Marketing and Managing Tourism Destinations

Marketing and Managing Tourism Destinations

Written by an author with many years of industry practice, university teaching and professional training experience, this book is the essential guide to the subject for tourism, hospitality and events students and industry practitioners ...

Author: Alastair M. Morrison

Publisher: Routledge

ISBN: 9781351714808

Category: Travel

Page: 690

View: 862

Marketing and Managing Tourism Destinations is a comprehensive and integrated introductory textbook covering both destination marketing and destination management in one volume. It focuses on how destination management is planned, implemented and evaluated as well as the management and operations of destination management organizations (DMOs), how they conduct business, major opportunities, challenges and issues they face to compete for the global leisure and business travel markets. This second edition has been updated to include: • A new chapter on visitor management that includes a section on crisis and disaster management • New material on destination leadership and coordination • New and revised content on digital marketing • New and updated international case examples throughout to show the practical realities and approaches to managing different destinations around the world. It is illustrated in full colour and packed with features to encourage reflection on main themes, spur critical thinking and show theory in practice. Written by an author with many years of industry practice, university teaching and professional training experience, this book is the essential guide to the subject for tourism, hospitality and events students and industry practitioners alike.
Categories: Travel

Destination Marketing and Management

Destination Marketing and Management

This book offers a comprehensive understanding of the concept and scope of the tourism industry in general and of destination marketing and management in particular.

Author: Youcheng Wang

Publisher: CABI

ISBN: 9781845937621

Category: Business & Economics

Page: 370

View: 951

This book offers a comprehensive understanding of the concept and scope of the tourism industry in general and of destination marketing and management in particular. Taking an integrated and comprehensive approach, it focuses on both the macro and micro aspects of destination marketing and management. The book consists of 27 chapters presented in seven parts with the following themes: concept, scope and structure of destination marketing and management, destination planning and policy, consumer decision-making processes, destination marketing research, destination branding and positioning, destination product development and distribution, the role of emerging technologies in destination marketing, destination stakeholder management, destination safety, disaster and crisis management, destination competitiveness and sustainability, and challenges and opportunities for destination marketing and management.
Categories: Business & Economics

Advances in Tourism Destination Marketing

Advances in Tourism Destination Marketing

This volume provides original insight into the operational opportunities, challenges and constraints in managing Tourism Destination Marketing.

Author: Metin Kozak

Publisher: Routledge

ISBN: 9781135218904

Category: Business & Economics

Page: 266

View: 133

This volume provides original insight into the operational opportunities, challenges and constraints in managing Tourism Destination Marketing. It explores how the various tourist destination systems including tourist, places (as seen by the tourist), public and private tourism organisations and the social and physical environment can effectively communicate and co operate together at a profit for each. Advances in Destination Marketing offers a comprehensive review of a wide range of aspects related to marketing tourism products including networks in destinations, consumer experiences in destinations, destination branding, destination image, events in destinations and destination tourism products. Throughout the book a network analysis perspective is applied to offer alternative solutions of how each system can share network knowledge and system knowledge so profits can be created effectively and maximised. The exploration of new topics such as Destination Networks and Destination Branding as well as original international empirical research and case studies from well known researchers in the area, provides new thinking on Marketing Tourism Destinations. The relevance of the arguments and the salient conclusions are valuable in the study of an ever dynamic and burgeoning industry. This stimulating volume will be of interest to higher level students, academics, researchers within Tourism and practitioners in the industry.
Categories: Business & Economics

Destination Marketing and Management

Destination Marketing and Management

This book, Destination Marketing and Management: Theories and Applications, provides a comprehensive understanding of the concept and scope of the tourism industry in general and of destination marketing and management in particular, as ...

