Marketing Research with SPSS

Author: Wim Janssens (Prof.),Patrick De Pelsmacker,Patrick Van Kenhove

Publisher: Pearson Education

ISBN: 9780273703839

Category: Business & Economics

Page: 441

View: 4157

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Suitable for undergraduate students studying Marketing Research. Marketing Research provides a step-by-step treatment of the major choices facing Marketing researchers when using SPSS. Although they may have an understanding of how SPSS works, they may not understand the statistics behind the method. This book bridges the gap. A top author team offer a concise approach to analysing quantitative marketing research data in practice.
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Marketing Research with IBM® SPSS Statistics

A Practical Guide

Author: Karine Charry,Kristof Coussement,Nathalie Demoulin,Nico Heuvinck

Publisher: Routledge

ISBN: 1315525526

Category: Business & Economics

Page: 250

View: 8280

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Marketing researchers, companies and business schools need to be able to use statistical procedures correctly and accurately interpret the outputs, yet generally these people are scared off by the statistics behind the different analyses procedures, thus they often rely on external sources to come up with profound answers to the proposed research questions. In an accessible and step by step approach, the authors show readers which procedures to use in which particular situation and how to practically execute them using IBM® SPSS Statistics. IBM® is one of the largest statistical software providers world-wide and their IBM® SPSS Statistics software offers a very user-friendly environment. The program uses a simple drag-and-drop menu interface, which is also suitable for non-experienced programmers. It is widely employed in companies and many business schools also use this software package. This straightforward, pragmatic reference manual will help: professional marketers who use statistical procedures in in IBM® SPSS Statistics; undergraduate and postgraduate students where marketing research and research methodology are taught; all researchers analyzing survey-based data in a wide range of frontier domains like psychology, finance, accountancy, negotiation, communication, sociology, criminology, management, information systems, etc. IBM®'s next-generation business analytic solutions help organizations of all sizes make sense of information in the context of their business. You can uncover insights more quickly and easily from all types of data-even big data-and on multiple platforms and devices. And, with self-service and built-in expertise and intelligence, you have the freedom and confidence to make smarter decisions that better address your business imperatives.
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Marketing Research Essentials, with SPSS

Author: Carl McDaniel, Jr.,Roger Gates

Publisher: Wiley

ISBN: 9780470131985

Category: Business & Economics

Page: 544

View: 7520

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*Real-World Orientation. Throughout the text, Cases, Chapter-Opening Vignettes, Marketing Research War Stories, and Ethical Dilemmas connect the materials to the real world of marketing research, as it's practiced in today's top firms. *Focus on the research user - continues to present marketing research through the eyes of a manager using, or purchasing marketing research information. *Chapter-Opening Vignettes discuss prominent companies/products. *Marketing Research Across the Organization features present a series of questions and scenarios that require students to consider the impact of marketing research on basic business activities related to finance, production, human resources, and so forth. *Real-life Ethical Dilemmas - such as protecting the anonymity of children online and allowing researchers to interview children at school for cash. *Marketing research War Stories - short, amusing anecdotes about the trials and tribulations of conducting marketing research. * SPSS Exercises - at the end of the quantitative chapters give students easy to follow, hands-on experience with this professional level statistical package. * The latest version of SPSS is included in every new copy of the text. * Perseus WebResearcher - a tool (an optional component) for Internet survey creation and the ability to host surveys created on the Perseus website.
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Marketing Research Essentials

Author: Carl D. McDaniel,Roger H. Gates

Publisher: Wiley

ISBN: 9780470087015

Category: Business & Economics

Page: 544

View: 4467

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When conducted properly, marketing research can lead to better products, improved services, and a higher level of customer satisfaction. Written by marketing research professionals with over 40 years combined experience, this book is packed with the hottest trends, insights, and advances in the field. It presents a snapshot of the way cutting-edge marketing research is practiced today. * Provides real-world, user-oriented coverage through a highly-engaging writing style. * Discusses some of the ways the Internet is affecting marketing research. * Highlights real companies such as The National CattlemanaEUR(TM)s Beef Association, Wal-Mart, Fast Company magazine, Bose Corporation, and LaQuinta Inns. * Includes Marketing Research War Stories about the trials and tribulations of conducting marketing research that help readers recall important concepts in the text. * Examines ethical dilemmas that marketing researchers face.
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Basic Marketing Research with Excel

Author: Alvin C Burns,Ronald F. Bush

Publisher: Pearson Higher Ed

ISBN: 0132998289

Category: Business & Economics

Page: 416

View: 6634

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This is the eBook of the printed book and may not include any media, website access codes, or print supplements that may come packaged with the bound book. A concise presentation of marketing research fundamentals. Basic Marketing Research uses an Excel add-in software for data analysis, an integrated case, and experiential learning exercises to present a concise introduction to market research fundamentals. This text also provides readers with resources they can use in their careers. The ISBN above is just for the standalone book, if you want the book/IBM® SPSS® 18.0 Integrated Student Version you shoud order the ISBN listed below. 0132490633 / 9780132490634 Basic Marketing Research with Excel & IBM® SPSS® 18.0 Integrated Student Version Package Package consists of 0132151715 / 9780132151719 IBM® SPSS® 18.0 Integrated Student Version 0135078229 / 9780135078228 Basic Marketing Research with Excel .
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Basic Marketing Research

Using Microsoft Excel Data Analysis

Author: Alvin C. Burns,Ronald F. Bush

Publisher: Pearson College Division

ISBN: 9780135078228

Category: Business & Economics

Page: 391

View: 3279

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A concise presentation of marketing research fundamentals. Basic Marketing Research uses an Excel add-in software for data analysis, an integrated case, and experiential learning exercises to present a concise introduction to market research fundamentals. This text also provides readers with resources they can use in their careers. The ISBN above is just for the standalone book, if you want the book/IBM® SPSS® 18.0 Integrated Student Version you shoud order the ISBN listed below. 0132490633 / 9780132490634 Basic Marketing Research with Excel & IBM® SPSS® 18.0 Integrated Student Version Package Package consists of 0132151715 / 9780132151719 IBM® SPSS® 18.0 Integrated Student Version 0135078229 / 9780135078228 Basic Marketing Research with Excel .
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