Praise for Marketing for the Mental Health Professional: An Innovative Guide for Practitioners "This book is packed with useful strategies that have worked for years and years in the business world.
Author: David P. Diana
Publisher: John Wiley & Sons
Praise for Marketing for the Mental Health Professional: An Innovative Guide for Practitioners "This book is packed with useful strategies that have worked for years and years in the business world. People who follow the advice here are going to go places." —Dr. Thomas Phelan, Psychologist and bestselling author of 1-2-3 Magic "David's book is brilliant! He guides us through our own resistance and the unquestioned beliefs we have held around marketing, money, and our profession. Not only have I received a long-overdue education, David has inspired in me the creativity, courage, and confidence to create my own vision." —Melinda Edwards, MD, Psychiatrist A hands-on guide to building a successful mental health practice There is real opportunity for growth, advancement, and overall success within the mental health profession. Marketing for the Mental Health Professional helps you acquire and apply the powerful, proven sales and marketing techniques and strategies needed to create and cultivate a thriving mental health practice. Filled with real-life stories and helpful tips, this book provides you with the tools to build your practice, including guidance on: Using customer-based selling to create a thriving practice Developing effective strategies for engaging clients, building credibility, and earning loyalty Identifying true prospects that will lead to long-term success Using power, influence, and persuasion to help grow your practice Creating an impression and being remembered Using Internet technology to start a conversation and build relevance A practical guide for professionals looking to achieve long-term success in the field, Marketing for the Mental Health Professional proposes a different way of thinking about the profession. It leverages and incorporates key business, sales, and marketing principles that "best in class" organizations and sales/marketing professionals use to generate an increase in market share, financial wealth, and overall achievement.
Author: Thomas L. Hartsell, Jr.Publish On: 2013-05-13
This definition of marketing has certain exceptions, as discussed later. An
example of marketing communications requiring prior authorization is a
communication from a mental health professional to former clients promoting a
Author: Thomas L. Hartsell, Jr.
Publisher: John Wiley & Sons
Everything you need to legally safeguard your mental health practice Fully revised, The Portable Lawyer for Mental Health Professionals, Third Edition identifies, explores, and presents solutions to both the simple and complex legal questions that mental health practices must deal with daily. Written by Thomas Hartsell Jr. and Barton Bernstein—attorneys and therapists specializing in legal issues concerning mental health—this essential guide arms professionals with the expert knowledge needed to avoid a legal violation, or to know how to handle a situation if a complaint is filed. With downloadable sample forms and contracts—including the new Informed Consent for Psychological Testing and Professional Limited Liability Member Agreement forms—this complete resource features step-by-step guidance, helpful case studies, and "legal light bulbs" to alert clinicians to warning signs and help them steer clear of legally questionable situations. New to the Third Edition: Coverage of how to conduct business in a digital world, including how to handle confidentiality issues surrounding electronic health records and cloud computing, distance therapy, and maintaining a professional client-therapist relationship in a Facebook world Vital information on a variety of associations' ethics guidelines A look at the Health Information Technology for Economic and Clinical Health (HITECH) Act Considerations for using or not using evidence-based treatments New information on working with minors and dealing with homicidal clients Convenient and comprehensive, The Portable Lawyer for Mental Health Professionals, Third Edition is the quick-reference resource that mental health professionals, graduate students, attorneys, and clients alike can rely on to make informed legal decisions.
Whether read cover-to-cover or used as a reference to repeatedly come back to when a question or challenge arises, this book is full of practical guidance directly geared to psychologists, counselors, social workers, and marriage and family ...