Author: Kornelia Marshall

Publisher:

ISBN: 168117250X

Category:

Page: 402

View: 350

The term "destination" refers broadly to an area where tourism is a relatively important activity and where the economy may be significantly influenced by tourism revenues. Most tourism activities take place at a destination, and destination serves as a fundamental unit of analysis in any modelling of the tourism system. Destination marketing is the process of communicating with potential visitors to influence their destination preference, intention to travel and ultimately their final destination and product choices. Destination marketing is a major part of the Implementation process; it is the articulation and communication of the values, vision and competitive attributes of the destination. The actions implemented in the destination marketing phase should be underpinned by the findings of the Destination Planning, process and the subsequent Destination Development activities. Managing tourism destinations is an important part of controlling tourism's environmental impacts. Destination management can include land use planning, business permits and zoning controls, environmental and other regulations, business association initiatives, and a host of other techniques to shape the development and daily operation of tourism-related activities. However, destination marketing and management is a complex subject that requires a comprehensive, holistic and systematic approach. From the demand side, travellers have a choice of available destinations; from the supply side, destination marketing organizations are competing for attention from a highly competitive marketplace. This book, Destination Marketing and Management: Theories and Applications, provides a comprehensive understanding of the concept and scope of the tourism industry in general and of destination marketing and management in particular, as they are situated in their particular policy, planning, economic, geographical and historical contexts.
Categories:

Managing and Marketing Tourist Destinations

Managing and Marketing Tourist Destinations

In this book, tourism scholars Metin Kozak and Seyhmus Baloglu discuss and synthesize theories, models, techniques, and principles for strategic marketing and management of tourist destinations, and demonstrate ways in which to further ...

Author: Metin Kozak

Publisher: Routledge

ISBN: 9781136904752

Category: Business & Economics

Page: 262

View: 398

Destination marketing is more challenging than other goods and services. The basis of competitive advantage shifts from tourism resources only (destination marketing) to a location-based or city-wide integrated management (place marketing). In this book, tourism scholars Metin Kozak and Seyhmus Baloglu discuss and synthesize theories, models, techniques, and principles for strategic marketing and management of tourist destinations, and demonstrate ways in which to further develop the concept of destination competitiveness for application within these destinations. The authors highlight the need for managing brand equity, tourist experience, and information systems, as well as involving internal and external stakeholders in strategic planning and implementation. This book offers practical information directly related to the tourism industry, using the examples of real-world cases to bridge marketing theory with practice. With its international focus and applications for developing a competitive advantage in today's global marketplace, this research will be indispensable to students and scholars of tourism, hospitality, and leisure and recreation programs, as well as practitioners within these industries.
Categories: Business & Economics

Tourist Destination Management

Tourist Destination Management

This book provides a wide-ranging overview of the current state of tourist destination management and presents important recent research in the field.

Author: Nazmi Kozak

Publisher: Springer

ISBN: 9783030169817

Category: Business & Economics

Page: 324

View: 644

This book provides a wide-ranging overview of the current state of tourist destination management and presents important recent research in the field. Contemporary theoretical and methodological approaches to management and marketing are discussed, and innovative practices with respect to both urban and rural destinations are described with the aid of many interesting case studies from across Europe and beyond. In addition, the volume addresses key issues such as governance, cooperation, the use of social media, and sustainability. A variety of influences on tourism development are examined, and efficient strategies for making destinations distinct are explored. The book will be a welcome addition and update to the existing literature and will be of interest to academics and practitioners alike.
Categories: Business & Economics

Managing the Tourist Destination

Managing the Tourist Destination

Fully illustrated with case studies, this book introduces both the theory and practice of destination management and related professional and academic areas.

Author: Frank Howie

Publisher: Cengage Learning EMEA

ISBN: 1844800970

Category: Business & Economics

Page: 337

View: 733

Fully illustrated with case studies, this book introduces both the theory and practice of destination management and related professional and academic areas. With student exercises, questions and discussion points throughout, Managing the Tourist Destination provides comprehensive textbook coverage for students on higher education and professional courses. Fully illustrated with case studies, this book introduces both the theory and practice of destination management and related professional and academic areas. With student exercises, questions and discussion points throughout, Managing the Tourist Destination provides comprehensive textbook coverage for students on higher education and professional courses.
Categories: Business & Economics

Destination Management and Marketing

Destination Management and Marketing

"This book focuses on utilizing destination branding and content marketing for sustainable growth and competitive advantage within the tourism and hospitality industry, including tools and techniques for travel branding and best practices ...

