Marketing

An Introduction

Author: Gary Armstrong,Philip Kotler

Publisher: Prentice Hall

ISBN: N.A

Category: Business & Economics

Page: 581

View: 3969

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How do we get you moving? By placing you-the customer-in the driver's seat. "Marketing" introduces the leading marketing thinking on how "customer value "is the driving force behind every marketing strategy. Fasten your seatbelt. Your learning journey starts here! www.prenhall.com/kotler
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Marketing

An Introduction

Author: Gary Armstrong

Publisher: Pearson Education

ISBN: 9780273713951

Category: Marketing

Page: 614

View: 7851

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"Our goal with the first European edition of Marketing: an introduction has been to retain the great strengths of the US original"--Preface.
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Marketing

An Introduction

Author: Gary M. Armstrong,Philip Kotler,Michael John Harker,Ross Brennan

Publisher: Pearson UK

ISBN: 1292200650

Category: Marketing

Page: N.A

View: 9986

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Marketing

An Introduction

Author: Philip Kotler,Gary Armstrong

Publisher: N.A

ISBN: 9780132527101

Category: Business & Economics

Page: 130

View: 5415

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Marketing: An Introduction, Global Edition

Author: Gary Armstrong,Philip Kotler

Publisher: Pearson Higher Ed

ISBN: 1292066024

Category: Business & Economics

Page: 672

View: 4040

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For undergraduate Principles of Marketing courses. This best-selling, brief text introduces marketing through the lens of creating value for customers. With engaging real-world examples and information, Marketing: An Introduction shows students how customer value–creating it and capturing it–drives every effective marketing strategy. The Twelfth Edition reflects the latest trends in marketing, including new coverage on online, social media, mobile, and other digital technologies. MyMarketingLab for Marketing: An Introduction is a total learning package. MyMarketingLab is an online homework, tutorial, and assessment program that truly engages students in learning. It helps students better prepare for class, quizzes, and exams–resulting in better performance in the course–and provides educators a dynamic set of tools for gauging individual and class progress.
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Marketing An Introduction

Author: Gary Armstrong,Philip T Kotler,Michael Harker,Ross Brennan

Publisher: Pearson Higher Ed

ISBN: 1292017546

Category: Business & Economics

Page: 648

View: 8897

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The third European edition of this classic text has been updated with the latest ideas in marketing and with numerous new European marketing examples and case studies. The authors prompt students to discover the concepts of marketing and translate them into real commercial practice for themselves.
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Marketing

An Introduction

Author: Rosalind Masterson,David Pickton

Publisher: SAGE

ISBN: 1446297659

Category: Business & Economics

Page: 608

View: 7508

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*Winners - British Book Design Awards 2014 in the category Best Use of Cross Media* Get access to an interactive eBook* when you buy the paperback (Print paperback version only, ISBN 9781446296424) Watch the video walkthrough to find out how your students can make the best use of the interactive resources that come with the new edition! With each print copy of the new 3rd edition, students receive 12 months FREE access to the interactive eBook* giving them the flexibility to learn how, when and where they want. An individualized code on the inside back cover of each book gives access to an online version of the text on Vitalsource Bookshelf® and allows students to access the book from their computer, tablet, or mobile phone and make notes and highlights which will automatically sync wherever they go. Green coffee cups in the margins link students directly to a wealth of online resources. Click on the links below to see or hear an example: Watch videos to get a better understanding of key concepts and provoke in-class discussion Visit websites and templates to help guide students’ study A dedicated Pinterest page with wealth of topical real world examples of marketing that students can relate to the study A Podcast series where recent graduates and marketing professionals talk about the day-to-day of marketing and specific marketing concepts For those students always on the go, Marketing an Introduction 3rd edition is also supported by MobileStudy – a responsive revision tool which can be accessed on smartphones or tablets allowing students to revise anytime and anywhere that suits their schedule. New to the 3rd edition: Covers topics such as digital marketing, global marketing and marketing ethics Places emphasis on employability and marketing in the workplace to help students prepare themselves for life after university Fun activities for students to try with classmates or during private study to help consolidate what they have learnt (*interactivity only available through Vitalsource eBook)
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Strategic Marketing

An Introduction

Author: Tony Proctor

Publisher: Routledge

ISBN: 1317834224

Category: Business & Economics

Page: 352

View: 8054

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Fully updated and revised to include the latest case studies and examples from a broad range of industry sectors, this second edition of Strategic Marketing: An Introduction is a concise, thorough and enlightening textbook that demonstrates how organizations can cope with a myriad of demands by better understanding themselves, their products or services, and the world around them. From assessing internal relationships to planning and implementing marketing strategies, and featuring analysis of relationship marketing and strategic alliances, Proctor uses insights from a range of key models and theoretical frameworks to illustrate how an organization can successfully take advantage of ‘strategic windows’ to improve its position. Core issues covered include: marketing strategy analyzing the business environment the customer in the market place targeting and positioning marketing mix strategy. This textbook is the complete guide to assessing and imposing a realistic and successful marketing strategy to fit an organization, its resources and objectives, and the environment in which it operates. Accessibly written and supported by a user-friendly companion website, this new edition of Strategic Marketing: An Introduction is an essential resource for all students of marketing and business and management. A companion website provides additional material for lecturers and students alike: www.routledge.com/textbooks/9780415458160/
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Marketing

An Introduction

Author: Michael Cant

Publisher: Juta and Company Ltd

ISBN: 9780702188565

Category: Marketing

Page: 236

View: 9793

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A thorough understanding of the basics of marketing is essential for any marketing practitioner and student of marketing. This is a valuable tool which describes the foundational aspects of marketing and enables a basic understanding of this field. The book begins by placing marketing in perspective in an organisation, and details how the marketing environment impacts on a business, the need for marketing information when making business decisions, the steps consumers take when making purchasing decisions, how to segment a market and target the specific segment based on the information obtained and the analysis of the marketing environment, and lastly how to structure the marketing mix of product, price, promotion and place to ensure success.
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Sensory Marketing

An Introduction

Author: Bertil Hultén

Publisher: SAGE Publications Limited

ISBN: 1526485958

Category: Business & Economics

Page: 240

View: 6353

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Authored by Bertil Hultén, one of the world's leading professors of sensory marketing, this text brilliantly explains the techniques through which a sensory experience can be created to surround a consumer. Sensory experiences combine not only to increase the chance of an immediate sale, but to influence perception of a product which then plays into a customer's chance of return, and brand loyalty for the future. • Hulten provides definitions, insight boxes, questions and case studies to provide an engaging learning experience. • The author is one of the most published professors in the field, sharing exclusive expertise and experience. • The book is thorough yet accessible, dedicating a chapter to each of the 5 senses.
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