Author: Steven Walfish
Publisher: Oxford University Press
Handbook of Private Practice is the premier resource for mental health clinicians, covering all aspects of developing and maintaining a successful private practice. Written for graduate students considering the career path of private practice, professionals wanting to transition into private practice, and current private practitioners who want to improve their practice, this book combines the overarching concepts needed to take a mental health practice (whether solo or in a group) from inception, through its lifespan. From envisioning your practice, to accounting and bookkeeping, hiring staff, managing the practice, and running the business of the practice, a diverse group of expert authors describe the practical considerations and steps to take to enhance your success. Chapters cover marketing, dealing with insurance and managed care, and how to choose your advisors. Ethics and risk management are integrated throughout the text with a special section also devoted to these issues and strategies. The last section features 26 niche practices in which expert practitioners describe their special area of practice and discuss important issues and aspects of their specialty practice. These areas include assessment and evaluation, specialized psychotherapy services, working with unique populations of clients, and more. Whether read cover-to-cover or used as a reference to repeatedly come back to when a question or challenge arises, this book is full of practical guidance directly geared to psychologists, counselors, social workers, and marriage and family therapists in independent practice.
Much relationship building with MMHC staff occurs through practitioners' ongoing market research activities. ... Many mental health professionals are unaware of
the key roles played in decision making by several of managed care's publics.
Author: William Winston
Managed care is rapidly making traditional marketing strategies for mental health services obsolete. Here is the definitive book that helps professionals understand contemporary market forces and how to reshape marketing strategies in an increasingly competitive environment. Marketing Mental Health Services to Managed Care begins by demystifying the seemingly bewildering world of managed care systems. It enables the reader to become a fully informed partner in providing services for managed care systems. In an era in which many professionals are affiliated with one or more managed care networks, this book guides clinicians toward greater control of their professional futures by providing the steps necessary to develop a successful managed care oriented practice strategy. It will be especially helpful to the newcomer to practice in the 1990s or the seasoned practitioner interested in increasing referrals from managed care systems. Readers of this highly practical new book learn how to analyze the market for clinical services, how to plan and develop services for the managed care market, and how to sell professional services in an era dominated by active payor entities. The increased importance of automation, group practices, and effective office management skills are discussed. Although of particular value to outpatient practitioners, Marketing Mental Health Services to Managed Care also discusses marketing strategies and revenue generating ideas for inpatient mental health and substance abuse treatment facilities. Program managers, administrators, and marketing professionals in the hospital industry will find this book a valuable investment. Of special interest to all readers are chapters addressing the impact of managed care systems--with their focus on accountability, cost-effectiveness, and quality--upon traditional clinical paradigms. Brief therapy skills and techniques are discussed by these two veteran clinicians and writers. Emerging clinical innovations and effective reimbursement strategies are also discussed in this remarkable new book. A resource section, managed care company directory, and a glossary of terms make this a practical guidebook of long-lasting value to professionals from many disciplines. College professors and graduate students will also find Marketing Mental Health Services to Managed Care a valuable introduction to marketing professional services in the managed care dominated marketplace for healthcare today.
Author: Stephanie Buehler, PsyD, CST-SPublish On: 2016-11-07
Not only do they need you, but also you need them so that you can appropriately
refer your clients for medical evaluation. Were I to begin this type of marketing, I
would follow these steps: 1. Identify various types of physicians who provide ...
Author: Stephanie Buehler, PsyD, CST-S
Publisher: Springer Publishing Company
The second edition of this acclaimed guide to understanding sexuality and working with clients on sexuality issues is extensively updated to reflect recent scientific, practical, and social developments in the field. It provides updated information on relevant disorders in the DSM-5, new theoretical approaches, new pharmacological treatments, updated information on STDs, new understandings of transgender individuals, the impact of same-sex marriage laws, controversies over sex addiction, and much more. Chapters are enhanced with the addition of new take-away points, additional worksheets, and a glossary. Distinguished by an easy-to-read, down-to-earth approach, the text provides plentiful information, tools, and exercises to increase the confidence and comfort of both trainee and experienced mental health professionals treating sexual issues. Based on the premise that the therapist must be comfortable with his or her own sexuality in order to provide effective treatment, the book discusses the characteristics of healthy sexuality for both client and therapist and addresses issues of discomfort that may arise for the therapist. New to the Second Edition: Sexual and other disorders in DSM-5 New understandings of sexual identity and fluidity, including transgender Legal status of same-sex marriage New pharmacological treatments for sexual issues New methods of sexological research Updated and expanded coverage of assessment tools Mindfulness interventions Supplemental Instructor's Manual with quizzes and chapter-by-chapter PowerPoint slides Updated Practitioner Resources including informational handouts and illustrations
Graduate school and internships usually do not prepare a therapist for the unique
world of marketing , yet an independent practice requires that marketing become
a priority , an integral part of your career . Many of us are afraid of becoming a ...
