Memory Metaphors and Meaning

Memory  Metaphors  and Meaning

To define metaphors in terms of similarities or distinctions between a “source” and “target” is justified in a formal analysis, but such a definition does ...

Author: Nicolae Babuts

Publisher: Routledge

ISBN: 9781351505895

Category: Psychology

Page: 245

View: 357

Literature explores the human condition, the mystery of the world, life and death, as well as our relations with others, and our desires and dreams. It differs from science in its aims and methods, but Babuts shows in other respects that literature has much common ground with science. Both aim for an authentic version of truth. To this end, literature employs metaphors, and it does so in a manner similar to that of scientific inquiry.The cognitive view does not imply that there is a one-to-one correlation between the world and text, that meaning belongs to the author, or that literature is equivalent to perception. What it does maintain is that meaning is crucially dependent on mnemonic initiatives and that without memory, the world remains meaningless. Nicolae Babuts claims that at the interface with the printed page, readers process texts in a manner similar to the way they explain the visible world: in segments or units of meaning or dynamic patterns.Babuts argues that humans achieve recognition by integrating stimulus sequences with corresponding patterns that recognize and interpret each segment of a text. Memory produces meaning from these patterns. In harmony with its goals, memory may adopt specific strategies to deal with different stimuli. Dynamic patterns link the unit of processing with the unit of meaning. In sum, Babuts proposes that meaning is achieved through metaphors and narrative, and that both are ways to reach cognitive goals. This original study offers perspectives that will interest cognitive psychologists, as well as those simply interested in the process through which literature stirs the human imagination.
Categories: Psychology

Memory Metaphors and Meaning

Memory  Metaphors  and Meaning

To this end, literature employs metaphors, and it does so in a manner similar to that of scientific inquiry.The cognitive view does not imply that there is a one-to-one correlation between the world and text, that meaning belongs to the ...

Author: Nicolae Babuts

Publisher: Routledge

ISBN: 9781351505901

Category: Psychology

Page: 245

View: 874

Literature explores the human condition, the mystery of the world, life and death, as well as our relations with others, and our desires and dreams. It differs from science in its aims and methods, but Babuts shows in other respects that literature has much common ground with science. Both aim for an authentic version of truth. To this end, literature employs metaphors, and it does so in a manner similar to that of scientific inquiry.The cognitive view does not imply that there is a one-to-one correlation between the world and text, that meaning belongs to the author, or that literature is equivalent to perception. What it does maintain is that meaning is crucially dependent on mnemonic initiatives and that without memory, the world remains meaningless. Nicolae Babuts claims that at the interface with the printed page, readers process texts in a manner similar to the way they explain the visible world: in segments or units of meaning or dynamic patterns.Babuts argues that humans achieve recognition by integrating stimulus sequences with corresponding patterns that recognize and interpret each segment of a text. Memory produces meaning from these patterns. In harmony with its goals, memory may adopt specific strategies to deal with different stimuli. Dynamic patterns link the unit of processing with the unit of meaning. In sum, Babuts proposes that meaning is achieved through metaphors and narrative, and that both are ways to reach cognitive goals. This original study offers perspectives that will interest cognitive psychologists, as well as those simply interested in the process through which literature stirs the human imagination.
Categories: Psychology

Metaphors of Memory

Metaphors of Memory

First published in 2000, this book explores the metaphors used by philosophers and psychologists to understand memory over the centuries.

Author: Douwe Draaisma

Publisher: Cambridge University Press

ISBN: 0521650240

Category: History

Page: 241

View: 748

First published in 2000, this book explores the metaphors used by philosophers and psychologists to understand memory over the centuries.
Categories: History

Body Memory Metaphor and Movement

Body Memory  Metaphor and Movement

The relation between body memory and the experience of meaning also emerges with respect to the formation of empirical concepts and metaphorical meaning.

