Museum Management and Marketing

Museum Management and Marketing

Key writings from broader literature are included, and the collection of key writings on the investigation and study of management and marketing in the museum are of great benefit not only to those studying the subject, but also to ...

Author: Richard Sandell

Publisher: Routledge

ISBN: 9780203964194

Category: Business & Economics

Page: 420

View: 506

Drawing together a selection of high quality, intellectually robust and stimulating articles on both theoretical and practice-based developments in the field, this Reader investigates the closely linked areas of management and marketing in the museum. The articles, from established and world-renowned contributors, practitioners and writers at the leading edge of their fields, deal with the museum context of management and how marketing and management practices must take account of the specifics of the museum and the not-for-profit ethos. Key writings from broader literature are included, and the collection of key writings on the investigation and study of management and marketing in the museum are of great benefit not only to those studying the subject, but also to professionals working and developing within the field.
Categories: Business & Economics

Museum Management and Marketing

Museum Management and Marketing

Key writings from broader literature are included, and the collection of key writings on the investigation and study of management and marketing in the museum are of great benefit not only to those studying the subject, but also to ...

Author: Richard Sandell

Publisher: Routledge

ISBN: 9781134155996

Category: Business & Economics

Page: 448

View: 664

Drawing together a selection of high quality, intellectually robust and stimulating articles on both theoretical and practice-based developments in the field, this Reader investigates the closely linked areas of management and marketing in the museum. The articles, from established and world-renowned contributors, practitioners and writers at the leading edge of their fields, deal with the museum context of management and how marketing and management practices must take account of the specifics of the museum and the not-for-profit ethos. Key writings from broader literature are included, and the collection of key writings on the investigation and study of management and marketing in the museum are of great benefit not only to those studying the subject, but also to professionals working and developing within the field.
Categories: Business & Economics

Museum Management

Museum Management

Museums must develop more effective management and marketing, if they are to survive and prosper in to the next millenium.Museum Management addresses:* strategic management issues such as policy formulation* corporate planning* performance ...

Author: Kevin Moore

Publisher: Psychology Press

ISBN: 0415112796

Category: Business & Economics

Page: 298

View: 864

Museums and galleries in the 1990s face unprecedented changes and challenges. Cuts in public funding have pushed museums into the marketplace, where they must compete for visitors, market their product and generate their own income and sponsorship. Museums must develop more effective management and marketing, if they are to survive and prosper in to the next millenium. This text addresses: strategic management issues such as policy formulation; corporate planning; performance measurement; human resource management; financial management; and marketing. This volume acts as an introduction to the key issues, controversies and debates in the subject and should be useful reading for all students, museum managers and staff who need to keep up to date with developments in the field
Categories: Business & Economics

Museum Marketing

Museum Marketing

This book brings the latest in marketing thinking to bear on the museum sector taking into account both the commercial issues and social mission it involves.

Author: Ruth Rentschler

Publisher: Routledge

ISBN: 9781136377426

Category: Business & Economics

Page: 296

View: 462

Museums have moved from a product to a marketing focus within the last ten years. This has entailed a painful reorientation of approaches to understanding visitors as ‘customers’; new ways of fundraising and sponsorship as government funding decreases; and grappling with using the internet for marketing. This book brings the latest in marketing thinking to bear on the museum sector taking into account both the commercial issues and social mission it involves. Carefully structured to be highly accessible the book offers: * A contemporary and relevant and global approach to museum marketing written by authors in Britain, Australia, the United States, and Asia * An approach that reflects the particular challenges museums of varying sizes face when seeking to market an experience to a diverse set of stakeholders: audience; funders; sponsors and government. * A particular focus on museum marketing in the 'Information Age' * Major case studies at the beginning and end of each section of the book, and smaller case studies within chapters The hugely experienced author team, includes both leading academics and practitioners to ensure the book has broad appeal and is both relevant, innovative and progressive in approach. It will be essential reading for students in museum studies, non-profit marketing, and arts management and marketing. It will also be equally relevant for professionals working in and managing museums and galleries, heritage attractions and ministries of arts.
Categories: Business & Economics

Museum Marketing and Strategy

Museum Marketing and Strategy

Illustrated with a trove of rich cases of model museum practices around the world, this book is a must-read to all museum management and boards." —YORAM (JERRY) WIND, The Lauder Professor and professor of marketing, the Wharton School, ...