Author: Ralph H. Earle
Publisher: Psychology Press
First published in 1999. Routledge is an imprint of Taylor & Francis, an informa company.
Chapter 5 explains exactly how to develop a marketing plan to help you build
your practice. We close the chapter with a discussion of the relationship between
specializing in a particular aspect of mental-health practice and marketing your ...
Written by health niche marketing specialists Linda Lawless and Jean Wright, this book provides step-by-step guidelines to get referrals by building and leveraging relationships with other professionals, community leaders, and the media.
Author: Linda L. Lawless
Publisher: John Wiley & Sons Incorporated
Category: Business & Economics
Now more than ever, it's critical for mental health professionals to find new ways to succeed in today's competitive marketplace. Written by health niche marketing specialists Linda Lawless and Jean Wright, this book provides step-by-step guidelines to get referrals by building and leveraging relationships with other professionals, community leaders, and the media. From setting up community forums to creating discussion groups, you'll discover new ways to gain clients in your area, how to work with managed care organizations and professional associations, find out how to help your practice grow by taking advantage of the services provided by other professionals and organizations, and how to network with the World Wide Web community. Learn which sites to visit and how to best reach potential clients. Each chapter is organized to assist mental health professionals in developing a strategic marketing plan for getting referrals from: physicians, attorneys, religious leaders, educators and the educational community, managed care organizations, mental health and complementary healthcare professions, and the community.
Author: Elizabeth Reynolds WelfelPublish On: 2004-01-05
A Practice-Based Guide to Diagnosis, Treatment, and Professional Ethics
Elizabeth Reynolds Welfel, R. Elliott Ingersoll. ADVERTISING , MARKETING , 56
AND FINANCING A MENTAL HEALTH PRACTICE FINANCING retainer is to hire
Author: Elizabeth Reynolds Welfel
Publisher: John Wiley & Sons
A practical, easy-to-use, and comprehensive reference for mental health professionals The Mental Health Desk Reference is the ultimate guide to effective and responsible mental health practice. It provides authoritative, concise, and up-to-date information from more than seventy experts regarding diagnosis, treatment, and ethics of practice. Each entry summarizes key constructs and terminology associated with the topic, major findings from research, and specific recommendations on theory and practice. Important topics covered include: * Adjustment disorders and life stress * Diagnosis and treatment of adults * Diagnosis and treatment of children * Crisis intervention * Diverse populations * Group and family interventions * Practice management * Professional issues * Ethical and legal issues * Professional resources These detailed, readable entries-based on the most extensive and reliable research available-form a comprehensive, straightforward, and quick-reference resource applicable to practitioners across every field in mental health. The Mental Health Desk Reference is the single resource no mental health professional can afford to be without.
Designed to help everyone from the new to the more experienced practitioner, this unique, timesaving resource will help you successfully build your practice, showing you how to develop an effective marketing plan and presenting guidelines ...
Author: Laurie C. Grand
Publisher: John Wiley & Sons Incorporated
Category: Business & Economics
All the tools you need to advertise and market your practice The Therapist’s Advertising and Marketing Kit is an invaluable collection of ready-to-use marketing and advertising materials designed specifically for mental health professionals looking to manage and grow their practice. Designed to help everyone from the new to the more experienced practitioner, this unique, timesaving resource will help you successfully build your practice, showing you how to develop an effective marketing plan and presenting guidelines for creating numerous kinds of powerful marketing and advertising materials, including: Yellow page, newspaper, and magazine ads Flyers and brochures Postcards and card packs Press releases and public service announcements Stationery and business cards Radio and TV ad scripts Web pages A unique benefit of this book is the enclosed CD-ROM, which includes a portfolio of actual samples of all the contents––including the Web sites––formatted in Microsoft® Word. This makes the process even easier for busy practitioners––you can choose the ones you like best, customize them to your needs, and put them to work immediately for your practice. Now it’s easier than ever to design a marketing effort that maximizes your practice’s visibility, thanks to The Therapist’s Advertising and Marketing Kit––a resource no psychologist, social worker, therapist, counselor, or any other mental health professional can afford to be without.