Author: Sabine C. Koch

Publisher: John Benjamins Publishing

ISBN: 9789027213501

Category: Philosophy

Page: 468

View: 214

Body Memory, Metaphor and Movement is an interdisciplinary volume with contributions from philosophers, cognitive scientists, and movement therapists. Part one provides the phenomenologically grounded definition of body memory with its different typologies. Part two follows the aim to integrate phenomenology, conceptual metaphor theory, and embodiment approaches from the cognitive sciences for the development of appropriate empirical methods to address body memory. Part three inquires into the forms and effects of therapeutic work with body memory, based on the integration of theory, empirical findings, and clinical applications. It focuses on trauma treatment and the healing power of movement. The book also contributes to metaphor theory, application and research, and therefore addresses metaphor researchers and linguists interested in the embodied grounds of metaphor. Thus, it is of particular interest for researchers from the cognitive sciences, social sciences, and humanities as well as clinical practitioners.
Categories: Philosophy

Literature and the Metaphoric Universe in the Mind

Literature and the Metaphoric Universe in the Mind

Nicolae Babuts believes that the study of metaphoric thought and literature can be enriched by the application of recent discoveries from neuroscientific c experiments.

Author: Nicolae Babuts

Publisher: Routledge

ISBN: 9781351508513

Category: Literary Criticism

Page: 280

View: 875

Nicolae Babuts believes that the study of metaphoric thought and literature can be enriched by the application of recent discoveries from neuroscientific c experiments. He maintains that metaphors are neither linguistic formations nor conceptual formations, but instead the product of association of images and language. They are a matter of vision.Memory is an essential component in the creation of meaning and is the way the mind receives messages from the outside world. In this process of transferring data from the outside world, the mind's overriding tendency is to integrate and interpret. Thus, incoming messages are recognized and given meaning whether they are in harmony with the inner world of the mind or in confl ict with it.Babuts argues that the literature we read is related to our perception of reality. And reality has two identities: the physical identity of the outside world and its symbolic identity within memory. The symbolic identity of the outside world is represented internally by the metaphoric universe in the mind.
Categories: Literary Criticism

The Claims of Memory

The Claims of Memory

Since the metaphors themselves remain relatively stable throughout the story , the change in their meanings results from an internal reorganization of tenor ...

Author: Caroline Alice Wiedmer

Publisher: Cornell University Press

ISBN: 0801434645

Category: History

Page: 244

View: 672

Over a half a century after World War II, Germany and France still struggle to understand the Holocaust and to confront their roles in the tragedy. Through an interpretation of a wide array of contemporary cultural texts--including memorials and memorial sites, museums and exhibits, national commemorations, books, and films--Caroline Wiedmer traces the evolution of an often conflicted postwar politics of memory in these two nations. Her analyses of sites of memory and of policies and national debates reveal the two countries' deep-seated ambivalence in the face of a desire to forget the horrors of the Holocaust and the need to remember them. Among the issues Wiedmer examines are France's emerging sense of accountability and the fierce conflicts generated by the "Memorial to the Murdered Jews of Europe" to be built in Berlin. In her detailed account of how the Nazis took over a ready-made system of internment camps built by the French before World War II, and in her discussion of the uses to which the Sachsenhausen concentration camp was put by both the Soviet and the East German governments after the war, Wiedmer uncovers disturbing patterns of recurrence that painfully complicate France's and Germany's relationships to the Holocaust itself and to the act of commemoration. The author also examines Art Spiegelman's Maus and Michael Verhoeven's film The Nasty Girl.
Categories: History

Understanding Figurative Language

Understanding Figurative Language

This book examines how people understand utterances that are intended figuratively.