Author: Neil G. Kotler

Publisher: John Wiley & Sons

ISBN: 9780470370391

Category: Business & Economics

Page: 544

View: 686

This newly revised and updated edition of the classic resource on museum marketing and strategy provides a proven framework for examining marketing and strategic goals in relation to a museum's mission, resources, opportunities, and challenges. Museum Marketing and Strategy examines the full range of marketing techniques and includes the most current information on positioning, branding, and e-marketing. The book addresses the issues of most importance to the museum community and shows how to Define the exchange process between a museum's offerings and consumer value Differentiate a museum and communicate its unique value in a competitive marketplace Find, create, and retain consumers and convert visitors to members and members to volunteers and donors Plan strategically and maximize marketing's value Achieve financial stability Develop a consumer-centered museum
Categories: Business & Economics

Museum Strategy and Marketing

Museum Strategy and Marketing

Table of contents Competition, more programs, limited resources, building a wider audience, generating earned income, renewing exhibits and galleries, capturing the enthusiasm of young people, building collaborations-these are challenges ...

Author: Neil G. Kotler

Publisher: Jossey-Bass

ISBN: UCSC:32106013853699

Category: Business & Economics

Page: 395

View: 496

Table of contents
Categories: Business & Economics

Marketing the Museum

Marketing the Museum

Marketing the Museum is the ideal guide to the ways in which museums can overcome the numerous hurdles on the route to truly achieving a marketing orientation.

Author: Fiona Mclean

Publisher: Routledge

ISBN: 9781134743155

Category: Business & Economics

Page: 272

View: 733

Marketing the Museum is the ideal guide to the ways in which museums can overcome the numerous hurdles on the route to truly achieving a marketing orientation. The history of the museum is one of shifting purposes and changing ideals and this volume asks if it is possible to define the 'product' which the modern museum can offer. This book explores the crucial question: Are the theories of marketing developed for manufactured goods in any way relevant to the experience of visiting a museum? In covering one of the most highly disputed issues in the field, this book is essential reading for museum professionals, students and anyone who has dealing in the many branches of the heritage industry around the world.
Categories: Business & Economics

International Journal of Arts Management

International Journal of Arts Management

B OOK REVIEWS Museum Strategy and Marketing Kotler , Neil and Kotler , Philip
San Francisco : Jossey - Bass ... I found that traditional management and
marketing theory were linked creatively and concisely through a host of ideas
and case ...

Author:

Publisher:

ISBN: IND:30000070476118

Category: Arts

Page:

View: 719

Categories: Arts

The Manual of Museum Management

The Manual of Museum Management

The Manual of Museum Management presents a comprehensive and detailed analysis of the principles of museum organization, the ways in which people work together to accomplish museum objectives, and the ways in which museums, large and small, ...

Author: Gail Dexter Lord

Publisher: AltaMira Press

ISBN: 9780759113329

Category: Business & Economics

Page: 356

View: 776

The Manual of Museum Management presents a comprehensive and detailed analysis of the principles of museum organization, the ways in which people work together to accomplish museum objectives, and the ways in which museums, large and small, can function most effectively. This new edition offers updated information on management practices to satisfy the current needs of museum professionals. All new contemporary case studies provided by practitioners from museums and galleries around the world bring the principles to life with first-hand accounts of challenges and achievements in the operation of museums today.
Categories: Business & Economics

Museum Practice

Museum Practice

books MUSEUM MANAGEMENT AND MARKETING Edited by Richard Sandell
and Robert R. Janes REVIEW Museum ... READERS IN MUSEUN STUDIES With
its grey - on - grey cover , Management and Marketing for Museums does little to
 ...

Author:

Publisher:

ISBN: UOM:39015081486154

Category: Museum techniques

Page:

View: 118

Categories: Museum techniques

Perspectives in Marketing Management

Perspectives in Marketing Management

This nagging question led the new director of the Metropolitan Museum of Art to
broaden the museum's appeal through sponsoring contemporary art shows and “
happenings . ” His marketing philosophy of museum management led to ...

Author: Frederick D. Sturdivant

Publisher:

ISBN: UOM:39076005812594

Category: Marketing

Page: 382

View: 731

Categories: Marketing

Museum Basics

Museum Basics

Organised on a modular basis Museum Basics provides a basic guide to `best practice' in every aspect of museum work, from museum organisation, through collections management and conservation, to marketing and security.

Author: Timothy Ambrose

Publisher: Psychology Press

ISBN: 0415057701

Category: Reference

Page: 319

View: 785

Drawing from a wide range of experience, the authors propose the simple ideas which should underpin all professional museum training courses. Organised on a modular basis Museum Basics provides a basic guide to `best practice' in every aspect of museum work, from museum organisation, through collections management and conservation, to marketing and security. It is designed for training courses, to be supplemented by case studies, project work and group discussion.
Categories: Reference

Membership Marketing in the Digital Age

Membership Marketing in the Digital Age

The demands are diverse and ever-changing. This book addresses all aspects of management, expectations and productivity of a membership program in the digital age. Benchmarking, best practices and realistic outcomes are presented.

