CoolBrands - "Around The World in 80 Brands"

In the footsteps of the great explorers

Author: Maarten Schäfer,Anouk Pappers

Publisher: Maarten Schäfer

ISBN: 9490900001

Category: Business & Economics

Page: N.A

View: 7278

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We travel the world, meeting people with a vision and brands with a purpose. Here are their stories...
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Power Brands

Measuring, Making, and Managing Brand Success

Author: Jesko Perrey,Tjark Freundt,Dennis Spillecke

Publisher: John Wiley & Sons

ISBN: 3527507817

Category: Business & Economics

Page: 330

View: 8726

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Brand success can be managed What distinguishes a brand-name product from no-name competitors? How can companies assess and enhance the value of their brands? What steps can executives take to manage their brands successfully? Reliable answers to these and other questions can be found with the proven BrandMatics-Konzept from McKinsey. Now in its third revised and enhanced edition, Power Brands incorporates many recent advances in the field: New research on the evolution of brand relevance - both in B2C and B2B. Two modular additions to the proven brand purchase funnel framework. All-new chapters on brand delivery, MROI, and digital brand management. Dozens of new case studies - from insights generation to brand promise definition. Six new in-depth interviews with distinguished international brand managers.
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Critical Luxury Studies

Art, Design, Media

Author: John Armitage

Publisher: Edinburgh University Press

ISBN: 1474402623

Category: Art

Page: 242

View: 7652

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Assembling the foremost scholars in this innovative, distinctive and expanding subject, internationally well-known critical theorists John Armitage and Joanne Roberts present a ground-breaking aesthetic, design-led and media-related examination of the relations between historical and, crucially, contemporary ideas of luxury. Critical Luxury Studies offers a technoculturally inspired survey of the mediated arts and design, as well as a means of comprehending the socio-economic order with novel philosophical tools and critical methods of interrogation that are re-defining the concept of luxury in the 21st century.
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Brand Meaning

Meaning, Myth and Mystique in Today’s Brands

Author: Mark Batey

Publisher: Routledge

ISBN: 1317558014

Category: Psychology

Page: 244

View: 3034

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This second edition of Brand Meaning lays out new territory for the understanding of how brands both acquire and provide meaning. The author draws on his experience with leading international companies to propose a compelling framework for the conscious and unconscious ways in which people connect with products and brands. Revised and updated, it contains contemporary as well as classic examples of brand meaning in practice from various countries, and expands on the theory, methods and applications of brand meaning. The book’s multidisciplinary approach and concise yet comprehensive content makes it an ideal supplemental reader for undergraduate, graduate, and MBA courses, as well as valuable reading for practitioners in the fields of marketing, advertising and consumer research. For more information, visit www.brandmeaning.com.
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Volez Voguez Voyagez Louis Vuitton

Author: Olivier Saillard

Publisher: Rizzoli International Publications

ISBN: 9780847847709

Category:

Page: 392

View: 9051

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Set to accompany the highly anticipated exhibition at the Grand Palais, Volez, Voguez, Voyagez -- Louis Vuitton surveys the rich heritage and trajectory of the world's most recognizable luxury brand. Before its foray into the realm of luxe ready-to-wear and accessories, Louis Vuitton was known as pioneer in the field of leather goods, developing its diverse luggage line during the Industrial Revolution, a historic period which saw a ground-breaking development in the means of travel and transportation. Louis Vuitton grew to be known as the fashion house that embodied the spirit of travel and quintessentially French elegance through its array of handcrafted artisanal wares. Edited by Olivier Saillard, the distinguished French curator of the Volez, Voguez, Voyagez -- Louis Vuitton exhibition, this lavishly illustrated catalogue features new and archival photography, original design sketches from the early 1900s, past and current advertising campaigns, images of ready-to-wear and luggage for modern celebrities, and detailed close-up imagery of the exhibition items including the first trunks from 1906, the "Malles classiques" trunks, cabin luggage, instrument suitcases, traveling accessories such as trench coats, leather gloves, hat boxes, and elegant canes, delicate jewelry boxes, celebrity luggage, and much more. Split into nine themes to follow the structure of the exhibition, the book's fascinating imagery is also accompanied by exploratory texts that weave themes of traveling lifestyle. Reflecting on Louis Vuitton's celebrated past and present, Volez, Voguez, Voyagez -- Louis Vuitton is an ambitious volume that journeys through the evolution of travel and the French house's continually evolving design inspiration which continually walks the line between classic style and modernity.
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Luxury Brand Management

A World of Privilege

Author: Michel Chevalier,Gerald Mazzalovo

Publisher: John Wiley & Sons

ISBN: 0470823267

Category: Business & Economics

Page: 400

View: 4526

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A fascinating and comprehensive examination of the different dimensions of luxury management in various sectors. This is a powerful book for marketers, advertisers and brand managers in understanding the intricacies of the luxury market- how it is designed, defined and divined. Written by the authors of Pro-Logo, this book sets the benchmark for luxury brand management.
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