Author: Sam Glucksberg

Publisher: Oxford University Press

ISBN: 9780190283186

Category: Language Arts & Disciplines

Page: 144

View: 302

This book examines how people understand utterances that are intended figuratively. Traditionally, figurative language such as metaphors and idioms has been considered derivative from more complex than ostensibly straightforward literal language. Glucksberg argues that figurative language involves the same kinds of linguistic and pragmatic operations that are used for ordinary, literal language. Glucksberg's research in this book is concerned with ordinary language: expressions that are used in daily life, including conversations about everyday matters, newspaper and magazine articles, and the media. Metaphor is the major focus of the book. Idioms, however, are also treated comprehensively, as is the theory of conceptual metaphor in the context of how people understand both conventional and novel figurative expressions. A new theory of metaphor comprehension is put forward, and evaluated with respect to competing theories in linguistics and in psychology. The central tenet of the theory is that ordinary conversational metaphors are used to create new concepts and categories. This process is spontaneous and automatic. Metaphor is special only in the sense that these categories get their names from the best examples of the things they represent, and that these categories get their names from the best examples of those categories. Thus, the literal "shark" can be a metaphor for any vicious and predatory being, from unscrupulous salespeople to a murderous character in The Threepenny Opera. Because the same term, e.g.,"shark," is used both for its literal referent and for the metaphorical category, as in "My lawyer is a shark," we call it the dual-reference theory. The theory is then extended to two other domains: idioms and conceptual metaphors. The book presents the first comprehensive account of how people use and understand metaphors in everyday life.
Categories: Language Arts & Disciplines

A European Memory

A European Memory

Memory Metaphors and History Photographs have been connected with memory both ... The use of metaphors for memory aspires to give meaning to individual ...

Author: Małgorzata Pakier

Publisher: Berghahn Books

ISBN: 1845456211

Category: History

Page: 356

View: 106

An examination of the role of history and memory is vital in order to better understand why the grand design of a United Europe--with a common foreign policy and market yet enough diversity to allow for cultural and social differences--was overwhelmingly turned down by its citizens. The authors argue that this rejection of the European constitution was to a certain extent a challenge to the current historical grounding used for further integration and further demonstrates the lack of understanding by European bureaucrats of the historical complexity and divisiveness of Europe's past. A critical European history is therefore urgently needed to confront and re-imagine Europe, not as a harmonious continent but as the outcome of violent and bloody conflicts, both within Europe as well as with its Others. As the authors show, these dark shadows of Europe's past must be integrated, and the fact that memories of Europe are contested must be accepted if any new attempts at a United Europe are to be successful.
Categories: History

Metaphor

Metaphor

Such negative dependencies would be expected if verbatim memory were so accessible ... Metaphorical. Meaning. Traditional theories of the interpretation of ...

Author: Jeffery S. Mio

Publisher: Psychology Press

ISBN: 9781317729136

Category: Language Arts & Disciplines

Page: 276

View: 253

Research on metaphor has been dominated by Aristotelian questions of processes in metaphor understanding. Although this area is important, it leaves unasked Platonic questions of how structures of the mind affect such processes. Moreover, there has been relatively little work on how metaphors affect human behavior. Although there are numerous postdictive or speculative accounts of the power of metaphors to affect human behavior in particular areas, such as clinical or political arenas, empirical verification of these accounts has been sparse. To fill this void, the editors have compiled this work dedicated to empirical examination of how metaphors affect human behavior and understanding. The book is divided into four sections: metaphor and pragmatics, clinical uses of metaphor, metaphor and politics, and other applications of metaphor. Chapters contained within these sections attempt to merge Aristotelian questions with Platonic ones.
Categories: Language Arts & Disciplines

The Science of False Memory

The Science of False Memory

Children's hit rates for metaphorical and literal sentences and children's ... unpresented sentences that preserved the meaning of metaphorical statements ...

