Paid Attention

Paid Attention

Buying attention is a way to appear inside an existing channel that has diverted attention. ... Modern neuroscience can show us which areas of the brain need more oxygen when we are paying attention and this has already demonstrated ...

Author: Faris Yakob

Publisher: Kogan Page Publishers

ISBN: 9781398602519

Category: Business & Economics

Page: 240

View: 539

The advertising attention marketplace is a confusing and vast playing field where the rules have changed drastically over the last decade. Make yourself heard and win the attention of your target audience with the new edition of this ultimate guide. Paid Attention delivers new and innovative insights into advertising ideas: what they are, why they are evolving and how to use them in day to day strategy to ensure commercial stability within a changing digital landscape. Packed with real-world examples of advertising campaigns such as Google, Sony and Old Spice, it provides a robust model for influencing human behaviour and toolkits that offer best practice on brand behaviour and effective communication. This second edition includes two new chapters exploring the latest evidence about attention spans and trends in online advertising, as well as new case studies on compelling brand ideas. In a world where being a consumer is confusing, learn to take control of the situation and make yourself heard in today's crowded attention marketplace.
Categories: Business & Economics

The Attentive Life

The Attentive Life

9 ONE WHO PAID ATTENTION: C. S. Lewis Looking Along a Beam . . . 16 1 PAYING ATTENTION: The Hours of Our Lives. . . . . . . . . 19 ONE WHO PAID ATTENTION: Simone Weil on a Postage Stamp . . . . 48 2 THE BIRTHING HOUR: Time Before Time .

Author: Leighton Ford

Publisher: InterVarsity Press

ISBN: 9780830896448

Category: Religion

Page: 230

View: 543

Framed around the monastic concept of praying through the hours of the day, Leighton Ford helps you to develop spiritual attentiveness so you can pay attention to how God is working through you and in the world around you.
Categories: Religion

The Faithfuls

The Faithfuls

Alice hadn't known, but only because she hadn't paid attention. She thinks back to their recent interactions, to the way Nick always seems to gravitate toward Gina when they're in the same room. To how Nick wouldn't stop asking about ...

Author: Cecilia Lyra

Publisher: Bookouture

ISBN: 9781838888756

Category: Fiction


View: 723

Family always comes first. Alma, New York is the perfect town, right down to the coordinated shopfront decorations on Main Street, and Gina Dewar is the perfect wife, mother, daughter-in-law. She understands the responsibility that comes with marrying into America’s golden family, and she tries not to burden her husband Bobby with drama from her own small-town past. But a summer house in the Hamptons doesn’t always buy happiness, and the Dewars aren’t quite as apple pie as they seem. When Bobby is publicly accused of having an affair cracks start to appear in the Dewar clan, and when he denies any knowledge, Gina faces an impossible dilemma. Should she stand by her husband, or listen to her sister-in-law, telling her that there is more to this story? As the town explodes with speculation, Gina tries to keep the gossips out of her marriage. After all, no one knows better than her that secrets should stay in the family. But then she hears the rumor that Bobby’s supposed mistress is pregnant and she is shaken to the core. With the future of her family so uncertain, Gina is about to find out what she’s willing to do to protect those she loves… A moving, emotionally gripping novel about family secrets and the space between loyalty and trust. A stunning new read for fans of Elin Hilderbrand, Emily Giffin and Jennifer Weiner. Readers love Cecilia Lyra: “ABSOLUTELY UNPUTDOWNABLE. Warm and emotional. I loved it completely from beginning to end… captured my heart from the first page… Brilliant writing, lovable characters, real situations, the book was everything I needed and more.” Book Reviews by Shalini, 5 stars “A simply glorious read!… One of the best books I read this year!” Goodreads reviewer, 5 stars “Definitely for fans of Elin Hilderbrand. I absolutely loved it and liked that the drama was intense but there was reprieve and easy reading in between. It was well-written and truly the perfect beach read.” Goodreads reviewer, 5 stars “WOW! What an incredible story that brought out so many emotions.” Heidi Lynn’s Book Reviews, 5 stars “A fantastic read!… I cried at quite a few spots. I didn't want this book to end!!” Goodreads reviewer, 5 stars “Delightful, bittersweet and beguiling… Had me utterly enchanted. The Sunset Sisters is uplifting and compelling and I highly recommend it.” Brianne’s Book Reviews, 5 stars “Brilliant book. Loved it.” NetGalley reviewer, 5 stars “The perfect summer story.” Goodreads reviewer “A fantastic, great read. The story is full of emotions. Recommend it.” NetGalley reviewer, 5 stars “A great book.” Goodreads reviewer, 5 stars “Read this in one day.” NetGalley reviewer, 5 stars “A great read… has the full gamut of emotions and it's not to be missed.” NetGalley reviewer, 5 stars “An emotional, heart-warming summer read that is perfect to lay back and relax with on lazy, summer afternoons… this story pulled at my heart strings and took me on an emotional, heart-warming ride the entire way through.” Goodreads reviewer “Love, lies and betrayal at its best. This is a compulsive read, one I had difficulty putting down.” Goodreads reviewer “The kind of story I love! Family secrets, all those skeletons in the closets makes for a book I couldn’t put down!” NetGalley reviewer, 5 stars “Amazing, emotional.” Goodreads reviewer “An emotional, heart-warming summer read… will envelope you and not let you out of its grasp until you have read each and every word of this bittersweet, emotional tale… this story pulled at my heart strings and took me on an emotional, heart-warming ride the entire way through.” Goodreads reviewer
Categories: Fiction

