Predictive Analytics For Dummies

Author: Dr. Anasse Bari,Mohamed Chaouchi,Tommy Jung

Publisher: John Wiley & Sons

ISBN: 1119267005

Category: Business & Economics

Page: 456

View: 7345

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Use Big Data and technology to uncover real-world insights You don't need a time machine to predict the future. All it takes is a little knowledge and know-how, and Predictive Analytics For Dummies gets you there fast. With the help of this friendly guide, you'll discover the core of predictive analytics and get started putting it to use with readily available tools to collect and analyze data. In no time, you'll learn how to incorporate algorithms through data models, identify similarities and relationships in your data, and predict the future through data classification. Along the way, you'll develop a roadmap by preparing your data, creating goals, processing your data, and building a predictive model that will get you stakeholder buy-in. Big Data has taken the marketplace by storm, and companies are seeking qualified talent to quickly fill positions to analyze the massive amount of data that are being collected each day. If you want to get in on the action and either learn or deepen your understanding of how to use predictive analytics to find real relationships between what you know and what you want to know, everything you need is a page away! Offers common use cases to help you get started Covers details on modeling, k-means clustering, and more Includes information on structuring your data Provides tips on outlining business goals and approaches The future starts today with the help of Predictive Analytics For Dummies.
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Customer Analytics For Dummies

Author: Jeff Sauro

Publisher: John Wiley & Sons

ISBN: 1118937597

Category: Business & Economics

Page: 336

View: 5999

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The easy way to grasp customer analytics Ensuring your customers are having positive experiences with your company at all levels, including initial brand awareness and loyalty, is crucial to the success of your business. Customer Analytics For Dummies shows you how to measure each stage of the customer journey and use the right analytics to understand customer behavior and make key business decisions. Customer Analytics For Dummies gets you up to speed on what you should be testing. You'll also find current information on how to leverage A/B testing, social media's role in the post-purchasing analytics, usability metrics, prediction and statistics, and much more to effectively manage the customer experience. Written by a highly visible expert in the area of customer analytics, this guide will have you up and running on putting customer analytics into practice at your own business in no time. Shows you what to measure, how to measure, and ways to interpret the data Provides real-world customer analytics examples from companies such as Wikipedia, PayPal, and Walmart Explains how to use customer analytics to make smarter business decisions that generate more loyal customers Offers easy-to-digest information on understanding each stage of the customer journey Whether you're part of a Customer Engagement team or a product, marketing, or design professional looking to get a leg up, Customer Analytics For Dummies has you covered.
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Data Science For Dummies

Author: Lillian Pierson

Publisher: John Wiley & Sons

ISBN: 1118841522

Category: Computers

Page: 408

View: 2970

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Discover how data science can help you gain in-depth insight into your business – the easy way! Jobs in data science abound, but few people have the data science skills needed to fill these increasingly important roles. Data Science For Dummies is the perfect starting point for IT professionals and students who want a quick primer covering all areas of the expansive data science space. With a focus on business cases, the book explores topics in big data, data science, and data engineering, and how these three areas are combined to produce tremendous value. If you want to pick-up the skills you need to begin a new career or initiate a new project, reading this book will help you understand what technologies, programming languages, and mathematical methods on which to focus. While this book serves as a wildly fantastic guide through the broad aspects of the topic, including the sometimes intimidating field of big data and data science, it is not an instructional manual for hands-on implementation. Here’s what to expect in Data Science for Dummies: Provides a background in big data and data engineering before moving on to data science and how it’s applied to generate value. Includes coverage of big data frameworks and applications like Hadoop, MapReduce, Spark, MPP platforms, and NoSQL. Explains machine learning and many of its algorithms, as well as artificial intelligence and the evolution of the Internet of Things. Details data visualization techniques that can be used to showcase, summarize, and communicate the data insights you generate. It’s a big, big data world out there – let Data Science For Dummies help you get started harnessing its power so you can gain a competitive edge for your organization.
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Data Science Strategy For Dummies

Author: Ulrika Jägare

Publisher: John Wiley & Sons

ISBN: 1119566258

Category: Computers

Page: 320

View: 3152

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All the answers to your data science questions Over half of all businesses are using data science to generate insights and value from big data. How are they doing it? Data Science Strategy For Dummies answers all your questions about how to build a data science capability from scratch, starting with the “what” and the “why” of data science and covering what it takes to lead and nurture a top-notch team of data scientists. With this book, you’ll learn how to incorporate data science as a strategic function into any business, large or small. Find solutions to your real-life challenges as you uncover the stories and value hidden within data. Learn exactly what data science is and why it’s important Adopt a data-driven mindset as the foundation to success Understand the processes and common roadblocks behind data science Keep your data science program focused on generating business value Nurture a top-quality data science team In non-technical language, Data Science Strategy For Dummies outlines new perspectives and strategies to effectively lead analytics and data science functions to create real value.
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Service Oriented Architecture (SOA) For Dummies