Author: C. J. Brainerd

Publisher: Oxford University Press

ISBN: 0198035047

Category: Psychology

Page: 578

View: 147

Findings from research on false memory have major implications for a number of fields central to human welfare, such as medicine and law. Although many important conclusions have been reached after a decade or so of intensive research, the majority of them are not well known outside the immediate field. To make this research accessible to a much wider audience, The Science of False Memory has been written to require little or no background knowledge of the theory and techniques used in memory research. Brainerd and Reyna introduce the volume by considering the progenitors to the modern science of false memory, and noting the remarkable degree to which core themes of contemporary research were anticipated by historical figure such as Binet, Piaget, and Bartlett. They continue with an account of the varied methods that have been used to study false memory both inside and outside of the laboratory. The first part of the volume focuses on the basic science of false memory, revolving around three topics: old and new theoretical ideas that have been used to explain false memory and make predictions about it; research findings and predictions about false memory in normal adults; and research findings and predictions about age-related changes in false memory between early childhood and adulthood. Throughout Part I, Brainerd and Reyna emphasize how current opponent-processes conceptions of false memory act as a unifying influence by integrating predictions and data across disparate forms of false memory. The second part focuses on the applied science of false memory, revolving around four topics: the falsifiability of witnesses and suspects memories of crimes, including false confessions by suspects; the falsifiability of eyewitness identifications of suspects; false-memory reports in investigative interviews of child victims and witnesses, particularly in connection with sexual-abuse crimes; false memory in psychotherapy, including recovered memories of childhood abuse, multiple-personality disorders, and recovered memories of previous lives. Although Part II is concerned with applied research, Brainerd and Reyna continue to emphasize the unifying influence of opponent-processes conceptions of false memory. The third part focuses on emerging trends, revolving around three expanding areas of false-memory research: mathematical models, aging effects, and cognitive neuroscience. False Memory will be an invaluable resource for professional researchers, practitioners, and students in the many fields for which false-memory research has implications, including child-protective services, clinical psychology, law, criminal justice, elementary and secondary education, general medicine, journalism, and psychiatry.
Categories: Psychology

Mimesis in a Cognitive Perspective

Mimesis in a Cognitive Perspective

In modern literary criticism, mimesis has received renewed attention in the last two or three decades and been subject to wide-ranging interpretations. Nicolae Babuts looks at the concept of mimesis from a cognitive perspective.

Author: Nicolae Babuts

Publisher: Transaction Publishers

ISBN: 9781412845595

Category: Philosophy

Page: 251

View: 875

Mimesis is a critical and philosophical term going back to Aristotle. It carries a wide range of meanings, including imitation, representation, mimicry, the act of expression, and the presentation of self. In modern literary criticism, mimesis has received renewed attention in the last two or three decades and been subject to wide-ranging interpretations. Nicolae Babuts looks at the concept of mimesis from a cognitive perspective. He identifies two main strands: the mimetic relation of art and poetry to the world, defined in terms of reference to an external reality, and the importance of memory in the making of plots or storytelling. Babuts suggests that there is a material identity we cannot know beyond the limits of our senses and intellect and a symbolic or coded identity that is processed by memory. All writers, including Mallarmé in his esoteric poetry, Flaubert in his realist narratives, and Mihai Eminescu, the Romanian poet, in his romantic poems, rely on mimetic strategies to link the two identities: the images in memory to the outside reality. All order their narratives in accordance with the dynamics of memory. Babuts describes this phenomenon with great insight, showing how new traditions are formed.
Categories: Philosophy

The Logic of Metaphor

The Logic of Metaphor

My goal here is to show how contemporary formal semantics can be extended to handle metaphorical utterances. What distinguishes this work is that it focuses intensely on the logical aspects of metaphors.

Author: Eric Steinhart

Publisher: Springer Science & Business Media

ISBN: 9789401596541

Category: Philosophy

Page: 256

View: 414

1. Metaphors and Logic Metaphors are among the most vigorous offspring of the creative mind; but their vitality springs from the fact that they are logical organisms in the ecology of l- guage. I aim to use logical techniques to analyze the meanings of metaphors. My goal here is to show how contemporary formal semantics can be extended to handle metaphorical utterances. What distinguishes this work is that it focuses intensely on the logical aspects of metaphors. I stress the role of logic in the generation and int- pretation of metaphors. While I don't presuppose any formal training in logic, some familiarity with philosophical logic (the propositional calculus and the predicate c- culus) is helpful. Since my theory makes great use of the notion of structure, I refer to it as the structural theory of m etaphor (STM). STM is a semant ic theory of m etaphor : if STM is correct, then metaphors are cognitively meaningful and are n- trivially logically linked with truth. I aim to extend possible worlds semantics to handle metaphors. I'll argue that some sentences in natural languages like English have multiple meanings: "Juliet is the sun" has (at least) two meanings: the literal meaning "(Juliet is the sunkIT" and the metaphorical meaning "(Juliet is the sun)MET". Each meaning is a function from (possible) worlds to truth-values. I deny that these functions are identical; I deny that the metaphorical function is necessarily false or necessarily true.
Categories: Philosophy

Delivering from Memory

Delivering from Memory

... the orator uses metaphors, hidden meanings, and riddles (Aristotle Rhet. ... Hidden meanings in performance affect the listener as well by leaving ...