Authorship s Wake

Authorship  s Wake

Just as the romantic image of the author or artist can function as symbolic compensation for the poorly paid and precarious ... I quoted Wallace's description of the two “broad arcs” of The Pale King: “Paying attention, boredom, ADD, ...

Author: Philip Sayers

Publisher: Bloomsbury Publishing USA

ISBN: 9781501367687

Category: Literary Criticism

Page: 224

View: 187

Authorship's Wake examines the aftermath of the 1960s critique of the author, epitomized by Roland Barthes's essay, “The Death of the Author.” This critique has given rise to a body of writing that confounds generic distinctions separating the literary and the theoretical. Its archive consists of texts by writers who either directly participated in this critique, as Barthes did, or whose intellectual formation took place in its immediate aftermath. These writers include some who are known primarily as theorists (Judith Butler), others known primarily as novelists (Zadie Smith, David Foster Wallace), and yet others whose texts are difficult to categorize (the autofiction of Chris Kraus, Sheila Heti, and Ben Lerner; the autotheory of Maggie Nelson). These writers share not only a central motivating question – how to move beyond the critique of the author-subject – but also a way of answering it: by writing texts that merge theoretical concerns with literary discourse. Authorship's Wake traces the responses their work offers in relation to four themes: communication, intention, agency, and labor.
Categories: Literary Criticism

Grace Favor From Prison to Paid Vol I

Grace   Favor  From Prison to Paid Vol  I

On the way home daddy would question Sandy and I to see if we were paying attention. That would determine if we would get to get ice cream with our burgers or if we'd be given some scriptures to read when we got home.

Author: Letitia Scott-Jackson


ISBN: 9780359948222

Category: Religion

Page: 84

View: 360

LISTEN! I came into this world on May 14, 1970. Born to the late Reverend Norvell Scott and Beatrice Scott. My father was an A.M.E. Pastor and my mother was your typical pastor's wife. The First Lady as some would have it. My daddy was very strict. He was a tall, fair complected man who always said what he meant and meant what he said. My momma was quiet, and a petite woman with an humble spirit., whom everyone admired, yet she didn't play at all; she would hit you with whatever she could get herb hands on. To those of you reading this, I just thought about something. If I told you all about me right now, you wouldn't have to read my book. So guess what? I am stopping right here. "READ THE BOOK!"
Categories: Religion

Participant Observer

Participant Observer

The alpha male rarely paid attention to anyone unless he got angry or wanted to mate . The hoi polloi paid attention to him . He just stared loftily into the far distance . totally unconcerned , like that ideal school captain , or like ...

