Media Strategies for Marketing Places in Crisis

Media Strategies for Marketing Places in Crisis

"Media Strategies for Marketing Places in Crisis" is based on the careful analysis of dozens of case studies, advertisements, public relations campaigns, press releases, academic articles, news articles, and the websites of cities, ...

Author: Eli Avraham

Publisher: Routledge

ISBN: 9781136378409

Category: Business & Economics

Page: 248

View: 431

Growing competition between countries and cities over attracting infrastructure, investment, tourists, capital and national and international status mean that today, a negative image is more harmful than ever. Whatever the cause of the negative image, places perceived as dangerous, frightening, or boring are at a distinct disadvantage. Many decision makers and marketers stand by helplessly, frustrated by their knowledge that in most cases, their city's negative image is not based on well-grounded facts. Given that stereotypes are not easily changed or dismissed, the challenge facing these decision makers is great. Analyses of many case studies show interesting examples of places that tried to change a negative image into a positive one, in order to bringing back tourists, investors and residents. Although a great deal of knowledge about crisis communications has accumulated in recent years, very little has been written about strategies to improve places' negative images. The aim of "Media Strategies for Marketing Places in Crisis" is to discuss the various dimensions of an image crisis and different strategies to overcome it, both in practice and theory. "Media Strategies for Marketing Places in Crisis" is based on the careful analysis of dozens of case studies, advertisements, public relations campaigns, press releases, academic articles, news articles, and the websites of cities, countries and tourist destinations.
Categories: Business & Economics

Media Strategies for Marketing Places in Crisis

Media Strategies for Marketing Places in Crisis

Regime and leadership environment Figure 6.1 CAP analysis Crisis characteristics When ... 102 Media Strategies for Marketing Places in Crisis Crisis ...

Author: Eli Avraham

Publisher: Routledge

ISBN: 9781136378416

Category: Business & Economics

Page: 248

View: 859

Growing competition between countries and cities over attracting infrastructure, investment, tourists, capital and national and international status mean that today, a negative image is more harmful than ever. Whatever the cause of the negative image, places perceived as dangerous, frightening, or boring are at a distinct disadvantage. Many decision makers and marketers stand by helplessly, frustrated by their knowledge that in most cases, their city's negative image is not based on well-grounded facts. Given that stereotypes are not easily changed or dismissed, the challenge facing these decision makers is great. Analyses of many case studies show interesting examples of places that tried to change a negative image into a positive one, in order to bringing back tourists, investors and residents. Although a great deal of knowledge about crisis communications has accumulated in recent years, very little has been written about strategies to improve places' negative images. The aim of "Media Strategies for Marketing Places in Crisis" is to discuss the various dimensions of an image crisis and different strategies to overcome it, both in practice and theory. "Media Strategies for Marketing Places in Crisis" is based on the careful analysis of dozens of case studies, advertisements, public relations campaigns, press releases, academic articles, news articles, and the websites of cities, countries and tourist destinations.
Categories: Business & Economics

Tourism Marketing for Developing Countries

Tourism Marketing for Developing Countries

Battling Stereotypes and Crises in Asia, Africa and the Middle East Eli ... Media strategies for marketing places in crisis Following the stage of goal ...

Author: Eli Avraham

Publisher: Springer

ISBN: 9781137342157

Category: Business & Economics

Page: 193

View: 711

Tourism Marketing for Developing Countries examines media strategies used by destinations in Asia, the Middle East and Africa to battle stereotypes, negative images and crises in order to attract tourists .
Categories: Business & Economics

International Place Branding Yearbook 2012

International Place Branding Yearbook 2012

Avraham, E. and Ketter, E. (2008) Media Strategies for Marketing Places in Crises: Improving the Image ofCities, Countries and Tourist Destinations, ...