Author: Robert Henley Woody, Sr., PhD, JDPublish On: 2012-06-20
Because of the “Ivory Tower” framework and academic considerations, university
and professional training programs tend to minimize, perhaps ... In providing mental health services, the business mindset should be founded on compatibility
with professionalism. ... and the entrepreneur must have self-confidence, high
energy, passion for success and goal attainment, and operating and marketing
Author: Robert Henley Woody, Sr., PhD, JD
Publisher: Springer Publishing Company
"It is difficult to find books that provide such a wealth of information on legal issues for practicing clinicians. This is a solidly written, invaluable resource that all practicing mental health professionals must read." Score: 97, 5 Stars.--Doody's Medical Reviews "Legal Self-Defense for Mental Health Practitioners is interesting, informative, andcommitted to professional, ethical quality care of service recipients....Woody offers many useful risk managementstrategies for mental health professionals....[and his] discussions are provocative and are supported by current, well-established references."--PsycCRITIQUES "I give high marks to Legal Self-Defense for Mental Health Practitioners because it presents a real-world perspective and no-nonsense analysis....As impressive, is that this valuable information is packed into a mere 153 pages, making the book an economical investment of time for the knowledge that is gained."--New England Psychologist At some point in their careers, mental health professionals may face legal action from clients. Clients may be noncompliant regarding policies agreed upon at the outset of therapeutic services, not adhere to an individualized treatment plan, be inappropriately aggressive, and file unjustified ethics and licensing complaints and/or lawsuits. Unfortunately, many mental health practitioners are not prepared for such actions and suffer great distress that affects their professional and personal lives. This practical text, written by an author who is both a psychologist and an attorney, demonstrates how mental health professionals can avoid legally actionable mistakes in their practices and what to do if they occur. Reflecting contemporary social policy and laws regarding mental health services, the text emphasizes the protection of rights for both practitioner and client, and addresses such pitfalls as malpractice, licensing hearings, noncompliant clients, and dealing with the legal system. It distills the authorís wisdom, gained over more than 30 years of legal counsel to all types of mental health practitioners, and describes how to improve practice strategies for achieving quality care, confront ethics and licensing complaints, and defend against potential or actual lawsuits. Additionally, the book covers individualized treatment planning, effective record keeping, how to deal with dangerous clients, how to insulate yourself from risk, and more. Numerous real life examples further help practitioners foster the knowledge and skills to assertively defend their rights should the need arise. Key Features: Illustrates how to avoid legally actionable mistakes in assessment and treatment Covers such issues as effective record keeping, treatment planning, dealing with dangerous or non-compliant clients, protecting your practice, and more Helps mental health professionals foster a ìwarriorî mentality when faced with unjust allegations of wrongdoing Presents numerous real-life cases
A Practical Guide for Mental Health Clinicians Jeffrey E. Barnett, Jeffrey
Zimmerman, Steven Walfish. As another example, clinicians often ... SERVICES.
In addition to advertising, successful mental health professionals will actively market their ...
Author: Jeffrey E. Barnett
Publisher: Oxford University Press
The Ethics of Private Practice helps mental health professionals understand the essential ethical issues related to the many challenges of being in independent practice. Seasoned clinicians Barnett, Zimmerman, and Walfish offer readers astute insight into building a practice that is designed to minimize unintended ethics violations and reduce associated risks. Each chapter focuses on a major aspect of the business of practice and incorporates relevant standards from the ethics codes of four mental health professions. Topics addressed include planning and successfully managing a practice, documentation and record keeping, dealing with third parties and protecting confidentiality, managing practice finances, staff training and office policies, advertising and marketing a practice, continuing professional development activities, and the closing of a private practice. Full of practical tips that can be readily implemented, this handy guide will be the go-to resource for all mental health clinicians in private practice.
