Meatball Sundae

Meatball Sundae

It leads to no new Bud drinkers, just a bad case of indigestion. Meatball Sundae is the definitive guide to the fourteen trends no marketer can afford to ignore.

Author: Seth Godin

Publisher: Penguin

ISBN: 9781101216361

Category: Business & Economics

Page: 256

View: 448

Gotta get me some of that New Marketing. Bring me blogs, e-mail, YouTube videos, MySpace pages, Google AdWords. I don't care, as long as it's shiny and new. Wait. According to bestselling author Seth Godin, all these tactics are like the toppings at an ice cream parlor. If you start with ice cream, adding cherries and hot fudge and whipped cream will make it taste great. But if you start with a bowl of meatballs, yuck! As traditional marketing fades away, the new tools seem irresistible. But they don't work as well for boring brands (meatballs) that might still be profitable but don't attract word of mouth, such as Cheerios, Ford trucks, Barbie dolls, or Budweiser. When Anheuser-Busch spends $40 million on an online network called BudTV, that's a meatball sundae. It leads to no new Bud drinkers, just a bad case of indigestion. Meatball Sundae is the definitive guide to the fourteen trends no marketer can afford to ignore. It explains what to do about the increasing power of stories, not facts; about shorter and shorter attention spans; and about the new math that says five thousand people who want to hear your message are more valuable than five million who don?t. The winners aren't just annoying start-ups run by three teenagers who never had a real job. You'll also meet older companies that have adapted brilliantly, such as Blendtec, a thirty-year-old blender maker. It now produces Will It Blend? videos that demolish golf balls, coke cans, iPhones, and much more. For a few hundred dollars, Blendtec reached more than ten million eager viewers on YouTube. Godin doesn't pretend that it's easy to get your products, marketing messages, and internal systems in sync. But he'll convince you that it's worth the effort.
Categories: Business & Economics

Summary Meatball Sundae

Summary  Meatball Sundae

The must-read summary of Seth Godin's book: "Meatball Sundae: Is Your Marketing Out of Sync?

Author: BusinessNews Publishing

Publisher: Must Read Summaries

ISBN: 2511019612

Category: Business & Economics

Page: 15

View: 104

The must-read summary of Seth Godin's book: "Meatball Sundae: Is Your Marketing Out of Sync?". This complete summary of the ideas from Seth Godin's book "Meatball Sundae" shows that sometimes when you mix two good ideas, you can come up with something incompatible. A meatball sundae sounds entirely unappetising, even though in and of themselves meatballs might taste nice and ice cream sundaes taste good. In his book, the author explains that the same thing is happening in marketing today. Think of traditional marketing vehicles as being like meatballs. Many successful companies have been built from the ground up using conventional marketing strategies and techniques. When these companies try and add in the new marketing devices like social networks, blogs, Google and all the other interesting stuff, it doesn't work. Added-value of this summary: • Save time • Understand key concepts • Expand your knowledge To learn more, read "Meatball Sundae" and find out how to make the right combinations and start making superior ice cream sundaes.
Categories: Business & Economics

iPhone Application Development All In One For Dummies

iPhone Application Development All In One For Dummies

... that best-selling author Seth Godin would call meatball sundaes — “the
unfortunate result of mixing two good ideas,” according to his book Meatball
Sundae: Is Your Marketing out of Sync? (Portfolio Hardcover). If the meatballs are
the things ...

Author: Neal Goldstein

Publisher: John Wiley & Sons

ISBN: 0470644672

Category: Computers

Page: 816

View: 801

Categories: Computers

Internet Marketing

Internet Marketing

... many general terms but provides little context for direction. as Seth godin
points out in Meatball Sundae: Is Your Marketing Out of Sync? (Portfolio
hardcover, 2007), “No one visits a website's home page anymore—they walk in
the back door.

