Made to Stick

Made to Stick

NEW YORK TIMES BESTSELLER • The instant classic about why some ideas thrive, why others die, and how to make your ideas stick. “Anyone interested in influencing others—to buy, to vote, to learn, to diet, to give to charity or to start ...

Author: Chip Heath

Publisher: National Geographic Books

ISBN: 9781400064281

Category: Business & Economics

Page: 0

View: 397

NEW YORK TIMES BESTSELLER • The instant classic about why some ideas thrive, why others die, and how to make your ideas stick. “Anyone interested in influencing others—to buy, to vote, to learn, to diet, to give to charity or to start a revolution—can learn from this book.”—The Washington Post Mark Twain once observed, “A lie can get halfway around the world before the truth can even get its boots on.” His observation rings true: Urban legends, conspiracy theories, and bogus news stories circulate effortlessly. Meanwhile, people with important ideas—entrepreneurs, teachers, politicians, and journalists—struggle to make them “stick.” In Made to Stick, Chip and Dan Heath reveal the anatomy of ideas that stick and explain ways to make ideas stickier, such as applying the human scale principle, using the Velcro Theory of Memory, and creating curiosity gaps. Along the way, we discover that sticky messages of all kinds—from the infamous “kidney theft ring” hoax to a coach’s lessons on sportsmanship to a vision for a new product at Sony—draw their power from the same six traits. Made to Stick will transform the way you communicate. It’s a fast-paced tour of success stories (and failures): the Nobel Prize-winning scientist who drank a glass of bacteria to prove a point about stomach ulcers; the charities who make use of the Mother Teresa Effect; the elementary-school teacher whose simulation actually prevented racial prejudice. Provocative, eye-opening, and often surprisingly funny, Made to Stick shows us the vital principles of winning ideas—and tells us how we can apply these rules to making our own messages stick.
Categories: Business & Economics

Made to Stick

Made to Stick

Focusing on successful marketing campaigns and undying urban legends, this book is written for anyone who strives to craft messages that are memorable and lasting.

Author: Chip Heath

Publisher: Random House

ISBN: 9780099505693

Category: Communication

Page: 301

View: 458

Focusing on successful marketing campaigns and undying urban legends, this book is written for anyone who strives to craft messages that are memorable and lasting.
Categories: Communication

Summary of Made to Stick

Summary of Made to Stick

Made to Stick by Chip Heath and Dan Heath - Book Summary - Readtrepreneur (Disclaimer: This is NOT the original book, but an unofficial summary.) Not every bright idea turns out to be a hit, on top of the creativity, you need to make your ...

Author: Readtrepreneur Publishing

Publisher:

ISBN: 1646151534

Category: Study Aids

Page: 64

View: 99

Made to Stick by Chip Heath and Dan Heath - Book Summary - Readtrepreneur (Disclaimer: This is NOT the original book, but an unofficial summary.) Not every bright idea turns out to be a hit, on top of the creativity, you need to make your thoughts catch the attention of you audience. Dive in the anatomy of successful ideas and move forward! Made to Stick tells the cruel truth about the nature of bright ideas; not all of them have success. In order for an idea to "stick", it must be creative and practical but also attractive for your audience. If they don't catch the attention of the public, who is going to support you? Communicating your ideas in the most attractive way is a skill that you must master and through this in-depth guide about "stick messages" you will become a pro when it comes to having all eyes on your idea. (Note: This summary is wholly written and published by Readtrepreneur It is not affiliated with the original author in any way) "The most basic way to get someone's attention is this: Break a pattern." - Chip Heath Understanding the differences between ideas that thrives and the ones that die is key for your proposal to succeed. In Made to Stick you'll get an in-depth look into the anatomy of successful ideas and how to incorporate their principles into yours. With Charles Kahlenberg's method you'll be able to make your ideas shine brighter than others so it has the attention and support you desire. P.S. Made to Stick is an extremely helpful book that will give your idea the last characteristic it must have to be successful; the public attention. The Time for Thinking is Over! Time for Action! Scroll Up Now and Click on the "Buy now with 1-Click" Button to Download your Copy Right Away! Why Choose Us, Readtrepreneur? ● Highest Quality Summaries ● Delivers Amazing Knowledge ● Awesome Refresher ● Clear And Concise Disclaimer Once Again: This book is meant for a great companionship of the original book or to simply get the gist of the original book.
Categories: Study Aids

Public Health 101

Public Health 101

Heath C, Heath D. Made to Stick: Why Some Ideas Survive and Others Die. New York: Random House; 2007. 12. Heath C, Heath D. Made to Stick: Why Some Ideas Survive and Others Die. New York: Random House; 2007:16. 13.