Author: Information Resources Management Association

Publisher: Business Science Reference

ISBN: 1799824691

Category: Branding (Marketing)

Page: 525

View: 543

"This book focuses on utilizing destination branding and content marketing for sustainable growth and competitive advantage within the tourism and hospitality industry, including tools and techniques for travel branding and best practices for better tourism management strategies"--
Categories: Branding (Marketing)

Strategic Innovative Marketing and Tourism

Strategic Innovative Marketing and Tourism

This book covers a very broad range of topics in marketing, communication, and tourism, focusing especially on new perspectives and technologies that promise to influence the future direction of marketing research and practice in a digital ...

Author: Androniki Kavoura

Publisher: Springer

ISBN: 9783030124533

Category: Business & Economics

Page: 1330

View: 538

This book covers a very broad range of topics in marketing, communication, and tourism, focusing especially on new perspectives and technologies that promise to influence the future direction of marketing research and practice in a digital and innovational era. Among the areas covered are product and brand management, strategic marketing, B2B marketing and sales management, international marketing, business communication and advertising, digital and social marketing, tourism and hospitality marketing and management, destination branding and cultural management, and event marketing. The book comprises the proceedings of the International Conference on Strategic Innovative Marketing and Tourism (ICSIMAT) 2018, where researchers, academics, and government and industry practitioners from around the world came together to discuss best practices, the latest research, new paradigms, and advances in theory. It will be of interest to a wide audience, including members of the academic community, MSc and PhD students, and marketing and tourism professionals.
Categories: Business & Economics

The Handbook of Managing and Marketing Tourism Experiences

The Handbook of Managing and Marketing Tourism Experiences

This book bridges the gap in contemporary literature by carefully examining the management and marketing of tourism experiences.

Author:

Publisher: Emerald Group Publishing

ISBN: 9781786352897

Category: Business & Economics

Page: 584

View: 248

The planning, design, management and marketing of experiences for tourism markets is a major challenge for tourism destinations and providers in a globalized and highly competitive market. This book bridges the gap in contemporary literature by carefully examining the management and marketing of tourism experiences.
Categories: Business & Economics

Tourist Destination Management

Tourist Destination Management

This book provides an introduction to the key issues involved in developing and managing destinations.

Author: Eric Laws

Publisher:

ISBN: UOM:35128001811767

Category: Business & Economics

Page: 208

View: 457

This book provides an introduction to the key issues involved in developing and managing destinations. Looking at such areas as tourist satisfaction, impacts of tourism and policies, Eric Laws assesses the differing importance of tourism for residents, employees, investors and tourists. Cases include Tibe, Hawaii, South Africa, Wales, Tonga and Antarctica. The book concludes with a detailed analysis of Dubai integrating the various issues raised throughout the book.
Categories: Business & Economics

Safety and Security in Tourism

Safety and Security in Tourism

This book is essential reading for tourism researchers, tourism educators, tourism industry managers, and tourism industry administrators. This book was published as a special issue of the Journal of Travel & Tourism Marketing.

Author: Noel Scott

Publisher: Routledge

ISBN: 9781317993513

Category: Business & Economics

Page: 282

View: 820

Natural disasters, wars and conflicts, epidemics, and other major crises can devastate a tourism service or destination. Though there is extensive literature and research on preparation and coping with tourism crises, there is a gap in information on how to best market and recover from the destruction of caused to tourism businesses and destinations. This book fills the gap by comprehensively examining how to rebuild the market for a tourism service or destination after a catastrophe. This important book presents leading experts from around the world providing useful instruction on effective ways to plan for future crisis response and strategies for recovering business. A crisis may arise from several types of destructive occurrences, from natural physical destruction of important infrastructure to acts of terrorism. Because of the broad range of potential problems, there is no single strategy for which to deal with crises. The book explores a wide range of catastrophes, from Hurricane Katrina to tsunamis to war, taking a detailed look at management and administrative strategies which can help stimulate tourism recovery. This book explores stealth and catastrophic risks, risk perceptions, mediating the effects of natural disasters on travel intention, and various marketing strategies designed to bring customers back. This volume may become one of the most crucial resources in a tourism professional’s library. The book is extensively referenced and includes several tables and figures to clearly explain data. This book is essential reading for tourism researchers, tourism educators, tourism industry managers, and tourism industry administrators. This book was published as a special issue of the Journal of Travel & Tourism Marketing.
Categories: Business & Economics

