advertising and public relations practitioners.
Categories: Business & Economics

Media Effects

Media Effects

Routledge Communication Series Jennings Bryant/Dolf Zillmann, Series Editors Selected titles include: Balancing the ... Thomas E. Harris and Mark D. Nelson Public Relations and Social Theory Key Figures, Concepts and Developments, ...

Author: Mary Beth Oliver

Publisher: Routledge

ISBN: 9780429957017

Category: Language Arts & Disciplines

Page: 444

View: 363

Now in its fourth edition, Media Effects again features essays from some of the finest scholars in the field and serves as a comprehensive reference volume for scholars, teachers, and students. This edition contains both new and updated content that reflects our media-saturated environments, including chapters on social media, video games, mobile communication, and virtual technologies. In recognition of the multitude of research trajectories within media effects, this edition also includes new chapters on narratives, positive media, the self and identity, media selection, and cross-cultural media effects. As scholarship in media effects continues to evolve and expand, Media Effects serves as a benchmark of theory and research for the current and future generations of scholars. The book is ideal for scholars and for undergraduate and graduate courses in media effects, media psychology, media theory, psychology, sociology, political science, and related disciplines.
Categories: Language Arts & Disciplines

Communication Research Measures III

Communication Research Measures III

Routledge Communication Series Jennings Bryant/Dolf Zillmann Series Editors Selected titles include: Public Relations and Social Theory Key Figures, Concepts and Developments, 2nd Edition Edited by Øyvind Ihlen and Magnus Fredriksson ...

Author: Elizabeth E. Graham

Publisher: Routledge

ISBN: 9781351397131

Category: Language Arts & Disciplines

Page: 528

View: 752

Building on the measures included in the original 1994 volume and subsequent 2009 volume, Communication Research Measures III: A Sourcebook extends its coverage of measurement issues and trends across the entire communication discipline. Volume III features entirely new content and offers an assessment of new measures in mass, interpersonal, instructional, group, organizational, family, health, and intercultural communication and highlights work in emergent subdisciplines in communication, including social media and new communication technologies, sports communication, and public relations. The “best of the best” from 2009 through today, the profiled research measures in Volume III serve as models for future scale development and constitute the main tools that researchers can use for self-administered measurement of people’s attitudes, conceptions of themselves, and perceptions of others. This book is ideal for undergraduate and graduate courses that emphasize quantitative research methods, measurement, and/or survey design across communication studies disciplines.
Categories: Language Arts & Disciplines

An Integrated Approach to Communication Theory and Research

An Integrated Approach to Communication Theory and Research

Routledge Communication Series Jennings Bryant/Dolf Zillmann, Series Editors Selected titles include: Mass Communications ... Thomas E. Harris and Mark D. Nelson Public Relations and Social Theory Key Figures, Concepts and Developments, ...

Author: Don W. Stacks

Publisher: Routledge

ISBN: 9781351358705

Category: Language Arts & Disciplines

Page: 590

View: 542

This new edition provides a comprehensive overview of current theory and research written by the top theorists and researchers in each area. It has been updated to address the growing influence of technology, changing relationships, and several growing integrated approaches to communication and includes seven new chapters on: ■ Digital Media ■ Media Effects ■ Privacy ■ Dark Side ■ Applied Communication ■ Relational Communication ■ Instructional Communication ■ Communication and the Law The book continues to be essential reading for students and faculty who want a thorough overview of contemporary communication theory and research.
Categories: Language Arts & Disciplines

Public Relations as Emotional Labour

Public Relations as Emotional Labour

Journal of Public Relations Research, 13 (1), pp. 61–90. Ihlen, Ø., van Ruler, B., and Fredriksson, M. (2009) Public Relations and Social Theory: Key figures and concepts. New York and London, Routledge. Ihlen, Ø. and Fredriksson, ...

Author: Liz Yeomans

Publisher: Routledge

ISBN: 9781317417316

Category: Business & Economics

Page: 226

View: 657

Inextricably linked to neoliberal market economies, public relations’ influence in our promotional culture is profound. Yet many aspects of the professional role are under-researched and poorly understood, including the impact on workers who construct displays of feeling to elicit a desired emotional response, to earn trust and manage clients. The emotionally demanding nature of this aspirational work, and how this is symptomatic of "always on" culture, is particularly overlooked. Drawing on interviews with practitioners and agency directors, together with the author’s personal insights from observations in the field, this book fills a significant gap in knowledge by presenting a critical-interpretive exploration of everyday relational work of account handlers in PR agencies. In underscoring the relationship-driven, highly contingent nature of this work, the author shows that emotional labour is a defining feature of professionalism, even as public relations is reconfigured in the digital age. In doing so, the book draws on a wide range of related contemporary social and cultural theories, as well as critical public relations and feminist public relations literature. Scholars, educators and research students in PR and communications studies will gain rich insights into the emotion management strategies employed by public relations workers in handling professional relationships with clients, journalists and their colleagues, thereby uncovering some of the taken-for-granted aspects of this gendered, promotional work.
Categories: Business & Economics

Popular Culture and Social Change

Popular Culture and Social Change

Introduction: Applying social theory to public relations. In Ø. Ihlen, B. van Ruler, & M. Fredriksson (Eds.), Public relations and social theory: Key figures and concepts (pp. 1–20). New York, NY: Routledge. The Institute for Civility ...

