Author: Mathias Bonde KorsgaardPublish On: 2017-05-18
Across seven chapters, the book addresses core issues relating to the study of music videos, including the history, analysis, and audiovisual aesthetics of music videos.
Author: Mathias Bonde Korsgaard
Since the 1980s, music videos have been everywhere, and today almost all of the most-viewed clips on YouTube are music videos. However, in academia, music videos do not currently share this popularity. Music Video After MTV gives music video its due academic credit by exploring the changing landscapes surrounding post-millennial music video. Across seven chapters, the book addresses core issues relating to the study of music videos, including the history, analysis, and audiovisual aesthetics of music videos. Moreover, the book is the first of its kind to truly address the recent changes following the digitization of music video, including its changing cycles of production, distribution and reception, the influence of music videos on other media, and the rise of new types of online music video. Approaching music videos from a composite theoretical framework, Music Video After MTV brings music video research up to speed in several areas: it offers the first account of the research history of music videos, the first truly audiovisual approach to music video studies and it presents numerous inspiring case studies, ranging from classics by Michel Gondry and Chris Cunningham to recent experimental and interactive videos that interrogate the very limits of music video.
7 Diane Railton and Paul Watson, Music and the Moving Image: Music Video and
the Politics of Representation (Edinburgh: Edinburgh University Press, 2011),
142. 8 There does not seem to be general consensus on the exact time of MTV's
Author: Lori A. Burns
Publisher: Bloomsbury Publishing USA
Music videos promote popular artists in cultural forms that circulate widely across social media networks. With the advent of YouTube in 2005 and the proliferation of handheld technologies and social networking sites, the music video has become available to millions worldwide, and continues to serve as a fertile platform for the debate of issues and themes in popular culture. This volume of essays serves as a foundational handbook for the study and interpretation of the popular music video, with the specific aim of examining the industry contexts, cultural concepts, and aesthetic materials that videos rely upon in order to be both intelligible and meaningful. Easily accessible to viewers in everyday life, music videos offer profound cultural interventions and negotiations while traversing a range of media forms. From a variety of unique perspectives, the contributors to this volume undertake discussions that open up new avenues for exploring the creative changes and developments in music video production. With chapters that address music video authorship, distribution, cultural representations, mediations, aesthetics, and discourses, this study signals a major initiative to provide a deeper understanding of the intersecting and interdisciplinary approaches that are invoked in the analysis of this popular and influential musical form.
Popular Music and the New Auteur looks at seven contemporary directors whose feature films are characterized by music-video aesthetics.
Author: Arved Ashby
Publisher: Oxford University Press
Popular Music and the New Auteur looks at seven contemporary directors whose feature films are characterized by music-video aesthetics. Demonstrating a fresh kind of cinematic musicality, these filmmakers write against music rather than against script, and allow pop songs a determining role in narrative and imagery.
diversity would increase after the introduction of MTV in Germany in 1988. The
year 1988 marked an outbreak peak of the index ( see figure 2 ) . Thus , H1 was
confirmed . Whether the introduction of MTV could be blamed exclusively for this
Because music tastes are highly localized , over 90 percent of MTV ' s airtime is
filled with locally produced programming . Despite that fact , teens around the
world basically are listening to and viewing the same music videos . For example
, in ...
Author: Thomas L. McPhail
Publisher: Allyn & Bacon
Category: Communication, International.
This ground-breaking book portrays international communication from differing perspectives by examining a number of major trends, stakeholders, and global activities emerging in the communication field. Using major media stakeholders like CNN, MTV, AOL/Time Warner, BBC, and the music industry, Global Communication provides new insights into the international factors affecting media. The book is organized around two main theories: electronic colonialism and world system theory. Electronic colonialism outlines the global impact and significance of trends across the communication sector, while world system theory categorizes the nations into three levels core, semi-peripheral, and peripheral nations in terms of global hardware and software production. The book concludes with a discussion of the potential impact of industry changes and the blending of old and new media.
