Networks: A Very Short Introduction

Author: Guido Caldarelli,Michele Catanzaro

Publisher: Oxford University Press

ISBN: 0199588074

Category: Computers

Page: 122

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Networks are involved in many aspects of everyday life, from food webs in ecology and the spread of pandemics to social networking and public transport. This Very Short Introduction explores the basics of network theory to understand the science of complexity and its importance, using examples from nature, technology, and society, and history.
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Complexity

A Very Short Introduction

Author: John H. Holland

Publisher: Oxford University Press, USA

ISBN: 0199662541

Category: History

Page: 95

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In this Very Short Introduction, John Holland presents an introduction to the science of complexity. Using examples from biology and economics, he shows how complexity science models the behaviour of complex systems.
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The Brain: A Very Short Introduction

Author: Michael O'Shea

Publisher: Oxford University Press

ISBN: 0192853929

Category: Health & Fitness

Page: 136

View: 9105

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This is a non-technical introduction to the main issues and findings in current brain research. It gives a sense of how neuroscience addresses questions about the relationship between the brain, and thought, memories, perceptions, and actions. Covering the details of brain science in an accessible style, it includes up to date coverage of developments of brain research, and suggests directions future research might take. The Brain also integrates discussion of the more familiar implications of the brain's actions, such as memories, perceptions, and motor control.Contents:Mind and brain: what's the problelm?Let's get physicalSight, sound, and imagination'Last week's potatoes!'Perception to actionAltered states of mindWhere do we go from here?
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Causation: A Very Short Introduction

Author: Stephen Mumford,Rani Lill Anjum

Publisher: Oxford University Press

ISBN: 019968443X

Category: Philosophy

Page: 128

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Without cause and effect, there would be no science or technology, no moral responsibility, and no system of law. Causation is therefore the most fundamental connection in the universe and a core topic of philosophical thought. This Very Short Introduction introduces all of the main theories of causation and its key debates.
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International Security: A Very Short Introduction

Author: Christopher S. Browning

Publisher: Oxford University Press

ISBN: 0199668531

Category: History

Page: 131

View: 1875

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An accessible, succinct introduction to the complicated issues surrounding today's international security considers such factors as climate change, migration, poverty, health and international terrorism while exploring the nature of key debates as reflected by a broad range of international examples. Original.
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The Industrial Revolution: A Very Short Introduction

Author: Robert C. Allen

Publisher: Oxford University Press

ISBN: 0191016772

Category: History

Page: 144

View: 7488

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The 'Industrial Revolution' was a pivotal point in British history that occurred between the mid-eighteenth and mid-nineteenth centuries and led to far reaching transformations of society. With the advent of revolutionary manufacturing technology productivity boomed. Machines were used to spin and weave cloth, steam engines were used to provide reliable power, and industry was fed by the construction of the first railways, a great network of arteries feeding the factories. Cities grew as people shifted from agriculture to industry and commerce. Hand in hand with the growth of cities came rising levels of pollution and disease. Many people lost their jobs to the new machinery, whilst working conditions in the factories were grim and pay was low. As the middle classes prospered, social unrest ran through the working classes, and the exploitation of workers led to the growth of trade unions and protest movements. In this Very Short Introduction, Robert C. Allen analyzes the key features of the Industrial Revolution in Britain, and the spread of industrialization to other countries. He considers the factors that combined to enable industrialization at this time, including Britain's position as a global commercial empire, and discusses the changes in technology and business organization, and their impact on different social classes and groups. Introducing the 'winners' and the 'losers' of the Industrial Revolution, he looks at how the changes were reflected in evolving government policies, and what contribution these made to the economic transformation. ABOUT THE SERIES: The Very Short Introductions series from Oxford University Press contains hundreds of titles in almost every subject area. These pocket-sized books are the perfect way to get ahead in a new subject quickly. Our expert authors combine facts, analysis, perspective, new ideas, and enthusiasm to make interesting and challenging topics highly readable.
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Innovation: A Very Short Introduction