Author: Kate Fitch

Publisher: Routledge

ISBN: 9781351788243

Category: Business & Economics

Page: 146

View: 526

Popular Culture and Social Change: The Hidden Work of Public Relations argues the complicated and contradictory relationship between public relations, popular culture and social change is a neglected theoretical project. Its diverse chapters identify ways in which public relations influences the production of popular culture and how alternative, often community-driven conceptualisations of public relations work can be harnessed for social change and in pursuit of social justice. This book opens up critical scholarship on public relations in that it moves beyond corporate understandings and perspectives to explore alternative and eclectic communicative cultures, in part to consider a more optimistic conceptualisation of public relations as a resource for progressive social change. Fitch and Motion began with an interest in identifying the ways in which public relations both draws on and influences the production of popular culture by creating, promoting and amplifying particular narratives and images. The chapters in this book consider how public relations creates popular cultures that are deeply compromised and commercialised, but at the same time can be harnessed to advocate for social change in supporting, reproducing, challenging or resisting the status quo. Drawing on critical and sociocultural perspectives, this book is an important resource for researchers, educators and students exploring public relations theory, strategic communication and promotional culture. It investigates the entanglement of public relations, popular culture and social change in different social, cultural and political contexts – from fashion and fortune telling to race activism and aesthetic labour – in order to better understand the (often subterranean) societal influence of public relations activity.
Categories: Business & Economics

The Public Relations Handbook

The Public Relations Handbook

Ihlen, O. (2018) 'On Bourdieu: Public relations, ositions and resources' in O. Ihlen and M. Fredriksson (eds) Public Relations and Social Theory, Key Figures, Concepts and Developments (2nd edition). New York: Routledge, 119–136.

Author: Alison Theaker

Publisher: Routledge

ISBN: 9781000208832

Category: Business & Economics

Page: 440

View: 535

The Public Relations Handbook, 6th edition provides an engaging, in-depth exploration of the dynamic and ever-evolving public relations industry. Split into four parts exploring key conceptual themes in public relations, the book offers an overview of topics including strategic public relations, politics and the media; media relations in the social media age; strategic communication management; public relations engagement in the not-for-profit sector; activism and public relations; and the effects of globalisation and technology on the field. Featuring wide-ranging contributions from key figures in the PR profession, this new edition presents fresh views on corporate social responsibility, public relations and politics, corporate communication, globalisation, not-for-profit, financial and public sector public relations. The book also includes a discussion of key critical themes in public relations research and exploratory case studies of PR strategies in a variety of institutions, including Extinction Rebellion, Queen Margaret University, Mettis Aerospace, and Battersea Cats’ and Dogs’ Home. Containing student-friendly features including clear chapter aims, analytical discussion questions, and key further reading throughout the text, The Public Relations Handbook is an ideal resource for students of public relations, corporate and strategic communications, and media studies.
Categories: Business & Economics

The Media Handbook

The Media Handbook

Routledge Communication Series Jennings Bryant/Dolf Zillmann, Series Editors Selected titles include: The ... Mark D. Nelson Public Relations and Social Theory, 2nd Edition Key Figures, Concepts and Developments Edited by Øyvind Ihlen ...

Author: Helen Katz

Publisher: Routledge

ISBN: 9780429785634

Category: Business & Economics

Page: 236

View: 171

The Media Handbook provides a practical introduction to the advertising, media planning, and buying processes. Emphasizing basic calculations and the practical realities of offering alternatives and evaluating the plan, this seventh edition includes greater coverage of social media, buying automation, the continued digitization of media, and updated statistics on media consumption. It covers over the top television, programmatic TV, digital advertising, and the automation of buying across all media. Author Helen Katz provides a continued focus on how planning and buying tie back to the strategic aims of the brand and the client, keeping practitioners and students up to date with current industry examples and practices. The Companion Website to the book includes resources for both students and instructors. For students there are flashcards to test themselves on main concepts, a list of key media associations, a template flowchart and formulas. Instructors can find lecture slides and sample test questions to assist in their course preparation.
Categories: Business & Economics

Applied Organizational Communication

Applied Organizational Communication

Routledge Communication Series Jennings Bryant/Dolf Zillmann, Series Editors Selected titles include: • Kiet al. ... Public Relations and Social Theory: Key Figures, Concepts and Developments, 2nd Edition • Harris and Nelson: Applied ...

Author: Thomas E. Harris

Publisher: Routledge

ISBN: 9781351019569

Category: Language Arts & Disciplines

Page: 284

View: 682

Applied Organizational Communication provides a current, in-depth analysis of the theories and practices critical to understanding organizational communication concepts in a global environment. Building on the successful foundation of the previous editions, this fourth edition has been thoroughly updated and revised to reflect the most current organizational communication theory and research, and includes new information on the use of technology, incorporated throughout. Additional features of this text include: Extensive real-life examples that establish links between organizational communication and perceptions, theory, networks, and symbolic behaviour. Theory-based consulting approaches that enhance abilities to link issues with actions. Grounding in transactional communication and advanced systems approaches. Macro and micro analyses of key topics and issues. As an accessible and practical examination of organizational communication, this text is intended for use in organizational communication, leadership, organizational development, and organizational intervention courses at the advanced undergraduate and graduate level.
Categories: Language Arts & Disciplines