Author: Frank M. Go

Publisher: Palgrave Macmillan

ISBN: 9780230279520

Category: Business & Economics

Page: 266

View: 558

The International Place Branding Yearbook 2012: Managing Smart Growth and Sustainability is the third annual volume in the Yearbook series and looks at the case for applying brand and marketing strategies to the economic, social, political and cultural development of cities, towns and regions around the world to help them compete in global, national and local markets. This edition focuses on sustainability, smart growth and place branding. It uses the definition of smart growth as the capability of, first, making appropriate judgments according to the relevant performance measures, which lie in the overlap of three factors: efficiency (doing things right), equity (doing the right things) and effectiveness (doing the right things right); and, second, to configure the variables appropriately i.e., to 'getting it all together' in a balanced-centric manner, a priority for future city branding This volume provides various disciplinary perspectives for mapping ways to lead place branding toward the smart growth paradigm designed to build performance, guided by sustainable values, cultural identity and social inclusive strategies. This Yearbook also underlines the importance of cities not only as the source of around 80 per cent of carbon dioxide emissions, but importantly as ecologically-rejuvenated brands. The International Place Branding Yearbook 2012: • will improve understanding of place branding not only as multi-actor and multi-sector, but increasingly as a multi-layered process; • provides a city typology affording the potential development path for defining brand value propositioning; • interprets the critiques about production and consumption entangled in place brands, including accusations questioning their usefulness and viability.
Categories: Business & Economics

Social Media Marketing Breakthroughs in Research and Practice

Social Media Marketing  Breakthroughs in Research and Practice

Media strategies for marketing places in crisis. New York: Routledge. Botan, C. (1997). Ethics in strategic communication campaigns: The case for a new ...

Author: Management Association, Information Resources

Publisher: IGI Global

ISBN: 9781522556381

Category: Computers

Page: 1572

View: 200

In the digital age, numerous technological tools are available to enhance business processes. When these tools are used effectively, knowledge sharing and organizational success are significantly increased. Social Media Marketing: Breakthroughs in Research and Practice contains a compendium of the latest academic material on the use, strategies, and applications of social media marketing in business today. Including innovative studies on email usage, social interaction technologies, and internet privacy, this publication is an ideal source for managers, corporate trainers, researchers, academics, and students interested in the business applications of social media marketing.
Categories: Computers

The Handbook of International Crisis Communication Research

The Handbook of International Crisis Communication Research

Media strategies for marketing places in crisis: Improving the image of cities, countries, and tourist destinations. Oxford: Elsevier.

Author: Andreas Schwarz

Publisher: John Wiley & Sons

ISBN: 9781118516782

Category: Social Science

Page: 552

View: 370

The Handbook of International Crisis Communication Research articulates a broader understanding of crisis communication, discussing the theoretical, methodological, and practical implications of domestic and transnational crises, featuring the work of global scholars from a range of sub-disciplines and related fields. Provides the first integrative international perspective on crisis communication Articulates a broader understanding of crisis communication, which includes work from scholars in journalism, public relations, audience research, psychology, political science, sociology, economics, anthropology, and international communication Explores the topic from cross-national and cross-cultural crisis communication approaches Includes research and scholars from countries around the world and representing all regions Discusses a broad range of crisis types, such as war, terrorism, natural disasters, pandemia, and organizational crises
Categories: Social Science

Recovering from Catastrophic Disaster in Asia

Recovering from Catastrophic Disaster in Asia

(2008a). chapter 10 - the multi-step model for altering place image. Media strategies for marketing places in crisis (pp.

Author:

Publisher: Emerald Group Publishing

ISBN: 9781787148932

Category: Nature

Page: 224

View: 379

Community, Environment and Disaster Risk Management provides a series of cross-disciplinary approaches and methods which are exemplified by case studies from different parts of the world. Volume 18 looks at how cities and countries recover from catastrophic disasters with a specific focus on Asia.
Categories: Nature

Destination Marketing

Destination Marketing

Discuss the importance of a disaster marketing strategy for your destination . ... Media Strategies of Marketing Places in Crisis ...