Author: Judith S. Hurwitz,Robin Bloor,Marcia Kaufman,Fern Halper

Publisher: John Wiley & Sons

ISBN: 9780470469941

Category: Computers

Page: 416

View: 5936

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Feeling overwhelmed by the buzz about SOA—service oriented architecture? Take heart! Service Oriented Architecture For Dummies, 2nd Edition makes it easy to understand, plan, and implement the latest SOA solutions for your business. Whether you’re the IT person responsible for developing SOA or the executive who’s trying to get a handle on the concept, Service Oriented Architecture For Dummies, 2nd Edition will help you understand what SOA is, why it’s important, and how you can make the most of it. You’ll find out about the business and financial aspects of SOA, how to decide if you need it, and what it can mean to your bottom line. Discover how to: Identify the main components of SOA and how they work to create business processes Create reusable, flexible systems and avoid common pitfalls Deconstruct business processes and applications to identify their components, then put them together in new ways Construct SOA business applications for maximum adaptability Confirm quality in a situation that’s difficult to test, and assure the quality and consistency of your data Develop a governance strategy for SOA based on your company’s philosophy and culture Work with XML and understand how it’s used in SOA Maximize the benefits of unified communications Understand software ecosystems, rich interfaces, and the development lifecycle Packed with real-life case studies illustrating how SOA has been applied in a variety of industries, Service Oriented Architecture For Dummies, 2nd Edition demystifies one of today’s hottest business tools.
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SPSS Statistics for Dummies

Author: Keith McCormick,Jesus Salcedo

Publisher: John Wiley & Sons

ISBN: 1118989015

Category: Mathematics

Page: 384

View: 1262

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The ultimate beginner's guide to SPSS and statistical analysis SPSS Statistics For Dummies is the fun and friendly guide to mastering SPSS. This book contains everything you need to know to get up and running quickly with this industry-leading software, with clear, helpful guidance on working with both the software and your data. Every chapter of this new edition has been updated with screenshots and steps that align with SPSS 23.0. You'll learn how to set up the software and organize your workflow, then delve deep into analysis to discover the power of SPSS capabilities. You'll discover the mechanics behind the calculations, perform predictive analysis, produce informative graphs, and maximize your data, even if it's been awhile since your last statistics class. SPSS is the leading statistical software for social sciences, marketing, health care, demography, government, education, data mining, and more. This powerful package gives you the tools you need to get more out of your data, and this book is your beginner-friendly guide to getting the most out of the software. Install and configure SPSS and learn the basics of how it works Master the process of getting data into SPSS and manipulating it to produce results See how to display data in dozens of different graphic formats to fit specific needs Make SPSS manufacture the numbers you want and take advantage of the many analysis options Discover ways to customize the SPSS interface and the look of your results, edit graphics and pivot tables, and program SPSS with Command Syntax Statistical analysis is crucial to so many industries, and accuracy and efficiency are crucial. SPSS offers you the capability to deliver, but you still must know how to take utmost advantage of the tools at your fingertips. SPSS Statistics For Dummies shows you how to handle data like a pro, with step-by-step instruction and expert advice.
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Data Mining For Dummies

Author: Meta S. Brown

Publisher: John Wiley & Sons

ISBN: 1118893174

Category: Computers

Page: 408

View: 9214

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Delve into your data for the key to success Data mining is quickly becoming integral to creating value and business momentum. The ability to detect unseen patterns hidden in the numbers exhaustively generated by day-to-day operations allows savvy decision-makers to exploit every tool at their disposal in the pursuit of better business. By creating models and testing whether patterns hold up, it is possible to discover new intelligence that could change your business's entire paradigm for a more successful outcome. Data Mining for Dummies shows you why it doesn't take a data scientist to gain this advantage, and empowers average business people to start shaping a process relevant to their business's needs. In this book, you'll learn the hows and whys of mining to the depths of your data, and how to make the case for heavier investment into data mining capabilities. The book explains the details of the knowledge discovery process including: Model creation, validity testing, and interpretation Effective communication of findings Available tools, both paid and open-source Data selection, transformation, and evaluation Data Mining for Dummies takes you step-by-step through a real-world data-mining project using open-source tools that allow you to get immediate hands-on experience working with large amounts of data. You'll gain the confidence you need to start making data mining practices a routine part of your successful business. If you're serious about doing everything you can to push your company to the top, Data Mining for Dummies is your ticket to effective data mining.
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Data Mining for Business Analytics

