Marketing

Marketing

The elements of this approach have been the foundation for each edition of Marketing: The Core and serve as the core of the text and its supplements as they evolve and adapt to changes in student learning styles, the growth of the marketing ...

Author: Roger A. Kerin

Publisher:

ISBN: 1260729184

Category: Marketing

Page: 0

View: 225

"Marketing: The Core utilizes a unique, innovative, and effective pedagogical approach developed by the authors through the integration of their combined classroom, college, and university experiences. The elements of this approach have been the foundation for each edition of Marketing: The Core and serve as the core of the text and its supplements as they evolve and adapt to changes in student learning styles, the growth of the marketing discipline, and the development of new instructional technologies"--
Categories: Marketing

Marketing Management

Marketing Management

... Lawton & Scott Merlin: A Marketing Simulation First Edition Arens Contemporary Advertising Ninth Edition Arnould, ... Hartley & Rudelius Marketing: The Core First Edition Kerin, Berkowitz, Hartley & Rudelius Marketing Seventh ...

Author: John Walker Mullins

Publisher:

ISBN: IND:30000094814187

Category: Marketing

Page: 548

View: 352

This text has been developed in response to changing customer & curriculum needs. Many instructors are looking for a concise text for this course, one that offers a solid core for the course but allows time to add other topics, materials, etc.
Categories: Marketing

Handbook of Research on Mobile Marketing Management

Handbook of Research on Mobile Marketing Management

Journal of Interactive Marketing, 18(2), 51–61. doi:10.1002/dir.20002 Kassarjian, H. H., & Robertson, T. S. (1991). Perspectives in Consumer Behaviour (4th edition). Prentice Hall, New Jersey. Kleijnen, M., De Ruyter, K., & Andreassen, ...

Author: Pousttchi, Key

Publisher: IGI Global

ISBN: 9781605660752

Category: Computers

Page: 582

View: 118

"This book provides a compelling collection of innovative mobile marketing thoughts and practices"--Provided by publisher.
Categories: Computers

Islamic Marketing

Islamic Marketing

Marketing systems—A core macromarketing concept. Journal of Macromarketing, 27(3), 227-242. McCarthy, E. J., & Perreault, W. D. (1984). Basic Marketing: a managerial approach. Richard D. Irwin Vargo, S. L., & Lusch, R. F. (2004).

Author: Djavlonbek Kadirov

Publisher: Conscientia Capital Press

ISBN: 9780473506179

Category: Business & Economics

Page: 178

View: 615

This book focuses on Islam-congruent marketing conduct, market processes, mechanisms and structure, both individual and collective marketing practices and activities, marketing institutions and market systems. Islamic marketing is the discipline concerned with excellence in consumption behavior and marketing practices within different markets. The purpose of Islamic marketing is not profit maximisation or revenue generation. Rather, its main purpose is to benefit others while minimising harm.
Categories: Business & Economics

Macro Social Marketing Insights

Macro Social Marketing Insights

In C. C. Slater (Ed.), Macro-marketing: Distributive processes from a social perspective, business research division (pp ... Marketing systems: A core macromarketing concept. ... Homewood, IL: Richard D. Irwin Inc. Parlin, C. C. (1912).

Author: Ann-Marie Kennedy

Publisher: Routledge

ISBN: 9780429839290

Category: Business & Economics

Page: 264

View: 510

Macro-social marketing is an approach to solving wicked problems. Wicked problems include obesity, environmental degradation, smoking cessation, fast fashion, gambling, and drug and alcohol abuse. As such, wicked problems are those problems that are so complex and multifaceted, it is difficult to define the exact problem, its contributing factors, and paths to a solution. Increasingly, governments, NGOs, and community groups are seeking to solve these types of problems. In doing so, the issues with pursuing macro-level change are beginning to emerge. Issues stem from the interconnected nature of stakeholders involved with a wicked problem—where one change may create a negative ripple effect of both intended and unintended consequences. Macro-social marketing, then, provides a holistic and systemic approach to both studying and solving wicked problems. Within the chapters of this book, macro-social marketing approaches to analysing and defining wicked problems, to identifying stakeholders and potential ripple effects, and to implementing macro-level change are presented. In this emerging area of academia, the theories, models, and approaches outlined in this book are cutting edge and provide a critical approach from top researchers in the area. Both practical and theoretical aspects are presented as well as caveats on such societal and/or country-wide change. A must-have for social marketing academics and those interested in macro-level change at a practical or theoretical level.
Categories: Business & Economics

