Media Culture

Media   Culture

This is an exciting and tumultuous time in the media.

Author: Richard Campbell

Publisher: Macmillan Higher Education

ISBN: 9781319104641

Category: Language Arts & Disciplines

Page: 608

View: 259

The #1 introduction to mass communication text, Media & Culture: Mass Communication in a Digital Age, is at the forefront of the ever-changing world of this dynamic course, addressing the most current issues of our time--including the proliferation of fake news, the #metoo movement, the use and abuse of social media platforms, consumer privacy, and the role media plays in our democracy. The Twelfth Edition of Media & Culture digs deeper than ever before into the worldwide reach and ethical implications of today's media by highlighting global issues, such as foreign interference in social media and the effect of international box office revenue on decisions made by the domestic film industry,and ethical considerations, such as the fight against sexual harassment across the media industries and the coverage of recent mass shootings, throughout each chapter. This is an exciting and tumultuous time in the media. Developing an understanding of mass communication and becoming a critical consumer of the media is vitally important, especially now as the media are under siege and the lines between fact and fiction are being continuously blurred. Media & Culture reaches students where they are and puts the media industries into perspective historically and culturally, helping them to become more informed citizens who use critical thinking and media literacy skills in their daily lives, even as they are bombarded by information, in a variety of ways and via a variety of media. The Twelfth Edition of Media & Culture digs deeper than ever before into the worldwide reach and ethical implications of today's media by highlighting global issues, such as foreign interference in social media; augmented reality gaming around the world; the effect of international box office revenue on decisions made by the domestic film industry; newspaper and television consumption around the globe; China's dominant media corporations; new bias around the globe; and international media research; and ethical considerations such as the coverage of recent mass shootings; #MeToo and the fight against sexual harassment across the media industries; gender problems in digital gaming; breaking through Hollywood's race barrier; contemporary politics reviving interest in classic novels; and public relations and "alternative facts".?
Categories: Language Arts & Disciplines

Media and Culture

Media and Culture

The current examples, compelling storytelling, and cutting-edge new design also help to keep students engaged. Now, this groundbreaking new edition has been revised from top to bottom making it a better learning tool than ever before.

Author: Richard Campbell

Publisher: Bedford/St. Martin's

ISBN: 0312485468

Category: Language Arts & Disciplines

Page: 640

View: 209

The #1 introduction to mass communication, Media & Culture goes beyond the basic facts and presents students with a critical and cultural perspective on the media. A unique five-step process encourages media literacy and focuses on the reciprocal relationship between the mass media and our shared culture, helping students to become active participants in the media. The current examples, compelling storytelling, and cutting-edge new design also help to keep students engaged. Now, this groundbreaking new edition has been revised from top to bottom making it a better learning tool than ever before.
Categories: Language Arts & Disciplines

Understanding Media and Culture

Understanding Media and Culture

Media and Culture -- Media Effects -- Books -- Newspapers -- Magazines -- Music -- Radio -- Movies -- Television -- Electronic Games and Entertainment -- The Internet and Social Media -- Advertising and Public Relations -- Economics of Mass ...

Author: Jack Lule

Publisher:

ISBN: 1453326391

Category: Culture

Page: 437

View: 842

"This book's title tells its intent. It is written to help you understand media and culture. The media and culture are so much a part of our days that sometimes it is difficult to step back and appreciate and apprehend their great impact on our lives. The book's title, and the book itself, begin with a focus squarely on media. Think of your typical day. If you are like many people, you wake to a digital alarm clock or perhaps your cell phone. Soon after waking, you likely have a routine that involves some media. Some people immediately check the cell phone for text messages. Others will turn on the computer and check Facebook, email, or websites. Some people read the newspaper. Others listen to music on an iPod or CD. Some people will turn on the television and watch a weather channel, cable news, or Sports Center. Heading to work or class, you may chat on a cell phone or listen to music. Your classes likely employ various types of media from course management software to PowerPoint presentations to DVDs to YouTube. You may return home and relax with video games, television, movies, more Facebook, or music. You connect with friends on campus and beyond with text messages or Facebook. And your day may end as you fall asleep to digital music. Media for most of us are entwined with almost every aspect of life and work. Understanding media will not only help you appreciate the role of media in your life but also help you be a more informed citizen, a more savvy consumer, and a more successful worker. Media influence all those aspects of life as well."--BC Campus website.
Categories: Culture

Introduction to Mass Communication

Introduction to Mass Communication

This text encourages students to take more active roles as media consumers and gives them a deeper understanding of the role that the media play in both shaping and reflecting culture.

Author: Stanley J. Baran

Publisher: McGraw-Hill Humanities, Social Sciences & World Languages

ISBN: 0073302716

Category: Social Science

Page: 516

View: 336

This text encourages students to take more active roles as media consumers and gives them a deeper understanding of the role that the media play in both shaping and reflecting culture. Through this cultural perspective, students learn that audience members are as much a part of the mass communication process as are the media producers, technologies, and industries. This was the first university-level text to make media literacy central to its approach. Building on this tested emphasis, the fifth edition features a newly merged chapter on Cable and Television, a new chapter on The Evolving Mass Communication Process, updates on recent technologies and government rulings, including the Patriot Act, the Supreme Court ruling on Peer-2-Peer file-sharing on Grokster, "net neutrality," municipal WiFi, new advertising industry metrics such as ROI, BitTorrent, video news releases, and much more!
Categories: Social Science

Looseleaf Introduction to Mass Communication Media Literacy and Culture

Looseleaf Introduction to Mass Communication  Media Literacy and Culture

The new edition maintains its commitment to enhancing students’ critical thinking and media literacy skills.