Author: Dr. William D. Shiell

Publisher: Wipf and Stock Publishers

ISBN: 9781630876722

Category: Religion

Page: 152

View: 422

When the New Testament was read publicly, what effect did the performances have on the audience? In Delivering from Memory, William Shiell argues that these performances shaped early Christian paideia among communities of active, engaged listeners. Using Greco-Roman rhetorical conventions, Shiell's groundbreaking study suggests that lectors delivered from memory without memorizing the text verbatim and audiences listened with their memories in a collaborative process with the performer. The text functioned as a starting place for emotion, paraphrase, correction, and instruction. In the process, the performances trained and shaped the character of the reader and the formation of the audience. The lector's performance functioned as a mirror for the audience to examine themselves as children of God. These conventions shaped the ways lectors performed Jesus. Just as the New Testament reflects many titles for Jesus, so the canonical form of the Gospels offers many ways Jesus was performed in the ancient world. By interpreting through the eyes of performance, we join a conversation that has existed since the formative stages of the Christian movement. By performing with the ancient audience, we shape the character of reader and audience through the emotions, rhetorical figures, and memories in the text. We raise new questions about audiences in the ancient world and interpret stories through the ears of performance.
Categories: Religion

Memory and Healing

Memory and Healing

Given a meaning to be expressed, the metaphor system provides a means of expressing it concretely—in ways that can be seen and heard. That is, the metaphor ...

Author: Soren R. Ekstrom

Publisher: Routledge

ISBN: 9780429916182

Category: Psychology

Page: 304

View: 358

This book addresses the current demand to apply findings in neuroscience to a broad spectrum of psychotherapy practices. It offers clear formulations for what has long been missing in how psychotherapists present their work: research-based descriptions of specific memory functions and attention to the role that synaptic plasticity and neural integration play in making lasting psychological change possible. The book provides a detailed perspective on how patients integrate into their own narratives what transpires in their treatment and how the clinician's memory guides the different phases of the process of healing. Long-neglected in psychotherapeutic formulations, findings about memory-in particular, episodic and autobiographical memory-have a direct bearing on what happens in treatments. Whether the information is about the recent past, such as what happened between sessions, or about traumatic childhood experiences, the patient's disclosures are in the service of a more complete narrative about self. At the same time, the therapist's ways of remembering what occurs in each therapeutic relationship will guide much of the healing process for the patient.
Categories: Psychology

The Metaphorical Brain

The Metaphorical Brain

The metaphorical brain 2: Neural networks and beyond. John Wiley & Sons, Inc. [2] Gibbs Jr, R. W. (Ed.). (2008). The Cambridge handbook of metaphor and thought.

Author: Seana Coulson

Publisher: Frontiers Media SA

ISBN: 9782889197729

Category:

Page:

View: 286

Metaphor has been an issue of intense research and debate for decades (see, for example [1]). Researchers in various disciplines, including linguistics, psychology, computer science, education, and philosophy have developed a variety of theories, and much progress has been made [2]. For one, metaphor is no longer considered a rhetorical flourish that is found mainly in literary texts. Rather, linguists have shown that metaphor is a pervasive phenomenon in everyday language, a major force in the development of new word meanings, and the source of at least some grammatical function words [3]. Indeed, one of the most influential theories of metaphor involves the suggestion that the commonality of metaphoric language results because cross-domain mappings are a major determinant in the organization of semantic memory, as cognitive and neural resources for dealing with concrete domains are recruited for the conceptualization of more abstract ones [4]. Researchers in cognitive neuroscience have explored whether particular kinds of brain damage are associated with metaphor production and comprehension deficits, and whether similar brain regions are recruited when healthy adults understand the literal and metaphorical meanings of the same words (see [5] for a review) . Whereas early research on this topic focused on the issue of the role of hemispheric asymmetry in the comprehension and production of metaphors [6], in recent years cognitive neuroscientists have argued that metaphor is not a monolithic category, and that metaphor processing varies as a function of numerous factors, including the novelty or conventionality of a particular metaphoric expression, its part of speech, and the extent of contextual support for the metaphoric meaning (see, e.g., [7], [8], [9]). Moreover, recent developments in cognitive neuroscience point to a sensorimotor basis for many concrete concepts, and raise the issue of whether these mechanisms are ever recruited to process more abstract domains [10]. This Frontiers Research Topic brings together contributions from researchers in cognitive neuroscience whose work involves the study of metaphor in language and thought in order to promote the development of the neuroscientific investigation of metaphor. Adopting an interdisciplinary perspective, it synthesizes current findings on the cognitive neuroscience of metaphor, provides a forum for voicing novel perspectives, and promotes avenues for new research on the metaphorical brain. [1] Arbib, M. A. (1989). The metaphorical brain 2: Neural networks and beyond. John Wiley & Sons, Inc. [2] Gibbs Jr, R. W. (Ed.). (2008). The Cambridge handbook of metaphor and thought. Cambridge University Press. [3] Sweetser, Eve E. "Grammaticalization and semantic bleaching." Annual Meeting of the Berkeley Linguistics Society. Vol. 14. 2011. [4] Lakoff, G., & Johnson, M. (1999). Philosophy in the flesh: The embodied mind and its challenge to western thought. Basic books. [5] Coulson, S. (2008). Metaphor comprehension and the brain. The Cambridge handbook of metaphor and thought, 177-194. [6] Winner, E., & Gardner, H. (1977). The comprehension of metaphor in brain-damaged patients. Brain, 100(4), 717-729. [7] Coulson, S., & Van Petten, C. (2007). A special role for the right hemisphere in metaphor comprehension?: ERP evidence from hemifield presentation. Brain Research, 1146, 128-145. [8] Lai, V. T., Curran, T., & Menn, L. (2009). Comprehending conventional and novel metaphors: An ERP study. Brain Research, 1284, 145-155. [9] Schmidt, G. L., Kranjec, A., Cardillo, E. R., & Chatterjee, A. (2010). Beyond laterality: a critical assessment of research on the neural basis of metaphor. Journal of the International Neuropsychological Society, 16(01), 1-5. [10] Desai, R. H., Binder, J. R., Conant, L. L., Mano, Q. R., & Seidenberg, M. S. (2011). The neural career of sensory-motor metaphors. Journal of Cognitive Neuroscience, 23(9), 2376-2386.
Categories:

A Cognitive Theory of Metaphor

A Cognitive Theory of Metaphor

In this book, Earl Mac Cormac presents an original and unified cognitive theory of metaphor using philosophical arguments which draw upon evidence from psychological experiments and theories.

Author: Earl R Mac Cormac

Publisher: MIT Press (MA)

ISBN: WISC:89033936485

Category: Cognition

Page: 254

View: 226

In this book, Earl Mac Cormac presents an original and unified cognitive theory of metaphor using philosophical arguments which draw upon evidence from psychological experiments and theories. He notes that implications of this theory for meaning and truth with specific attention to metaphor as a speech act, the iconic meaning of metaphor, and the development of a four-valued system of truth. Numerous examples of metaphor from poetry and science are presented and analyzed to support Mac Cormac's theory."A Cognitive Theory of Metaphor takes up three levels of explanation--metaphor as expressed in surface language, the semantics of metaphor, and metaphor as a cogitive process--and unifies these by interpreting metaphor as an evolutionary knowledge process in which metaphors mediate between minds and culture. Mac Cormac considers, and rejects, the radical theory that all use of language is metaphorical; however, this argument also recognizes that the "theory of metaphor may itself be metaphorical.The book first considers the computational metaphor often adopted by cognitive psychology as an example of metaphor requiring analysis. In contrast to three well-known philosophical theories of metaphor - the tension theory, the controversion theory, and the grammatical deviance theory - it develops a semantical anomaly theory of metaphor based on a quasi-mathematical hierarchy of words. In developing the theory, Mac Cormac makes much-needed connections between theories of metaphor and more orthodox analytic philosophy of meaning, including discussions of speech acts and the logic of fuzzy sets. This semantical theory of explanation is then shown to be compatible with contemporary psychologicaltheories of memory.Earl R. MacCormac is Charles A. Dana Professor of Philosophy and Chairman of the Department of Philosophy, Davidson College. A Bradford Book.
Categories: Cognition

The SAGE Handbook of Advertising

The SAGE Handbook of Advertising

Due to the importance of context, advertisers can use RLT to identify symbols ... the importance of metaphor with respect to emotion and memory since one ...

