Marketing

An Introduction

Author: Gary Armstrong,Philip Kotler

Publisher: Prentice Hall

ISBN: N.A

Category: Business & Economics

Page: 581

View: 672

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How do we get you moving? By placing you-the customer-in the driver's seat. "Marketing" introduces the leading marketing thinking on how "customer value "is the driving force behind every marketing strategy. Fasten your seatbelt. Your learning journey starts here! www.prenhall.com/kotler
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Marketing

An Introduction

Author: Gary Armstrong,Philip Kotler

Publisher: Prentice Hall

ISBN: N.A

Category: Business & Economics

Page: 522

View: 1168

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How do we get you moving? By placing you–the customer–in the driver’s seat. Marketing introduces the leading marketing thinking on how customer value is the driving force behind every marketing strategy. Fasten your seatbelt. Your learning journey starts here! www.prenhall.com/kotler
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Marketing: An Introduction, Global Edition

Author: Gary Armstrong,Philip Kotler,Marc Oliver Opresnik

Publisher: Pearson Higher Ed

ISBN: 1292146524

Category: Business & Economics

Page: 672

View: 8948

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For undergraduate courses on the Principles of Marketing. An Introduction to the World of Marketing Using a Proven, Practical, and Engaging Approach Marketing: An Introduction shows students how customer value–creating it and capturing it–drives every effective marketing strategy. Using an organization and learning design that includes real-world examples and information that help bring marketing to life, the text gives readers everything they need to know about marketing in an effective and engaging total learning package. The Thirteenth Edition reflects the latest trends in marketing, including new coverage on online, social media, mobile, and other digital technologies, leaving students with a richer understanding of basic marketing concepts, strategies, and practices. MyMarketingLab not included. Students, if MyMarketingLab is a recommended/mandatory component of the course, please ask your instructor for the correct ISBN and course ID. MyMarketingLab should only be purchased when required by an instructor. Instructors, contact your Pearson representative for more information. MyMarketingLab is an online homework, tutorial, and assessment product designed to personalize learning and improve results. With a wide range of interactive, engaging, and assignable activities, students are encouraged to actively learn and retain tough course concepts.
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Marketing

An Introduction

Author: Philip Kotler,Gary Armstrong

Publisher: N.A

ISBN: 9780132527101

Category: Business & Economics

Page: 130

View: 6585

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Marketing

An Introduction

Author: Rosalind Masterson,Nichola Phillips,David Pickton

Publisher: SAGE

ISBN: 1526415836

Category: Business & Economics

Page: 560

View: 7266

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An easy to use tool allowing students to switch from web resources to the print text and back again, opening windows to the world of marketing through cases that are vibrant and engaged, digital links that allow students to explore topics in more detail and other media to encourage relating theory to practice.
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Marketing An Introduction

Author: Gary Armstrong,Philip T Kotler,Michael Harker,Ross Brennan

Publisher: Pearson Higher Ed

ISBN: 1292017546

Category: Business & Economics

Page: 648

View: 8238

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The third European edition of this classic text has been updated with the latest ideas in marketing and with numerous new European marketing examples and case studies. The authors prompt students to discover the concepts of marketing and translate them into real commercial practice for themselves.
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Marketing

An Introduction

Author: Gary M. Armstrong,Philip Kotler,Michael John Harker,Ross Brennan

Publisher: Pearson UK

ISBN: 1292200650

Category: Marketing

Page: N.A

View: 2365

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Strategic Marketing

An Introduction

Author: Tony Proctor

Publisher: Routledge

ISBN: 1317834224

Category: Business & Economics

Page: 352

View: 6839

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Fully updated and revised to include the latest case studies and examples from a broad range of industry sectors, this second edition of Strategic Marketing: An Introduction is a concise, thorough and enlightening textbook that demonstrates how organizations can cope with a myriad of demands by better understanding themselves, their products or services, and the world around them. From assessing internal relationships to planning and implementing marketing strategies, and featuring analysis of relationship marketing and strategic alliances, Proctor uses insights from a range of key models and theoretical frameworks to illustrate how an organization can successfully take advantage of ‘strategic windows’ to improve its position. Core issues covered include: marketing strategy analyzing the business environment the customer in the market place targeting and positioning marketing mix strategy. This textbook is the complete guide to assessing and imposing a realistic and successful marketing strategy to fit an organization, its resources and objectives, and the environment in which it operates. Accessibly written and supported by a user-friendly companion website, this new edition of Strategic Marketing: An Introduction is an essential resource for all students of marketing and business and management. A companion website provides additional material for lecturers and students alike: www.routledge.com/textbooks/9780415458160/
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Marketing

An Introduction

Author: Michael Cant

Publisher: Juta and Company Ltd

ISBN: 9780702188565

Category: Marketing

Page: 236

View: 8253

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A thorough understanding of the basics of marketing is essential for any marketing practitioner and student of marketing. This is a valuable tool which describes the foundational aspects of marketing and enables a basic understanding of this field. The book begins by placing marketing in perspective in an organisation, and details how the marketing environment impacts on a business, the need for marketing information when making business decisions, the steps consumers take when making purchasing decisions, how to segment a market and target the specific segment based on the information obtained and the analysis of the marketing environment, and lastly how to structure the marketing mix of product, price, promotion and place to ensure success.
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