Author: Robin Fox

Publisher: Transaction Publishers

ISBN: 1412830478

Category: Biography & Autobiography

Page: 604

View: 784

"Robin Fox has had a fascinating, adventurous and funny life. It would make a great movie."--Peter Cattaneo, director of Academy Award nominee for Best Picture, The Full Monty. "Participant Observer is so well written, so high-table picaresque, so obsessively learned, so slant, so provocative and skitterish. Who is this remarkable third-person writer pirouetting all around me? An important work stylistically and an important account of a chapter in intellectual history."--E. O. Wilson, Sociobiology: The New Synthesis "Participant Observer describes a fascinating intellectual odysseyà. It is both a commentary on a career and, equally, an interpretation of the significant changes in the development of the social sciences during the period. He evokes forceful memories of English university life as it was poised to be transformed from an elite to a mass system of tertiary educationà. It is a celebration of the interconnectedness between thought and action." --Lord Smith of Clifton, former vice-chancellor, The University of Ulster. "A whirlwind ride through the formative years of modern anthropology. Robin Fox has never failed to entertain me."--Desmond Morris, The Naked Ape "Participant Observer, is a romp at blazing speed and with unfailing wit and verve through the great period of anthropology.... [It] is full of brilliant portraits of the great actors of that drama, and indeed of many of the leading figures of the last several decades in politics, show business, the arts and the sciences in general. It represents a worldview that we need now more than ever: one that loves the human race in all its self-ignorance, its tragic contradictions, and its foolish hopes."--Frederick Turner, Genesis: An Epic Poem "Robin Fox writes with great charm, directness and wit. His thinking is always independent and original. The unusual idea of combining a history of anthropology with the anthropologist's personal memoirs opens unexpected emotional and intellectual depths."--Mary Douglas, Purity and Danger "A memoir that deftly blends the nascence of the tectonic shift in the way humans perceive themselves with the way one human sees his own fascinating life. The result is a witty, artfully written autobiography, that is both important in the history of ideas and a joy to read."--William Wright, Lillian Hellman: The Image, The Woman "Robin Fox has written a spirited, poetic, amusing and erudite account of his journey through life and science. As his thoughtful and adventurous narrative unfolds, you come to understand the major twentieth-century ideas and events that have revolutionized the social sciences and are setting the intellectual trends today. It's a grand read: learned and an awful lot of fun."--Helen Fisher, Why We Love "Robin Fox's account of his long, rich life is gracefully crafted, consistently interesting, frequently funny, and all in all a pleasure to read. Since it has been a life of the mind, it is also a lively history of the ideas and events of the mid-to-late twentieth century."--Melvin Konner, The Tangled Wing "Robin Fox, once young rebel, now eminent explainer of social origins, smiter of chicanery and academic pap, is also a literary man, linguist, poet, singer, artist and adventurer. Friend and precept find him loyal. Fools he suffers suffer from him. He wears emblematic names, and you recognize him. Hideous shapes dance with beauty. Fear pursues glory. Buy it, steal it, keep it safe between the cinnamon and the ginger."--Richard de Mille, My Secret Mother: Lorna Moon In the tradition of Levi-Strauss's Tristes Tropiques (crossed with Angela's Ashes) Robin Fox, one of the preeminent anthropologists of our time, takes us on an exuberant personal, intellectual and cultural journey through the 1930s to the 1970s. This is a personal, historical, intellectual journey, one that is
Categories: Biography & Autobiography

Street Smart

Street Smart

American Few paid attention tothe woman's face. Their concern was lower down, insidethe tented sheet, onthe miraclethat was becomingatragedy. Francesca's legshad been spread in stirrups beneath that sheet for so long the position felt ...

Author: Tara Taylor Quinn

Publisher: HarperCollins UK

ISBN: 9781472046574

Category: Fiction

Page: 400

View: 445

Las Vegas is about escape. But the teenage runaways who end up there too often find a world far worse than the one they left behind. A world of prostitution, of danger and fear. One of these runaways is Autumn Stevens, whose half sister, Francesca Witting, comes to Vegas to search for her.
Categories: Fiction

The 1931 International Code of Signals

The 1931 International Code of Signals

ANP You should pay attention to signals ILQ Without authority . from me , or vessel or station indi- IRK Have you authority to . cated . ISH What is your authority , for , to . ARD Paid attention , to Has , Have , AUTOGYRO , s.

Author: Great Britain. Board of Trade


ISBN: MINN:319510015714007

Category: Merchant marine


View: 104

Categories: Merchant marine