Author: Steven Pike

Publisher: Routledge

ISBN: 9781000200935

Category: Business & Economics

Page: 324

View: 222

Destination Marketing offers the reader an integrated and comprehensive overview of the key challenges and constraints facing destination marketing organisations (DMOs) and how destination marketing can be planned, implemented and evaluated to achieve successful destination competitiveness. This new third edition has been revised and updated to include: 27 new and updated case studies, including destinations such as Sri Lanka, Barbados, the UAE, and crucially relevant topics such as the Australian bushfires and the threat of COVID-19 Brand-new pedagogical features such as in-chapter class activities, key term definitions, and highlighted critical points New content on cross-sector consortia marketing for meetings and events, social media influencer marketing, the role of technology, resource consumption and climate change, creativity and innovation in developing destination branding, experiential destination marketing and the influence of culture and sustainability on destination marketing Links to free access of the author’s journal articles on destination marketing Updated additional online resources for lecturers and students including PowerPoint slides, quizzes and discussion questions It is written in an engaging style and applies theory to a range of tourism destinations at the consumer, business, national and international level by using topical examples.
Categories: Business & Economics

Managing the Environment

Managing the Environment

Media Strategies for Marketing Places in Crisis: Improving the Image of Cities. Countries and Tourist Destinations, Oxford, ButterworthHeinemann Eds. [11] ...

Author: Francisco-José Sáez-Martínez

Publisher: Chartridge Books Oxford

ISBN: 9781911033141

Category: Business & Economics

Page: 150

View: 326

This book contains some contributions from the VI International Conference on Tourism, Economics and Environment that took place at Malaga, Spain. The book includes a collection of case studies and best practices linking sustainability to tourism. The topics addressed represent an overview of the most contemporary problems affecting the tourism sector.
Categories: Business & Economics

Crisis Management in the Tourism Industry

Crisis Management in the Tourism Industry

Aktas , G. and Gunlu , E.A. ( 2005 ) , ' Crisis Management in Tourist ... E. ( 2008 ) , Media Strategies for Marketing Places in Crisis ( Amsterdam ...

Author: Christof Pforr

Publisher: Ashgate Publishing, Ltd.

ISBN: 0754673804

Category: Science

Page: 249

View: 120

By discussing, analyzing and synthesizing the literature on crisis management, the authors question how business can become more proactive in preparing and dealing with crises, both natural and people-made, in the tourism industry.
Categories: Science

Strategic International Marketing

Strategic International Marketing

Avraham, E. and Ketter, E. (2008) Media Strategies for Marketing Places in Crisis: Improving the Image of Cities, Countries and Tourist Destinations.

Author:

Publisher:

ISBN: 9780230356641

Category:

Page:

View: 542

Categories:

Tourism Crises and Destination Recovery

Tourism Crises and Destination Recovery

224–232 Avraham, E. and Ketter, E. (2008) Media Strategies for Marketing Places in Crisis. Improving the Image of Cities, Countries and Tourist Destinations ...

Author: David Beirman

Publisher: SAGE

ISBN: 9781526457318

Category: Business & Economics

Page: 292

View: 930

Topical and issue based, and arranged by type of crisis showcasing a wide range of examples and case studies, Beirman approaches the topic both as an academic and with a professional insight gleaned from his vast experience in industry.
Categories: Business & Economics

Public Diplomacy and the Politics of Uncertainty

Public Diplomacy and the Politics of Uncertainty

Media strategies for marketing places in crisis: Improving the image of cities, countries, and tourist destinations. Butterworth Heinemann.

Author: Pawel Surowiec

Publisher: Springer Nature

ISBN: 9783030545529

Category: Political Science

Page: 345

View: 249

This edited book explores the multi-layered relationships between public diplomacy and intensified uncertainties stemming from transnational political trends. It is the latest wave of political uncertainty that provides the background as well as yields evidence scrutinised by authors contributing to this book. The book argues that due to a state of perpetual crises, the simultaneity of diplomatic tensions and new digital modalities of power, international politics increasingly resembles a networked set of hyper-realities. Embracing multi-polar competition, superpowers such as Russia flex their muscles over their neighbours; celebrated ‘success stories’ of democratisation – Hungary, Poland and Czechia – move towards illiberal governance; old players of international politics such as Britain and America re-claim “greatness”, while other states, like China, adapt expansionist foreign policy goals. The contributors to this book consider the different ways in which transnational political trends and digitalisation breed uncertainty and shape the practice of public diplomacy.
Categories: Political Science

Communication and Language Analysis in the Public Sphere

Communication and Language Analysis in the Public Sphere

Media strategies for marketing places in crisis. New York: Routledge. Ayers, D. (2002). Mission priorities of community colleges in the southern United ...