Any seasoned professional knows that some data may conflict with other
information and the counselor uses his ... if one were marketing technology to the
counseling profession, it would be useful to have all mental health-related
Author: Gary Jon Springer
Scope of Study: The author of this dissertation surveyed psychologists in the United States to determine the forms of technology that are currently being utilized in their practice. Through the use of a survey, the study intends to show that technological applications are currently being underutilized in the counseling profession and there exists great potential for marketing new technology to counselors. The new technological ideas that were explored in the study included the use of computer aided diagnostic techniques, video-counseling and the use of a voice stress analyzer.Findings and Conclusions: The study determined that technology is being underutilized by the counseling profession. Marketing new technology to counselors will require greater effort and research due to the resistance described by counselors to using the new technology.
... Marketing Practices and Problems Implications for DSM-5 By a News Reporter-
Staff News Editor at Mental Health ... since DSM-III has often led to 'cookbook'
diagnosis and assumptions of 'chemical imbalance' for psychiatric disorders.
Bipolar Disorders: New Insights for the Healthcare Professional: 2013 Edition is a ScholarlyEditions™ book that delivers timely, authoritative, and comprehensive information about Diagnosis and Screening. The editors have built Bipolar Disorders: New Insights for the Healthcare Professional: 2013 Edition on the vast information databases of ScholarlyNews.™ You can expect the information about Diagnosis and Screening in this book to be deeper than what you can access anywhere else, as well as consistently reliable, authoritative, informed, and relevant. The content of Bipolar Disorders: New Insights for the Healthcare Professional: 2013 Edition has been produced by the world’s leading scientists, engineers, analysts, research institutions, and companies. All of the content is from peer-reviewed sources, and all of it is written, assembled, and edited by the editors at ScholarlyEditions™ and available exclusively from us. You now have a source you can cite with authority, confidence, and credibility. More information is available at http://www.ScholarlyEditions.com/.
We emphasise management quality, rather than technological quality or professional qualifications in isolation; attributes of ... Management quality is one mental framework for approaching tradeoffs that leaders and managers in healthcare ...
Author: Robert Jones
Publisher: Radcliffe Publishing
High-quality Allied Health delivery through a motivated, committed and expert workforce depends on strong management and leadership. To provide this, Allied Health Profession managers need solid, evidence-based business skills just as much as clinical knowledge and ability. This book focuses on the key management areas of money, measurement and marketing as applied to the Allied Health Professions. Bringing together nationally and internationally acknowledged and recognised experts from around the world, it explains the finances of healthcare, particularly in a cash-strapped environment, information and information management, and the marketing of services - in the broadest sense - based on a robust foundation of business planning and business-case development, project management, service level agreements and specification. Report writing and presentation skills are also covered, along with editors' quality and leadership evaluation framework, the Management Quality Matrix. The information, background and practical techniques covered in this book will make it a thought-provoking and indespensible resource both for managers and leaders of Allied Health Professionals and for those training future managers and leaders.
The help you need to continue helping those in need This book is for mental health professionals who wonder how tosurvive in the constantly changing mental health servicesmarketplace.
Author: Linda L. Lawless
The help you need to continue helping those in need This book is for mental health professionals who wonder how to survive in the constantly changing mental health services marketplace. It provides crucial advice on how to build and run a mental health practice while serving clients and coping with the seemingly endless series of adjustments, documentation requirements, and ethical dilemmas that confront the profession today. Successful psychotherapist and practice consultant Linda L. Lawless takes you step by step through the process of evaluating your current position, choosing a professional path, and taking decisive action to achieve your business goals. She covers the nuts and bolts of the business side of private practice--including renting office space, securing referrals, billing and record keeping, and office management. This accessible guidebook also shows you how to: * Market your services effectively and ethically * Enhance your professional reputation * Build a steady client referral base either inside or outside the managed care system * Position yourself to serve client and community needs, while building the kind of practice you want Supplemented with dozens of sample brochures, business plans, marketing plans, and self-assessment exercises, Therapy, Inc. is the book that beleaguered therapists and counselors have been waiting for.