Author: Patricia Rich

Publisher: Rowman & Littlefield

ISBN: 9781442259829

Category: Business & Economics

Page: 446

View: 954

Membership marketing and management is an ever more demanding role within the institutions served—meeting fiscal demands, keeping pace with online marketing opportunities, and making data-driven decisions. The demands are diverse and ever-changing. This book addresses all aspects of management, expectations and productivity of a membership program in the digital age. Benchmarking, best practices and realistic outcomes are presented. Membership Marketing In The Digital Age is a membership manager’s reference book to what works and how on relevant topics such as: Member acquisition Membership planning and projections Membership retention and renewals Membership servicing, engagement and loyalty It features over seventy illustrations including reproductions of marketing pieces and management tools used by leading museums and libraries across the country. Here’s a book that will help your museum or library generate many times the purchase price through better practices that will increase your membership many times over.
Categories: Business & Economics

RETHINKING THE MUSEUM PB

RETHINKING THE MUSEUM PB

However, this resistance within museums to the concept of marketing goes
beyond whatever hesitation might ... seem to reserve the ultimate decision
making to ourselves rather than to those ultimately responsible for museum
management.

Author: WEIL STEPHEN E

Publisher: Smithsonian

ISBN: 9780874749533

Category: Architecture

Page: 173

View: 519

In these 19 insightful and frequently witty meditations, Stephen E. Weil examines the purposes and functions of the museum in the late 20th century, proposing museums make encounters with a variety of visitors more central to their operation.
Categories: Architecture

Annual Report

Annual Report

... To provide scholarships for museum professionals attending a course of study
on legal aspects of museum management ... Management Program , consisting
of courses about long - range planning , financial management , marketing , and
 ...

Author: National Endowment for the Arts

Publisher:

ISBN: UIUC:30112005547598

Category: Federal aid to the arts

Page:

View: 348

Reports for 1980-19 also include the Annual report of the National Council on the Arts.
Categories: Federal aid to the arts

Museum Marketing Strategies

Museum Marketing Strategies

Museums in developed nations are now making extensive use of technology to
coordinate their activities ; in these countries methods of museum management
have come to follow models based on business methods . Museums , operating
as ...

Author: Kuang-nan Huang

Publisher:

ISBN: PSU:000056668018

Category: Museum stores

Page: 184

View: 781

Categories: Museum stores

Strategic Marketing Management Cases

Strategic Marketing Management Cases

Volunteers Approximately 800 volunteers work at the Metropolitan Museum .
Three hundred of these are docents , or volunteers , who lead tours of school
children and other groups.29 Unfortunately , the Met's traditional volunteer pool is
 ...

Author: David W. Cravens

Publisher: Irwin Professional Publishing

ISBN: CORNELL:31924085326969

Category: Marketing

Page: 624

View: 907

Categories: Marketing

1997 AIMAC Conference Proceedings

1997 AIMAC Conference Proceedings

Association Internationale Pour Le Management Des Arts Et de la Culture,
International Association for the ... CONCLUSION Can I now conclude from the
foregoing paragraphs that museum marketing is just a subspecies of arts
marketing?

Author: Anne W. Smith

Publisher: Golden Gate University, Arts Administration Department

ISBN: 0966447301

Category: Art

Page: 631

View: 405

Categories: Art

Developments in Marketing Science

Developments in Marketing Science

Academy of Marketing Science ... Repeat visitors compared to first - time visitors
found the museum experience to be more comparable to the experience they
expected , perhaps for ... International Journal of Arts Management 6 ( 2 ) : 23 -
32 .

Author: Academy of Marketing Science

Publisher:

ISBN: IND:30000124373923

Category: Marketing

Page:

View: 359

Vols. for 1978- are the proceedings of the 2nd- annual conference of the Academy of Marketing Science.
Categories: Marketing

The Museums Profession

The Museums Profession

The commercial context in which marketing theory developed is very different
from that of museums and galleries . ... His marketing philosophy of museum
management led to sustained increases in the Met ' s attendance ( Kotler and
Levy ...

Author: Gaynor Kavanagh

Publisher: Burns & Oates

ISBN: STANFORD:36105041594073

Category: Reference

Page: 178

View: 329

This summary of the present and future organization of the museums profession looks at how museum staff should market their museum and how they should justify and explain its economic, social and educational importance to its owners.
Categories: Reference