EBOOK Principles and Practice of Marketing 9e

EBOOK  Principles and Practice of Marketing  9e

Flambard-Ruaud, S. and Daly, P. (2012), Which Growth Strategy for Lotus Original Speculoos on the French market: Focusing on the core market or diversifying into new ones?, Case study M1783(GB), Paris: CCMP.

Author: David Jobber

Publisher: McGraw Hill

ISBN: 9781526847249

Category: Business & Economics

Page: 831

View: 636

EBOOK: Principles and Practice of Marketing, 9e
Categories: Business & Economics

Review of Marketing Research

Review of Marketing Research

“Customers as Co-Producers: Implications for Marketing Strategy Effectiveness and Marketing Operations Efficiency.” In The Service-Dominant Logic of ... “Marketing Systems: A Core Macromarketing Concept. ... IL: Richard D. Irwin.

Author: Naresh K Malhotra

Publisher: Routledge

ISBN: 9781351551052

Category: Business & Economics

Page: 216

View: 234

"The Review of Marketing Research" series provides current, state-of-the-art articles by the marketing field's leading researchers and scholars. Unlike other research publications in the field, which impose major constraint on article length, RMR publishes longer chapters that are not only theoretically rigorous but also offer richer detail, including literature reviews, cutting-edge methodologies, empirical studies, international developments, guidelines for implementation, and suggestions for future theory development and testing. "The RMR" series is edited by Naresh K. Malhotra along with a distinguished editorial review board. Each contribution undergoes a double-blind review process, and each volume represents an across-the-board view of the full range of current marketing research methodologies.
Categories: Business & Economics

EBOOK Principles and Practice of Marketing

EBOOK  Principles and Practice of Marketing

Barnett, M. (2012) Brands build trust through media spend, Marketing Week, 23 February, 14–16. ... Original Speculoos on the French market: Focusing on the core market or diversifying into new ones?, Case study M1783(GB), Paris: CCMP.

Author: JOBBER, DAVID/E

Publisher: McGraw Hill

ISBN: 9780077174156

Category: Business & Economics

Page: 845

View: 451

EBOOK: Principles and Practice of Marketing
Categories: Business & Economics

International Marketing

International Marketing

New York: McGraw-Hill/Irwin, 2006. ... Stéphane J. G. Girod, Joshua B. Bellin, and Robert J. Thomas, “Are Emerging-Market Multinationals Creating the Global Operating Models of the Future?” Accenture, May 26, 2009 ... The core marketing.

Author: Michael R. Czinkota

Publisher: Cengage Learning

ISBN: 9781285687162

Category: Business & Economics

Page: 720

View: 359

INTERNATIONAL MARKETING is an innovative, up-to-date text ideal for anyone seeking success in this fast-paced field. You will discover topics ranging from beginning start-up operations to confronting giant global marketers. This in-depth text will prepare you to conquer the international business world! Important Notice: Media content referenced within the product description or the product text may not be available in the ebook version.
Categories: Business & Economics

Marketing Strategy and Management

Marketing Strategy and Management

To overcome these failings firms need to empower their employees through a process of internal marketchapters. Next we revisited the idea of core competencies and some of the difficulties that have been experi- enced in translating a ...

Author: Michael J. Baker

Publisher: Bloomsbury Publishing

ISBN: 9781137342133

Category: Business & Economics

Page: 553

View: 100

The fifth edition of Marketing Strategy and Management builds upon Michael Baker's reputation for academic rigor. It retains the traditional, functional (4Ps) approach to marketing but incorporates current research, topical examples and case studies, encouraging students to apply theoretical principles and frameworks to real-world situations.
Categories: Business & Economics