Caplan ' s research , a content analysis of 139 MTV videos , found that women
are no more likely than men to be the victims of violence . He found . 841 violent
acts per video and 10 . 18 acts of violence per hour of music videos , almost twice
and won Video of the Year for " Ms. Jackson " ( Laface ) . Video Music Awards ?
Since the MTV Video Music Awards VIDEO MI debuted in 1984 , pop singer
MADONNA and her videos have garnered 20 VMAs . They are : Which is more ...
The music mix contained videos in Bahasa Indonesia , Bahasa Malaysia , Thai
and Tagalog languages , and popular ... In December 1996 , MTV addressed
these concerns by adding six additional hours of music video programming each
Once the phenomenological attitude is taken , however , the statements made
about MTV can no longer be accepted as the facts or the truth about MTV .
Instead they will be taken as perceptions that do not exhaust the significance of music ...
Author: Kevin Williams
Publisher: Hampton Press (NJ)
Category: Performing Arts
This book responds to and elaborates on significant questions concerning the imagery and music in music videos, and proposes a new way of considering music video. It is written in the spirit of communicology and cultural studies: that is, the ways that the products of human communication reveal specific ""structures"" of communication and consciousness are studied. These structures of communication reveal much about the way a culture is aware of the world. Rather than providing another interpretation of the meaning of music video, the author seeks instead to provide an explication of music video that is more concerned with what can be called their presentational value and ability to bring to expression, through technology, a cultural vision of human perceptual experience. Music video, it is argued, does not merely present itself, but makes present important aspects of communicative experience, embodiment, technology and the world.
Her perky personality has made her rock - star famous to an audience of tens of
millions of teenagers watching hours of music videos on their favorite station - MTV . MTV is a pop - culture phenomenon of our times . From a standing start in ...
Author: Leonard Mogel
Publisher: Globe Pequot Press
Category: Language Arts & Disciplines
Describes careers in the newspaper, magazine, book, television, radio, movie, and advertising industries, shares interviews with professionals in each field, and offers advice on training and educational requirements
SUN CITY is one of the rare music videos that uses an optical effect for political
impact rather than to relieve boredom . for ... By exposing a song to an enormous
audience , MTV , the best known of the music video channels , has drastically ...
I ' ve never watched MTV , but I checked it out after the Super Bowl fiasco . I
couldn ' t ... Again , the American Academy of Pediatrics states : “ Music
Television ( MTV ) and other sources of music videos often display suggestive
sexual imagery .
If the success of MTV's music awards Snail mail is one of the most basic ways to
co - brand the show and help promote ... the VMA show netted $ 3.5 miland CSR
sweeps trips to the Video Music lion in local ad sales after teaming with 250 ...
In 1985 , early 1980s , because no significant video pro MTV introduced an
alternative channel , VH - 1 , duction of popular music existed in the United and ,
under pressure , eventually diversified its own States , MTV relied on imported
Category: Social systems
Includes sections "Book reviews" and "Periodical literature."
Known as VLB to the cool kids , it's a webbased community that represents MTV's
latest attempt to upgrade itself for ... First , I was calling it 3 - D TV , ” says Matt
Bostwick , senior vice - president of franchise development , MTV Networks ' Music and Logo Group , “ because you're walking ... While the show was already
ipants can watch digital video of MTV the network's strongest performer with
shows and ...
Still , music video ' s role in popularizing female musicians and in serving as the
newest terrain for the negotiation of gender politics has been ... Exposure on MTV
has and is contributing to an upsurge in female rock and roll musicianship .
I was further intrigued with the similarities between criticism of MTV's flashy
images that subvert song lyrics and ... that the concept of pastiche is " useful " in
understanding music videos , he faults many analyses of MTV for being
ahistorical and ...
MTV has , in fact , consistently increased the number of programmes featuring
Asian music in order to tap into these ... However , MTV is evolving into more than
a provider of music videos ( American or Asian ) and employer of gorgeous VJs .