Journalism and Public Relations

News Media and PR in the Digital Age

Author: John Lloyd,Laura Toogood

Publisher: I.B.Tauris

ISBN: 178453062X

Category: Business & Economics

Page: 160

View: 2524

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Public relations and journalism have had a difficult relationship for over a century, characterised by mutual dependence and - often - mutual distrust. In recent years, developments in corporate PR and in political communications mean that the news media outlets are less and less important to the persuaders. The communications business is often able to bypass the gatekeepers. The internet, especially social media, has made reputation more precarious - but it has also given companies, governments and public figures channels of communication of their own. The need to proclaim and protect the brand - personal, corporate or political - means that public relations is now a top-table profession - whilst journalism struggles for survival. This unique study illuminates and analyses a new media age.
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Dynamics of Public Relations and Journalism

A Practical Guide for Media Studies

Author: Annette Clear,Linda Weideman

Publisher: Juta and Company Ltd

ISBN: 9780702156373

Category: Business & Economics

Page: 218

View: 529

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Various methods of conveying newsworthy information are discussed in this analysis of the common qualities of public relations and journalism professionals. Practical anecdotes explain how public relations practioners and journalists interact daily in the South African media context. Common features between these two professions are discussed, including how a public relations professional applies journalistic skills including interviewing, writing, taking photographs, and designing page layout. Recent technological developments are covered, and print, television, and electronic media are compared.
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Law for Advertising, Broadcasting, Journalism, and Public Relations

A Comprehensive Text for Students and Practitioners

Author: Michael G. Parkinson,L. Marie Parkinson

Publisher: Routledge

ISBN: 1136774629

Category: Business & Economics

Page: 528

View: 3209

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This exceptional new text offers an up-to-date and integrated approach to communication law. Written by two practicing attorneys with extensive experience teaching the communication law course, Law for Advertising, Broadcasting, Journalism, and Public Relations covers the areas of communication law essential and most relevant for readers throughout the communication curriculum. Its integrated approach will serve students and practitioners in advertising and public relations as well as those in journalism and electronic media. Providing background to help readers understand legal concepts, this comprehensive communication law text includes an introduction to the legal system; covers legal procedures, structures, and jurisdictions; discusses the First Amendment and electronic media regulations; and considers issues of access. Additional material includes: *intellectual property law; *employment and agency law, with explanations of how these laws create obligations for mass communication professionals and their employees; *commercial communication laws; and *special laws and regulations that impact reporters, public relations practitioners, and advertisers who deal with stock sales. Special features of this text include: *Magic Words and Phrases--defining legal terms; *Cases--illustrating key points in each chapter; *Practice Notes--highlighting points of particular interest to professional media practices; *Instructions on finding and briefing cases, with a sample brief; and *Examples of legal documents and jury instructions. This text is intended as an introduction to communication law for students and practitioners in mass communication, journalism, advertising, broadcasting, telecommunications, and public relations.
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Public Relations Democracy

Politics, Public Relations and the Mass Media in Britain

Author: Aeron Davis

Publisher: Manchester University Press

ISBN: 9780719060694

Category: Business & Economics

Page: 222

View: 9851

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This book looks at the rapid expansion of professional public relations and discusses its effects on the mass media and political process.
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Advertising and Public Relations Law

Author: Roy L. Moore,Carmen Maye,Erik L. Collins

Publisher: Routledge

ISBN: 1136930337

Category: Business & Economics

Page: 480

View: 5145

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Addressing a critical need, Advertising and Public Relations Law explores the issues and ideas that affect the regulation of advertising and public relations speech. Coverage includes the categorization of different kinds of speech afforded varying levels of First Amendment protection; court-created tests for laws and regulations of speech; and non content-based restrictions on speech and expression. Features of this second edition include: overviews and synopses for each chapter extended excerpts from major court decisions appendices providing a chart of the judicial system, a summary of the judicial process, an overview of alternative dispute resolution mechanisms, and the professional codes for media industry and business associations online materials for instructors. The volume is intended for upper-level undergraduate and graduate students in media, advertising and public relations law or regulation courses. It also serves as an essential reference for advertising and public relations practitioners.
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Transparency, Public Relations and the Mass Media