Author: Gerard J Tellis

Publisher: SAGE

ISBN: 9781446265901

Category: Business & Economics

Page: 512

View: 917

'In this era of 'snackable' content which satisfies only in the moment, it's great to have a comprehensive Advertising Handbook which one can consult repeatedly. The references are comprehensive and the Handbook opens up many key areas for practitioners' - Hamish Pringle, Director General, IPA 'Finally, a Handbook of Advertising that brings the field up-to-date. I am impressed with its comprehensive coverage of topics and the distinguished specialists who have shared their key findings with us' - Philip Kotler, Kellogg School of Management 'When trying to make sense of the mystifying world of advertising, academics and practitioners often seem to inhabit separate universes. Not in this Handbook. For once, the best brains from each side genuinely collude – with constructive results. Wise agencies will read it before their clients do' - Sir Martin Sorrell, CEO, WPP 'This mighty tome brings together a vast range of views of advertising based on deep experience and scholarship. For practitioners and academics alike, it will be a voyage of discovery and enlightenment' - Lord (Maurice) Saatchi, Chairman, M&C Saatchi 'This magnificent volume captures all we need to know about how advertising works and its context' - Baroness (Peta) Buscombe, Director General, Advertising Association, London Advertising is a field that has attracted a great deal of academic attention, but to date there has been no summarising of the state of the art of research. This far reaching and scholarly Handbook is edited by two highly respected and trusted thinkers in the field and includes contributions from leading academics based in both the UK and the USA. Tim Ambler and Gerald J Tellis archive their aim of setting advertising and the theory that underpins it in its historical and societal context, show-casing the most significant advertising research questions of our time and pointing readers in the direction of future avenues for fruitful investigation. The SAGE Handbook of Advertising would be a welcome addition to any marketing academics bookshelf.
Categories: Business & Economics

Cognition and Figurative Language

Cognition and Figurative Language

Originally published in 1980, this is a book about the psychology of figurative language.

Author: Richard P. Honeck

Publisher: Routledge

ISBN: 9780429780264

Category: Psychology

Page: 446

View: 969

Originally published in 1980, this is a book about the psychology of figurative language. It is however, eclectic and therefore should be of interest to professionals and students in education, linguistics, philosophy, sociolinguistics, and other concerned with meaning and cognition. The editors felt there was a pressing need to bring together the growing empirical efforts of this topic. In a sense, recognition of the theoretical importance of figurative language symbolized the transition from the psycholinguistics of the 1960s to that of the late 1970s, that is from a linguistic semantics to a more comprehensive psychological semantics with a healthy respect for context, inference, world knowledge, and above all creative imagination. The organization of the volume reflects the more basic, general concerns with cognition – from historical and philosophical background, through problems of mental representation and semantic theory, to developmental trends, and to applications in problem solving.
Categories: Psychology

Metaphor

Metaphor

"Memory Metaphors in Cognitive Psychology“, in Memory and Cognition 8 (1980) ... Metaphors and paradox gain meaning in art in relation to the context of the ...

Author:

Publisher: John Benjamins Publishing

ISBN: 9789027279682

Category: Language Arts & Disciplines

Page: 497

View: 218

The aim of the present bibliography is to provide the student of metaphor with an up-to-date and comprehensive (albeit not exhaustive) overview of recent publications dealing with various aspects of metaphor in a variety of disciplines. Where the emphasis is primarily on specific works “about” metaphor, mainly in philosophy, linguistics, and psychology, the list has been supplemented with references to studies where metaphor is explicitly recognized as an instrument of research or analysis (e.g., in literature, or in the elaboration of scientific and religious models) or where its use is illustrated.
Categories: Language Arts & Disciplines