Politics, Social Networks, and the History of Mass Communications Research: Rereading Personal Influence

Author: Peter Simonson

Publisher: SAGE Publications, Incorporated

ISBN: 9781412950947

Category: Language Arts & Disciplines

Page: 342

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When the controversial book, Personal Influence: The Part Played by People in the Flow of Mass Communications, was published in 1955, it made waves across the fields of communications, public opinion research, political science, and marketing. Written by Elihu Katz and Paul Lazarsfeld, Personal Influence became the canonical statement of the “two-step flow” of communication, which posits that mass media flow to “opinion leaders,” who in turn influence the behavior and opinions of people around them. Throughout the last half of a century, Personal Influence has undergone rigorous critique, appeared in numerous citations, and become a key text in the history of mass communications. Why is a rereading of this text relevant now? Upon the 50th anniversary of the publishing of Personal Influence, the editors of this volume of The ANNALS believed it was an ideal time to reflect upon the book’s mid-century contexts and contemporary drawing upon enrichments of the field provided by feminism, critical and cultural studies, the new historicism, and progress in the social sciences. This unique volume of The ANNALS crosses generational, disciplinary, and national boundaries to piece together and pull apart a historically important text and use it to shed light on the contemporary environment. Essays in this volume analyze the personalities who played key roles in the making of Personal Influence, their origins and social identities, the institutional organization of research in which it evolved, and the disciplinary consequences of its success. Other authors reread Katz and Lazarfeld’s classic as a way to explore the relations between citizenship and consumption, the nature of media and political involvement today, and the relevance of the two-step flow paradigm for the study of contemporary audiences, social networks, and public campaigns. A must-read for scholars, students, and professionals in the fields of communication, public opinion, political science, sociology, and marketing, this volume of The ANNALS dusts off a time-worn text and renews its significance in the field of mass communications with modern scholarly perspectives and contemporary methodology experience, inspiring a fresh outlook on this historical force.
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The History of Media and Communication Research

Contested Memories

Author: David W. Park,Jefferson Pooley

Publisher: Peter Lang

ISBN: 9780820488295

Category: Business & Economics

Page: 390

View: 5529

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«Strictly speaking», James Carey wrote, «there is no history of mass communication research.» This volume is a long-overdue response to Carey’s comment about the field’s ignorance of its own past. The collection includes essays of historiographical self-scrutiny, as well as new histories that trace the field’s institutional evolution and cross-pollination with other academic disciplines. The volume treats the remembered past of mass communication research as crucial terrain where boundaries are marked off and futures plotted. The collection, intended for scholars and advanced graduate students, is an essential compass for the field.
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The Handbook of Communication History

Author: Peter Simonson,Janice Peck,Robert T Craig,John Jackson

Publisher: Routledge

ISBN: 1136514317

Category: Language Arts & Disciplines

Page: 528

View: 1889

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The Handbook of Communication History addresses central ideas, social practices, and media of communication as they have developed across time, cultures, and world geographical regions. It attends to both the varieties of communication in world history and the historical investigation of those forms in communication and media studies. The Handbook editors view communication as encompassing patterns, processes, and performances of social interaction, symbolic production, material exchange, institutional formation, social praxis, and discourse. As such, the history of communication cuts across social, cultural, intellectual, political, technological, institutional, and economic history. The volume examines the history of communication history; the history of ideas of communication; the history of communication media; and the history of the field of communication. Readers will explore the history of the object under consideration (relevant practices, media, and ideas), review its manifestations in different regions and cultures (comparative dimensions), and orient toward current thinking and historical research on the topic (current state of the field). As a whole, the volume gathers disparate strands of communication history into one volume, offering an accessible and panoramic view of the development of communication over time and geographical places, and providing a catalyst to further work in communication history.
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Refiguring Mass Communication

A History

Author: Peter Simonson

Publisher: University of Illinois Press

ISBN: 0252077059

Category: Language Arts & Disciplines

Page: 261

View: 1689

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This book is a unique inquiry into the history and the ongoing moral significance of mass communication as an idea and social form. Organized around narrative accounts of individuals and their communicative worlds, it strives to refigure mass communication as a concept, illuminate significant but overlooked rhetorical episodes in its history, and call readers to reconsider their own engagements with it today. Its six chapters map and compare visions of mass communication articulated by Paul of Tarsus, Walt Whitman, Charles Horton Cooley, David Sarnoff, Robert K. Merton, and the author himself. The studies illuminate geographical and social contexts from which visions have emerged, religious and moral horizons against which they have taken shape, and heterogeneous social forms of communication that they point to. Overall, it offers a creative approach to communication history in a style far more readable than most academic books.
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British Cultural Studies

