Marketing in the 21st Century

Marketing in the 21st Century

A comprehensive overview of current trends, issues, ideas, and practices that are changing the dynamics of marketing--featuring contributions from a global network of leading academics and practitioners.

Author: Bruce David Keillor

Publisher: Greenwood Publishing Group

ISBN: 9780313086434

Category: Business & Economics

Page: 1127

View: 778

A comprehensive overview of current trends, issues, ideas, and practices that are changing the dynamics of marketing--featuring contributions from a global network of leading academics and practitioners.
Categories: Business & Economics

Social Marketing in the 21st Century

Social Marketing in the 21st Century

This text is well-grounded in scholarship, synthesizes a number of streams of thought, and then proposes thought-provoking applications for an existing approach to social and behavioral change through social marketing.

Author: Alan R. Andreasen

Publisher: SAGE

ISBN: 1412916348

Category: Business & Economics

Page: 264

View: 389

This text is well-grounded in scholarship, synthesizes a number of streams of thought, and then proposes thought-provoking applications for an existing approach to social and behavioral change through social marketing. It could be used with a number of courses and disciplines. The level of detail, use of various sources and the variety of examples make it appropriate for graduate level studies. It can also serve the social marketing or behavior change practitioner who wishes to enhance or expand his or her field of practice to include "upstream" approaches. - Written by a highly regarded academic in the Social Marketing community. - Encourages Social Marketers to think beyond the "downstream" market of individuals whose behavior they are trying to influence to include the "upstream" market of individuals whose participation is needed to make changes. - Utilizes and synthesizes a number of different strands of scholarship (the evolution of social problems, the science of framing, the process of social change, social marketing history and elements, etc.)
Categories: Business & Economics

Marketing in the 21st Century Interactive and multi channel marketing

Marketing in the 21st Century  Interactive and multi channel marketing

A comprehensive overview of current trends, issues, ideas, and practices that are changing the dynamics of marketing--featuring contributions from a global network of leading academics and practitioners.

Author: Bruce David Keillor

Publisher: Greenwood Publishing Group

ISBN: 0275992772

Category: Interactive marketing

Page: 273

View: 806

A comprehensive overview of current trends, issues, ideas, and practices that are changing the dynamics of marketing--featuring contributions from a global network of leading academics and practitioners.
Categories: Interactive marketing

Marketing in the 21st Century Company and customer relations

Marketing in the 21st Century  Company and customer relations

A comprehensive overview of current trends, issues, ideas, and practices that are changing the dynamics of marketing--featuring contributions from a global network of leading academics and practitioners.

Author: Bruce David Keillor

Publisher: Greenwood Publishing Group

ISBN: 0275992780

Category: Customer relations

Page: 257

View: 183

A comprehensive overview of current trends, issues, ideas, and practices that are changing the dynamics of marketing--featuring contributions from a global network of leading academics and practitioners.
Categories: Customer relations

Marketing

Marketing

The updated 11th edition of Evans and Berman's Marketing: Marketing in the 21st Century text continues its savvy transformation into a state-of-the-art multimedia package.

Author: Joel R. Evans

Publisher: Atomic Dog Publishing

ISBN: 1424055180

Category: Business & Economics

Page: 898

View: 269

The updated 11th edition of Evans and Berman's Marketing: Marketing in the 21st Century text continues its savvy transformation into a state-of-the-art multimedia package. The subtitle signifies the focus on marketing concepts essential for the future success of any organization or person, presented in a technologically advanced pedagogical format. As with any human endeavor that begins with the seed of an idea, puts down roots and is nourished by warmth and food, marketing needs a solid foundation and nurturing to grow and flourish. The new 11th edition explains this necessity and how to achieve this goal. The print version has all the elements that you expect from Evans and Berman: comprehensive topical coverage, colorful design, cases, career material, etc.
Categories: Business & Economics

Marketing 9e

Marketing  9e

Author: Joel R. Evans

Publisher: Atomic Dog Publishing

ISBN: 1592601421

Category: Business & Economics

Page:

View: 720

Categories: Business & Economics

Marketing in the 21st Century Integrated marketing communication

Marketing in the 21st Century  Integrated marketing communication

A comprehensive overview of current trends, issues, ideas, and practices that are changing the dynamics of marketing--featuring contributions from a global network of leading academics and practitioners.

Author: Bruce David Keillor

Publisher: Greenwood Publishing Group

ISBN: 0275992799

Category: Communication in marketing

Page: 305

View: 933

A comprehensive overview of current trends, issues, ideas, and practices that are changing the dynamics of marketing--featuring contributions from a global network of leading academics and practitioners.
Categories: Communication in marketing

Marketing

Marketing

With the 12th edition, Joel Evans and Barry Berman continue to deliver a comprehensive, yet reader-friendly, look at the field of marketing.