This can also be considered via a social marketing perspective, with information
and media campaigns at college or university ... In considering this age group,
the CAMHS and professional regulatory bodies accept that the adult mental health ...
Author: Peter Byrne
Publisher: John Wiley & Sons
Early intervention (EI) is the single most important advance in mental health care in recent decades, representing a key shift in both theoretical standpoint and service delivery. Early Intervention in Psychiatry clearly describes best practice for extending this approach to all psychiatric disorders. Beginning with the rationale for EI, it informs interventions in people from all age groups across the lifespan, from perinatal to old age. It addresses EI in specific settings, such as primary health care, community health, the general hospital, non-government agencies, and in social movements, and for specific disorders including depression and anxiety, alcohol and substance use, childhood disorders, psychoses, bipolar disorders, eating disorders and borderline personality disorders. Early Intervention in Psychiatry is an essential guide for all psychiatrists, general practitioners, family physicians and public health doctors. It is also a valuable resource for mental health professionals and primary care colleagues, including nurses, social workers, psychologists, occupational therapists, vocational rehabilitation specialists, peer and support workers and for mental health commissioners and policy-makers.
IMPLICATIONS FOR CLINICIANS As the market share of managed care directed
referrals grows, practitioners must ... It also suggests strategies that will assist the mental health professional in retaining as much control as possible of his or her ...
Author: William Winston
Category: Business & Economics
Managed care is a revolution impacting the practice of clinicians throughout America. The Clinician’s Guide to Managed Behavioral Care, called “a survival kit” and “must reading,” helps clinicians develop and market professional services attuned to the needs of managed care systems, manage the utilization process, and reshape an office practice or hospital-based program to become more “managed care friendly.” It is newly referenced and updated for clinicians to continue to advocate for their patients and clients. The Clinician’s Guide to Managed Behavioral Care addresses how clinicians can develop and market professional services attuned to the needs of managed care systems, how to best manage the utilization review process, how to re-shape an office practice or hospital-based program to become more “managed care friendly,” and how to best advocate for patients and clients. Readers will understand the history and evolution of attempts to manage mental health care costs and services as well as the emerging clinical, economic, and social trends that will continue to fuel changes in the mental health field in coming years. Importantly, this guide sensitizes readers to the perspectives about mental health care benefits and the treatment field held by the payor community--insurance carriers, HMO’s, and self-insured employers. It allows readers to consider a payor’s view of how professionals can play a crucial role in providing quality services while helping control spiraling mental health care costs--costs that have escalated much faster than other segments of health care. Who can benefit from this book? Practicing psychologists, social workers, psychiatrists, substance abuse counselors, marriage and family therapists, Employee Assistance Professionals, psychiatric nurses, professional counselors, program managers, hospital administrators, and health care marketing professionals will find The Clinician’s Guide to Managed Behavioral Care and invaluable resource. It is often said that in the future, all in the treatment community will be involved in “managing care” and that the most successful clinicians and practices will be those most adept at working with managed care systems on behalf of their patients and clients. This book helps you understand how! Important topics in The Clinician’s Guide to Managed Behavioral Care: the changing marketplace for mental health/substance abuse treatment services assessing market opportunities in light of managed care influences clinical service needs of managed care systems clinical innovations: examples, case studies, vignettes strategies for managing utilization review marketing strategies for office-based practitioners hospital-managed care partnerships contemporary office management strategies to control costs consumers and managed care directory of America’s HMOs directory of America’s Managed Mental Health Care Companies glossary of key terms
Marketing Mental Health Services Roger Barker and Herbert H . Krauss
INTRODUCTION Marketing is seen as a peripheral enterprise by most members
of the mental health professions . There are many reasons for this attitude : the
Provides an overview of how managed mental health-care systems work, how managed care is reshaping the private mental health/substance abuse treatment delivery system, its implications for clinicians everywhere, and how clinicians may work ...
Author: Norman Winegar
Category: Social Science
Provides an overview of how managed mental health-care systems work, how managed care is reshaping the private mental health/substance abuse treatment delivery system, its implications for clinicians everywhere, and how clinicians may work with, not against, managed care.