Author: Hart, Roderick P.

Publisher: IGI Global

ISBN: 9781466650046

Category: Language Arts & Disciplines

Page: 580

View: 601

Although, language is certainly individualized, most people conform to linguistic norms because of their surroundings. Over time, particular words and phrases are popularized by the media, social trends, or world events; and with emergence of internet technologies, the communication between all types of people is much easier. Communication and Language Analysis in the Public Sphere explores the influence of the World Wide Web on the relationships between ordinary citizens and the ability to communicate with politicians, celebrities, and the media. As some words may gain popularity worldwide, and others may begin to define a specific discipline. This book is essential for linguistics researchers, scholars, and professionals interested in determining these patterns and how they affect groups and individuals.
Categories: Language Arts & Disciplines

Disaster Planning and Preparedness in the Hotel Industry

Disaster Planning and Preparedness in the Hotel Industry

Media strategies for marketing places in crisis: Improving the image of cities, countries, and tourist destinations. London: Routledge. Aziz, H. (1995).

Author: Ahmad Rasmi Albattat

Publisher: Emerald Group Publishing

ISBN: 9781787699373

Category: Business & Economics

Page: 144

View: 562

By identifying major emergencies that have occurred in the hotel industry; investigating hotels’ preparation for emergencies in the past; and exploring how hotels manage and overcome such emergencies; this book will increase the awareness of emergency managers on how to manage and overcome the impact of emergencies in the hospitality industry.
Categories: Business & Economics

Terrorism Risk and the Global City

Terrorism  Risk and the Global City

... terrorism insurance market update, March (London: Aon Crisis Management). ... E. and Ketter, E. (2008), Media Strategies for Marketing Places in Crisis ...

Author: Jon Coaffee

Publisher: Routledge

ISBN: 9781317045977

Category: Science

Page: 376

View: 743

First published in 2003, this account of the anti-terrorist measures of London's financial district and the changes in urban security after 9/11 has been revised to take into account developments in counter-terrorist security and management, particularly after the terrorist attack in London on July 7th 2005. It makes a valuable addition to the current debate on terrorism and the new security challenges facing Western nations. Drawing on the post-9/11 academic and policy literature on how terrorism is reshaping the contemporary city, this book explores the changing nature of the terrorist threat against global cities in terms of tactics and targeting, and the challenge of developing city-wide managerial measures and strategies. Also addressed is the way in which London is leading the way in developing best practice in counter-terrorist design and management, and how such practice is being internationalized.
Categories: Science

City Branding

City Branding

Aaker, D. (1996), Building Strong Brands, The Free Press, New York, ... Avraham, E. and Ketter,E.(2008), Media Strategies for Marketing Places in Crisis: ...

Author: K. Dinnie

Publisher: Springer

ISBN: 9780230294790

Category: Business & Economics

Page: 239

View: 580

The practice of city branding is being adopted by increasing numbers of city authorities around the world and it is having a direct impact on public and private sector practice. The author captures this emerging phenomenon in a way that blends a solid theoretical and conceptual underpinning together with relevant real life cases.
Categories: Business & Economics

The SAGE Handbook of Tourism Management

The SAGE Handbook of Tourism Management

Avraham, E., & Ketter, E. (2008) Media Strategies for Marketing Places in Crisis. Elsevier, Amsterdam, pp. 11–87. Avraham, E., & Ketter, E. (2016) Tourism ...