Author: Joel Evans

Publisher:

ISBN: 0996095403

Category:

Page:

View: 912

With the 12th edition, Joel Evans and Barry Berman continue to deliver a comprehensive, yet reader-friendly, look at the field of marketing. Known for providing current, real-world examples and cases, the authors also take advantage of our online publishing model and provide carefully selected links to videos, web-sites and articles that provide students with real-time lessons in marketing. Supported by a complete list of instructor ancillaries as well as student supplements including a unique Student Portfolio for Marketing Planning.
Categories:

Marketing in the 21st Century and Beyond

Marketing in the 21st Century and Beyond

Rev. ed. of: Marketing in the 21st century. c2007.

Author: Bruce D. Keillor

Publisher: ABC-CLIO

ISBN: 9781440828522

Category: Business & Economics

Page: 265

View: 513

This book comprehensively addresses the key facets of marketing strategy and provides cutting-edge direction for organizational success—all in a single volume.
Categories: Business & Economics

Contemporary Marketing

Contemporary Marketing

This book presents marketing as an ever-evolving management discipline.

Author: Tapan Kumar Panda

Publisher: ICFAI Books

ISBN: 9788131405505

Category: Marketing

Page: 236

View: 926

This book presents marketing as an ever-evolving management discipline. Here, the reader traverses the path of evolution of marketing, marriage of marketing with IT and a projection of marketing into the future. It spans ancient marketing practices, high-
Categories: Marketing

Managing Marketing in the 21st Century 4th Edition

Managing Marketing in the 21st Century 4th Edition

This is not a book that attempts to describe all there is to know about marketing; rather, the book focuses on what the prospective manager needs to know.

Author: Noel Capon

Publisher: Wessex, Incorporated

ISBN: 0990740595

Category: Business & Economics

Page: 782

View: 808

At 668 pages and 26 chapters, Managing Marketing in the 21st Century is about understanding how to develop market strategy and manage the marketing process. This is not a book that attempts to describe all there is to know about marketing; rather, the book focuses on what the prospective manager needs to know. Hence, Managing Marketing in the 21st Century differs from other senior undergraduate and introductory graduate-level marketing texts. We take a position on what we believe is a better or worse course of action for marketers. Marketing is an applied field, and we believe textbook writers should provide guidance for good marketing practice. In addition, we focus on the manager, not just the marketer. For readers committed to a career in marketing (and we hope there are many), Managing Marketing in the 21st Century will form a solid foundation as you study marketing further and deeper. But the vast majority of you will not work in marketing departments, and will instead become senior executives, general managers, CFOs, and CEOs. We write for you also, because an understanding and appreciation of marketing is central to virtually every important decision that managers make. Because this marketing course will be the only one many of you will take, in a sense, this book provides what every general manager and senior executive must know about marketing. Marketing activity lies at the core of leading and managing a business. Marketing provides the focus for interfacing with customers. Marketing is also the source of insight about the market, customers, competitors, complementors, and the business environment in general. Managing Marketing in the 21st Century contains introductory chapter cases, many examples, Internet links to additional material, video/audio interviews, key ideas, marketing questions, and multiple choice and true/false questions and answers.
Categories: Business & Economics

Global Perspectives in Marketing for the 21st Century

Global Perspectives in Marketing for the 21st Century

This volume includes the full proceedings from the 1999 World Marketing Congress held in Qawra, Malta with the theme Global Perspectives in Marketing for the 21st Century.

Author: Ajay K. Manrai

Publisher: Springer

ISBN: 9783319173566

Category: Business & Economics

Page: 505

View: 933

This volume includes the full proceedings from the 1999 World Marketing Congress held in Qawra, Malta with the theme Global Perspectives in Marketing for the 21st Century. The focus of the conference and the enclosed papers is on marketing thought and practices from a global perspective. This volume resents papers on various topics including marketing management, marketing strategy, and consumer behavior. Founded in 1971, the Academy of Marketing Science is an international organization dedicated to promoting timely explorations of phenomena related to the science of marketing in theory, research and practice. Among its services to members and the community at large, the Academy offers conferences, congresses and symposia that attract delegates from around the world. Presentations from these events are published in this Proceedings series, which offers a comprehensive archive of volumes reflecting the evolution of the field. Volumes deliver cutting-edge research and insights, complimenting the Academy’s flagship journals, the Journal of the Academy of Marketing Science (JAMS) and AMS Review. Volumes are edited by leading scholars and practitioners across a wide range of subject areas in marketing science.
Categories: Business & Economics

Art Marketing Handbook

Art Marketing Handbook

Author: Calvin J. Goodman

Publisher:

ISBN: UCSD:31822034166470

Category: Art

Page: 658

View: 307

Categories: Art

Marketing 8E Marketing In The 21St Century Biztan

Marketing  8E Marketing In The 21St Century Biztan

Author: Ph.D. Joel R. Evans

Publisher: Dreamtech Press

ISBN: 8177223828

Category:

Page: 780

View: 265

The text continues its savvy transformation into a state-of-the-art multimedia package. The subtitle, marketing in the 21st Century, signifies the focus on marketing concepts essential for the future success of any organization or person, presented in a technologically advanced pedagogical format. The print version has all the elements that you expect from Evans and Berman: comprehensive topical coverage, colorful design, cases, career material, etc.Part 1. An Introduction to Marketing In The 21st Century Part 2. Broadening the Scope of Marketing Part 3. Consumer Analysis. Understanding and Responding to Diversity in the Marketplace Part 4. Product Planning Part 5. Distribution Planning Part 6. Promotion Planning Part 7. Price Planning Part 8. Marketing Management
Categories:

Marketing the 21st Century Library

Marketing the 21st Century Library

Librarians need to use marketing not only to advertise and promote resources, but also to boost the profession and the role we play. The book introduces key marketing concepts, followed by the history of library marketing.

Author: Debra Lucas-Alfieri

Publisher: Chandos Publishing

ISBN: 9781780634548

Category: Language Arts & Disciplines

Page: 126

View: 608

Although the 21st century library is competing with numerous web-based resources, its clients can benefit from using its research assistance, physical and online holdings, and physical space, so they need to understand what the library offers. Marketing the 21st Century Library systematically and concisely teaches students and practitioners how to and why they should market and promote academic libraries. Librarians need to use marketing not only to advertise and promote resources, but also to boost the profession and the role we play. The book introduces key marketing concepts, followed by the history of library marketing. Subsequent chapters guide readers through a series of tools and resources so they can create their own marketing plans, concluding with an exploration of resources, services and further readings. Includes web extras, tables, problem and solution exercises Contains extensive references to real-world examples of good practice Details practical examples and case summaries from leading libraries Explores the importance of marketing and promoting academic libraries Provides resources for readers to help create marketing plans
Categories: Language Arts & Disciplines

Successful Network Marketing for the 21st Century

Successful Network Marketing for the 21st Century

Readers of this step-by-step guide will discover the secrets of the nation's most talented network marketers and learn to grow their own highly profitable business from scratch. Full color.

Author: Rod Nichols

Publisher: Entrepreneur Press

ISBN: 1555715575

Category: Business & Economics

Page: 208

View: 489

Readers of this step-by-step guide will discover the secrets of the nation's most talented network marketers and learn to grow their own highly profitable business from scratch. Full color.
Categories: Business & Economics

Pharmaceutical Marketing in the 21st Century

Pharmaceutical Marketing in the 21st Century

Ideal for product managers, planners, and strategists, this book puts the past twenty years of pharma

Author: Mickey Smith

Publisher: CRC Press

ISBN: 9781482203981

Category: Medical

Page:

View: 438

Pharmaceutical Marketing in the 21st Century helps professionals in the pharmaceutical field anticipate and prepare for market changes and advances, and it guides them in adjusting their marketing strategies to remain competitive in the coming era. Ideal for product managers, planners, and strategists, this book puts the past twenty years of pharmacy into perspective and uses it as a basis for predicting the next twenty years. Internationally relevant, this book is now available in Japanese! Distinguished contributors provide a formal conjecture on the nature of various aspects of pharmaceutical marketing in the early part of the 21st century. Utilizing their experience and expertise, they provide pharmaceutical professionals with guidelines for marketing in the coming years. Readers gain insight into what the future may hold in these areas: pricing, product development, distribution, promotion, retailing, market research, and other areas. Experts who make professional speculations in Pharmaceutical Marketing in the 21st Century include these among others: William R. Mattson, Jr. (President, The Mattson Jack Group, St. Louis) and Evan G. Dick (Vice President and General Manager, MedStrategy Management Reports, St. Louis). They compare pharmaceutical marketing of 20 years ago with that of today and use the comparison as a basis for making projections 20 years into the future. David W. Newton (Albany College of Pharmacy). He predicts an increased importance and possible necessity of the pharmacist's role in direct/indirect patient care services. Jerome A. Reinstein (industry consultant and Director-General, World Federation of Proprietary Medicine Manufacturers, London). He explores the increasing number of prescription drugs becoming available over the counter. Pharmaceutical marketers and benefits managers, regulatory officials, drug product managers, advertising agency executives, and politicians will find Pharmaceutical Marketing in the 21st Century a must read as they work today in preparation for the future of pharmaceutical care and marketing.
Categories: Medical