No Logo

No Space, No Choice, No Jobs

Author: Naomi Klein

Publisher: Picador

ISBN: 9781429956499

Category: Business & Economics

Page: 512

View: 6876

DOWNLOAD NOW »

NO LOGO was an international bestseller and "a movement bible" (The New York Times). Naomi Klein's second book, The Shock Doctrine, was hailed as a "master narrative of our time," and has over a million copies in print worldwide. In the last decade, No Logo has become an international phenomenon and a cultural manifesto for the critics of unfettered capitalism worldwide. As America faces a second economic depression, Klein's analysis of our corporate and branded world is as timely and powerful as ever. Equal parts cultural analysis, political manifesto, mall-rat memoir, and journalistic exposé, No Logo is the first book to put the new resistance into pop-historical and clear economic perspective. Naomi Klein tells a story of rebellion and self-determination in the face of our new branded world.
Release

No Logo 10th Anniversary Edition

Author: Naomi Klein

Publisher: Vintage Canada

ISBN: 0307366316

Category: Social Science

Page: 528

View: 9360

DOWNLOAD NOW »

The tenth anniversary edition of the international bestseller with an updated introduction by Naomi Klein. In the last decade No Logo has become an international phenomenon. Equal parts journalistic expose, mall-rat memoir, and political and cultural analysis, it vividly documents the invasive economic practices and damaging social effects of the ruthless corporatism that characterizes many of our powerful institutions. As the world faces another depression, Naomi Klein's analysis of the branded world we all live in proves not only astonishingly prescient but more vital and timely than ever. No Logo became "the movement bible" that put the new grassroots resistance to corporate manipulation into clear perspective. It tells a story of rebellious rage and self-determination in the face of our branded world, calling for a more just, sustainable economic model and a new kind of proactive internationalism. Since her book The Shock Doctrine was published last year, Klein, now thirty-eight, has become the most visible and influential figure on the American left-what Howard Zinn and Noam Chomsky were thirty years ago. From the Trade Paperback edition.
Release

The Economist: Brands and Branding

Author: Rita Clifton

Publisher: Profile Books

ISBN: 1847650007

Category: Business & Economics

Page: 289

View: 9974

DOWNLOAD NOW »

Although the balance sheet may not even put a value on it, a company's brand or its portfolio of brands is in many cases its most valuable asset, accounting for as much as 70% of a firm's market value in some cases. This book argues that because of this and because of the power of not-for-profit brands like Oxfam, all organisations should make the brand their central organising principle, guiding every action and decision. Divided into three parts and written by eighteen experts on the subject, this fully revised and updated guide to brands and branding examines the case for brands, outlines best practice and the future for brands. It includes chapters on brand valuation, what makes a brand great, brand strategy, brand experience, visual and verbal identity, brand communications, brand protection and new chapters on branding in India and brands in a digital world.
Release

No More Knives

An Essay from Chuck Klosterman IV

Author: Chuck Klosterman

Publisher: Simon and Schuster

ISBN: 1451624689

Category: Social Science

Page: 12

View: 8138

DOWNLOAD NOW »

Originally collected in Chuck Klosterman IV and now available both as a stand-alone essay and in the ebook collection Chuck Klosterman on Pop, this essay is about Radiohead.
Release

No Rules! Logos

Author: John Stones

Publisher: Rockport Pub

ISBN: 1592535437

Category: Art

Page: 208

View: 1603

DOWNLOAD NOW »

No Rules! Logos is a new survey series that rounds up the most innovative, radical, and out-there graphic solutions, from around the world. In each book, dyed-in-the-wool design rules are identified, and a range of examples demonstrate how to break those rules, to great effect. Each entry is featured in a number of illustrations, analysed and assessed, and includes feedback about impact and audience reaction. No Rules! Logos tackles perhaps the most venerated discipline of graphic design, the corporate identity and its logotype. Of course, in the world of No Rules! anything goes, especially with a young generation of entrepreneurs and boutique businesses needing logos and identities to grace products as diverse as vinyl toys, home-made recordings, recycled fashion, and limited-edition products from skateboards to pet accessories. The book identifies 10 key “rules” of logo design, such as “keep it simple,” “make a mark that is constant and unchanging,” and “keep to primary colors or black and white.”
Release

