The Media of Mass Communication

The Media of Mass Communication

You can also purchase a loose-leaf print reference to complement Revel The Media of Mass Communication . This is optional.

Author: John Vivian

Publisher: Pearson

ISBN: 0133931218

Category: Language Arts & Disciplines

Page: 320

View: 802

For courses in Introduction to Mass Communication Help students see the impact of the media upon society and our daily lives The Media of Mass Communication encourages students to explore the latest economic, technological, cultural, and political shifts in media through a historical context. Author John Vivian prompts students to analyze ongoing transformations in mass media, examining the various ways in which it impacts the world as they hone their media literacy skills. The Twelfth Edition offers updated coverage of new trends in the field and the impact of social media, ensuring a contemporary learning experience for students. NOTE: This ISBN is for a Pearson Books a la Carte edition: a convenient, three-hole-punched, loose-leaf text. In addition to the flexibility offered by this format, Books a la Carte editions offer students great value, as they cost significantly less than a bound textbook. The Media of Mass Communication, Twelfth Edition is also available via REVEL(tm), an interactive learning environment that enables students to read, practice, and study in one continuous experience.
Categories: Language Arts & Disciplines

Forthcoming Books

Forthcoming Books

Author: Rose Arny

Publisher:

ISBN: UOM:39015046814839

Category: American literature

Page:

View: 345

Categories: American literature

Basic Books in the Mass Media

Basic Books in the Mass Media

Author: Eleanor Blum

Publisher: Urbana : University of Illinois Press

ISBN: UOM:39015005138105

Category: Mass media

Page: 448

View: 256

Categories: Mass media

Basic Books in the Mass Media

Basic Books in the Mass Media

Author: Eleanor Blum

Publisher: Urbana : University of Illinois Press

ISBN: UOM:39015004973437

Category: Mass media

Page: 252

View: 480

Categories: Mass media

Anthropology Mass Communication

Anthropology   Mass Communication

Drawing on dozens of semiotic, ethnographic and cross cultural studies of mass media, this book offers new insights into the analysis of media texts, offers models for the ethnographic study of media production and consumption, and suggests ...

Author: Mark Allen Peterson

Publisher: Berghahn Books

ISBN: 1571812776

Category: Language Arts & Disciplines

Page: 321

View: 418

Drawing on dozens of semiotic, ethnographic and cross cultural studies of mass media, this book offers new insights into the analysis of media texts, offers models for the ethnographic study of media production and consumption, and suggests approaches for understanding media in the modern world system.
Categories: Language Arts & Disciplines

Mass Communication in Japan

Mass Communication in Japan

Today Japan ranks second in the world (after the United States) in per capita advertising expenditures. The book explores Japan's diverse, yet unified, mix whereby a handful of conglomerates produces a vast array of media choices.

Author: Anne Cooper-Chen

Publisher: Wiley-Blackwell

ISBN: 0813827108

Category: Social Science

Page: 263

View: 576

Mass Communication in Japan offers a rare inside look at mass media in an information society intimately related to and infinitely different from our own. Anne Cooper-Chen's overview of Japan's mass media reaches from its origins and functions to its current status and future prospects. She profiles segments of the industry: newspapers, news agencies, magazines and comics, broadcasting, advertising, and public relations. Cooper-Chen also examines such cross-media issues as law and regulations, journalism education and training, ethical crises, media images of women, minority/immigrant media, broadcast satellites and cultural imperialism.
Categories: Social Science

Governing with the News

Governing with the News

Cook's analysis is a powerful and fascinating guide to our age when newsmaking and governing are inseparable. "This is a wonderful analysis of a highly important topic.

Author: Timothy E. Cook

Publisher: University of Chicago Press

ISBN: 0226114996

Category: Political Science

Page: 297

View: 837

The ideal of a neutral, objective press has proven in recent years to be just that—an ideal. But while everyone talks about the political biases and influences of the news, no one has figured out whether and how the news media exert power. In Governing with the News, Timothy E. Cook goes far beyond the single claim that the press is not impartial to argue that the news media are in fact a political institution integral to the day-to-day operations of the three branches of our government. The formation of the press as a political institution began in the early days of the republic when newspapers were sponsored by political parties; the relationship is now so central that press offices are found wherever one turns. Cook demonstrates not only how the media are structured as an institution that exercises collective power but also how the role of the media has become institutionalized within the political process, affecting policy and instigating, rather than merely reflecting, political actions. Cook's analysis is a powerful and fascinating guide to our age when newsmaking and governing are inseparable. "This is a wonderful analysis of a highly important topic. Tim Cook is resoundingly right that we need to look at the media as political institutions and their operatives as political actors."—David R. Mayhew, author of Divided We Govern "This meticulously researched and well reasoned work proposes to take seriously a thesis which flies in the face of both journalistic lore and political myth. Governing with the News is an innovative contribution to our understanding of media."—W. Lance Bennett, author of News: The Politics of Illusion "This book should be read by journalists . . . by mass communication faculty teaching courses in media structure or effects and journalism faculty as a supplemental text to courses in media history and media management."—Benjamin J. Burns, Journalism & Mass Communication Quarterly
Categories: Political Science

Communication Culture and Hegemony

Communication  Culture and Hegemony

"Important contribution to Latin American cultural studies focuses on popular culture within a general theory of hegemony. Also relates how mass media define national identities"--Handbook of Latin American Studies, v. 57.

Author: Jesús Martín-Barbero

Publisher: SAGE Publications Limited

ISBN: UOM:39015026975303

Category: Language Arts & Disciplines

Page: 296

View: 771

"Important contribution to Latin American cultural studies focuses on popular culture within a general theory of hegemony. Also relates how mass media define national identities"--Handbook of Latin American Studies, v. 57.
Categories: Language Arts & Disciplines

The Media and Political Change in Southeast Asia

The Media and Political Change in Southeast Asia

The book also investigates the durability of authoritarian regimes and the enduring capacity of the media-controlled state alongside the growing sophistication of political communications - particularly the use of PR consultants.

Author: Jonathan Woodier

Publisher: Edward Elgar Pub

ISBN: 1848441789

Category: History

Page: 368

View: 341

... The book is in a comprehensive, readable format. . . the book is logically organised, rich in data and statistics regarding the issues that it covers, as well as accessibly written such that its points would not be lost on the average upper-level un.
Categories: History

World Television

World Television

The author argues that television is being simultaneously globalized, regionalized, nationalized, and even localized the book therefore looks at all these levels of operation.

Author: Joseph D. Straubhaar

Publisher: SAGE Publications, Incorporated

ISBN: UCSC:32106019050696

Category: Language Arts & Disciplines

Page: 320

View: 267

This new assessment of the interdependence of television across cultures and nations brings together the most current research and theories on the subject. By examining recent devlopments in the world system of television as well as some of the theories of culture, industry, genre, and audience, the author brings new insights to the topic. The author argues that television is being simultaneously globalized, regionalized, nationalized, and even localized the book therefore looks at all these levels of operation. Drawing on both quantative and cultural studies perspectives, the author provides a new model which attempts to move beyond the current controversies about dependency and globalization.
Categories: Language Arts & Disciplines