Author: Stanley Baran

Publisher: McGraw-Hill Education

ISBN: 1259376508

Category: Language Arts & Disciplines

Page: 448

View: 194

In a media rich world, mass communication is all around us, from CNN, to your morning commute radio show, to Twitter. Introduction to Mass Communication: Media Literacy and Culture personalizes learning for every student, no matter whom they are or where they are, by giving them a deeper understanding of the role that media plays in both shaping and reflecting culture, while also helping them understand their role in society through that process. Introduction to Mass Communication: Media Literacy and Culture is an integrated program that encourages students to be active media consumers and gives them a deeper understanding of the role that the media play in both shaping and reflecting culture. Through this cultural perspective, students learn that audience members are as much a part of the mass communication process as are the media producers, technologies, and industries. This was the first, and remains the only, university-level program to make media literacy central to its approach, and given recent national and global turmoil, its emphasis on media use and democracy could not be more timely. The new edition maintains its commitment to enhancing students’ critical thinking and media literacy skills. As in recent editions, chapters offer sections on smartphones, tablets, and social networking sites that discuss the impact of these technologies specific to the medium at hand. However, Chapter 10, now titled “The Internet and Social Media,” has undergone a major revision designed to focus greater attention on social media as a mass communication technology in its own right. Additionally, the new 9th edition will also feature SmartBook, the first and only adaptive reading experience, that highlights content based on what the individual student knows and doesn’t know, and provides focused help at that moment in need through targeted learning resources (including videos, animations, and other interactivities). SmartBook’s intuitive technology optimizes student study time by creating a personalized learning path for improved course performance.
Categories: Language Arts & Disciplines

Media Culture 2013

Media   Culture  2013

Author: Richard Campbell

Publisher: Bedford/st Martins

ISBN: 1457632896

Category: Language Arts & Disciplines

Page: 516

View: 110

Categories: Language Arts & Disciplines

Mass Communications and Media Studies

Mass Communications and Media Studies

Divided into twelve chapters, it can be used in either 16-week semesters or 12-week terms. Focused in its approach and comprehensive in its coverage, this is the textbook of choice for mass communication and media studies students.

Author: Peyton Paxson

Publisher: A&C Black

ISBN: 9781441108951

Category: Social Science

Page: 251

View: 513

"Peyton Paxson succinctly describes the forces deconstructing the establishment media while providing a grounded introduction to mass communication." Bick Treut Communication Studies, Raritan Valley Community College, New Jersey Mass Communications and Media Studies: An Introduction serves as a primary text for media studies courses at two-year colleges. It briefly surveys the history of mass communication media, discusses the current state of each medium, and anticipates the future of mass media. Its focus is a study of the mass media industry and the role it plays in society, which distinguishes it from books that focus solely on communications theory. The book's presentation addresses the needs of both students and faculty members. It includes helpful pedagogical features at the end of each chapter, containing discussion questions and links to additional online resources. The format of the book allows it to be used in courses that analyze the mass media through social and cultural criticism as well as in courses that emphasize the economic structure of the mass media industry. Mass Communications and Media Studies: An Introduction is comprehensive yet concise. Divided into twelve chapters, it can be used in either 16-week semesters or 12-week terms. Focused in its approach and comprehensive in its coverage, this is the textbook of choice for mass communication and media studies students.
Categories: Social Science

A Companion to Media Studies

A Companion to Media Studies

Also for example, the enormously successful Media and Culture: An Introduction to Mass Communication (Campbell, 2002) brings together mass communication and the study of culture as they overlap with Media Studies but not necessarily in ...

Author: Angharad N. Valdivia

Publisher: John Wiley & Sons

ISBN: 9781405171953

Category: Social Science

Page: 608

View: 447

A Companion to Media Studies is a comprehensive collectionthat brings together new writings by an international team toprovide an overview of the theories and methodologies that haveproduced this most interdisciplinary of fields. Tackles a variety of central concepts and controversies,organized into six areas of study: foundations, production, mediacontent, media audiences, effects, and futures Provides an accessible point of entry into this expansive andinterdisciplinary field Includes the writings of renowned media scholars, includingMcQuail, Schiller, Gallagher, Wartella, and Bryant Now available in paperback for the course market.
Categories: Social Science

Media Today

Media Today

By making students more knowledgeable about the influences that guide media organizations, Media Today builds media literacy skills to make students sensitive to ways of seeing media content as a means of learning about culture.

Author: Joseph Turow

Publisher: Taylor & Francis Group

ISBN: 0415960592

Category: Social Science

Page: 679

View: 435

Media Todayputs mass communication students at the center of the profound changes in the twenty-first century media world – from digital convergence to media ownership – and gives them the skills to think critically about what these changes mean for the role of media in their lives. Comprehensive and engaging, Media Todayfeatures: an interactive companion website featuring a full range of instructor and student materials including study podcasts at www.routledge.com/textbooks/mediatoday a three-pronged media systems approach focused on media literacy, convergence, and emerging trends in today's media culture up-to-date coverage of the latest political, economic, technological, and cultural issues affecting media industries exciting new resources including an enclosed free DVD with media examples. Completely revised with updated examples, case studies, and media resources, the third edition of this innovative mass communication textbook is built upon a media systems approach that gives students an insider's perspective on how mass media industries operate. By making students more knowledgeable about the influences that guide media organizations, Media Todaybuilds media literacy skills to make students sensitive to ways of seeing media content as a means of learning about culture. Joseph Turow emphasizes throughout the many ways in which media convergence has blurred distinctions between and among various media. Each chapter of Media Todaywill: guide students through the essential history of media industries examines the current forces shaping their creation, distribution and exhibition explores the impact of emerging trends in media and society from globalization to social networking to video games. Media Todayis designed to be used independently, but can also be used with the supplemental textbook edited by Brooke Erin Duffy and Joseph Turow, Key Readings in Media Today.
Categories: Social Science