Concepts, Techniques, and Applications with XLMiner

Author: Galit Shmueli,Peter C. Bruce,Nitin R. Patel

Publisher: John Wiley & Sons

ISBN: 1118729277

Category: Mathematics

Page: 560

View: 3891

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Data Mining for Business Analytics: Concepts, Techniques, and Applications in XLMiner®, Third Edition presents an applied approach to data mining and predictive analytics with clear exposition, hands-on exercises, and real-life case studies. Readers will work with all of the standard data mining methods using the Microsoft® Office Excel® add-in XLMiner® to develop predictive models and learn how to obtain business value from Big Data. Featuring updated topical coverage on text mining, social network analysis, collaborative filtering, ensemble methods, uplift modeling and more, the Third Edition also includes: Real-world examples to build a theoretical and practical understanding of key data mining methods End-of-chapter exercises that help readers better understand the presented material Data-rich case studies to illustrate various applications of data mining techniques Completely new chapters on social network analysis and text mining A companion site with additional data sets, instructors material that include solutions to exercises and case studies, and Microsoft PowerPoint® slides https://www.dataminingbook.com Free 140-day license to use XLMiner for Education software Data Mining for Business Analytics: Concepts, Techniques, and Applications in XLMiner®, Third Edition is an ideal textbook for upper-undergraduate and graduate-level courses as well as professional programs on data mining, predictive modeling, and Big Data analytics. The new edition is also a unique reference for analysts, researchers, and practitioners working with predictive analytics in the fields of business, finance, marketing, computer science, and information technology. Praise for the Second Edition "…full of vivid and thought-provoking anecdotes... needs to be read by anyone with a serious interest in research and marketing."– Research Magazine "Shmueli et al. have done a wonderful job in presenting the field of data mining - a welcome addition to the literature." – ComputingReviews.com "Excellent choice for business analysts...The book is a perfect fit for its intended audience." – Keith McCormick, Consultant and Author of SPSS Statistics For Dummies, Third Edition and SPSS Statistics for Data Analysis and Visualization Galit Shmueli, PhD, is Distinguished Professor at National Tsing Hua University’s Institute of Service Science. She has designed and instructed data mining courses since 2004 at University of Maryland, Statistics.com, The Indian School of Business, and National Tsing Hua University, Taiwan. Professor Shmueli is known for her research and teaching in business analytics, with a focus on statistical and data mining methods in information systems and healthcare. She has authored over 70 journal articles, books, textbooks and book chapters. Peter C. Bruce is President and Founder of the Institute for Statistics Education at www.statistics.com. He has written multiple journal articles and is the developer of Resampling Stats software. He is the author of Introductory Statistics and Analytics: A Resampling Perspective, also published by Wiley. Nitin R. Patel, PhD, is Chairman and cofounder of Cytel, Inc., based in Cambridge, Massachusetts. A Fellow of the American Statistical Association, Dr. Patel has also served as a Visiting Professor at the Massachusetts Institute of Technology and at Harvard University. He is a Fellow of the Computer Society of India and was a professor at the Indian Institute of Management, Ahmedabad for 15 years.
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Statistical Analysis with R For Dummies

Author: Joseph Schmuller

Publisher: John Wiley & Sons

ISBN: 1119337062

Category: Computers

Page: 456

View: 511

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Understanding the world of R programming and analysis has never been easier Most guides to R, whether books or online, focus on R functions and procedures. But now, thanks to Statistical Analysis with R For Dummies, you have access to a trusted, easy-to-follow guide that focuses on the foundational statistical concepts that R addresses—as well as step-by-step guidance that shows you exactly how to implement them using R programming. People are becoming more aware of R every day as major institutions are adopting it as a standard. Part of its appeal is that it's a free tool that's taking the place of costly statistical software packages that sometimes take an inordinate amount of time to learn. Plus, R enables a user to carry out complex statistical analyses by simply entering a few commands, making sophisticated analyses available and understandable to a wide audience. Statistical Analysis with R For Dummies enables you to perform these analyses and to fully understand their implications and results. Gets you up to speed on the #1 analytics/data science software tool Demonstrates how to easily find, download, and use cutting-edge community-reviewed methods in statistics and predictive modeling Shows you how R offers intel from leading researchers in data science, free of charge Provides information on using R Studio to work with R Get ready to use R to crunch and analyze your data—the fast and easy way!
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Big Data For Dummies

Author: Judith S. Hurwitz,Alan Nugent,Fern Halper,Marcia Kaufman

Publisher: John Wiley & Sons

ISBN: 1118644174

Category: Computers

Page: 336

View: 8146

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Find the right big data solution for your business ororganization Big data management is one of the major challenges facingbusiness, industry, and not-for-profit organizations. Data setssuch as customer transactions for a mega-retailer, weather patternsmonitored by meteorologists, or social network activity can quicklyoutpace the capacity of traditional data management tools. If youneed to develop or manage big data solutions, you'll appreciate howthese four experts define, explain, and guide you through this newand often confusing concept. You'll learn what it is, why itmatters, and how to choose and implement solutions that work. Effectively managing big data is an issue of growing importanceto businesses, not-for-profit organizations, government, and ITprofessionals Authors are experts in information management, big data, and avariety of solutions Explains big data in detail and discusses how to select andimplement a solution, security concerns to consider, data storageand presentation issues, analytics, and much more Provides essential information in a no-nonsense,easy-to-understand style that is empowering Big Data For Dummies cuts through the confusion and helpsyou take charge of big data solutions for your organization.
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