Mobile Marketing

How Mobile Technology is Revolutionizing Marketing, Communications and Advertising

Author: Daniel Rowles

Publisher: Kogan Page Publishers

ISBN: 0749469390

Category: Business & Economics

Page: 280

View: 4744

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Mobile Marketing provides an in-depth hardware and software review of mobile technology - including mobile platforms, app development, social media and location-based services - and information on how to exploit the software to boost marketing, communications and advertising strategies. It explains the dynamics between the key players and how these forces are shaping future developments in terms of service provision, media integration and content strategy. Supported by in-depth case studies such as Sony, L'Oreal and Ernst & Young which illustrate the potential pitfalls and rewards of mobile marketing initiatives, Mobile Marketing shows how our new mobile lifestyle can be a rewarding environment for those businesses willing to embrace new technology and, with imagination and creativity, develop mobile marketing strategies that can win customers, boost brand awareness, raise profile and increase profits.
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Services Marketing

People, Technology, Strategy Eighth Edition

Author: Jochen Wirtz,Christopher Lovelock

Publisher: World Scientific Publishing Company

ISBN: 194465903X

Category: Business & Economics

Page: 800

View: 906

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Services Marketing: People, Technology, Strategy is the eighth edition of the globally leading textbook for Services Marketing by Jochen Wirtz and Christopher Lovelock, extensively updated to feature the latest academic research, industry trends, and technology, social media and case examples. This textbook takes on a strong managerial approach presented through a coherent and progressive pedagogical framework rooted in solid academic research. Featuring cases and examples from all over the world, Services Marketing: People, Technology, Strategy is suitable for students who want to gain a wider managerial view of Services Marketing.
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Multi-Platform Advertising Strategies in the Global Marketplace

Author: Yang, Kenneth C. C.

Publisher: IGI Global

ISBN: 1522531157

Category: Business & Economics

Page: 377

View: 1000

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In today’s multi-platform ecosystem, marketers rely on advertisements that can be accessed across multiple digital platforms to enhance audience engagement and outreach. Advertisers are exploring the global impacts of social and mobile media as part of this integrated approach. Multi-Platform Advertising Strategies in the Global Marketplace examines the international diffusion of multi-platform advertising communication practices in an increasingly globalized economy. Featuring coverage on relevant areas including cross-media, digital marketing, and consumer behavior, this extensive publication is suitable for researchers, marketers, advertisers, and business professionals interested in the global impacts of multi-platform media on the advertising industry.
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Electronic Commerce

A Managerial and Social Networks Perspective

Author: Efraim Turban,David King,Jae Kyu Lee,Ting-Peng Liang,Deborrah C. Turban

Publisher: Springer

ISBN: 3319100912

Category: Business & Economics

Page: 791

View: 6493

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Throughout the book, theoretical foundations necessary for understanding Electronic Commerce (EC) are presented, ranging from consumer behavior to the economic theory of competition. Furthermore, this book presents the most current topics relating to EC as described by a diversified team of experts in a variety of fields, including a senior vice president of an e-commerce-related company. The authors provide website resources, numerous exercises, and extensive references to supplement the theoretical presentations. At the end of each chapter, a list of online resources with links to the websites is also provided. Additionally, extensive, vivid examples from large corporations, small businesses from different industries, and services, governments, and nonprofit agencies from all over the world make concepts come alive in Electronic Commerce. These examples, which were collected by both academicians and practitioners, show the reader the capabilities of EC, its cost and justification, and the innovative ways corporations are using EC in their operations. In this edition (previous editions published by Pearson/Prentice Hall), the authors bring forth the latest trends in e-commerce, including social businesses, social networking, social collaboration, innovations, and mobility.
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Emerging Perspectives on the Mobile Content Evolution

Author: Aguado, Juan Miguel

Publisher: IGI Global

ISBN: 1466688394

Category: Technology & Engineering

Page: 383

View: 9458

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In less than a decade, mobile technology has revolutionized our cultures, societies, and economies by impacting both personal and professional aspects of human life. Mobile technology has therefore become the fastest diffusing technology in history, expanding and transforming existent possibilities by making technology accessible and ubiquitous. Emerging Perspectives on the Mobile Content Evolution seeks a better understanding of the centrality of mobile content in the recent and coming evolution of both the ICT ecosystem and the media industry. This publication appeals to a broad audience within the interdisciplinary field of media studies, covering topic areas such as journalism, marketing and advertising, broadcasting, information management, media management, media economics, media- and technology-related public policies, media sociology, audience/consumption studies, and arts. This publication presents a multi-disciplinary discussion through a collection of academic chapters covering topics such as mobile communications and entrepreneurship, reflection on wearables and innovation, personal and mobile healthcare, mobile journalism and innovation, and behavioral targeting in the mobile ecosystem.
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Information Technology for Management

Transforming Organizations in the Digital Economy

Author: Efraim Turban

Publisher: John Wiley & Sons Incorporated

ISBN: 9780471705222

Category: Computers

Page: 724

View: 7894

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IT's Going Global... From Shanghai to San Francisco, IT is playing an increasingly vital role in helping organizations gain the competitive advantage around the globe. That's why the Fifth Edition of "Information Technology for Management" offers a global perspective on how IT is transforming business. In this comprehensive, up-to-date Fifth Edition, Efraim Turban, Ephraim McLean, James Wetherbe, and new coauthor Dorothy Leidner present late-breaking developments in the field, as well as a new chapter on Global Interorganizational Systems. IT's About Transformation: The text focuses on how organizations operate and compete in the digital economy, and how IT can assist this transformation. The new edition also features increased strategy coverage. IT's Current: The Fifth Edition introduces new research, current examples and case studies, and updated reference materials. IT's Managerial: The text's strong managerial orientation makes IT relevant and interesting to business students. Technological topics are conveniently covered in six technology guides at the end of the text. IT's Wireless: A special chapter covers innovations and opportunities in mobile computing and the wireless revolution. IT's Hands-on: Students solve realistic IT problems when they are "hired" as interns at The Wireless Cafe, a simulated high-tech restaurant in Shanghai.
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