Author: Riegelman

Publisher: Jones & Bartlett Learning

ISBN: 9781284118445

Category: Medical

Page: 465

View: 648

From clean drinking water, to seat belts, to immunizations, the impact of public health on every individual is undeniable. For undergraduates, an understanding of the foundations of public health is an essential step toward becoming an educated citizen. Public Health 101 provides a big-picture, population perspective on the determinants of health and disease and the tools available to protect and promote health. It examines the full range of options for intervention including use of the healthcare system, the public health system, and society-wide systems such as laws and taxation.
Categories: Medical

Public Health 101

Public Health 101

Heath C, Heath D. Made to Stick: Why Some Ideas Survive and Others Die. New York: Random House; 2007. Heath C, Heath D. Made to Stick: Why Some Ideas Survive and Others Die. New York: Random House; 2007:16. Heath C, Heath D. Made to ...

Author: Richard K. Riegelman

Publisher: Jones & Bartlett Publishers

ISBN: 9781284040845

Category: Public health

Page: 394

View: 223

Categories: Public health

Teaching the Bible with Undergraduates

Teaching the Bible with Undergraduates

Sticky Learning The concept of sticky learning was developed by Chip and Dan Heath in their book Made to Stick: Why Some Ideas Survive and Others Die. Heath and Heath delineate the characteristics that make some ideas easy to remember ...

Author: Jocelyn McWhirter

Publisher: SBL Press

ISBN: 9781628375268

Category: Education

Page: 299

View: 898

Teaching the Bible with Undergraduates offers concrete strategies for Bible instruction in college classrooms. Each essay pays special attention to the needs of tech-savvy students whose sensibilities, aspirations, expectations, and preferred ways of learning may differ significantly from those of their instructors. The volume’s contributors, all biblical scholars and undergraduate instructors, focus on best pedagogical practices using concrete examples while sharing effective strategies. Essays and quick tips treat topics, including general education, reading skills, student identities, experiential learning, and instructional technology. Contributors include Kimberly Bauser McBrien, George Branch-Trevathan, Callie Callon, Lesley DiFransico, Nicholas A. Elder, Timothy A. Gabrielson, Kathleen Gallagher Elkins, Susan E. Haddox, Seth Heringer, John Hilton III, Melanie A. Howard, Christopher M. Jones, Steve Jung, Katherine Low, Timothy Luckritz Marquis, Kara J. Lyons-Pardue, Jocelyn McWhirter, Sylvie T. Raquel, Eric A. Seibert, Hanna Tervanotko, Carl N. Toney, John Van Maaren, and Robby Waddell. This book provides an essential resource not only for instructors at the undergraduate level but also for anyone who teaches biblical studies in the classroom.
Categories: Education

Creativity and Innovation in Business

Creativity and Innovation in Business

Some. Ideas. Survive. and. Others. Die. Chip Heath and Dan Heath have introduced a new "sticky guide" on making your ideas stick, and eliminating the ones that ought to die. How do you make your ideas stick or prevail (without being a ...

Author:

Publisher: Creativity Innovation eBook

ISBN:

Category:

Page: 224

View: 340

Categories:

Special Warfare

Special Warfare

MADE TO STICK : WHY SOME IDEAS SURVIVE AND OTHERS DIE AN OPPOSING VIEW OF MILITARY SUPPORT TO GOVERNANCE. BOOK REVIEW The staggering complexity of the prob- lems Special Operations leaders are tasked to solve and advancements in ...

Author:

Publisher:

ISBN: UFL:31262092864528

Category: Military art and science

Page: 36

View: 195

Categories: Military art and science