Cultural Policy Review of Books

Author: Oliver Bennett

Publisher: Routledge

ISBN: 1317978021

Category: Social Science

Page: 118

View: 2525

DOWNLOAD NOW »

Cultures are shaped by many institutions and agencies, including governments, corporations, education and the media. In recent years, research into these culture-shaping activities has been increasingly associated with the developing field of cultural policy studies. The Cultural Policy Review of Books offers a fascinating insight into the intellectual formation of many of the leading figures that have contributed to this field. Invited to write a short review essay on the book that had most influenced their thinking, 41 academics and researchers from around the world reveal what they consider to be essential reading. Including essays on Bourdieu, de Certeau, Foucault, Gramsci, Habermas, and Williams, as well as many lesser known writers, the collection throws new light on the intellectual underpinning of cultural policy studies. It will be of interest not only to researchers, students and teachers in this field, but to all those looking to understand the forces that shape the culture of modern societies.
Release

Google Sites and Chrome For Dummies

Author: Ryan Teeter,Karl Barksdale

Publisher: John Wiley & Sons

ISBN: 9780470470015

Category: Computers

Page: 460

View: 1686

DOWNLOAD NOW »

Curious about Google Sites and how team collaboration Web sites can help you share documents online from various locations? Curious about Google’s new Chrome browser? Google Sites & Chrome For Dummies has what you want to know! Today, Google is so much more than another word for “search.” Google Sites & Chrome For Dummies shows you how to create great collaborative Web sites with Google Sites and surf the Web with the super-fast Google Chrome browser. Find out how they work with other Google Apps, too. You’ll learn to: Take advantage of free hosting, free tools, and a simple, straightforward interface with Google Sites Set up a Google account or Google Apps account Create wiki sites that let coworkers collaborate on projects or keep family members up to date Use Google gadgets to keep track of projects, manage calendars and documents, or display photos Integrate documents, spreadsheets, presentations, and other Google Apps into your site Work with Contact List, Google Talk, and Google Chat, and handle e-mail with Gmail Download and install the speedy Google Chrome browser Install browser plug-ins, enable offline access to Google Docs, and manage misbehaving tabs You’ll even find instructions and examples to help you plan sites for personal and business use, plus a sample college course site. With advice from Google Sites & Chrome For Dummies, you can make collaboration easy and have the high-speed Web at your fingertips.
Release

No Faith in Religion

Author: John Saxbee

Publisher: John Hunt Publishing

ISBN: 1846942209

Category: Religion

Page: 164

View: 4657

DOWNLOAD NOW »

If religion is characterised by the recruitment of God to serve our agendas, and faith is about putting our agendas at the service of God, then clearly there is too much religion in the world, and not enough faith. The first eight chapters of this book apply this religion/faith dichotomy to some crucial areas of interest to those exploring what it might mean to be people of faith in a world saturated with religion.
Release

The Logo Decoded

WHAT LOGOS CAN DO TO YOU

Author: LORA STARLING

Publisher: BalboaPress

ISBN: 9781452503028

Category: Business & Economics

Page: 312

View: 613

DOWNLOAD NOW »

More than a pretty face designed to identify a product, a logo combines powerful elements super boosted with sophisticated branding techniques. Logos spark our purchasing choice and can affect our wellbeing. Lovingly detailed, researched and honed to deliver a specific intention, a logo contains a unique dynamic that sidesteps our conscious mind. We might not know why we prefer one product over another but the logo, designed to connect the heart of the brand to our own hearts, plays a vital part in our decision to buy. The power of symbols to sway us has been recognised throughout history. Found in caves and in Egyptian temples they are attributed with the strength to foretell and create the future, connect us with the divine and evoke emotions, from horror to ecstasy, at a glance. The new symbols we imbue with these awesome powers are our favourite brand logos. • Discover the unconscious effect of these modern symbols that thrust our most successful global corporations into the limelight and our lives. • Learn to make informed choices about brands. • Find out how a logo reflects the state of the brand and holds it to account.
Release