Author: Chris Cooper

Publisher: SAGE

ISBN: 9781526444493

Category: Business & Economics

Page: 1232

View: 807

The SAGE Handbook of Tourism Management is a critical, authoritative review of tourism management, written by leading international thinkers and academics in the field. Arranged over two volumes, the chapters are framed as critical synoptic pieces covering key developments, current issues and debates, and emerging trends and future considerations for the field. The two volumes focus in turn on the theories, concepts and disciplines that underpin tourism management in volume one, followed by examinations of how those ideas and concepts have been applied in the second volume. Chapters are structured around twelve key themes: Volume One Part One: Researching Tourism Part Two: Social Analysis Part Three: Economic Analysis Part Four: Technological Analysis Part Five: Environmental Analysis Part Six: Political Analysis Volume Two Part One: Approaching Tourism Part Two: Destination Applications Part Three: Marketing Applications Part Four: Tourism Product Markets Part Five: Technological Applications Part Six: Environmental Applications This handbook offers a fresh, contemporary and definitive look at tourism management, making it an essential resource for academics, researchers and students.
Categories: Business & Economics

Case Studies in the Beer Sector

Case Studies in the Beer Sector

Place-based marketing and regional branding strategy perspectives in the ... Media Strategies for Marketing Places in Crisis: Improving the Image of Cities, ...

Author: Roberta Capitello

Publisher: Woodhead Publishing

ISBN: 9780128177358

Category: Technology & Engineering

Page: 390

View: 910

Case Studies in the Beer Sector investigates managerial and marketing dynamics in the beer sector. It explores the relevance of consumer science and its use as a tool for marketing strategies, putting special focus on small craft breweries. The book provides a variety of case studies from several countries to outline the global context within which the beer industry is developing. Real-life examples on how innovation and differentiation strategies affect consumer perceptions of beer are included, along with the relationship among breweries throughout the supply chain. Sections cover business strategy, sustainability, and how breweries are meeting the increasing demand for sustainable production processes. While this book provides a thorough reference for scholars and practitioners who work in the beer sector, it is also ideal for those studying business, agriculture, food engineering, technology, applied marketing and business strategy. Investigates contemporary managerial and marketing dynamics in the beer sector Explores the relevance of consumer science and its use as a tool for marketing strategies for both multinational players and small craft breweries Includes case studies that provide the reader with real-life examples on how to apply concepts discussed Offers a global, cross-cultural perspective on the beer sector in different countries and continents
Categories: Technology & Engineering

Tourism and War

Tourism and War

References Avraham, E. (2008) 'Media strategies for marketing places in crisis: Toward a new model', Global Conference on Business and Finance Proceedings, ...

Author: Richard Butler

Publisher: Routledge

ISBN: 9781136263095

Category: Travel

Page: 320

View: 718

This is the first volume to fully explore the complex relationship between war and tourism by considering its full range of dynamics; including political, psychological, economic and ideological factors at different levels, in different political and geographical locations. Issues of peace and tourism are dealt with insofar as they pertain to the effects of war on tourism that emerge after the cessation of hostilities. The book therefore reveals how not only location, but also political strategies, accidents of history, transportation linkages, and economic expediency all have played their role in the development and continuation of tourism before, during, and after wartime. It further show how the effects of war are seldom if ever simply a negation or reversal of the effects of peace on tourism. The volume draws on a range of examples, from medieval times to the present, to reveal the multi-faceted development of tourism amidst and because of conflict in a wide variety of locations, including the Pacific, Europe, the Middle East, North America, Africa and South East Asia, showing the diverse ways in which tourism and war interacts. In doing so it explores how some locations have been developed as tourist attractions primarily because of war and conflict, e.g. as resting and training places for troops, and others flourished because of the threat of danger from conflicts to more traditional tourist locations. This thought provoking volume contributes to the understanding of the interrelationships between war, peace and tourism in many different parts of the world at different scales. It will be valuable reading for all those interested in this topic as well as dark tourism, battlefield tourism and heritage tourism.
Categories: Travel