Combating the Hidden Influences in News Coverage Worldwide

Author: Katerina Tsetsura,Dean Kruckeberg

Publisher: Routledge

ISBN: 1135935394

Category: Language Arts & Disciplines

Page: 104

View: 6194

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This book is about media transparency and good-faith attempts of honesty by both the sources and the gate-keepers of news and other information that the mass media present as being unbiased. Specifically, this book provides a theoretical framework for understanding media transparency and its antithesis--media opacity--by analyzing extensive empirical data that the authors have collected from more than 60 countries throughout the world. The practice of purposeful media opacity, which exists to greater or lesser extents worldwide, is a powerful hidden influencer of the ostensibly impartial media gate-keepers whose publicly perceived role is to present news and other information based on these gate-keepers’ perception of this information’s truthfulness. Empirical data that the authors have collected globally illustrate the extent of media opacity practices worldwide and note its pervasiveness in specific regions and countries. The authors examine, from multiple perspectives, the complex question of whether media opacity should be categorically condemned as being universally inappropriate and unethical or whether it should be accepted—or at least tolerated—in some situations and environments.
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The Journalist's Guide to Media Law

A handbook for communicators in a digital world

Author: Mark Pearson,Mark Polden

Publisher: Allen & Unwin

ISBN: 1743439431

Category: Language Arts & Disciplines

Page: 520

View: 2397

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We are all journalists and publishers now: at the touch of a button we can send our words, sounds and images out to the world. No matter whether you're a traditional journalist, a blogger, or handling social media for a company, everything you publish or broadcast is still subject to the law. But which law? This widely used practical guide to communication law is essential reading for anyone who writes or broadcasts professionally, online or in traditional media. It shows how to publish or upload what you want, while staying on the right side of the law and behaving ethically. This fifth edition has been substantially revised to reflect the international nature of online media. It covers defamation, contempt, confidentiality, privacy, trespass, intellectual property, and ethical regulation, as well as the special challenges of commenting on criminal allegations and trials. Recent cases and examples are used to illustrate key points and new developments. It includes a new chapter on the law of public relations, freelancing and media entrepreneurship. Whether you work in a news room, in public relations or marketing, or blog from home, make sure you have The Journalist's Guide to Media Law at your side. 'Whether you're an MSM editor or reporter, a blogger, a tweeter or a personal brand, this book might save your bacon.' - Jonathan Holmes, former ABC Media Watch host 'The leading text book from which most journos learned their law' - Margaret Simons, Director of Centre for Advancing Journalism, University of Melbourne
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MediaWriting

Print, Broadcast, and Public Relations

Author: W. Richard Whitaker,Janet E. Ramsey,Ronald D. Smith

Publisher: Routledge

ISBN: 1136514023

Category: Business & Economics

Page: 400

View: 3149

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MediaWriting is an introductory, hands-on textbook for students preparing to write in the current multimedia environment. Rather than just talk about the differences among the styles of print, broadcast, and public relations, MediaWriting sythensizes and integrates them, while weaving in basic principles of Internet writing and social media reporting. Complete with real-world examples, practical writing exercises, and tips and information for entering into the profession, MediaWriting continues to give students the tools they need to become a successful media writer. The new edition has been extensively rewritten to reflect the dynamic nature of the profession, paying significant attention to how the Internet and social media have become essential communication tools for print and broadcast journalists, and public relations professionals. Further updates and features include: Increased attention to computer-assisted reporting, the preparation of online copy, and social media applications Two new chapters on lead writing and new new media A separate chapter focused solely on ethics Explanatory "how to" boxes that help students understand and retain main themes Illustrative "It Happened to Me" vignettes from the authors’ professional experiences Discussion questions and exercises at the end of every chapter Suggested readings that highlight biographies, books, and websites that expand the scope and definition of professionalism In addition to new multimedia elements, the fourth edition’s companion website features enhanced resources for both students and instructors, including chapter overviews, writing tips, a test bank, sample critiques, and a sample syllabus.
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