Author: Matt Bailey

Publisher: John Wiley & Sons

ISBN: 1118087224

Category: Computers

Page: 608

View: 421

Proven, task-based approach to developing winning internet marketing campaigns If you've been seeking a practical, day-by-day, do-it-yourself plan for success in your Internet marketing, this is the book for you. The latest in the very popular Hour a Day series, this book gives you step-by-step instruction and clear action plans for all crucial aspects of successful internet marketing: SEO, website optimization, integration of social media and blogs, and pay-per-click strategies. Above all, it shows you how to use analytics effectively, so you can track and understand your results, then course-correct as you need. Provides step-by-step instruction to help you design, implement, and measure an internet marketing strategy Uses the empowering and winning approach that has made the books in the Hour a Day series top sellers Breaks down intimidating topics into approachable, hour-a-day tasks Covers key topics in step-by-step detail, including SEO, website optimization and usability, analytics, blog integration, social media, and pay-per-click strategies Offers expert guidance from an experienced and well-known internet marketer, Matt Bailey Drive targeted traffic to your site, keep them there, and convert them into happy customers with this refreshingly practical, roll-up-your-sleeves guide!
Categories: Computers

Marketing 2 0

Marketing 2 0

Bridging the Gap Between Seller and Buyer Through Social Media Marketing
Bernie Borges. Title: Secrets of Social Media Marketing: How to Use ... Title:
Meatball Sundae: Is Your Marketing out of Sync? Author: Seth Godin Publisher:
Portfolio ...

Author: Bernie Borges

Publisher: Wheatmark, Inc.

ISBN: 9781604942880

Category: Customer relations

Page: 299

View: 568

"Today's buyers want to be engaged differently than in years past, and many traditional marketing tactics simply do not work anymore. Social media marketing is a revolutionary way to build solid relationships with buyers long before first contact. Marketing 2.0 demonstrates through strategies, tactics, and real world examples that the greatest risk to businesses is NOT adopting these indispensable social media marketing techniques" -- Cover.
Categories: Customer relations

Successful Marketing Strategies for Nonprofit Organizations

Successful Marketing Strategies for Nonprofit Organizations

New York: Harper. Earls, Mark. 2002.Welcome to the CreativeAge: Bananas,
Business and the Death of Marketing. West Sussex, UK: John Wiley & Sons.
Godin, Seth. 2007.Meatball Sundae: Is Your Marketing out of Sync?New York:
Portfolio.

Author: Barry J. McLeish

Publisher: John Wiley & Sons

ISBN: 0470925531

Category: Business & Economics

Page: 288

View: 576

From a leading expert on nonprofit marketing, the only marketing handbook a nonprofit manager will ever need-now fully revised and updated In Successful Marketing Strategies for Nonprofit Organizations, Second Edition, nonprofit marketing guru Barry J. McLeish shares everything he's learned during more than two decades managing and consulting nonprofits of every shape and size. Skipping all the arcane theory and the business school jargon, he gives you clear, step-by-step advice and guidance and all the tools you need to develop and implement a sophisticated marketing program tailored to your organization's needs and goals. New sections on the new media available to nonprofit marketers Techniques for analyzing your market and developing a comprehensive marketing plan Marketing strategies that will support fund-raising, promote new services, and enhance your organization's reputation and visibility Methods for developing a marketing program that reaches both the consumers of your service and the donors who support your organization Do you need to breathe new life into your existing marketing department? Successful Marketing Strategies for Nonprofit Organizations, Second Edition gives you the tools, the know-how, and the confidence you need to succeed.
Categories: Business & Economics

U S News World Report

U S  News   World Report

His latest book, Meatball Sundae: Is Your Marketing Out of Sync? posits that staid
firms making average products for the masses (or meatballs) are in for nausea-
inducing results when they adopt whipped cream-and- cherries marketing tools ...

Author:

Publisher:

ISBN: STANFORD:36105133500475

Category: United States

Page:

View: 884

Categories: United States

Marketing Library Services

Marketing Library Services

... Remarkable (2005), and Meatball Sundae: Is Your Marketing Out of Sync? (
2007), to name a few. His latest. just out in fall 2008, is Tribes: We Need You to
Lead Us. It's not surprising that this guy really knows how to promote his own
books, ...