Author: Mark Dodgson,David Gann

Publisher: OUP Oxford

ISBN: 0191614254

Category: Technology & Engineering

Page: 168

View: 6029

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What is innovation? How is innovation used in business? How can we use it to succeed? Innovation - the ways ideas are made valuable - makes an important contribution to economic and social development, and is an increasingly topical issue. Not so long ago, there were no information technologies, commercial airlines, or television companies. Our parents were born into a world very different to today's, where television had yet to be invented, and there was no penicillin or frozen food. When our grandparents were born there were no internal combustion engines, aeroplanes, cinemas, or radios. In the last 150 years our world has been transformed - largely in part due to innovation. This Very Short Introduction looks at what innovation is and why it affects us so profoundly. It examines how it occurs, who stimulates it, how it is pursued, and what its outcomes are, both positive and negative. Innovation is hugely challenging and failure is common, yet it is essential to our social and economic progress. Mark Dodgson and David Gann consider the extent to which our understanding of innovation developed over the past century and how it might be used to interpret the global economy we all face in the future. ABOUT THE SERIES: The Very Short Introductions series from Oxford University Press contains hundreds of titles in almost every subject area. These pocket-sized books are the perfect way to get ahead in a new subject quickly. Our expert authors combine facts, analysis, perspective, new ideas, and enthusiasm to make interesting and challenging topics highly readable.
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Branding: a Very Short Introduction

Author: Robert Jones

Publisher: Oxford University Press

ISBN: 0198749910

Category: Business & Economics

Page: 144

View: 3868

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In this 'Very Short Introduction' Robert Jones discusses the rising omnipresence of brands, and analyses how they work their magic. He considers the incredible potency of brands as a commercial, social, and cultural force, and looks at the many different kinds of brands that exist - from products, services, and artistic properties, to companies, charities, sports clubs, and political parties. Defining what we mean by the word 'brand', he explores both the positive and negative aspects of brands. Finally Jones considers the business of branding, and asks whether the idea of brands and branding is starting to decline, or whether it has a long future ahead.
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Big Data: a Very Short Introduction

Author: Dawn E. Holmes

Publisher: Oxford University Press

ISBN: 0198779577

Category: Computers

Page: 152

View: 3283

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Since long before computers were even thought of, data has been collected and organized by diverse cultures across the world. Once access to the Internet became a reality for large swathes of the world's population, the amount of data generated each day became huge, and continues to grow exponentially. It includes all our uploaded documents, video, and photos, all our social media traffic, our online shopping, even the GPS data from our cars. "Big Data" represents a qualitative change, not simply a quantitative one. The term refers both to the new technologies involved, and to the way it can be used by business and government. Dawn E. Holmes uses a variety of case studies to explain how data is stored, analyzed, and exploited by a variety of bodies from big companies to organizations concerned with disease control. Big data is transforming the way businesses operate, and the way medical research can be carried out. At the same time, it raises important ethical issues; Holmes discusses cases such as the Snowden affair, data security, and domestic smart devices which can be hijacked by hackers. ABOUT THE SERIES: The Very Short Introductions series from Oxford University Press contains hundreds of titles in almost every subject area. These pocket-sized books are the perfect way to get ahead in a new subject quickly. Our expert authors combine facts, analysis, perspective, new ideas, and enthusiasm to make interesting and challenging topics highly readable.
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Organizations: A Very Short Introduction

Author: Mary Jo Hatch

Publisher: OUP Oxford

ISBN: 019161498X

Category: Social Science

Page: 176

View: 7588

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Most of us recognize that organizations are everywhere. You meet them on every street corner in the form of families and shops, study in them, work for them, buy from them, pay taxes to them. But have you given much thought to where they came from, what they are today, and what they might become in the future? How and why do they have so much influence over us, and what influences them? How do they contribute to and detract from the meaningfulness of lives, and how might we improve them so they better serve our needs and desires? This Very Short Introductions addresses all of these questions and considers many more. Mary Jo Hatch introduces the concept of organizations by presenting definitions and ideas drawn from the a variety of subject areas including the physical sciences, economics, sociology, psychology, anthropology, literature, and the visual and performing arts. Drawing on examples from prehistory and everyday life, from the animal kingdom as well as from business, government, and other formal organizations, Hatch provides a lively and thought provoking introduction to the process of organization. ABOUT THE SERIES: The Very Short Introductions series from Oxford University Press contains hundreds of titles in almost every subject area. These pocket-sized books are the perfect way to get ahead in a new subject quickly. Our expert authors combine facts, analysis, perspective, new ideas, and enthusiasm to make interesting and challenging topics highly readable.
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