Strategic Perspectives in Destination Marketing

Strategic Perspectives in Destination Marketing

This book is ideally designed for managers, travel agents, tourism professionals, executives, marketing agencies, academicians, researchers, and graduate-level students seeking current research on the applications of branding strategies in ...

Author: Camilleri, Mark Anthony

Publisher: IGI Global

ISBN: 9781522558361

Category: Business & Economics

Page: 411

View: 727

The marketing of a destination necessitates effective strategic planning, decision making and organization. Notwithstanding, the destination managers should possess relevant knowledge and understanding on traditional and contemporary marketing channels to better engage with prospective visitors. Strategic Perspectives in Destination Marketing is a collection of innovative research on the methods and applications of branding in the tourism, travel, and hospitality industry sectors. This book provides students and practitioners with a good understanding of the tourism marketing environment, destination branding, pricing of tourism products, tourism distribution channels, e-tourism, as well as on sustainable and responsible tourism practices, among other topics. It explores the socio-economic, environmental, and technological impacts of tourism through various regional-focused empirical studies and contemporary discussions. This book is ideally designed for managers, travel agents, tourism professionals, executives, marketing agencies, academicians, researchers, and graduate-level students seeking current research on the applications of branding strategies in the tourism sector.
Categories: Business & Economics

Restoring Tourism Destinations in Crisis

Restoring Tourism Destinations in Crisis

This is an outstanding book.

Author: David Beirman

Publisher: Routledge

ISBN: 9781000247183

Category: Business & Economics

Page: 304

View: 783

This is an outstanding book. It offers a comprehensive range of in-depth case studies that looks at past tourism crisis and analyzes the responses made. A must-read book for those in the industry, related associations and the various levels of government as they consider how to pro-actively deal with the potential for future crisis related to tourism. Perry Hobson, Head, School of Tourism and Hospitaliy Management, Southern Cross University and Editor-in-Chief Journal of Vacation Marketing. Tourism everywhere is vulnerable to changes in public perception. When news about an earthquake, a violent conflict or a contagious disease in a distant location hits the television, tourists cancel holidays. The September 11, 2001 terrorist attack against the USA impacted on airlines and tourist destinations worldwide, as did subsequent attacks on tourists. These events highlight the importance of destination crisis management for the global tourism industry. Experienced tourism marketer and trainer, David Beirman, has created a guide to crisis management for tourism operators and offices. He argues that managing public perception is critical to the recovery of a destination after a crisis, and that much depends on providing clear, frequently updated and accurate information. He provides detailed case studies of different types of crises from around the world, with analyses of the strengths and weaknesses of the approach taken by tourism managers. This is an invaluable reference for tourism managers anywhere in the world, and a useful resource for tourism students.
Categories: Business & Economics

Tourism Marketing and Management Handbook

Tourism Marketing and Management Handbook

Managing tourist information Introduction example in the case of the ' wanderlust '
type of tourist , or visitors travelling without having made ... clearly evident , as is
the case in popular tourist destinations , and areas of high business activity .

Author: Stephen F. Witt

Publisher:

ISBN: WISC:89032804916

Category: Marketing

Page: 656

View: 927

Categories: Marketing

Managing Tourism

Managing Tourism

Managing Tourism

Author: S. Medlik

Publisher: Elsevier

ISBN: 9781483100524

Category: Business & Economics

Page: 358

View: 581

Managing Tourism
Categories: Business & Economics

Handbook on Tourism Destination Branding

Handbook on Tourism Destination Branding

The Handbook on Tourism Destination Branding provides a step-by-step guide to the branding process accompanied by strategies for brand management.