Author:

Publisher:

ISBN: NWU:35556041086208

Category: Advertising

Page:

View: 535

Categories: Advertising

Forbes

Forbes

[his year the company also created a blog, ind its marketing manager, Donna
Tocci, Participates in a monthly ... of the tribe, says Godin, whose book Meatball
Sundae: Is Your Marketing out of Sync: (due out in December) talks about how
big ...

Author:

Publisher:

ISBN: UCLA:L0098884745

Category: Business

Page:

View: 923

Categories: Business

Web 2 0 and Beyond

Web 2 0 and Beyond

New York : Little , Brown , 2002 . Godin , Seth . Meatball Sundae : Is Your
Marketing out of Sync ? New York : Penguin , 2007 . - . Permission Marketing :
Turning Strangers Into Friends And Friends Into Customers . New York : Simon &
Schuster ...

Author: Tom Funk

Publisher: Praeger Pub Text

ISBN: UOM:39015077125873

Category: Business & Economics

Page: 172

View: 306

A veteran Web marketing consultant takes managers on a tour of the new marketing venues and techniques made possible by Web 2.0.
Categories: Business & Economics

The Conference Board Review

The Conference Board Review

Meatball Sundae Is Your Marketing Out Of Sync? . Seth Godin 23.95 Thinking Big
— coming up with an I idea that will wake up a slumbering market or even create
a new one — is every manager's dream (or should be). Most of the time, the ...

Author:

Publisher:

ISBN: PSU:000061840706

Category: Business

Page:

View: 613

Categories: Business

The Vibe

The Vibe

The Marketing Handbook for Every Product, Service and Industry Gary Bertwistle
... Seth Godin, Meatball Sundae: Is Your Marketing outofSync?, Portfolio,New
York, 2007. Doug Hall, Jump Start ... Noah Kerner & Gene Pressman, Chasing
Cool: Standing Out in Today'sCluttered Marketplace, AtriaBooks, NewYork, NY,
2007.

Author: Gary Bertwistle

Publisher: John Wiley & Sons

ISBN: 1742468365

Category: Business & Economics

Page: 168

View: 875

While most companies claim to have a brand, only a few make an authentic connection with customers or clients. The rest simply have a logo that gets slapped onto the side of a truck or onto a shirt. Today it's brands that will thrive and survive, and to build a brand, you need to create the right vibe around your business. In The Vibe Gary Bertwistle shares his secrets, stripping away the jargon and highlighting the essential thinking required before you spend time, money and energy on promotion and advertising. Whether you're a commercial, industrial, retail or service company, this book gives you the tools to create a powerful brand in the minds of your customers. Easy to understand, practical and relevant for businesses of all sizes, with real examples of Australian businesses -- The Vibe is what every brand needs!
Categories: Business & Economics

Encyclopedia of Management

Encyclopedia of Management

SMALL BUSINESSES Although Elberse's argument is based on careful analysis ,
her points concern mostly large corporations who have the ability to reach across
the full length of the long ... Meatball Sundae : Is Your Marketing Out of Sync ?

Author: Gale (Firm)

Publisher: Gale / Cengage Learning

ISBN: 1414406916

Category: Business & Economics

Page: 1065

View: 170

Covers numerous topics in management theories and applications, such as aggregate planning, benchmarking, logistics, diversification strategy, non-traditional work arrangements, performance measurement, productivity measures, supply chain management, and much more.
Categories: Business & Economics

11 Rules for Creating Value in the Social Era

11 Rules for Creating Value in the Social Era

This book opened me up to a whole new way of thinking about business, influence, and power.” — Deanna Zandt, media technologist; author, Share This!