Author: Graeme Turner

Publisher: Routledge

ISBN: 1134528337

Category: Art

Page: 272

View: 1546

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is a comprehensive introduction to the British tradition of cultural studies. Turner offers an accessible overview of the central themes that have informed British cultural studies: language, semiotics, Marxism and ideology, individualism, subjectivity and discourse. Beginning with a history of cultural studies, Turner discusses the work of such pioneers as Raymond Williams, Richard Hoggart, E. P.Thompson, Stuart Hall and the Birmingham Centre for Contemporary Cultural Studies. He then explores the central theorists and categories of British cultural studies: texts and contexts; audience; everyday life; ideology; politics, gender and race. The third edition of this successful text has been fully revised and updated to include: * How to apply the principles of cultural studies and how to read a text * An overview of recent ethnographic studies * Discussion of anthropological theories of consumption * Questions of identity and new ethnicities * How to do cultural studies, and an evaluation of recent research methodologies * A fully updated and comprehensive bibliography
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The Anorexic Self

A Personal, Political Analysis of a Diagnostic Discourse

Author: Paula Saukko

Publisher: SUNY Press

ISBN: 9780791474624

Category: Social Science

Page: 134

View: 8481

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Critically examines diagnostic and popular discourses on eating disorders.
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Between God & Green

How Evangelicals Are Cultivating a Middle Ground on Climate Change

Author: Katharine K. Wilkinson

Publisher: Oxford University Press

ISBN: 0199942854

Category: Religion

Page: 256

View: 8568

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Despite three decades of scientists' warnings and environmentalists' best efforts, the political will and public engagement necessary to fuel robust action on global climate change remain in short supply. Katharine K. Wilkinson shows that, contrary to popular expectations, faith-based efforts are emerging and strengthening to address this problem. In the US, perhaps none is more significant than evangelical climate care. Drawing on extensive focus group and textual research and interviews, Between God & Green explores the phenomenon of climate care, from its historical roots and theological grounding to its visionary leaders and advocacy initiatives. Wilkinson examines the movement's reception within the broader evangelical community, from pew to pulpit. She shows that by engaging with climate change as a matter of private faith and public life, leaders of the movement challenge traditional boundaries of the evangelical agenda, partisan politics, and established alliances and hostilities. These leaders view sea-level rise as a moral calamity, lobby for legislation written on both sides of the aisle, and partner with atheist scientists. Wilkinson reveals how evangelical environmentalists are reshaping not only the landscape of American climate action, but the contours of their own religious community. Though the movement faces complex challenges, climate care leaders continue to leverage evangelicalism's size, dominance, cultural position, ethical resources, and mechanisms of communication to further their cause to bridge God and green.
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British Marxism and Cultural Studies

Essays on a living tradition

Author: Philip Bounds,David Berry

Publisher: Routledge

ISBN: 1317171829

Category: Social Science

Page: 210

View: 4893

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A comprehensive exploration of the profound influence of Marxist ideas on the development of Cultural Studies in Britain, this volume covers a century of Marxist writing, balancing synoptic accounts of the various schools of Marxist thought with detailed analyses of the most important writers. Arguing that a recognisably Marxist tradition of cultural analysis began in the last two decades of the nineteenth century and continues unbroken to the present day, British Marxism and Cultural Studies traces the links between contemporary developments in the field and the extended tradition of which they form a part. With discussion of figures such as Jack Lindsay, C.L.R. James, Julian Stallabrass and Mike Wayne, as well as the cultural thinking of the New Left, Gramscian, Althusserian and Political Economy schools, this book shows that the history of British cultural Marxism is broader and richer than many people realise. As such, it will be of interest to scholars and students of sociology, cultural studies, intellectual history and the history of the Left.
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In Transit

The Formation of the Colonial East Asian Cultural Sphere

Author: Faye Yuan Kleeman

Publisher: University of Hawaii Press

ISBN: N.A

Category: Social Science

Page: 295

View: 1960

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This book examines the formation of an East Asian cultural sphere in the first half of the 20th century that was mediated and accelerated by the Japanese imperial project.
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In Practice

Adorno, Critical Theory, and Cultural Studies

Author: Holger Mathias Briel

Publisher: Peter Lang

ISBN: N.A

Category: Philosophy

Page: 205

View: 2520

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This collection of papers is about the ways in which Adorno's work is stimulating new practices in critical theory and cultural studies. The twelve contributors, who are based in Europe, the United States and Asia, approach Adorno from a number of different angles, positions and disciplines, covering literary and film studies, social and political thought, psychology and sociology. The topics chosen by the contributors range from the contradictions of representation to intersubjectivity, from poetry to consumer culture, from aesthetic theory to avant-garde film, from views of Adorno in modern Spain to the impact his work is having on postcolonial thinking in Asia. Each essay is engaged in a re-reading of Adorno, detailing his critical position and exploring his intellectual and historical contexts. Moreover, in tracing the influence of his ideas, the essays explain why Adorno is such an important voice. Taken as a whole, the essays show ways of productively imagining Adorno, and testify to the lasting relevance and usefulness of his work for a whole range of issues and topics in contemporary theory and cultural studies.
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