CoolBrands - "Around The World in 80 Brands"

In the footsteps of the great explorers

Author: Maarten Schäfer,Anouk Pappers

Publisher: Maarten Schäfer

ISBN: 9490900001

Category: Business & Economics

Page: N.A

View: 3724

DOWNLOAD NOW »

We travel the world, meeting people with a vision and brands with a purpose. Here are their stories...
Release

The Luxury Strategy

Break the Rules of Marketing to Build Luxury Brands

Author: Jean-Noël Kapferer,Vincent Bastien

Publisher: Kogan Page Publishers

ISBN: 0749464925

Category: Business & Economics

Page: 408

View: 1867

DOWNLOAD NOW »

The Luxury Strategy, written by two world experts on the subject, provides the first rigorous blueprint for the effective management of luxury brands and companies at the highest level. It rationalizes those business models that have achieved profitability and unveils the original methods that were used to transform small family businesses such as Ferrari, Louis Vuitton, Cartier, Chanel, Armani, Gucci, and Ralph Lauren into profitable global brands. By defining the differences between premium and luxury brands and products, analysing the nature of true luxury brands and turning established marketing 'rules' upside down, it has established itself as the definitive work on the essence of a luxury brand strategy. This fully revised second edition of The Luxury Strategy explores the diversity of meanings of 'luxury' across different markets. It also now includes a section on marketing and selling luxury goods online and the impact of social networks and digital developments, cementing its position as the authority on luxury strategy.
Release

Power Brands

Measuring, Making, and Managing Brand Success

Author: Jesko Perrey,Tjark Freundt,Dennis Spillecke

Publisher: John Wiley & Sons

ISBN: 3527507817

Category: Business & Economics

Page: 330

View: 6426

DOWNLOAD NOW »

Brand success can be managed What distinguishes a brand-name product from no-name competitors? How can companies assess and enhance the value of their brands? What steps can executives take to manage their brands successfully? Reliable answers to these and other questions can be found with the proven BrandMatics-Konzept from McKinsey. Now in its third revised and enhanced edition, Power Brands incorporates many recent advances in the field: New research on the evolution of brand relevance - both in B2C and B2B. Two modular additions to the proven brand purchase funnel framework. All-new chapters on brand delivery, MROI, and digital brand management. Dozens of new case studies - from insights generation to brand promise definition. Six new in-depth interviews with distinguished international brand managers.
Release

The Strategy Process

Concepts, Contexts, Cases

Author: Henry Mintzberg,Sumantra Ghoshal,Joseph Lampel,James Brian Quinn

Publisher: Pearson Education

ISBN: 9780273651208

Category: Business & Economics

Page: 489

View: 6563

DOWNLOAD NOW »

This collection of readings, edited by Henry Mintzberg, is combined with cases from James Brian Quinn. Together they present an up-to-date look at how actual companies act strategically and the research driving them. Strategies. Strategists. Formulating Strategy. Analyzing Strategy. Strategy Formation. Strategic Change. Cognition. Organization. Technology. Collaboration. Globalization. Values. Managing Start-Up. Managing Maturity. Managing Experts. Managing Innovation. Managing Diversity. Managing Otherwise.
Release

Critical Luxury Studies

Art, Design, Media

Author: John Armitage

Publisher: Edinburgh University Press

ISBN: 1474402623

Category: Art

Page: 242

View: 9404

DOWNLOAD NOW »

Assembling the foremost scholars in this innovative, distinctive and expanding subject, internationally well-known critical theorists John Armitage and Joanne Roberts present a ground-breaking aesthetic, design-led and media-related examination of the relations between historical and, crucially, contemporary ideas of luxury. Critical Luxury Studies offers a technoculturally inspired survey of the mediated arts and design, as well as a means of comprehending the socio-economic order with novel philosophical tools and critical methods of interrogation that are re-defining the concept of luxury in the 21st century.
Release

Volez Voguez Voyagez Louis Vuitton

Author: Olivier Saillard

Publisher: Rizzoli International Publications

ISBN: 9780847847709

Category:

Page: 392

View: 2047

DOWNLOAD NOW »

Set to accompany the highly anticipated exhibition at the Grand Palais, Volez, Voguez, Voyagez -- Louis Vuitton surveys the rich heritage and trajectory of the world's most recognizable luxury brand. Before its foray into the realm of luxe ready-to-wear and accessories, Louis Vuitton was known as pioneer in the field of leather goods, developing its diverse luggage line during the Industrial Revolution, a historic period which saw a ground-breaking development in the means of travel and transportation. Louis Vuitton grew to be known as the fashion house that embodied the spirit of travel and quintessentially French elegance through its array of handcrafted artisanal wares. Edited by Olivier Saillard, the distinguished French curator of the Volez, Voguez, Voyagez -- Louis Vuitton exhibition, this lavishly illustrated catalogue features new and archival photography, original design sketches from the early 1900s, past and current advertising campaigns, images of ready-to-wear and luggage for modern celebrities, and detailed close-up imagery of the exhibition items including the first trunks from 1906, the "Malles classiques" trunks, cabin luggage, instrument suitcases, traveling accessories such as trench coats, leather gloves, hat boxes, and elegant canes, delicate jewelry boxes, celebrity luggage, and much more. Split into nine themes to follow the structure of the exhibition, the book's fascinating imagery is also accompanied by exploratory texts that weave themes of traveling lifestyle. Reflecting on Louis Vuitton's celebrated past and present, Volez, Voguez, Voyagez -- Louis Vuitton is an ambitious volume that journeys through the evolution of travel and the French house's continually evolving design inspiration which continually walks the line between classic style and modernity.
Release