Neuro Design

Neuromarketing Insights to Boost Engagement and Profitability

Author: Darren Bridger

Publisher: Kogan Page Publishers

ISBN: 0749478896

Category: Business & Economics

Page: 264

View: 4357


Today, businesses of all sizes generate a great deal of creative graphic media and content, including websites, presentations, videos and social media posts. Most big companies, including Procter & Gamble, Coca-Cola, Tesco and Google, now use neuroscience research and theories to optimise their digital content. Neuro Design opens up this new world of neuromarketing design theories and recommendations, and describes insights from the growing field of neuroaesthetics that will enable readers to enhance customer engagement with their website and boost profitability.

Neurodesign and Neuromarketing Startup Guide

Author: Dr. Anirban Chowdhury

Publisher: Educreation Publishing


Category: Self-Help

Page: 122

View: 9746


Audiences of this book will be introduced to different ‌neurodesign and neuromarketing techniques.Readers will be aware of potentials of these techniques in the context of a product or a service or a brand acceptance by the target users. Apart from that, this book will help to plan ‌neurodesign and neuromarketing business and targeting clients for the same. In addition,This book will guide an entrepreneur to establish the ‌neurodesign and neuromarketing startups.

Ideas que pegan

Author: Chip Heath,Dan Heath

Publisher: LID Editorial

ISBN: 8483566184

Category: Business & Economics

Page: 260

View: 5511


Chip Heath y Dan Heath explican por qué algunas ideas sobreviven y otras mueren.