In Lydia Pinkham: The Face That Launched a Thousand Ads, historian Sammy R. Danna offers the latest book-length biography that explores all sides of the Lydia Pinkham phenomena.
Author: Sammy R. Danna
Publisher: Rowman & Littlefield
Category: Biography & Autobiography
In Lydia Pinkham: The Face That Launched a Thousand Ads, historian Sammy R. Danna offers the latest book-length biography that explores all sides of the Lydia Pinkham phenomena. Danna illustrates how remarkable an American historical figure she was, who with associates masterfully used and reinvented the marketing tools of her day, while battling the misogyny of the medical establishment. But Danna also asks whether she was just a grandmotherly version of the pitchmen who roamed from town to town with their snake oil elixirs. Students and scholars in the fields of women’s studies, American culture, and the histories of medicine, advertising, and business will see Lydia Pinkham in a new light.
Author: Lydia E. Pinkham Medicine CompanyPublish On: 2007-12-01
Her own face was on the label and her company was particularly keen on the use of testimonials from grateful women. Among the books that her company published was Food and Health (1921).
Author: Lydia E. Pinkham Medicine Company
The Lydia E. Pinkham Medicine Company was begun formally in 1873, its major product being Lydia E. Pinkham's Vegetable Compound. It was named after Lydia Estes Pinkham (1819-1883) who was an iconic concocter and shrewd marketer of a commercially highly successful herbal-alcoholic "women's tonic" meant to relieve menstrual and menopausal pains. Lydia Estes Pinkham had developed this herbal remedy as a cure for female maladies such as menstrual cramps, headache, "female weakness" and nervousness associated with the menstrual cycle. It was also supposed to be helpful for hot flashes, depression, and other symptoms common during menopause. Lydia Pinkham first began developing home remedies after the near bankruptcy of her husband. Mass marketed from 1875 on, Lydia E. Pinkham's Vegetable Compound was one of the best known patent medicines of the 19th century. Lydia's skill was in marketing her product directly to women and her company continued her shrewd marketing tactics after her death. Her own face was on the label and her company was particularly keen on the use of testimonials from grateful women. Among the books that her company published was Food and Health (1921).
AT A COMPANY PARTY CHARLES PINKHAM, PRESIDENT ARTHUR PINKHAM AND DANIEL PINKHAM SING THE SONG ABOUT LYDIA AND HER LOVE FOR THE HUMAN RACE.
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