Author: Nilofer Merchant

Publisher: Harvard Business Press

ISBN: 9781422190142

Category: Business & Economics

Page: 88

View: 537

The era of social technologies provides seemingly endless opportunity, both for individuals and organizations. But it’s also the subject of seemingly endless hype. Yes, social tools allow us to do things entirely differently—but how do you really capitalize on that? In 11 Rules for Creating Value in the Social Era, the newest in Harvard Business Review’s line of digital books (HBR Singles), social strategist and insightful blogger Nilofer Merchant argues that “social” is much more than “media.” Smart companies are letting social become the backbone of their business models, increasing their speed and flexibility by pursuing openness and fluidity. These organizations don’t operate like the powerful “800-pound gorillas” of yesteryear—but instead act more like a herd of 800 gazelles, moving together across a savannah, outrunning the competition. This ebook offers new rules for creating value, leading, and innovating in our rapidly changing world. These social era rules are both provocative and grounded in reality—they cover thorny challenges like forsaking hierarchy and control for collaboration; getting the most out of all talent; allowing your customers to become co-creators in your organization; inspiring employees through purpose in a world where money alone no longer wields that power; and soliciting community investment in an idea so that it can take hold and grow. The strategies of the Industrial Era—or even the Information Age—will not be enough for the Social Era. Read 11 Rules for Creating Value in the Social Era to get ready to meet the challenges of this new age and thrive. HBR Singles provide brief yet potent business ideas, in digital form, for today's thinking professional. Editorial Reviews Named a “Best Business Book of 2012” by Fast Company “Ms. Merchant's new work provides a provocative vision of the future of both what organizations and what work might look like, yet grounded in real businesses today…this will inspire ideas and thought about what running a business really means.” — Forbes.com “Every CEO, CMO, and decision maker needs to read this. Nilofer has taken a high-level concept and made it abundantly clear how to implement this big idea.” — Tara Hunt, cofounder and CEO, Buyosphere; author, The Whuffie Factor: Using the Power of Social Networks to Build Your Business “A rare combination: strategic, well researched, and actionable. Nilofer Merchant helps executives see what’s at stake in the connection economy.” — Seth Godin, author, Meatball Sundae: Is Your Marketing Out of Sync? “Traditional strategy is dead. But do not fear—Nilofer Merchant shows how your organization can thrive with the new rules of the Social Era. Buy yourself a copy—and one for every member of your board.” — Charlene Li, founder, Altimeter Group; author, Open Leadership: How Social Technology Can Transform the Way You Lead; and coauthor, Groundswell “Social media is not about hooking up online. It’s becoming a new means of production and engagement. Nilofer lays out her enormously helpful ‘11 Rules’ to embrace the Social Era.” — Don Tapscott, coauthor, Macrowikinomics: Rebooting Business and the World “Pay attention to Nilofer Merchant. Or risk obsolescence.” — Dave Gray, Senior Vice President, Dachis Group “Nilofer Merchant nails it in this important and timely book. It’s an insightful road map. through the new world of business that embraces openness, stability, sustainable advantages, profitability, and the new value chain. It’s all here for you to devour. I hope you’re hungry.” — Mitch Joel, President, Twist Image; author, Six Pixels of Separation: Everyone Is Connected. Connect Your Business to Everyone “Nilofer Merchant offers not just a name—the Social Era—to these confusing and turbulent times, but thoughtful and straightforward advice about how both institutions and people can thrive, not just be the last one standing. Required reading for today’s leaders—and tomorrow’s.” — Barry Z. Posner, Accolti Professor of Leadership, Santa Clara University; coauthor, The Leadership Challenge: How to Make Extraordinary Things Happen in Organizations “With tools, metrics, and markets pulsing with change, Nilofer’s 11 Rules for Creating Value in the Social Era is a vital compass to staying relevant and profitable. Embrace them.” — Lisa Gansky, entrepreneur; author, The Mesh: Why the Future of Business Is Sharing “Nilofer Merchant deftly dissects the industrial traditions that are failing us. Not content to simply describe the state of affairs, she also offers comprehensive, prescient guidelines for taking the future into our own hands. This book opened me up to a whole new way of thinking about business, influence, and power.” — Deanna Zandt, media technologist; author, Share This!: How You Will Change the World with Social Networking “11 Rules for Creating Value in the Social Era completely, convincingly, and lucidly redefines what it’s going to take for companies to be successful going forward. Powerfully provocative and highly practical. Bravo, Nilofer!” — Tony Schwartz, President and CEO, The Energy Project; coauthor, The Power of Full Engagement and The Way We’re Working Isn’t Working
Categories: Business & Economics