Author: Simon Anholt

Publisher: World Tourism Organization Publications

ISBN: 9284413117

Category: Business & Economics

Page: 165

View: 283

Tourism has become one of the world's fastest growing economic sectors in recent years. Governments around the world are increasingly recognising the power of tourism to boost their nation's development and prosperity. As more tourism destinations emerge and competition for visitors becomes more intense, a destination's ability to project itself on the world stage and differentiate itself from others is ever more important. Recognizing the value of successfully building and managing a destination's brand, the European Travel Commission (ETC) and World Tourism Organization (UNWTO) have commissioned this Handbook to provide a useful and practical guide for both marketing novices and experienced destination managers. Introduced by an essay by Simon Anholt on the importance of building a national brand image, the Handbook on Tourism Destination Branding provides a step-by-step guide to the branding process accompanied by strategies for brand management. Case studies are featured throughout the Handbook to illustrate the various concepts, present best practices from destinations around the world and provide fresh insight into destination branding. The Handbook concludes with a section on evaluating brand impact and a set of practical recommendations.
Categories: Business & Economics

Destination Brands

Destination Brands

This textbook shows how cities, regions and countries adopt branding strategies similar to those of leading household brand names in an effort to differentiate themselves and emotionally connect with potential tourists.

Author: Nigel Morgan

Publisher: Routledge

ISBN: 9781136346637

Category: Business & Economics

Page: 370

View: 786

This textbook shows how cities, regions and countries adopt branding strategies similar to those of leading household brand names in an effort to differentiate themselves and emotionally connect with potential tourists. It asks whether tourist destinations get the reputations they deserve and uses topical case studies to discuss brand concepts and challenges. It tackles how place perceptions are formed, how cities, regions and countries can enhance their reputations as creative, competitive destinations, and the link between competitive identity and strategic tourism policy making.
Categories: Business & Economics

Balancing Development and Sustainability in Tourism Destinations

Balancing Development and Sustainability in Tourism Destinations

This book contains 35 papers from the Tourism Outlook Conference held in Lombok, Indonesia in July 2015. The book presents comprehensive discussions on sustainability in the tourism industry.

Author: Akhmad Saufi

Publisher: Springer

ISBN: 9789811017186

Category: Business & Economics

Page: 409

View: 483

This book contains 35 papers from the Tourism Outlook Conference held in Lombok, Indonesia in July 2015. The book presents comprehensive discussions on sustainability in the tourism industry. It includes research on various constituents of the tourism sector and analyses of each of them from a sustainability standpoint. Case studies that are global in nature are presented to show how sustainable applications can be used and how concerns can be addressed. The book is a response to rapid change in contemporary tourism trends brought about by global economic and social forces such as development pressures, population growth, major resource extraction, industrial fishing, global climate change and steadily rising sea levels. Balancing Development and Sustainability in Tourism Destinations serves as a platform for students and educators, government agency employees, hospitality and tourism industry practitioners, public and private land managers, community development workers, and others interested in identifying practical solutions, charting new directions, and creating opportunities for sustainable tourism development.
Categories: Business & Economics

Marketing for Hospitality and Tourism

Marketing for Hospitality and Tourism

The Seventh Edition of this popular book includes new and updated coverage of social media, destination tourism and other current industry trends, authentic industry cases, and hands-on application activities.

Author: Philip T. Kotler

Publisher: Prentice Hall

ISBN: 0134151925

Category: Business & Economics

Page: 704

View: 288

For courses in Hospitality Marketing, Tourism Marketing, Restaurant Marketing, or Hotel Marketing. Marketing for Hospitality and Tourism, 7/e is the definitive source for hospitality marketing. Taking an integrative approach, this highly visual, four-color book discusses hospitality marketing from a team perspective, examining each hospitality department and its role in the marketing mechanism. These best-selling authors are known as leading marketing educators and their book, a global phenomenon, is the leading resource on hospitality and tourism marketing. The Seventh Edition of this popular book includes new and updated coverage of social media, destination tourism and other current industry trends, authentic industry cases, and hands-on application activities.
Categories: Business & Economics